The Importance Of Consumer Decision Making Of Sustainability In The Fashion Industry

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The Importance of Consumer Decision Making of Sustainability in the Fashion Industry

Author : Camry Marianna Hicks
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis The Importance of Consumer Decision Making of Sustainability in the Fashion Industry by : Camry Marianna Hicks

Download or read book The Importance of Consumer Decision Making of Sustainability in the Fashion Industry written by Camry Marianna Hicks and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research gathered focuses on sustainable fashion companies with fast-fashion and higher-end products. The importance of sustainability in consumer decision-making is measured with the company's CSR reports, secondary research, consumer reviews, and community conversations about the two brands, H&M and Chloe. The research moreover identifies the practices of moral responsibility of corporate sustainability. H&M is a fast-fashion brand while Chloe is a luxury brand determining the consumers' thoughts and decision-making on sustainability between these two brands will also determine if sustainable fashion is even an important factor when consumers obtain this distinctive type of fashion. This determination also reveals the brand image of the higher end fashion company Chloe and the fast-fashion company H&M. This research will also include the Corporate Social Responsibilities for implementing the goals of sustainable fashion between the French luxury brand Chloe which has become the first brand of B-Corporation and H&M which has encompassed a new sustainable product line called Conscious.

Circular Economy and Re-Commerce in the Fashion Industry

Author : Shrivastava, Archana
Publisher : IGI Global
ISBN 13 : 1799827291
Total Pages : 204 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Circular Economy and Re-Commerce in the Fashion Industry by : Shrivastava, Archana

Download or read book Circular Economy and Re-Commerce in the Fashion Industry written by Shrivastava, Archana and published by IGI Global. This book was released on 2020-06-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

Consumer Behaviour and Sustainable Fashion Consumption

Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811312656
Total Pages : 101 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Consumer Behaviour and Sustainable Fashion Consumption by : Subramanian Senthilkannan Muthu

Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour

Author : Dagmar Cyrklaff
Publisher : GRIN Verlag
ISBN 13 : 3668464138
Total Pages : 123 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour by : Dagmar Cyrklaff

Download or read book Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour written by Dagmar Cyrklaff and published by GRIN Verlag. This book was released on 2017-06-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.

Sustainability in Fashion

Author : Claudia E. Henninger
Publisher : Springer
ISBN 13 : 3319512536
Total Pages : 284 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Sustainability in Fashion by : Claudia E. Henninger

Download or read book Sustainability in Fashion written by Claudia E. Henninger and published by Springer. This book was released on 2017-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

Eco-Friendly and Fair

Author : Mark Heuer
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers

Author : Una Glennon
Publisher : GRIN Verlag
ISBN 13 : 3346278433
Total Pages : 70 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers by : Una Glennon

Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.

Unification of Fundamental Forces

Author : Abdus Salam
Publisher : Cambridge University Press
ISBN 13 : 0521371406
Total Pages : 155 pages
Book Rating : 4.5/5 (213 download)

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Book Synopsis Unification of Fundamental Forces by : Abdus Salam

Download or read book Unification of Fundamental Forces written by Abdus Salam and published by Cambridge University Press. This book was released on 1990-05-25 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Adrian Maurice Dirac, one of the greatest physicists of the twentieth century, died in 1984. His college, St John's College, Cambridge, generously endowed annual lectures to be held at Cambridge University in his memory. This 1990 volume includes an expanded version of the third Dirac Memorial Lecture presented by Abdus Salam.

Consumers' Online Decision-making Process Toward Sustainable Apparel

Author : Md Mayedul Islam
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (117 download)

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Book Synopsis Consumers' Online Decision-making Process Toward Sustainable Apparel by : Md Mayedul Islam

Download or read book Consumers' Online Decision-making Process Toward Sustainable Apparel written by Md Mayedul Islam and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of sustainable apparel could have several inherent barriers including the higher product price, limited choices, aesthetic disadvantages, and complexity of information. Individuals working in the field of sustainable apparel need to know the important attributes such as price and consumer review provided with a product that consumers focus on during their decision-making process to encourage consumption of sustainable apparel. Recently, online apparel sales grew at a higher rate than the overall apparel sales did. However, no existing research has studied how online presentation of the sustainability attributes of an apparel product influences consumers' online purchasing behaviors. Therefore, this study investigated 1) how sustainability attributes of apparel products presented on a website influence the purchase decision of a participant, and 2) how a consumers' level of concern on the environmental impact of the apparel industry influence his/her purchase decision. Additionally, this study explored the potential usage of eye-tracking technology (ET) as a tool for investigating consumers' online purchasing decision-making process, particularly for sustainable apparel. The study consists of two phases. The first phase was a survey, and the second phase was an eye-tracking study plus an exit survey. An online survey was administered to more than three hundred fifty 18-65 years old participants to collect demographic information, information of purchasing behavior, and level of concern on the environmental impact of the apparel industry. Based on the score of concern, the respondents were categorized into a lower concern group (lower 33%) and a higher concern group (upper 33%). Later, eligible participants in each group were invited to participate in the second phase. Participants were provided with screenshots of apparel from the website of two selected brands including a more sustainable apparel brand (Patagonia) and a less sustainable apparel brand (Adidas). They were instructed to wear a pair of eye-tracking glasses during the evaluation process. Immediately after completing the eye-tracking recording, participants completed an exit survey where they were asked to respond to the questions about the eye-tracking experience and indicate which out of the two brands they would most likely to purchase. Data were analyzed using independent samples T-test and Mann-Whitney' Wilcoxon test. By examining the gaze behavior and self-reported data of the participants, this study found that sustainability attributes may influence the purchase decision when consumers have a higher concern on the environmental impact of the apparel industry and place adequate attention to these attributes. In addition, findings indicate that consumers' existing concern for apparel industry impact has no significant effect on consumers' online decision-making for the purchase of sustainable apparel. This study offers insights into how consumers' attention works in the decision-making process for online marketing of sustainable apparel. Limitations of the study are discussed.

Sustainability in the Textile and Apparel Industries

Author : Subramanian Senthilkannan Muthu
Publisher : Springer Nature
ISBN 13 : 3030385329
Total Pages : 172 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Sustainability in the Textile and Apparel Industries by : Subramanian Senthilkannan Muthu

Download or read book Sustainability in the Textile and Apparel Industries written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2020-03-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. The set will be of interest to researchers, engineers, industrialists, R&D managers and students working in textile chemistry, economics, materials science, and sustainable consumption and production. This volume focuses on sustainability aspects of consumerism and fashion, emphasizing the environmental issues that stem from textile care and disposal, and how many of these practices detrimentally impact the environment. Also addressed is the role of consumer knowledge and behavior associated with the clothing industry that may exacerbate these issues, and what can be done to better inform consumers about more sustainable options available to them. The case studies presented cover environmental and social sustainability in the clothing industry, and sustainable development in luxury fashion networks.

Sustainable Fashion: Consumer Awareness and Education

Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811312621
Total Pages : 82 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Sustainable Fashion: Consumer Awareness and Education by : Subramanian Senthilkannan Muthu

Download or read book Sustainable Fashion: Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Sustainable Fashion Supply Chain Management

Author : Tsan-Ming Choi
Publisher : Springer
ISBN 13 : 3319127039
Total Pages : 202 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Sustainable Fashion Supply Chain Management by : Tsan-Ming Choi

Download or read book Sustainable Fashion Supply Chain Management written by Tsan-Ming Choi and published by Springer. This book was released on 2015-03-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” featuring peer-reviewed papers contributed by researchers from Asia, Europe, and the US. This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic. In the fashion industry, disposable fashion under the fast fashion concept has become a trend. In this trend, fashion supply chains must be highly responsive to market changes and able to produce fashion products in very small quantities to satisfy changing consumer needs. As a result, new styles will appear in the market within a very short time and fashion brands such as Zara can reduce the whole process cycle from conceptual design to a final ready-to-sell “well-produced and packaged” product on the retail sales floor within a few weeks. From the supply chain’s perspective, the fast fashion concept helps to match supply and demand and lowers inventory. Moreover, since many fast fashion companies, e.g., Zara, H&M, and Topshop, adopt a local sourcing approach and obtain supply from local manufacturers (to cut lead time), the corresponding carbon footprint is much reduced. Thus, this local sourcing scheme under fast fashion would enhance the level of environmental friendliness compared with the more traditional offshore sourcing. Furthermore, since the fashion supply chain is notorious for generating high volumes of pollutants, involving hazardous materials in the production processes, and producing products by companies with low social responsibility, new management principles and theories, especially those that take into account consumer behaviours and preferences, need to be developed to address many of these issues in order to achieve the goal of sustainable fashion supply chain management. The topics covered include Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong; Constraints and Drivers of Growth in the Ethical Fashion Sector: The case of France; and Effects of Used Garment Collection Programmes in Fast Fashion Brands.

Social Media and Online Consumer Decision Making in the Fashion Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Sustainability in Fashion and Textiles

Author : Miguel Angel Gardetti
Publisher : Routledge
ISBN 13 : 1351277588
Total Pages : 376 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Sustainability in Fashion and Textiles by : Miguel Angel Gardetti

Download or read book Sustainability in Fashion and Textiles written by Miguel Angel Gardetti and published by Routledge. This book was released on 2017-09-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have disappeared in regions that rely heavily on these industries. Another serious and still unresolved problem is the flexibility textile industry companies claim to need. Faced with fierce international competition, they are increasingly unable to offer job security. This is without even considering the informal-sector work proliferating both in developing and developed countries. Child labour persists within this sector despite growing pressure to halt it.Fashion demands continuous consumption. In seeking to own the latest trends consumers quickly come to regard their existing garments as inferior, if not useless. "Old" items become unwanted as quickly as new ones come into demand. This tendency towards disposability results in the increased use of resources and thus the accelerated accumulation of waste. It is obvious to many that current fashion industry practices are in direct competition with sustainability objectives; yet this is frequently overlooked as a pressing concern.It is, however, becoming apparent that there are social and ecological consequences to the current operation of the fashion industry: sustainability in the sector has been gaining attention in recent years from those who believe that it should be held accountable for the pressure it places on the individual, as well as its contribution to increases in consumption and waste disposal.This book takes a wide-screen approach to the topic, covering, among other issues: sustainability and business management in textile and fashion companies; value chain management; use of materials; sustainable production processes; fashion, needs and consumption; disposal; and innovation and design.The book will be essential reading for researchers and practitioners in the global fashion business.

The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry

Author : Anonymous
Publisher : GRIN Verlag
ISBN 13 : 9783389009307
Total Pages : 0 pages
Book Rating : 4.0/5 (93 download)

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Book Synopsis The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry by : Anonymous

Download or read book The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry written by Anonymous and published by GRIN Verlag. This book was released on 2024-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2022 in the subject Business economics - Customer Relationship Management, CRM, grade: A, Robert Gordon University Aberdeen (Business Management), course: Consumer Psychology, language: English, abstract: The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making. This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research. The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.

Textiles and Clothing Sustainability

Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811021317
Total Pages : 102 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Textiles and Clothing Sustainability by : Subramanian Senthilkannan Muthu

Download or read book Textiles and Clothing Sustainability written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2016-08-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.

Sustainable Fashion Consumption: The Influence of Information in Consumer Decision Making Among Millennials Living in Austria

Author : Anastasia Andreevna Kuryatenko
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (119 download)

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Book Synopsis Sustainable Fashion Consumption: The Influence of Information in Consumer Decision Making Among Millennials Living in Austria by : Anastasia Andreevna Kuryatenko

Download or read book Sustainable Fashion Consumption: The Influence of Information in Consumer Decision Making Among Millennials Living in Austria written by Anastasia Andreevna Kuryatenko and published by . This book was released on 2019 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision making process towards sustainable fashion consumption. This study is exploratory in nature, utlizing a qualitative approach. The findings are based on thirteen semi-structured in-depth interviews. The research identified that previous awareness of eco-labels does have an impact on consumer association of eco-labels with sustainable fashion. However, it was was found that consumer perception of certain type of information as easy to understand or self-explanatory, does not require previous awareness for an eco-label to be association with sustainable fashion. Although the research study had an emphasis on eco-labels, additional information was discovered, that may influence consumer decision making, including price and country of production.*****The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision