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The Impact Of Side Effects Information In Direct To Consumer Prescription Drug Advertising On Consumers Product Attitudes
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Book Synopsis The Impact of Side-effects Information in Direct-to-consumer Prescription Drug Advertising on Consumers' Product Attitudes by : Jia Lu
Download or read book The Impact of Side-effects Information in Direct-to-consumer Prescription Drug Advertising on Consumers' Product Attitudes written by Jia Lu and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This study investigated whether personality differences (i.e., personal need for structure [PNS] and personal fear of invalidity [PFI]) would interact with the type of risk information in Direct-to-consumer advertising (DTCA) of prescription drugs to influence participants' attitudes toward the ad and brand via differences in processing of the content of the ads.
Book Synopsis Prescription Drugs by : United States. General Accounting Office
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct-to-consumer Advertising of Prescription Drugs by : United States. Congress. Senate. Special Committee on Aging
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing Trust in Direct-to-consumer Prescription Drug Advertising by : Jennifer Gerard Ball
Download or read book Developing Trust in Direct-to-consumer Prescription Drug Advertising written by Jennifer Gerard Ball and published by . This book was released on 2011 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in direct-to-consumer (DTC) pharmaceutical advertising is declining among consumers. Survey findings suggest providing more information about side effects and benefits to address this issue. Some scholars also criticize the ads for their emotional content despite the key role emotion can play in health-related decision making and trust. Therefore, an experimental study was conducted to assess the relative effectiveness of functional and emotional benefit communication as well the preferred balance of side effects and benefits information provided in DTC pharmaceutical ads in terms of perceived credibility/trust and persuasive outcomes. Results suggest a message including a combination of functional and emotional benefits is considered more credible and informative than an ad describing only emotional benefits. In addition, a high amount of side effect information produces lower brand attitudes and greater perceptions of manipulative intent compared to a low amount of side effect information. Implications for pharmaceutical advertising practitioners and researchers are discussed.
Book Synopsis Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population by : Thomas Patrick Christensen
Download or read book Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population written by Thomas Patrick Christensen and published by . This book was released on 1995 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations Publisher : ISBN 13 : Total Pages :276 pages Book Rating :4.3/5 (121 download)
Book Synopsis Prescription Drug Advertising to Consumers by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Download or read book Prescription Drug Advertising to Consumers written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Prescription Drugs by : United States. General Accounting Office
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis the impact of direct-to-consumer drug advertising on seniors health and health care costs by :
Download or read book the impact of direct-to-consumer drug advertising on seniors health and health care costs written by and published by DIANE Publishing. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs by : United States. Congress. Senate. Special Committee on Aging
Download or read book The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2006 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Potential Effects of a Ban on Direct-to-Consumer Advertising of New Prescription Drugs by :
Download or read book Potential Effects of a Ban on Direct-to-Consumer Advertising of New Prescription Drugs written by and published by DIANE Publishing. This book was released on with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Prescription Drugs by : U S Government Accountability Office (G
Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed direct-to-consumer advertising (DTCA) of prescription drugs, focusing on: (1) its potential benefits or detriments; (2) consumer and physician attitudes toward DTCA and the confidence placed in this knowledge; and (3) existing research gaps regarding DTCA. GAO found that: (1) the many benefits cited as possible effects of DTCA included consumer education, price reduction, and patient involvement in health care, and the detriments included physician shopping, increased costs, and inadequate risk information; (2) the findings from the few studies conducted to determine the possible effects of DTCA did not apply to all types of advertising or to all consumers; (3) the few research studies of physicians' and consumers' opinions of DTCA were limited since the studies did not systematically address the advertising and media differences, and sampling designs were flawed; (4) as a result of the limitations, those studies did not measure the extent to which opinions about DTCA were positive or negative or short-term changes in those opinions; (5) studies indicated that, generally, physicians opposed DTCA because they believed that it would undermine the physician-patient relationship with the extent of their opposition depending on the type of DTCA, the media, and the content; (6) since most consumers were unaware of DTCA, they based their opinions about it on other experiences, such as other products' advertisements; (7) in general, consumers supported DTCA because they believed that it would provide them with information; (8) there was limited information regarding whether DTCA effects differed by media or content; and (9) such gaps as the effect of widespread advertising on drug prices may not be possible to study before the actual widespread implementation of DTCA.
Book Synopsis Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent by : Prashant Tukaram Nikam
Download or read book Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent written by Prashant Tukaram Nikam and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The new FDA guidelines on Direct-to-Consumer Advertising (DTCA) of prescription drugs require the sponsor to present balanced benefit-risk information. However, data suggest frequent lack of compliance with these guidelines. Misinformation to consumers can have serious implications on health and safety. The study objective was to explore the impact of variations in risk disclosures through DTC print advertisements on consumer attitudes and behaviors. A 2 x 2 factorial design was implemented, where the risk statements in the advertisements varied in number and specificity. A convenience sample of 240 elderly (>=60 years) male and female participants was recruited. The participants were asked to read a print advertisement and then complete a questionnaire. Participants exposed to specific risk statements were less likely to look for additional information (p
Book Synopsis Marketing Or Medicine by : United States. Congress. Senate. Special Committee on Aging
Download or read book Marketing Or Medicine written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2009 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising by : Stephany De Scisciolo
Download or read book Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising written by Stephany De Scisciolo and published by Rowman & Littlefield. This book was released on 2018-08-31 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reducing health disparities by increasing access to health information is a national health policy priority. Evidence exists that direct-to-consumer pharmaceutical advertising (DTCA) is effective in educating consumers about health issues. However, racial disparities exist in such advertising. In 2009, the Food and Drug Administration (FDA) issued a report that included recommendations for enhancing the ability of DTCA to reach disadvantaged populations, including racial and ethnic minorities. Reducing Race Differences in Direct to Consumer Pharmaceutical Advertising compares the pharmaceutical advertisements placed in five popular women’s magazines published prior to and following the 2009 FDA report to assess the impact of these recommendations on the content and appearance of advertisements placed in magazines of differing racial orientation. From a health policy perspective, the results are disappointing. The FDA recommendations had no impact on the frequency or content of the DTCA appearing in White-oriented versus Black-oriented magazines. In fact, far fewer drugs used to treat life-threatening conditions were advertised in Black-oriented magazines after the 2009 FDA recommendations. The book concludes that enhancing the educational and motivational value of DTCA will require more than a set of recommendations. The results shed light on the pharmaceutical industry’s compliance with both hard and soft regulation. Neither federal recommendations nor industry guidelines resulted in the changes to DTCA envisioned by the FDA. Regulatory action is necessary to ensure that pharmaceutical companies develop advertising campaigns that not only promote their products, but also positively impact the health outcomes of those who read their ads.
Book Synopsis How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior by : Michal Herzenstein
Download or read book How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior written by Michal Herzenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from 1081 adults surveyed by the FDA were analyzed to explore consumers' attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers' reactions to DTCA, and more importantly, demonstrate that consumers' attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers' attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed.
Book Synopsis The Economics of Prescription Drug Advertising by : Marta Ewa Wosinska
Download or read book The Economics of Prescription Drug Advertising written by Marta Ewa Wosinska and published by . This book was released on 2002 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct-to-consumer Television Advertisements of Prescription Drugs and Their Impact on Physician Prescription-writing Tendencies by : Jocelyn Kay Albertson
Download or read book Direct-to-consumer Television Advertisements of Prescription Drugs and Their Impact on Physician Prescription-writing Tendencies written by Jocelyn Kay Albertson and published by . This book was released on 2004 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using the tenets of diffusion of innovations theory and the two-step flow hypothesis, the findings of this survey indicate that physicians are not in favor of televised DTC advertising of prescription products and that their negative attitudes are important contributors to their tendencies to prescribe products shown in the ads." -- abstract.
