The Heineken Story

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The Heineken Story

Author : Barbara Smit
Publisher : Profile Books
ISBN 13 : 1782831134
Total Pages : 342 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis The Heineken Story by : Barbara Smit

Download or read book The Heineken Story written by Barbara Smit and published by Profile Books. This book was released on 2014-11-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.

Heineken in Africa

Author : Olivier van Beemen
Publisher : Oxford University Press
ISBN 13 : 1787382354
Total Pages : 307 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Heineken in Africa by : Olivier van Beemen

Download or read book Heineken in Africa written by Olivier van Beemen and published by Oxford University Press. This book was released on 2019-08-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.

Beer Blast

Author : Philip Van Munching
Publisher : Crown Business
ISBN 13 : 9780812963915
Total Pages : 0 pages
Book Rating : 4.9/5 (639 download)

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Book Synopsis Beer Blast by : Philip Van Munching

Download or read book Beer Blast written by Philip Van Munching and published by Crown Business. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

Kidnapping Mr. Heineken

Author : Peter R de Vries
Publisher : Hachette Australia
ISBN 13 : 0733634370
Total Pages : 331 pages
Book Rating : 4.7/5 (336 download)

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Book Synopsis Kidnapping Mr. Heineken by : Peter R de Vries

Download or read book Kidnapping Mr. Heineken written by Peter R de Vries and published by Hachette Australia. This book was released on 2015-03-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.

The Carlsberg Story

Author : Ditlev Tamm
Publisher : Springer Nature
ISBN 13 : 3030526704
Total Pages : 200 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Carlsberg Story by : Ditlev Tamm

Download or read book The Carlsberg Story written by Ditlev Tamm and published by Springer Nature. This book was released on 2020-08-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.

Judas

Author : Astrid Holleeder
Publisher : Hachette UK
ISBN 13 : 1473685125
Total Pages : 416 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Judas by : Astrid Holleeder

Download or read book Judas written by Astrid Holleeder and published by Hachette UK. This book was released on 2018-08-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Willem Holleeder is one of the most notorious criminals in contemporary history. Best known for his involvement in the 1983 kidnapping of Alfred Heineken, CEO and Chairman of Heineken, and his infamous 2006 trial in which he was convicted of extortion, money laundering and membership of a criminal organization, Willem Holleeder captured the attention of the world. What few knew was how Willem had terrorized, extorted and threatened his family for thirty years, just as his alcoholic father - an employee at Heineken - had dominated and mistreated the family for years. Children, sisters, women, in-laws and mother: no one escaped the despotic behaviour of father and son. But Willem's latest conviction is quickly becoming the trial of the century. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Willem is finally being put on trial for murder, all due to the shocking and incriminating testimony of his own family. Having spent years as his unwilling consigliere, Willem's own sister Astrid is finally breaking her silence and going on the record. In this stunning memoir, Astrid finally reveals decades of familial manipulation and fear and her own thrilling experience working as a double cross, preserving enough trust to attain the information that would convict her brother for life.

Billions to Bust and Back

Author : Thor Bjorgolfsson
Publisher : Profile Books
ISBN 13 : 1782831169
Total Pages : pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Billions to Bust and Back by : Thor Bjorgolfsson

Download or read book Billions to Bust and Back written by Thor Bjorgolfsson and published by Profile Books. This book was released on 2014-11-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Thor Bjorgolfsson is a self-styled adventure capitalist with an addiction to debt and an insatiable appetite for business deals who became Iceland's first billionaire. After 10 years establishing his financial empire with alco-pops and beer in the lawless 'Wild East' of newly-capitalist Russia in the 1990s, he moved on to merging, floating, spinning off and privatising businesses from Finland to Sweden, Poland, Bulgaria, Serbia, Greece and the Czech Republic. On his 40th birthday, and worth $3.5 billion, he was sitting on top of the world; only 250 people in it were richer than him. His most spectacular triumph was the takeover of Iceland's second-largest bank, Landsbanki - he had expected his investment's value to double or treble in four years, and instead it rose ten-fold. But when financial meltdown hit Iceland in October 2008, Landsbanki crashed and burned, taking Bjorgolfsson with it. Within 12 months he had lost 3.3 billion euros - 98.5% of his wealth - and was treated as a scapegoat in his native country for supposedly bringing about the disaster. Faced with appalling debts, Bjorgolfsson has made good on his promises to repay his creditors, and at the age of 47 is now a billionaire once again.

The Making of a Name

Author : Steve Rivkin
Publisher : Oxford : Oxford University Press
ISBN 13 : 0195168720
Total Pages : 286 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis The Making of a Name by : Steve Rivkin

Download or read book The Making of a Name written by Steve Rivkin and published by Oxford : Oxford University Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

Pilsner

Author : Tom Acitelli
Publisher : Chicago Review Press
ISBN 13 : 164160185X
Total Pages : 356 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis Pilsner by : Tom Acitelli

Download or read book Pilsner written by Tom Acitelli and published by Chicago Review Press. This book was released on 2020-08-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Book at the North American Guild Beers Writers "Effervescent and informative . . . This chronicle will intoxicate both beer nerds and history buffs." —Publishers Weekly A book for both the beer geek and the foodie seeking a better understanding of modern food and drink On the night of April 17, 1945, Allied planes dropped more than a hundred bombs on the Burghers' Brewery in Pilsen, Czechoslovakia, destroying much of the birthplace of pilsner, the world's most popular beer style and the bestselling alcoholic beverage of all time. Still, workers at the brewery would rally so they could have beer to toast their American, Canadian, and British liberators the following month. It was another twist in pilsner's remarkable story, one that started in a supernova of technological, political, and demographic shifts in the mid-1800s and that continues to unfold today anywhere alcohol is sold. Tom Acitelli's Pilsner: How the Beer of Kings Changed the World tells that story, shattering myths about pilsner's very birth and about its immediate parentage. A character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to immigration to today's craft beer movement.

Ronan O'Gara

Author : Ronan O'Gara
Publisher : Random House
ISBN 13 : 1409081494
Total Pages : 444 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Ronan O'Gara by : Ronan O'Gara

Download or read book Ronan O'Gara written by Ronan O'Gara and published by Random House. This book was released on 2010-07-06 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronan O'Gara is one of the greatest sportsmen Ireland has ever produced. A brilliant kicker both from the hand and at penalty goals, a sublime orchestrator of play from the out-half position he has made his own, and a cool head in the pressure-cooker of club and international rugby, the list of the Cork man's achievements goes on and on. The leading points scorer in Irish rugby history, the Six Nations and the Heineken Cup. The architect of two amazing Munster triumphs in Europe. The man whose last minute drop-goal sensationally won the Grand Slam in 2009, Ireland's first for 61 years. In his candid, illuminating autobiography, O'Gara tells the story of those many on-field successes and, with brutal honesty, the darker days as well, most notably at the 2007 World Cup. He tells the inside story of Ireland's disappointments in France, and responds to the allegations about his personal life that made front-page news that autumn. Ronan O'Gara: My Autobiography is the unforgettable story of a rugby player at the top of his game, of a life lived to the full, and of a passionate and proud representative of the people of Cork and Ireland.

Barrel-Aged Stout and Selling Out

Author : Josh Noel
Publisher : Chicago Review Press
ISBN 13 : 1613737246
Total Pages : 400 pages
Book Rating : 4.6/5 (137 download)

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Book Synopsis Barrel-Aged Stout and Selling Out by : Josh Noel

Download or read book Barrel-Aged Stout and Selling Out written by Josh Noel and published by Chicago Review Press. This book was released on 2018-06-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

The Greatest Beer Run Ever

Author : John "Chick" Donohue
Publisher : HarperCollins
ISBN 13 : 0062995480
Total Pages : 254 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Greatest Beer Run Ever by : John "Chick" Donohue

Download or read book The Greatest Beer Run Ever written by John "Chick" Donohue and published by HarperCollins. This book was released on 2020-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES AND USA TODAY BESTSELLER! Soon to be a major motion picture written and directed by Academy Award-winning director of Green Book, Peter Farrelly. “Chickie takes us thousands of miles on a hilarious quest laced with sorrow, but never dull. You will laugh and cry, but you will not be sorry that you read this rollicking story.”—Malachy McCourt A wildly entertaining, feel-good memoir of an Irish-American New Yorker and former U.S. marine who embarked on a courageous, hare-brained scheme to deliver beer to his pals serving Vietnam in the late 1960s. One night in 1967, twenty-six-year-old John Donohue—known as Chick—was out with friends, drinking in a New York City bar. The friends gathered there had lost loved ones in Vietnam. Now, they watched as anti-war protesters turned on the troops themselves. One neighborhood patriot came up with an inspired—some would call it insane—idea. Someone should sneak into Vietnam, track down their buddies there, give them messages of support from back home, and share a few laughs over a can of beer. It would be the Greatest Beer Run Ever. But who’d be crazy enough to do it? One man was up for the challenge—a U. S. Marine Corps veteran turned merchant mariner who wasn’t about to desert his buddies on the front lines when they needed him. Chick volunteered. A day later, he was on a cargo ship headed to Vietnam, armed with Irish luck and a backpack full of alcohol. Landing in Qui Nho’n, Chick set off on an adventure that would change his life forever—an odyssey that took him through a series of hilarious escapades and harrowing close calls, including the Tet Offensive. But none of that mattered if he could bring some cheer to his pals and show them how much the folks back home appreciated them. This is the story of that epic beer run, told in Chick’s own words and those of the men he visited in Vietnam.

The Unnatural History of the Sea

Author : Callum Roberts
Publisher : Island Press
ISBN 13 : 1597265772
Total Pages : 615 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Unnatural History of the Sea by : Callum Roberts

Download or read book The Unnatural History of the Sea written by Callum Roberts and published by Island Press. This book was released on 2009-01-05 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanity can make short work of the oceans’ creatures. In 1741, hungry explorers discovered herds of Steller’s sea cow in the Bering Strait, and in less than thirty years, the amiable beast had been harpooned into extinction. It’s a classic story, but a key fact is often omitted. Bering Island was the last redoubt of a species that had been decimated by hunting and habitat loss years before the explorers set sail. As Callum M. Roberts reveals in The Unnatural History of the Sea, the oceans’ bounty didn’t disappear overnight. While today’s fishing industry is ruthlessly efficient, intense exploitation began not in the modern era, or even with the dawn of industrialization, but in the eleventh century in medieval Europe. Roberts explores this long and colorful history of commercial fishing, taking readers around the world and through the centuries to witness the transformation of the seas. Drawing on firsthand accounts of early explorers, pirates, merchants, fishers, and travelers, the book recreates the oceans of the past: waters teeming with whales, sea lions, sea otters, turtles, and giant fish. The abundance of marine life described by fifteenth century seafarers is almost unimaginable today, but Roberts both brings it alive and artfully traces its depletion. Collapsing fisheries, he shows, are simply the latest chapter in a long history of unfettered commercialization of the seas. The story does not end with an empty ocean. Instead, Roberts describes how we might restore the splendor and prosperity of the seas through smarter management of our resources and some simple restraint. From the coasts of Florida to New Zealand, marine reserves have fostered spectacular recovery of plants and animals to levels not seen in a century. They prove that history need not repeat itself: we can leave the oceans richer than we found them.

Siya Kolisi

Author : Jeremy Daniel
Publisher : Jonathan Ball Publishers
ISBN 13 : 1868429830
Total Pages : 231 pages
Book Rating : 4.8/5 (684 download)

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Book Synopsis Siya Kolisi by : Jeremy Daniel

Download or read book Siya Kolisi written by Jeremy Daniel and published by Jonathan Ball Publishers. This book was released on 2019-09-11 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Siya Kolisi leads the Springboks out onto the field at the Rugby World Cup in September 2019, it will be the crowning glory of an incredible journey that began on the impoverished streets of Zwide, a township outside Port Elizabeth. As the first black South African to captain a Springbok rugby team, Kolisi's remarkable story is unique and deserves to be heard. His mother was a teenager when he was born. She left him in the care of his grandmother who brought him up until she died (in his arms) when Siya was twelve. He found love and acceptance playing junior rugby with the African Bombers club until his talent was spotted by the prestigious Grey High School who offered Siya a full scholarship that changed his life. He adapted well to the posh private school, but it was on the rugby field where he excelled. Siya was rewarded with a call-up the SA schools team and a contract to join the Western Province rugby union. Author Jeremy Daniel tracks Siya's journey from running wild on the streets of Zwide, through some crucial games in high school, into the Western Province rugby set-up and his fight to become Springbok captain. He goes deep inside the systems that identify junior talent, the characters who shaped his journey and the moments where he showed who he really was. Siya never forgot where he came from, and ultimately adopted his mother's other two children after she died when he was in high school. His life has not been without controversy, and his marriage to a fiery young white woman was a lightning rod for racial politics. But he is a shining beacon of hope for South Africa, he is massively popular and there is a huge appetite from the public to know about his life and to support him as Springbok captain.

The Beer Monopoly

Author : Ina Verstl
Publisher : Fachverlag Hans Carl
ISBN 13 : 3418009158
Total Pages : 222 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis The Beer Monopoly by : Ina Verstl

Download or read book The Beer Monopoly written by Ina Verstl and published by Fachverlag Hans Carl. This book was released on 2016-11-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores how this happened and examines the economic drivers behind globalisation. AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazig epoch in beer history. This book charts the fascinating rise of these two brewing ginants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the next two rungs of the global ladder. While all of these brewers pursued the goal of building empires, each had different reasons and faced a viriety of obstacles along the way. Sharing a keen interest in the brewing industry - not to mention a passion beer - two economists, Ina Verstl and Ernst Faltermeier, have provided a timely out-of-the-box analysis of globalisation.

Joking Apart

Author : Donncha O'Callaghan
Publisher : Random House
ISBN 13 : 1409045013
Total Pages : 321 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Joking Apart by : Donncha O'Callaghan

Download or read book Joking Apart written by Donncha O'Callaghan and published by Random House. This book was released on 2011-11-24 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donncha O'Callaghan is one of Ireland's leading international rugby players, and a stalwart of the Munster side. He was a key figure in the Irish team which won the IRB 6 Nations Grand Slam in 2009, and has won two Heineken Cup medals and two Magners League titles with Munster. But that success did not come easy. For such a well known player with a larger-than-life reputation, his long battle to make a breakthrough at the highest level is largely unknown. In this honest and revealing autobiography, Donncha talks in detail about the personal setbacks and disappointments at Munster and the unconventional ways he dealt with the frustration of not making the team for four of five years in his early 20s. He had a parallel experience with Ireland where it took him nearly six years to get from fringe squad member to established first choice player. Here he talks candidly about how he brought discipline to his game, and about his relationships with the coaches who had overlooked him and the second row rivals who had kept him on the bench. Donncha talks also with great warmth about a hectic childhood that was shaped by the death of his father when he was only six years old. One of the heroes of his story is his mother Marie who showed incredible strength and resourcefulness to rear a family of five on her own. Often deservedly regarded as 'the joker in the pack', what is often less well known is the serious attitude and intensely professional approach Donncha brings to his rugby. Joking Apart gives the full picture, showing sides of the man that will be unfamiliar to followers of Irish rugby and will surprise the reader.

Looking for Rachel Wallace

Author : Robert B. Parker
Publisher : Dell
ISBN 13 : 0307569705
Total Pages : 225 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Looking for Rachel Wallace by : Robert B. Parker

Download or read book Looking for Rachel Wallace written by Robert B. Parker and published by Dell. This book was released on 2010-09-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Crackling dialogue, plenty of action, and expert writing.”—The New York Times Rachel Wallace is a tough young woman with a lot of enemies. Spenser is a tough guy with a macho code of honor, hired to protect a woman who thinks that kind of code is obsolete. Privately, they will never see eye to eye. But when Rachel vanishes. Spenser is ready to lay his life on the line—to find Rachel Wallace. “A rare kind of book.”—Chicago Sun-Times