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Author : Debra Atkinson
Publisher :
ISBN 13 : 9781606794357
Total Pages : 133 pages
Book Rating : 4.7/5 (943 download)
Download or read book The Health and Fitness Professional's Guide to Social Media Marketing written by Debra Atkinson and published by . This book was released on 2018 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author : Easy Fitness Branding
Publisher : Nick Tsai
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)
Download or read book 365 Social Media Post Ideas for Fitness Coaches and Personal Trainers written by Easy Fitness Branding and published by Nick Tsai. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate Your Online Presence with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers' Are you a fitness coach or personal trainer looking to boost your social media presence and engage with your audience effectively? This book is your ultimate guide to creating compelling and attention-grabbing content for your online platforms. Inside, you'll find a year's worth of content ideas, specifically curated for fitness professionals like you: 100 Nutrition and Diet Tips: Keep your followers informed about healthy eating habits, nutritional facts, and dietary hacks to fuel their fitness journey. 100 Fitness and Bodybuilding Tips: Share expert advice on exercise routines, training methods, and body sculpting techniques to inspire your clients and followers. 100 Weight Loss Tips: Help your audience on their weight loss journey with valuable tips, tricks, and motivational strategies. 25 Health & Fitness FAQs: Address the most common questions your clients and followers have, positioning yourself as a trusted source of information. 40 Motivational Quotes: Keep your social media channels energized and inspire your audience to push their limits and achieve their fitness goals. 18 social media marketing hacks to grow your following and generate more leads online. 50 more social media content ideas that you can use to engage with your audience. With '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers,' you'll never run out of content to share. Elevate your online presence, engage with your audience, and establish yourself as a go-to expert in the fitness industry. Take your social media game to the next level and watch your followers and clients grow as you implement these proven content ideas. Start making a lasting impact today with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers!'
Author : Keli Roberts
Publisher : Human Kinetics
ISBN 13 : 1718201184
Total Pages : 274 pages
Book Rating : 4.7/5 (182 download)
Download or read book A Professional's Guide to Small-Group Personal Training written by Keli Roberts and published by Human Kinetics. This book was released on 2021-01-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients often find the camaraderie of group training to be engaging and fun, motivating them to commit to regular activity. But participants also appreciate a more personalized experience, with focused attention from the instructor. That’s where small-group training comes in. A Professional’s Guide to Small-Group Personal Training is a much-needed resource designed to help you successfully lead training sessions for small groups—incorporating group dynamics and your knowledge of training principles to develop business offerings that will create a new stream of revenue. Learn how to apply group dynamics and social interaction to create a comfortable environment for clients who enjoy personal training in a group setting. Develop the skills necessary to quickly modify work for each participant to keep your entire group engaged and progressing toward their fitness goals. Increase client performance, adherence, and enjoyment while growing relationships between yourself and your clients—and your clients’ relationships with one another—with proven strategies for success. You’ll find 12 sample programs with dynamic warm-ups and cool-downs, all suitable for a variety of needs and fitness goals, that will keep groups moving from beginning to end. Also included are over 70 exercises, complete with descriptions and variations that will enable you to quickly modify exercises for group members who are more advanced or less advanced than the rest of the group. With A Professional’s Guide to Small-Group Personal Training, you’ll maximize your training hours and increase your revenue potential while creating a fun, safe, and motivating environment for your clients.
Author : Nita Martin
Publisher : Bloomsbury Publishing
ISBN 13 : 1408195941
Total Pages : 1 pages
Book Rating : 4.4/5 (81 download)
Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by Bloomsbury Publishing. This book was released on 2015-08-27 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Author : Mike Bates
Publisher : Human Kinetics
ISBN 13 : 1492582506
Total Pages : 408 pages
Book Rating : 4.4/5 (925 download)
Download or read book Health Fitness Management written by Mike Bates and published by Human Kinetics. This book was released on 2018-11-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
Author : Mike Bates
Publisher : Human Kinetics
ISBN 13 : 1492588849
Total Pages : 385 pages
Book Rating : 4.4/5 (925 download)
Download or read book Health Fitness Management written by Mike Bates and published by Human Kinetics. This book was released on 2019-01-31 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Author : Michelle Golden
Publisher : John Wiley & Sons
ISBN 13 : 0470633107
Total Pages : 368 pages
Book Rating : 4.4/5 (76 download)
Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Author : Easy Fitness Branding
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (238 download)
Download or read book 365 Social Media Post Ideas for Fitness Coaches and Personal Trainers written by Easy Fitness Branding and published by . This book was released on 2023-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate Your Online Presence with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers' Are you a fitness coach or personal trainer looking to boost your social media presence and engage with your audience effectively? This book is your ultimate guide to creating compelling and attention-grabbing content for your online platforms. Inside, you'll find a year's worth of content ideas, specifically curated for fitness professionals like you: 100 Nutrition and Diet Tips: Keep your followers informed about healthy eating habits, nutritional facts, and dietary hacks to fuel their fitness journey. 100 Fitness and Bodybuilding Tips: Share expert advice on exercise routines, training methods, and body sculpting techniques to inspire your clients and followers. 100 Weight Loss Tips: Help your audience on their weight loss journey with valuable tips, tricks, and motivational strategies. 25 Health & Fitness FAQs: Address the most common questions your clients and followers have, positioning yourself as a trusted source of information. 40 Motivational Quotes: Keep your social media channels energized and inspire your audience to push their limits and achieve their fitness goals. 18 social media marketing hacks to grow your following and generate more leads online. 50 more social media content ideas that you can use to engage with your audience. With '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers, ' you'll never run out of content to share. Elevate your online presence, engage with your audience, and establish yourself as a go-to expert in the fitness industry. Take your social media game to the next level and watch your followers and clients grow as you implement these proven content ideas. Start making a lasting impact today with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers!'
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 161308322X
Total Pages : 370 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales
Author : Kezia Endsley
Publisher : Rowman & Littlefield
ISBN 13 : 1538159317
Total Pages : 135 pages
Book Rating : 4.5/5 (381 download)
Download or read book Marketing Professionals written by Kezia Endsley and published by Rowman & Littlefield. This book was released on 2021-11-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing SEO (search engine optimization) and web analytics Social media marketing Graphic design Brand management Product marketing
Author : Michele Kettles
Publisher : Human Kinetics
ISBN 13 : 9780736057691
Total Pages : 272 pages
Book Rating : 4.0/5 (576 download)
Download or read book Women's Health and Fitness Guide written by Michele Kettles and published by Human Kinetics. This book was released on 2006 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the benefits of exercise for women, from osteoporosis prevention to reducing the risk of cardiovascular disease, this book reviews the physiological fitness differences between men and women. It also helps women to tailor an exercise programme to their stage in life: adolescence, pre-menopause, menopause, post-menopause and ageing.
Author : Marty Weintraub
Publisher : John Wiley & Sons
ISBN 13 : 111860542X
Total Pages : 338 pages
Book Rating : 4.1/5 (186 download)
Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author : Julie Atherton
Publisher : Kogan Page Publishers
ISBN 13 : 1398610003
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)
Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2023-10-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Author : A V Soutelo
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (729 download)
Download or read book 50 Instagram and Facebook Ads written by A V Soutelo and published by Independently Published. This book was released on 2023-12-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to stand out in a saturated market of Wellness and Health. Understand your audience and create effective ads to sell more and increase bookings. The 50 ads of the book not only provides examples of effective ad formats and themes but also guides on the sentiment to evoke, the language to use, and ideas for creative visuals and calls to action (CTAs). The book is a treasure trove of insights for businesses looking to enhance their social media presence and engage with their audience more effectively. Transform Your Social Media Advertising with "50 Instagram and Facebook Ads: A Practical Guide 2024" In the dynamic world of digital marketing, where attention is the most sought-after currency, "50 Instagram and Facebook Ads: A Practical Guide 2024" emerges as your ultimate companion. This book isn't just a collection of ad examples; it's a treasure trove of strategies, insights, and creative sparks designed to elevate your wellness and health business in the social media realm. Why This Book Is a Must-Have: A Goldmine of Ad Inspiration: Dive into 50 meticulously crafted ad examples, each a masterclass in engagement, persuasion, and conversion. These aren't just ads; they're blueprints for success in the competitive world of social media marketing. Tailored for Wellness and Health Businesses: Every example is fine-tuned for the wellness and health sector, addressing the unique challenges and opportunities of this thriving industry. Unlock the Secrets of Successful Ads: Learn the why and how behind each ad. Discover the elements that make them effective, from emotional triggers to visual appeal, and learn how to apply these principles to your own campaigns. Empower Your Creativity: This guide is more than a playbook; it's a catalyst for your creativity. Mix, match, and modify these ideas to suit your brand's unique voice and identity. Drive Real Results: With a focus on practical application, this book is designed to help you create ads that not only look great but also deliver tangible results, driving engagement, leads, and sales. Proven Success in Real-World Applications: This powerhouse guide offers 50 expertly crafted ad examples, honed through real-world application with clients in the wellness and health sector, achieving over 50x return on ad spend and a significant influx of new clients. Perfect for business owners, marketing professionals, and social media enthusiasts, this book is a proven blueprint for digital marketing triumph Who Needs This Book? Business Owners in Wellness and Health: If you're looking to amplify your brand on social media, this guide is your roadmap to success. Marketing Professionals: Enhance your skill set with innovative strategies and creative insights tailored for today's social media landscape. Social Media Enthusiasts: Whether you're a novice or a seasoned pro, this book offers valuable lessons in crafting ads that resonate and convert. Make Your Mark in the Digital World "50 Instagram and Facebook Ads: A Practical Guide 2024" is more than just a book; it's your gateway to mastering the art of social media advertising. Elevate your digital presence, connect with your audience on a deeper level, and watch your business thrive. Get your copy now and start transforming your social media advertising today!
Author : Lisa Shaughnessy
Publisher :
ISBN 13 : 9781483983677
Total Pages : 176 pages
Book Rating : 4.9/5 (836 download)
Download or read book The New Rules of Fitness Marketing written by Lisa Shaughnessy and published by . This book was released on 2013-04-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract Clients and Build a Successful Fitness Business Even if You Hate Selling!Are you a fitness professional that dreads selling? Does the thought of marketing make you break out in a cold sweat?As a small business owner myself I can relate. Selling sucks! Feeling like a used car salesman sucks! But so does not making money or being able to help people that need your services and products to lead a healthier lifestyle.Good news! You don't have to use sleazy sales tactics to grow your successful fitness business. This book will show you how to focus your marketing efforts on developing relationships, connecting with current and prospective clients, building communities and partnering with others to create the fitness business that you want.The New Rules of Fitness Marketing features interviews with 26 successful fitness professionals who are using a variety of marketing tactics to attract clients and build their fitness businesses.They contributed to this information-packed book with 14 chapters, 28 topics and 89 innovative and actionable ideas. And because each deals with one marketing-related topic, you can flip around in search of new ideas and best practices in the areas that interest you most.Although the standards are here (with new twists), there's also some you may not have thought about like podcasting, becoming a fitness brand ambassador, partnering beyond the usual health professionals and so much more!You don't have to use an idea exactly the way someone else did, either. That's why most chapters begin with "Key Points" summary and end with "Make It Your Own" suggestions. Reading what others are doing can spark an idea on how to tailor it for your business and clients.No matter what your business model, you will hear from someone you can relate to in this book.There's super successful gym owners like Rick Daman, Scott Bisbee and Mark Ehnis.There's fitness professionals tearing it up with online coaching such as Rog Lawson, JC Deen, Sirena Bernal and Nia Shanks.And there's the lucky few who own a successful gym and are killing it online like Travis Stoetzel and Tony Gentilcore.Find out how to join them in the ranks of a highly successful fitness business owner.
Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118282302
Total Pages : 822 pages
Book Rating : 4.1/5 (182 download)
Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
