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The Influence Mechanism Of Internet Word Of Mouth On Consumer Behavior A Contrastive Study Between Japan And China On Tablet Marketing Second Version
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Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) by : Haibin ZHANG
Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) written by Haibin ZHANG and published by Scientific Research Publishing, Inc. USA. This book was released on 2022-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。
Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing by : ZHANG Haibin
Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing written by ZHANG Haibin and published by Scientific Research Publishing, Inc. USA. This book was released on 2018-11-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.
Book Synopsis Consumer Behavior in Asia by : Erdener Kaynak
Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Book Synopsis An Introduction to Language and Linguistics by : Ralph Fasold
Download or read book An Introduction to Language and Linguistics written by Ralph Fasold and published by Cambridge University Press. This book was released on 2006-03-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible textbook offers balanced and uniformly excellent coverage of modern linguistics.
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Book Synopsis Linguistics For Dummies by : Rose-Marie Dechaine
Download or read book Linguistics For Dummies written by Rose-Marie Dechaine and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating, fun, and friendly way to understand the science behind human language Linguistics is the scientific study of human language. Linguistics students study how languages are constructed, how they function, how they affect society, and how humans learn language. From understanding other languages to teaching computers to communicate, linguistics plays a vital role in society. Linguistics For Dummies tracks to a typical college-level introductory linguistics course and arms you with the confidence, knowledge, and know-how to score your highest. Understand the science behind human language Grasp how language is constructed Score your highest in college-level linguistics If you're enrolled in an introductory linguistics course or simply have a love of human language, Linguistics For Dummies is your one-stop resource for unlocking the science of the spoken word.
Book Synopsis Orality and Literacy by : Walter J. Ong
Download or read book Orality and Literacy written by Walter J. Ong and published by Routledge. This book was released on 2003-12-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work explores the vast differences between oral and literate cultures offering a very clear account of the intellectual, literary and social effects of writing, print and electronic technology. In the course of his study, Walter J. Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other. This is a book no reader, writer or speaker should be without.
Book Synopsis Language and Linguistics by : Robert Lawrence Trask
Download or read book Language and Linguistics written by Robert Lawrence Trask and published by Taylor & Francis. This book was released on 2007 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The new edition of this A-Z guide explores the main concepts and terms used in the study of language and linguistics. Containing over 300 entries, thoroughly updated to reflect the latest developments in the field, this book includes entires in: cognitive linguistics; discourse analysis; phonology and phonetics; psycholinguistics; sociolinguistics; and syntax and semantics." "Beginning with brief definition, each entry is followed by a comprehensive explanation of the origin and usage of the term. The book is cross-referenced throughout and includes further reading for academics and students alike."--BOOK JACKET.
Book Synopsis Treatment Resource Manual for Speech-Language Pathology by : Froma P. Roth
Download or read book Treatment Resource Manual for Speech-Language Pathology written by Froma P. Roth and published by . This book was released on 2018-05-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint. Originally published: Clifton Park, NY: Cengage Learning, [2016].
Book Synopsis Spaces and Identities in Border Regions by : Christian Wille
Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.
Book Synopsis Social Media: The Good, the Bad, and the Ugly by : Yogesh K. Dwivedi
Download or read book Social Media: The Good, the Bad, and the Ugly written by Yogesh K. Dwivedi and published by Springer. This book was released on 2016-08-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Book Synopsis Translation and Globalization by : Michael Cronin
Download or read book Translation and Globalization written by Michael Cronin and published by Routledge. This book was released on 2013-05-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation and Globalization is essential reading for anyone with an interest in translation, or a concern for the future of our world's languages and cultures. This is a critical exploration of the ways in which radical changes to the world economy have affected contemporary translation. The Internet, new technology, machine translation and the emergence of a worldwide, multi-million dollar translation industry have dramatically altered the complex relationship between translators, language and power. In this book, Michael Cronin looks at the changing geography of translation practice and offers new ways of understanding the role of the translator in globalized societies and economies. Drawing on examples and case-studies from Europe, Africa, Asia, and the Americas, the author argues that translation is central to debates about language and cultural identity, and shows why consideration of the role of translation and translators is a necessary part of safeguarding and promoting linguistic and cultural diversity.
Book Synopsis Introduction to Applied Linguistics by : Alan Davies
Download or read book Introduction to Applied Linguistics written by Alan Davies and published by Edinburgh University Press. This book was released on 2007-07-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the foundational textbook An Introduction to Applied Linguistics provides a state-of-the-art account of contemporary applied linguistics. The kinds of language problems of interest to applied linguists are discussed and a distinction drawn between the different research approach taken by theoretical linguists and by applied linguists to what seem to be the same problems. Professor Davies describes a variety of projects which illustrate the interests of the field and highlight the marriage it offers between practical experience and theoretical understanding. The increasing emphasis of applied linguistics on ethicality is linked to the growth of professionalism and to the concern for accountability, manifested in the widening emphasis on critical stances. This, Davies argues, is at its most acute in the tension between giving advice as the outcome of research and taking political action in order to change a situation which, it is claimed, needs ameliorisation. This dilemma is not confined to applied linguistics and may now be endemic in the applied disciplines.
Download or read book English written by Anna Wierzbicka and published by Oxford University Press. This book was released on 2006-04-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely accepted that English is the first truly global language and lingua franca. Anna Wierzbicka, the distinguished linguist known for her theories of semantics, has written the first book that connects the English language with what she terms "Anglo" culture. Wierzbicka points out that language and culture are not just interconnected, but inseparable. She uses original research to investigate the "universe of meaning" within the English language (both grammar and vocabulary) and places it in historical and geographical perspective. This engrossing and fascinating work of scholarship should appeal not only to linguists and others concerned with language and culture, but the large group of scholars studying English and English as a second language.
Book Synopsis Religion and Power by : Nicole Maria Brisch
Download or read book Religion and Power written by Nicole Maria Brisch and published by Institute for the Study of Ancient Cultures. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a collection of contributions presented during the Third Annual University of Chicago Oriental Institute Seminar Religion and Power: Divine Kingship in the Ancient World and Beyond, held at the Oriental Institute, February 23-24, 2007. The purpose of this conference was to examine more closely concepts of kingship in various regions of the world and in different time periods. The study of kingship goes back to the roots of fields such as anthropology and religious studies, as well as Assyriology and Near Eastern archaeology. More recently, several conferences have been held on kingship, drawing on cross-cultural comparisons. Yet the question of the divinity of the king as god has never before been examined within the framework of a cross-cultural and multi-disciplinary conference. Some of the recent anthropological literature on kingship relegates this question of kings who deified themselves to the background or voices serious misgivings about the usefulness of the distinction between divine and sacred kings. Several contributors to this volume have pointed out the Western, Judeo-Christian background of our categories of the human and the divine. However, rather than abandoning the term divine kingship because of its loaded history it is more productive to examine the concept of divine kingship more closely from a new perspective in order to modify our understanding of this term and the phenomena associated with it.
Book Synopsis The Oral History Reader by : Robert Perks
Download or read book The Oral History Reader written by Robert Perks and published by Psychology Press. This book was released on 1998 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in five thematic parts, "The Oral History Reader" covers key debates in the post-war development of oral history.
Book Synopsis Survey of the State of the Art in Human Language Technology by : Giovanni Battista Varile
Download or read book Survey of the State of the Art in Human Language Technology written by Giovanni Battista Varile and published by Cambridge University Press. This book was released on 1997 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Languages, in all their forms, are the more efficient and natural means for people to communicate. Enormous quantities of information are produced, distributed and consumed using languages. Human language technology's main purpose is to allow the use of automatic systems and tools to assist humans in producing and accessing information, to improve communication between humans, and to assist humans in communicating with machines. This book, sponsored by the Directorate General XIII of the European Union and the Information Science and Engineering Directorate of the National Science Foundation, USA, offers the first comprehensive overview of the human language technology field.
