Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Impact of Emerging Digital Technologies on Leadership in Global Business

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Publisher : IGI Global
ISBN 13 : 1466661356
Total Pages : 355 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Impact of Emerging Digital Technologies on Leadership in Global Business by : Smith, Peter A.C.

Download or read book Impact of Emerging Digital Technologies on Leadership in Global Business written by Smith, Peter A.C. and published by IGI Global. This book was released on 2014-06-30 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be successful, business leaders should be familiar with the emerging digital technologies that are contributing to the global business environment. All leaders must develop fresh capabilities if they are to successfully direct their communities through the emerging era of social digital connectivity and global dynamic complexity. Impact of Emerging Digital Technologies on Leadership in Global Business combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies. This book is an essential reference source for professionals, researchers, academics, and students who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business.

Emerging Technologies During the Era of COVID-19 Pandemic

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Author :
Publisher : Springer Nature
ISBN 13 : 3030677168
Total Pages : 385 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Emerging Technologies During the Era of COVID-19 Pandemic by : Ibrahim Arpaci

Download or read book Emerging Technologies During the Era of COVID-19 Pandemic written by Ibrahim Arpaci and published by Springer Nature. This book was released on 2021-03-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the recent research directions in using the newly emerged technologies during the era of COVID-19 pandemic. It mainly focuses on using emerging technologies and their impact on health care, education, and society. It also provides insights into the current challenges and constraints in using technologies during the era of COVID-19 pandemic and exposes new opportunities for future research in the domain.

Emerging Technologies in Computing

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Publisher : CRC Press
ISBN 13 : 1000477622
Total Pages : 287 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Emerging Technologies in Computing by : Pramod Kumar

Download or read book Emerging Technologies in Computing written by Pramod Kumar and published by CRC Press. This book was released on 2021-12-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Technologies in Computing: Theory, Practice, and Advances reviews the past, current, and future needs of technologies in the computer science field while it also discusses the emerging importance of appropriate practices, advances, and their impact. It outlines emerging technologies and their principles, challenges, and applications as well as issues involved in the digital age. With the rapid development of technologies, it becomes increasingly important for us to remain up to date on new and emerging technologies. It draws a clear illustration for all those who have a strong interest in emerging computing technologies and their impacts on society. Features: Includes high-quality research work by academicians and industrial experts in the field of computing Offers case studies related to Artificial Intelligence, Blockchain, Internet of Things, Multimedia Big Data, Blockchain, Augmented Reality, Data Science, Robotics, Cybersecurity, 3D Printing, Voice Assistants and Chatbots, and Future Communication Networks Serves as a valuable reference guide for anyone seeking knowledge about where future computing is heading

Emerging Technologies and International Stability

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Publisher : Taylor & Francis
ISBN 13 : 1000485536
Total Pages : 308 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Emerging Technologies and International Stability by : Todd S. Sechser

Download or read book Emerging Technologies and International Stability written by Todd S. Sechser and published by Taylor & Francis. This book was released on 2021-11-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has always played a central role in international politics; it shapes the ways states fight during wartime and compete during peacetime. Today, rapid advancements have contributed to a widespread sense that the world is again on the precipice of a new technological era. Emerging technologies have inspired much speculative commentary, but academic scholarship can improve the discussion with disciplined theory-building and rigorous empirics. This book aims to contribute to the debate by exploring the role of technology – both military and non-military – in shaping international security. Specifically, the contributors to this edited volume aim to generate new theoretical insights into the relationship between technology and strategic stability, test them with sound empirical methods, and derive their implications for the coming technological age. This book is very novel in its approach. It covers a wide range of technologies, both old and new, rather than emphasizing a single technology. Furthermore, this volume looks at how new technologies might affect the broader dynamics of the international system rather than limiting the focus to a stability. The contributions to this volume walk readers through the likely effects of emerging technologies at each phase of the conflict process. The chapters begin with competition in peacetime, move to deterrence and coercion, and then explore the dynamics of crises, the outbreak of conflict, and war escalation in an environment of emerging technologies. The chapters in this book, except for the Introduction and the Conclusion, were originally published in the Journal of Strategic Studies.

Wharton on Managing Emerging Technologies

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Publisher : John Wiley & Sons
ISBN 13 : 9780471689393
Total Pages : 484 pages
Book Rating : 4.6/5 (893 download)

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Book Synopsis Wharton on Managing Emerging Technologies by : George S. Day

Download or read book Wharton on Managing Emerging Technologies written by George S. Day and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein "neues Spiel", dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können.

Impact of ICTs on Event Management and Marketing

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Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

The Impact of Emerging Technologies on the Law of Armed Conflict

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Author :
Publisher : Oxford University Press
ISBN 13 : 019091534X
Total Pages : 400 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Impact of Emerging Technologies on the Law of Armed Conflict by : MAJ Ronald T.P. Alcala

Download or read book The Impact of Emerging Technologies on the Law of Armed Conflict written by MAJ Ronald T.P. Alcala and published by Oxford University Press. This book was released on 2019-08-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies have always played an important role in armed conflict. From the crossbow to cyber capabilities, technology that could be weaponized to create an advantage over an adversary has inevitably found its way into military arsenals for use in armed conflict. The weaponization of emerging technologies, however, raises challenging legal issues with respect to the law of armed conflict. As States continue to develop and exploit new technologies, how will the law of armed conflict address the use of these technologies on the battlefield? Is existing law sufficient to regulate new technologies, such as cyber capabilities, autonomous weapons systems, and artificial intelligence? Have emerging technologies fundamentally altered the way we should understand concepts such as law-of-war precautions and the principle of distinction? How can we ensure compliance and accountability in light of technological advancement? This volume of the Lieber Studies explores these critical questions while highlighting the legal challenges--and opportunities--presented by the use of emerging technologies on the battlefield.

Assessing the Societal Implications of Emerging Technologies

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Author :
Publisher : Routledge
ISBN 13 : 1317302222
Total Pages : 215 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Assessing the Societal Implications of Emerging Technologies by : Evan S. Michelson

Download or read book Assessing the Societal Implications of Emerging Technologies written by Evan S. Michelson and published by Routledge. This book was released on 2016-05-12 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing problem of interest in the field of science and technology policy is that the next generation of innovations is arriving at an accelerating rate, and the governance system is struggling to catch up. Current approaches and institutions for effective technology assessment are ill suited and poorly designed to proactively address the multidimensional, interconnected societal impacts of science and technology advancements that are already taking place and expected to continue over the course of the 21st century. This book offers tangible insights into the strategies deployed by well-known, high-profile organizations involved in anticipating the various societal and policy implications of nanotechnology and synthetic biology. It focuses predominantly on an examination of the practices adopted by the often-cited and uniquely positioned Project on Emerging Nanotechnologies in the United States, as well as being informed by comparisons with a range of institutions also interested in embedding forward-looking perspectives in their respective area of innovation. The book lays out one of the first actionable roadmaps that other interested stakeholders can follow when working toward institutionalizing anticipatory governance practices throughout the policymaking process.

Spatial Theories of Education

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Publisher : Routledge
ISBN 13 : 1134139624
Total Pages : 298 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Spatial Theories of Education by : Kalervo N. Gulson

Download or read book Spatial Theories of Education written by Kalervo N. Gulson and published by Routledge. This book was released on 2007-11-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original work, within the sociology of education, draws on the 'spatial turn' in contemporary social theory. The premise of this book is that drawing on theories of space allows for a more sophisticated understanding of the competing rationalities underlying educational policy change, social inequality and cultural practices. The contributors work a spatial dimension into the consideration of educational phenomena and illustrate its explanatory potential in a range of domains: urban renewal, globalisation, race, markets and school choice, suburbanisation, regional and rural settings, and youth and student culture.

Emerging Technologies for Nurses

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Publisher : Springer Publishing Company
ISBN 13 : 0826146511
Total Pages : 239 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Emerging Technologies for Nurses by : Whende M. Carroll, MSN, RN-BC

Download or read book Emerging Technologies for Nurses written by Whende M. Carroll, MSN, RN-BC and published by Springer Publishing Company. This book was released on 2020-02-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn and innovate with the latest technologies in nursing and healthcare! The first text of its kind in nursing, this book provides up-to-date information on innovative, smart technologies that nurses can use in clinical and nonclinical settings to keep up with the changing face of healthcare. This compelling guide will provide you with information about exciting areas of technology that have great potential to improve patient care. Subjects include big data, artificial intelligence, virtual and augmented realities, connected technologies, and precision health. There is also discusson of the shift of healthcare delivery into the community, with an outlook on improving outcomes and enhancing practice. Each chapter focuses on developing competency in current and future real-world applications of emerging technologies. Early chapters describe how to utilize new tools, processes, models, and products to serve the quadruple aim of better managing populations, decreasing costs, and enhancing both the patient’s and the clinician’s experience. The culture of innovation coincides with the ever-changing politics of healthcare in later chapters, which then evolves into the entrepreneurial opportunities for nurses. This text is an essential introduction for all practicing nurses, nurse leaders, and nurses teaching health information technology or informatics courses. Key Features: Written by nurses for nurses The latest information on emerging health information technology and associated nursing implications Compelling cases show the dramatic effect of innovations on value-based care Learn how applying novel technologies can improve patient care Qualified instructors have access to supplementary materials, including PowerPoint slides and an Instructor’s Manual

Emerging Technologies and International Security

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Publisher : Routledge
ISBN 13 : 1000284573
Total Pages : 219 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Emerging Technologies and International Security by : Reuben Steff

Download or read book Emerging Technologies and International Security written by Reuben Steff and published by Routledge. This book was released on 2020-11-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a multidisciplinary analysis of emerging technologies and their impact on the new international security environment across three levels of analysis. While recent technological developments, such as Artificial Intelligence (AI), robotics and automation, have the potential to transform international relations in positive ways, they also pose challenges to peace and security and raise new ethical, legal and political questions about the use of power and the role of humans in war and conflict. This book makes a contribution to these debates by considering emerging technologies across three levels of analysis: (1) the international system (systemic level) including the balance of power; (2) the state and its role in international affairs and how these technologies are redefining and challenging the state’s traditional roles; and (3) the relationship between the state and society, including how these technologies affect individuals and non-state actors. This provides specific insights at each of these levels and generates a better understanding of the connections between the international and the local when it comes to technological advance across time and space The chapters examine the implications of these technologies for the balance of power, examining the strategies of the US, Russia, and China to harness AI, robotics and automation (and how their militaries and private corporations are responding); how smaller and less powerful states and non-state actors are adjusting; the political, ethical and legal implications of AI and automation; what these technologies mean for how war and power is understood and utilized in the 21st century; and how these technologies diffuse power away from the state to society, individuals and non-state actors. This volume will be of much interest to students of international security, science and technology studies, law, philosophy, and international relations.

Innovation Studies

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Publisher : OUP Oxford
ISBN 13 : 019150985X
Total Pages : 230 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Innovation Studies by : Jan Fagerberg

Download or read book Innovation Studies written by Jan Fagerberg and published by OUP Oxford. This book was released on 2013-10-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. Firms are concerned about their innovation ability, particularly relative to their competitors. Politicians care about innovation, too, because of its presumed social and economic impact. However, to recognize that innovation is desirable is not sufficient. What is required is systematic and reliable knowledge about how best to influence innovation and to exploit its effects to the full. Gaining such knowledge is the aim of the field of innovation studies, which is now at least half a century old. Hence, it is an opportune time to ask what has been achieved and what we still need to know more about. This is what this book sets out to explore. Written by a number of central contributors to the field, it critically examines the current state of the art and identifies issues that merit greater attention. The focus is mainly on how society can derive the greatest benefit from innovation and what needs to done to achieve this. However, to learn more about how society can benefit more from innovation, one also needs to understand innovation processes in firms and how these interact with broader social, institutional and political factors. Such issues are therefore also central to the discussion here.

Designing for Emerging Technologies

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449370667
Total Pages : 503 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing for Emerging Technologies by : Jonathan Follett

Download or read book Designing for Emerging Technologies written by Jonathan Follett and published by "O'Reilly Media, Inc.". This book was released on 2014-11-07 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent digital and mobile revolutions are a minor blip compared to the next wave of technological change, as everything from robot swarms to skin-top embeddable computers and bio printable organs start appearing in coming years. In this collection of inspiring essays, designers, engineers, and researchers discuss their approaches to experience design for groundbreaking technologies. Design not only provides the framework for how technology works and how it’s used, but also places it in a broader context that includes the total ecosystem with which it interacts and the possibility of unintended consequences. If you’re a UX designer or engineer open to complexity and dissonant ideas, this book is a revelation. Contributors include: Stephen Anderson, PoetPainter, LLC Lisa Caldwell, Brazen UX Martin Charlier, Independent Design Consultant Jeff Faneuff, Carbonite Andy Goodman, Fjord US Camille Goudeseune, Beckman Institute, University of Illinois at Urbana-Champaign Bill Hartman, Essential Design Steven Keating, MIT Media Lab, Mediated Matter Group Brook Kennedy, Virginia Tech Dirk Knemeyer, Involution Studios Barry Kudrowitz, University of Minnesota Gershom Kutliroff, Omek Studio at Intel Michal Levin, Google Matt Nish-Lapidus, Normative Erin Rae Hoffer, Autodesk Marco Righetto, SumAll Juhan Sonin, Involution Studios Scott Stropkay, Essential Design Scott Sullivan, Adaptive Path Hunter Whitney, Hunter Whitney and Associates, Inc. Yaron Yanai, Omek Studio at Intel

The Impact of Emerging Technologies on the Law of Armed Conflict

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190915331
Total Pages : 400 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Impact of Emerging Technologies on the Law of Armed Conflict by : MAJ Ronald T.P. Alcala

Download or read book The Impact of Emerging Technologies on the Law of Armed Conflict written by MAJ Ronald T.P. Alcala and published by Oxford University Press. This book was released on 2019-08-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies have always played an important role in armed conflict. From the crossbow to cyber capabilities, technology that could be weaponized to create an advantage over an adversary has inevitably found its way into military arsenals for use in armed conflict. The weaponization of emerging technologies, however, raises challenging legal issues with respect to the law of armed conflict. As States continue to develop and exploit new technologies, how will the law of armed conflict address the use of these technologies on the battlefield? Is existing law sufficient to regulate new technologies, such as cyber capabilities, autonomous weapons systems, and artificial intelligence? Have emerging technologies fundamentally altered the way we should understand concepts such as law-of-war precautions and the principle of distinction? How can we ensure compliance and accountability in light of technological advancement? This volume of the Lieber Studies explores these critical questions while highlighting the legal challenges--and opportunities--presented by the use of emerging technologies on the battlefield.

The Impact of Emerging Technologies on Electronics Technology Curriculum

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Author :
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (292 download)

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Book Synopsis The Impact of Emerging Technologies on Electronics Technology Curriculum by : Philip Jude Ducote

Download or read book The Impact of Emerging Technologies on Electronics Technology Curriculum written by Philip Jude Ducote and published by . This book was released on 1993 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging technologies and the future of warfare

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Author :
Publisher : Trends Research & advisory
ISBN 13 : 9948846222
Total Pages : pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Emerging technologies and the future of warfare by : Victor Gervais

Download or read book Emerging technologies and the future of warfare written by Victor Gervais and published by Trends Research & advisory. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: