The Impact Of Consumer Ethnocentrism And Consumer Cosmopolitanism On Consumption Behaviour

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The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour

Author : Barbara Egger
Publisher : GRIN Verlag
ISBN 13 : 3640109341
Total Pages : 166 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour by : Barbara Egger

Download or read book The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour written by Barbara Egger and published by GRIN Verlag. This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna (Department f r Internationales Marketing am Institut f r Betriebswirtschaftslehre ), 115 entries in the bibliography, language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale's structure, an extensive empirical study provides support for the consumer cosmopolitanism scale's reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.

Consumer Cosmopolitanism in the Age of Globalization

Author : Melvin Prince
Publisher : Business Expert Press
ISBN 13 : 1606493655
Total Pages : 291 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Consumer Cosmopolitanism in the Age of Globalization by : Melvin Prince

Download or read book Consumer Cosmopolitanism in the Age of Globalization written by Melvin Prince and published by Business Expert Press. This book was released on 2012-10-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.

Cosmopolitanism, Markets, and Consumption

Author : Julie Emontspool
Publisher : Springer
ISBN 13 : 3319641794
Total Pages : 295 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Cosmopolitanism, Markets, and Consumption by : Julie Emontspool

Download or read book Cosmopolitanism, Markets, and Consumption written by Julie Emontspool and published by Springer. This book was released on 2017-12-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.

Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour

Author : Manish Das
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour by : Manish Das

Download or read book Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour written by Manish Das and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism (COSMO), materialism (MAT) and consumer ethnocentrism (CET). Consumer behaviour is measured by the importance a consumer attaches to purchase/use of a particular product. A total of 39 product items from seven product categories are evaluated. The categories included are global foods, global fashion, local foods, luxury items, appliances, technology and electronic items, and networking platforms. Collecting and analysing data from 702 Tripuri tribes, this study concludes that CET is the most dominant construct among Tripuri tribes. CET and COSMO also had significant roles in shaping consumer behaviour. COSMO is observed to have a significant positive association with both MAT and CET. No significant association is observed between MAT and CET. Tripuri tribes' income class, religious belief, nature of residential location and dominating culture of the location are observed to have significant impact on shaping COSMO, MAT and CET tendencies. The study also concludes that it is not desirable for firms to utilize generalized findings related to impact of globalization-linked cultural dispositions in shaping consumer behaviour in their marketing strategy for specific niche groups like aboriginal tribes in India.

National Image and Competitive Advantage

Author : Eugene D. Jaffe
Publisher : Copenhagen Business School Press
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis National Image and Competitive Advantage by : Eugene D. Jaffe

Download or read book National Image and Competitive Advantage written by Eugene D. Jaffe and published by Copenhagen Business School Press. This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Relationship Between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers

Author : Zhongqi Jin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Relationship Between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers by : Zhongqi Jin

Download or read book The Relationship Between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers written by Zhongqi Jin and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also distinguishes between the PCI of the home and foreign country images of respondents. We test a new model that incorporates these constructs with a sample of 2655 younger generation consumers. The results show that country development status moderates some relationships but does not moderate others. These findings have significant implications for international companies from both developed and developing countries when developing global strategy.

Consumer Ethnocentrism, Country of Origin and Marketing

Author : Paweł Bryła
Publisher : Taylor & Francis
ISBN 13 : 1000719057
Total Pages : 323 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Consumer Ethnocentrism, Country of Origin and Marketing by : Paweł Bryła

Download or read book Consumer Ethnocentrism, Country of Origin and Marketing written by Paweł Bryła and published by Taylor & Francis. This book was released on 2022-10-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

The Impact of Consumer Ethnocentrism on the Purchasing Behavior of College Students

Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (27 download)

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Book Synopsis The Impact of Consumer Ethnocentrism on the Purchasing Behavior of College Students by :

Download or read book The Impact of Consumer Ethnocentrism on the Purchasing Behavior of College Students written by and published by . This book was released on 1992 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior

Author : Aziz Bakay
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior by : Aziz Bakay

Download or read book Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior written by Aziz Bakay and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates into the consumer preferences of Turkish Americans. The impact of consumer ethnocentrism on the consumption behaviors of Turkish Americans towards foreign-made products (FMP) is conceptually modeled. Paper also looks into the fact that whether the strength of the national identity matters with respect to choosing Turkish-made products as opposed to non-Turkish-made products. Therefore, the consumption attitudes of consumers differ based on the degrees of which one is attached to an ethic group. In addition, consumption experiences, consumer innovativeness and consumption information sharing attitudes are employed in the conceptual model in order to depict the mediating roles of these variables between consumer ethnocentrism and consumer behavior. Paper starts with ethnicity concept by elaborating on the definition followed by the discussion of variables. Then, the conceptual model is presented with the supposed propositions between the constructs. A conclusion follows.

Cross Cultural Issues in Consumer Science and Consumer Psychology

Author : Hester van Herk
Publisher : Springer
ISBN 13 : 3319650912
Total Pages : 222 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Cross Cultural Issues in Consumer Science and Consumer Psychology by : Hester van Herk

Download or read book Cross Cultural Issues in Consumer Science and Consumer Psychology written by Hester van Herk and published by Springer. This book was released on 2017-10-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Consumer Behaviour in Asia

Author : Hellmut Schütte
Publisher : Springer
ISBN 13 : 1349148628
Total Pages : 288 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Consumer Behaviour in Asia by : Hellmut Schütte

Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Cross-Cultural Consumption

Author : David Howes
Publisher : Routledge
ISBN 13 : 1134772343
Total Pages : 228 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Cross-Cultural Consumption by : David Howes

Download or read book Cross-Cultural Consumption written by David Howes and published by Routledge. This book was released on 2002-11-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg

Advertising as Multilingual Communication

Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Openness and Education

Author : Andreas Meiszner
Publisher : Emerald Group Publishing
ISBN 13 : 1781906858
Total Pages : 237 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Openness and Education by : Andreas Meiszner

Download or read book Openness and Education written by Andreas Meiszner and published by Emerald Group Publishing. This book was released on 2013-11-04 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with ELIG, the aim of this new book series is to focus on key trends and innovations - pedagogic, technological, and commercial - which are either impacting, or have the potential to impactm the ways in which digital learning and education is understood, developed and delivered within academic, public and private sectors.

Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

The Role of Consumer Ethnocentrism on the Effects of Domestic Vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors

Download The Role of Consumer Ethnocentrism on the Effects of Domestic Vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors PDF Online Free

Author : Kittinand Bandhumasuta
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis The Role of Consumer Ethnocentrism on the Effects of Domestic Vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors by : Kittinand Bandhumasuta

Download or read book The Role of Consumer Ethnocentrism on the Effects of Domestic Vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors written by Kittinand Bandhumasuta and published by . This book was released on 2017 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: