The "I Hate Selling" Book

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Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814402450
Total Pages : 219 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis The "I Hate Selling" Book by : Allan S. Boress

Download or read book The "I Hate Selling" Book written by Allan S. Boress and published by AMACOM/American Management Association. This book was released on 1995 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses. It shows how readers can: listen to potential clients, ask questions and evaluate answers effectively; avoid fatal mistakes; differentiate themselves from the competition; conduct a sales examination; and sustain and grow their business. Allan Boress is the editor of Quality Client Service.

Anti-Sell

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Publisher :
ISBN 13 : 9781796721478
Total Pages : 212 pages
Book Rating : 4.7/5 (214 download)

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Book Synopsis Anti-Sell by : Steve Morgan

Download or read book Anti-Sell written by Steve Morgan and published by . This book was released on 2019-03-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.

Selling Hate

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Publisher : University of Georgia Press
ISBN 13 : 082036021X
Total Pages : 335 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Selling Hate by : Dale W. Laackman

Download or read book Selling Hate written by Dale W. Laackman and published by University of Georgia Press. This book was released on 2020-09-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Hate is a fascinating and powerful story about the power of a southern PR firm to further the Ku Klux Klan’s agenda. Dale W. Laackman’s uncovered never-before-published archival material, census records, and obscure books and letters to tell the story of an emerging communications industry—an industry filled with potential and fraught with peril. The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke—together, the Southern Publicity Association—met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. It was the volatile, precarious terrain of post–World War I America. Tyler and Clarke took Simmons's dying and broke KKK, with its two thousand to three thousand associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million. Chapters were established in every state of the union, and the Klan began influencing American political and social life. Between one-third and one-half of the eligible men in the country belonged to the organization. Even to modern sensibilities, the extent of Tyler and Clarke’s scheme is shocking: the limitlessness of their audacity; the full-scale and ongoing con of Simmons; the size of the personal fortunes they earned, amassed, and stole in the process; and just how easily and expertly they exploited the particular fears and prejudices of every corner of America. You will recognize in this pair a very American sense of showmanship and an accepted, even celebrated, brash entrepreneurial hustle. And as their story winds down, you will recognize the tainted and ultimately ineffectual congressional hearings into the Klan's monumental growth.

I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry

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Author :
Publisher : Lulu.com
ISBN 13 : 1483462692
Total Pages : 124 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry by : Ryan McKenzie

Download or read book I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry written by Ryan McKenzie and published by Lulu.com. This book was released on 2016-12-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

Book Yourself Solid Illustrated

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Publisher : John Wiley & Sons
ISBN 13 : 1118611357
Total Pages : 480 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Book Yourself Solid Illustrated by : Michael Port

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

I Hate Selling!

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Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (44 download)

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Book Synopsis I Hate Selling! by : Jerry Magill

Download or read book I Hate Selling! written by Jerry Magill and published by . This book was released on 1994 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling with Love

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Publisher : Impact and Integrity Media
ISBN 13 : 1544526873
Total Pages : 172 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis Selling with Love by : Jason Marc Campbell

Download or read book Selling with Love written by Jason Marc Campbell and published by Impact and Integrity Media. This book was released on 2022-02-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them. Attention is hard to come by in today’s hypercompetitive world. It takes real effort to earn it. Don’t let companies that lack integrity continue to dominate the conversation. Selling with Love is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and without compromise. Achieve results and do it your way. Once you know how to do it and you truly understand why it’s so important, you’ll be unstoppable in your growth and impact—and even more aligned with your core values.

High-Profit Selling

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420095
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis High-Profit Selling by : Mark HUNTER

Download or read book High-Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

Pull NOT Push

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Publisher :
ISBN 13 : 9781982966959
Total Pages : 136 pages
Book Rating : 4.9/5 (669 download)

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Book Synopsis Pull NOT Push by : Lisa Ansell

Download or read book Pull NOT Push written by Lisa Ansell and published by . This book was released on 2018-06-13 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to transform the fortunes of would be entrepreneurs, sales and non sales professionals alike. This brilliant book is designed to transform the fortunes, increasing the revenue generation of would be entrepreneurs, sales and non sales professionals alike. Simply understand the Pull NOT Push methodology as you are guided through with an explanation of the background and foundations along with successful examples of Lisa's engaging processes with a range of case studies.Lisa brilliantly but simply turns traditional thinking on its head to allow you to have inclusive and mindful business conversations with your customers.With simple, clear instruction, explanation of the theories and examples of the methods and sales strategies, this book will give you all you need to get the sales results you want.This will be the best £25 you have ever spent!The techniques in this book will revolutionise the way you take your offering to market by building a strategy that creates business conversations and greater understanding rather than "pushing" your wares.The Author is a proven sales professional, business development consultant and front facing delivery specialist with over 30 years experience.This book makes the best sales advice available in an affordable and accessible way.

Critical Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1119052580
Total Pages : 230 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Critical Selling by : Nick Kane

Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

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Publisher : Bard Press
ISBN 13 : 1885167792
Total Pages : 186 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling by : Jeffrey Gitomer

Download or read book Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling written by Jeffrey Gitomer and published by Bard Press. This book was released on 2013-09-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.

Selling from Your Comfort Zone

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 152300164X
Total Pages : 214 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Selling from Your Comfort Zone by : Stacey Hall

Download or read book Selling from Your Comfort Zone written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2022-07-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success. Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.

Integrity Selling for the 21st Century

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Publisher : Currency
ISBN 13 : 0385509561
Total Pages : 239 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Integrity Selling for the 21st Century by : Ron Willingham

Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

I Hate Everyone But You

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Publisher : Macmillan + ORM
ISBN 13 : 1250129346
Total Pages : 216 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis I Hate Everyone But You by : Gaby Dunn

Download or read book I Hate Everyone But You written by Gaby Dunn and published by Macmillan + ORM. This book was released on 2017-09-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER! A POPSUGAR "Best Young Adult Book of 2017" Pick An Autumn 2017 Indie Next Pick! Named by Bustle as one of the "16 Books The Internet Is Going To Be Obsessed With This Year" A Barnes & Noble Pick for “Most Anticipated LGBTQIAP YA Books of the Second Half of 2017” "Gaby Dunn and Allison Raskin have captured everything about the pain and excitement of that first terrifying, fabulous, confusing year on your own in college... In this epistolary novel, you live day by day with Ava and Gen, deep inside that friendship, so deep, it feels like it’s your own." —Francine Pascal, bestselling author of the Sweet Valley High series Perfect for fans of “Robin Talley’s What We Left Behind or Rainbow Rowell’s Fangirl” (School Library Journal, Starred Review), Gaby Dunn and Allison Raskin’s I Hate Everyone But You is a hilarious and heartfelt debut novel about new beginnings, love and heartbreak, and ultimately the power of friendship. Dear Best Friend, I can already tell that I will hate everyone but you. Sincerely, Ava Helmer (that brunette who won’t leave you alone) We're still in the same room, you weirdo. Stop crying. G So begins a series of texts and emails sent between two best friends, Ava and Gen, as they head off to their first semesters of college on opposite sides of the country. From first loves to weird roommates, heartbreak, self-discovery, coming out and mental health, the two of them document every wild and awkward moment to each other. But as each changes and grows into her new life, will their friendship be able to survive the distance?

Proactive Selling

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431925
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Proactive Selling by : William Miller

Download or read book Proactive Selling written by William Miller and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.

SPIN® -Selling

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Diva's Guide to Selling Your Soul

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1416516565
Total Pages : 352 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis The Diva's Guide to Selling Your Soul by : Kathleen O'Reilly

Download or read book The Diva's Guide to Selling Your Soul written by Kathleen O'Reilly and published by Simon and Schuster. This book was released on 2005-04-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't hate me because I'm beautiful... Call me V. I used to be a nobody, just a girl from New Jersey who was probably going to hell anyway -- or worse, mediocrity and a size 14. Now I get whatever I desire just by casting a little spell....a flawless body, a luxury penthouse, and a Fifth Avenue shop where rich women clamor for my overpriced handbags. Even better, I have power. I can taunt my ex-husband, break hearts without guilt, and love every minute of it. My secret? I lost the one thing I never needed in the first place: my soul. I sold it. And you'll never guess who's got it now. She's a devil in disguise. You know her as the dishiest gossip columnist in the city's trashiest tabloid. I call her Lucy. And our deal is this: the more clients I recruit for her Life Enrichment Program, the greater my rewards. But just between us, my fast track to heartless apathy has hit a few speed bumps -- lately, I've had the totally annoying impulse to do things that are...good. First there was rescuing a kid in the park. Then there was the date with the handsome, decent guy who wasn't even a celebrity. What's next, giving to charity or something? All I know is Lucy doesn't like it, not one little bit. And when she finds out, there will be hell to pay...