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The Insanity Of Advertising
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Book Synopsis The Insanity of Advertising by : Fred S. Goldberg
Download or read book The Insanity of Advertising written by Fred S. Goldberg and published by Chicago Review Press. This book was released on 2019-05-28 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.
Book Synopsis Truth in Advertising by : John Kenney
Download or read book Truth in Advertising written by John Kenney and published by Simon and Schuster. This book was released on 2013-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Agency Mania written by Bruno Gralpois and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.
Book Synopsis Delusions of Brandeur by : Ryan Wallman
Download or read book Delusions of Brandeur written by Ryan Wallman and published by Independently Published. This book was released on 2019-12-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business. Is it an invaluable guide that will guarantee your marketing success? No. But is it exhaustively researched and full of evidence? Also no. So what the hell is in it for you, then? A fair amount of good sense, some laughs, and plenty of handy snippets that you can use at your next meeting with fans of Gary V and Simon Sinek. "Wallman slips into his Raging Bull costume and stampedes through the marketing industry smashing every bit of phony china in sight. What wonderful fun!" Bob Hoffman, Author, Former Advertising CEO, and the original Ad Contrarian. "Marketing leaders the world over, get your hands on this book. You may not have mine because I can't put it down (except when weeping with laughter)." Maureen Blandford, B2B Tech CMO, Author. "Marketing has been walking around in the emperor's new clothes, with a big pair of shiny new AI/VR bollocks on public display, but Ryan has thankfully come along and lopped them off with his sharp satirical scythe of perceptive brilliance." Giles Edwards, Co-Founder and Creative Director at Gasp. "As with all really good satire, smuggled inside every one of Wallman's lovingly-crafted jokes is a serious message: that too many marketers reject proven principles for unproven pseudo-science, plain English for pretentious marketing jargon, the tried and tested for the shiny and new." Tom Roach, Head of Effectiveness at adam&eveDDB. "A former doctor takes a scalpel to the advertising industry. Not only is this a marvellous book - but no one but Dr. Wallman could have written it." Rory Sutherland, Vice Chairman at Ogilvy UK, TED Global speaker, Author. "Is it a guide book for our industry? Or is it a good laugh at our industry? It's both. It's Ryan at his most erudite and entertaining. And it's Gasp at their most gorgeous. Get it to get ahead - or to get the hell out of the mess we've made of marketing, branding and advertising." Vikki Ross, Copy Chief. "Thoroughly digestible, very insightful, loads of great tips (for people who are trapped in places where the bullshit is inescapable) and funny as fuck - cutting through the nonsense in the way that only Ryan knows how. Top work." Dave Harland, Copywriter. "The good Doctor slides his satirical blade between the Marketing body's ribs using humour as laughing gas. Just wait 'til they all come round. And it's not as funny as they thought." Mark Sareff, Director at Prophecy Consulting & former Chief Strategy Officer at Ogilvy Australia. "Marketing as we know it is dead. It's just been completely annihilated by Ryan Wallman. Somewhere between a comedy roast and a how-not-to guide, this book is an utter goldmine for the beginners, side-splitting for the seasoned, and utterly baffling for the 'experts'. Satire so sharp it will slice you - and you'll say thank you." Clare Barry, Copywriter and Queen of Sass. A Gasp Book (published by Gasp 2019)
Book Synopsis The Insanity Hoax by : Judith Schlesinger
Download or read book The Insanity Hoax written by Judith Schlesinger and published by . This book was released on 2012 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The mad genius is a favorite cultural stereotype, but despite media caricatures, popular expectations, and the extravagant claims of a few, there's no scientific proof that creative people are crazier than anyone else. Drawing on three decades of research, psychologist Judith Schlesinger tracks the myth from its birth in ancient Greece to modern times, showing how it distorts society's view of our most exceptional minds"--Page 4 of cover.
Book Synopsis The Insanity Defense by : Woody Allen
Download or read book The Insanity Defense written by Woody Allen and published by Random House Trade Paperbacks. This book was released on 2007-06-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising the classic bestsellers Getting Even, Without Feathers, and Side Effects, this definitive collection of comic writings is from a man who needs no Introduction. Really–this book has no Introduction. The Insanity Defense reveals many sides of Woody Allen as he holds forth on the most human of urges (“Why does man kill? He kills for food. And not only for food: frequently there must be a beverage”); reflects on death (“I don’t believe in an afterlife, although I am bringing a change of underwear”); and notes the effect on history wrought by trick chewing gum, the dribble glass, and other novelties. There is also an inspiring story of the futile race to beat Dr. Heimlich to the punch: “The food went down the wrong pipe, and choking occurred. Grasping the mouse firmly by the tail, I snapped it like a small whip, and the morsel of cheese came loose. If we can transfer the procedure to humans, we may have something. Too early to tell.” All Woody Allen fans will cherish this uproarious treasury–and those who don’t enjoy The Insanity Defense are just plain crazy. “If you don’t care if you break into helpless whoops of laughter on buses, trains, or wherever you happen to be reading it.” –Chicago Tribune, on Without Feathers “Brilliant flights of fancy whose comic detail and inspired silliness are at once dramatic and controlled.” –The New York Times, on Side Effects
Book Synopsis Gorilla and the Bird by : Zack McDermott
Download or read book Gorilla and the Bird written by Zack McDermott and published by Little, Brown. This book was released on 2017-09-26 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Glorious...one of the best memoirs I've read in years...a tragicomic gem about family, class, race, justice, and the spectacular weirdness of Wichita. [McDermott] can move from barely controlled hilarity to the brink of rage to aching tenderness in a single breath." -- Marya Hornbacher, New York Times Book Review Zack McDermott, a 26-year-old Brooklyn public defender, woke up one morning convinced he was being filmed, Truman Show-style, as part of an audition for a TV pilot. Every passerby was an actor; every car would magically stop for him; everything he saw was a cue from "The Producer" to help inspire the performance of a lifetime. After a manic spree around Manhattan, Zack, who is bipolar, was arrested on a subway platform and admitted to Bellevue Hospital. So begins the story of Zack's freefall into psychosis and his desperate, poignant, often hilarious struggle to claw his way back to sanity. It's a journey that will take him from New York City back to his Kansas roots and to the one person who might be able to save him, his tough, big-hearted Midwestern mother, nicknamed the Bird, whose fierce and steadfast love is the light in Zack's dark world. Before his odyssey is over, Zack will be tackled by guards in mental wards, run naked through cornfields, receive secret messages from the TV, befriend a former Navy Seal and his talking stuffed monkey, and see the Virgin Mary in the whorls of his own back hair. But with the Bird's help, he just might have a shot at pulling through, starting over, and maybe even meeting a partner who can love him back, bipolar and all. Introducing an electrifying new voice, Gorilla and the Bird is a raw and unforgettable account of a young man's unraveling and the relationship that saves him.
Book Synopsis Direct Response Radio by : Brett Astor
Download or read book Direct Response Radio written by Brett Astor and published by . This book was released on 2008-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Book Synopsis Ordinary Insanity by : Sarah Menkedick
Download or read book Ordinary Insanity written by Sarah Menkedick and published by Pantheon. This book was released on 2020-04-07 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exposé and diagnosis of the silent epidemic of fear afflicting new mothers, and a candid, feminist deep dive into the culture, science, history, and psychology of contemporary motherhood Anxiety among mothers is a growing but largely unrecognized crisis. In the transition to motherhood and the years that follow, countless women suffer from overwhelming feelings of fear, grief, and obsession that do not fit neatly within the outmoded category of “postpartum depression.” These women soon discover that there is precious little support or time for their care, even as expectations about what mothers should do and be continue to rise. Many struggle to distinguish normal worry from crippling madness in a culture in which their anxiety is often ignored, normalized, or, most dangerously, seen as taboo. Drawing on extensive research, numerous interviews, and the raw particulars of her own experience with anxiety, writer and mother Sarah Menkedick gives us a comprehensive examination of the biology, psychology, history, and societal conditions surrounding the crushing and life-limiting fear that has become the norm for so many. Woven into the stories of women’s lives is an examination of the factors—such as the changing structure of the maternal brain, the ethically problematic ways risk is construed during pregnancy, and the marginalization of motherhood as an identity—that explore how motherhood came to be an experience so dominated by anxiety, and how mothers might reclaim it. Writing with profound empathy, visceral honesty, and deep understanding, Menkedick makes clear how critically we need to expand our awareness of, compassion for, and care for women’s lives.
Download or read book Insanity written by Susan Vaught and published by Bloomsbury Publishing USA. This book was released on 2014-02-18 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spooky fantasy filled with terrifying ghost stories from a real-life asylum.
Download or read book Insanity Defense written by Jane Harman and published by St. Martin's Press. This book was released on 2021-05-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's account of America's ineffectual approach to some of the hardest defense and intelligence issues in the three decades since the Cold War ended. Insanity can be defined as doing the same thing over and over again but expecting a different result. As a nation, America has cycled through the same defense and intelligence issues since the end of the Cold War. In Insanity Defense, Congresswoman Jane Harman chronicles how four administrations have failed to confront some of the toughest national security policy issues and suggests achievable fixes that can move us toward a safer future. The reasons for these inadequacies are varied and complex, in some cases going back generations. American leaders didn’t realize soon enough that the institutions and habits formed during the Cold War were no longer effective in an increasingly multi-power world transformed by digital technology and riven by ethno-sectarian conflict. Nations freed from the fear of the Soviets no longer deferred to America as before. Yet the United States settled into a comfortable, at times arrogant, position as the lone superpower. At the same time our governing institutions, which had stayed resilient, however imperfectly, through multiple crises, began their own unraveling. Congresswoman Harman was there—as witness, legislator, exhorter, enabler, dissident and, eventually, outside advisor and commentator. Insanity Defense is an insider’s account of decades of American national security—of its failures and omissions—and a roadmap to making significant progress on solving these perennially difficult issues.
Download or read book Committed written by Paolina Milana and published by Simon and Schuster. This book was released on 2021-05-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a decade of caring for crazy and keeping her mother’s mental illness a secret from the outside world, twenty-year-old Paolina Milana longs for just one year free from the madness of her home. When she gets the chance to go to an out-of-state school, she takes it, but her family won’t leave her be. Letter after letter arrives, constantly reminding her of the insanity rooted in her family tree. Even worse, the voices in her own head whisper words she’s not sure are normal. “Please don’t make me be like Mamma,” she prays to a God she’s not sure is listening. The unexpected death of her father soon after she returns home leaves Paolina in shock—and in charge of her paranoid schizophrenic mother. But it isn’t until she is twenty-seven and her sister two years her junior explodes in a psychotic episode and, just like Mamma, is diagnosed with paranoid schizophrenia and must be committed, that Paolina descends into her own despair, nearly losing herself to the darkness. Poignant and impactful, Committed is one woman’s story of resilience as she struggles to stay sane despite the madness that surrounds her.
Download or read book Stop the Insanity written by Susan Powter and published by Gallery Books. This book was released on 2010-06-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve seen Susan Powter on her phenomenally successful “Stop the Insanity” infomercial, on the Home show, and on The Susan Powter Show, bringing her message of health, hope and wellness to millions. Now in this runaway bestseller she gives women everywhere the step-by-step motivation to take control of their lives. What is insanity? ·A multimillion-dollar diet industry that fails to help women lose weight permanently ·A fitness industry that excludes the unfit ·Women hating the way they look and feel After her divorce, Susan Poweter fell into a “fat come” that left her fat, unfit, and depressed. At more than 240 pounds, she courageously turned to the “experts”—the diet and fitness industries—for help. But she found, as millions of other have, that starvation and deprivation don’t work, and that the diet and fitness industries work against women, setting them up for failure, ruining their health, taking their money, and giving them temporary, short-term answers. Then on her own Susan Powter discovered how to eat, breath, and move, to lose weight permanently and regain her health, strength, and sanity.
Book Synopsis Insanity Inside Out by : Kenneth Donaldson
Download or read book Insanity Inside Out written by Kenneth Donaldson and published by Crown Publishing Group (NY). This book was released on 1976 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: First person account.
Book Synopsis Awareness Campaigns Are Stupid by : Kim Walsh-Phillips
Download or read book Awareness Campaigns Are Stupid written by Kim Walsh-Phillips and published by I&k Publishing. This book was released on 2012-07-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion
