The Health Advocates Advanced Marketing Handbook

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The Health Advocate's Advanced Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801444
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Health Advocate's Advanced Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Advanced Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-10-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com

The Health Advocate's Basic Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801437
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Health Advocate's Basic Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Basic Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com

The Health Advocate's Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801406
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

DOWNLOAD NOW!

Book Synopsis The Health Advocate's Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Marketing Handbook written by Trisha Torrey and published by . This book was released on 2010-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

Improving Healthcare Through Advocacy

Author : Bruce S. Jansson
Publisher : John Wiley & Sons
ISBN 13 : 047050529X
Total Pages : 516 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Improving Healthcare Through Advocacy by : Bruce S. Jansson

Download or read book Improving Healthcare Through Advocacy written by Bruce S. Jansson and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Improving Healthcare Through Advocacy A Guide for the Health and Helping Professions "Bruce Jansson's thoughtful and innovative book will appeal to students in social work, nursing, and public health as well as those working in the health field of practice. The case examples are extraordinary, and Jansson provides the ideas, context, and theoretical base for readers to acquire the skills of advocacy in healthcare. This is by far the best advocacy book I have seen." —Gary Rosenberg, PhD Director, Division of Social Work and Behavioral Science Mount Sinai School of Medicine "Improving Healthcare Through Advocacy is a terrific description of opportunities for advocacy intervention and provides the skill sets necessary for effective advocacy. A needed book." —Laura Weil, LCSW Director, Health Advocacy Program Sarah Lawrence College "Improving Healthcare Through Advocacy is an invaluable resource for practitioners working in the healthcare field as well as for students. It very thoroughly covers healthcare advocacy issues, contains real-world case examples, and provides a clear, step-by-step framework for practicing advocacy." —Kimberly Campbell, ACSW, LCSW Lecturer, Department of Social Work Ball State University An important resource for all who strive for the best in healthcare treatment for their patients, themselves, and the nation Bestselling author and award-winning researcher Bruce S. Jansson uses an intervention framework to illustrate how everyone in the healthcare system can advocate effectively, not just for better healthcare delivery to individual clients but for the necessary policy change that will deliver long- term solutions to our nation's healthcare crisis as well. Improving Healthcare Through Advocacy provides professionals with: Tools to move from traditional services to case advocacy and policy advocacy tasks Over 100 case studies from the perspective of patients, healthcare providers, and others who relate the experiences they have encountered in the healthcare system and share the wisdom they have learned Practical tips on how to provide effective advocacy and bring about positive and long-term change in this complex environment

Marketing Handbook for Home Health Agencies

Author : Emmanuel Anene
Publisher : AuthorHouse
ISBN 13 : 1496936868
Total Pages : 52 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis Marketing Handbook for Home Health Agencies by : Emmanuel Anene

Download or read book Marketing Handbook for Home Health Agencies written by Emmanuel Anene and published by AuthorHouse. This book was released on 2014-09-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.

Don't Just Relate - Advocate!

Author : Glen Urban
Publisher : Pearson Education
ISBN 13 : 013271616X
Total Pages : 311 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Don't Just Relate - Advocate! by : Glen Urban

Download or read book Don't Just Relate - Advocate! written by Glen Urban and published by Pearson Education. This book was released on 2005-05-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.

The Patient Advocate's Handbook

Author : James Thomas Williams
Publisher :
ISBN 13 : 9780984282500
Total Pages : 285 pages
Book Rating : 4.2/5 (825 download)

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Book Synopsis The Patient Advocate's Handbook by : James Thomas Williams

Download or read book The Patient Advocate's Handbook written by James Thomas Williams and published by . This book was released on 2010-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote The Patient Advocate's Handbook, a content-rich, easy-to-use, quick reference patient advocacy book to offer you, the patient advocate, concise explanations, options and suggestions, which will help you learn about and cope with many of the unfamiliar, but common healthcare issues most patient advocates and their families face at the hospital and at home. This patient advocate book discusses common situations created by illness and recovery to offer relevant information when you need it, so your increased familiarity with healthcare issues as an informed patient advocate will lead to better results for your loved one. Keep this handbook with you to optimize the hospital stay and to have a more effective experience as an advocate and caregiver for your loved one's healthcare at the hospital and at home. James Thomas Williams

Diagnostic Picture Tests in General Medicine

Author : M. Zatouroff
Publisher :
ISBN 13 : 9780815198840
Total Pages : 288 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Diagnostic Picture Tests in General Medicine by : M. Zatouroff

Download or read book Diagnostic Picture Tests in General Medicine written by M. Zatouroff and published by . This book was released on 1988 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The CPHIMS Review Guide, 4th Edition

Author : Healthcare Information & Management Systems Society (HIMSS)
Publisher : CRC Press
ISBN 13 : 0429808941
Total Pages : 280 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The CPHIMS Review Guide, 4th Edition by : Healthcare Information & Management Systems Society (HIMSS)

Download or read book The CPHIMS Review Guide, 4th Edition written by Healthcare Information & Management Systems Society (HIMSS) and published by CRC Press. This book was released on 2021-12-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re taking the CPHIMS exam or simply want the most current and comprehensive overview in healthcare information and management systems today, this completely revised and updated fourth edition has it all. But for those preparing for the CPHIMS exam, this book is also an ideal study partner. The content reflects the outline of exam topics covering healthcare and technology environments; clinical informatics; analysis, design, selection, implementation, support, maintenance, testing, evaluation, privacy and security; and management and leadership. Candidates can challenge themselves with the sample multiple-choice questions given at the end of the book. The benefits of CPHIMS certification are broad and far-reaching. Certification is a process that is embraced in many industries, including healthcare information and technology. CPHIMS is recognized as the ‘gold standard’ in healthcare IT because it is developed by HIMSS, has a global focus and is valued by clinicians and non-clinicians, management and staff positions and technical and nontechnical individuals. Certification, specifically CPHIMS certification, provides a means by which employers can evaluate potential new hires, analyze job performance, evaluate employees, market IT services and motivate employees to enhance their skills and knowledge. Certification also provides employers with the evidence that the certificate holders have demonstrated an established level of job-related knowledge, skills and abilities and are competent practitioners of healthcare IT.

Health Policy and Advanced Practice Nursing

Author : Kelly A. Goudreau, PhD, RN, ACNS-BC, FCNS, FAAN
Publisher : Springer Publishing Company
ISBN 13 : 0826169430
Total Pages : 471 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Health Policy and Advanced Practice Nursing by : Kelly A. Goudreau, PhD, RN, ACNS-BC, FCNS, FAAN

Download or read book Health Policy and Advanced Practice Nursing written by Kelly A. Goudreau, PhD, RN, ACNS-BC, FCNS, FAAN and published by Springer Publishing Company. This book was released on 2013-12-11 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many policy books, but none are written by APRNs or focus just on APRN practice. This topic is critical in today's healthcare reform movement. APRNs are at the core, or can be, if they use their practice knowledge and education to shape policy...[The] editors eloquently make the case that policy formation is a critical nursing skill."--Doody's Medical Reviews ìGaining a better understanding of the political landscape and its impact on nursing and the APRN practice environment, by learning through textbooks such as this, and then through active involvement at any level in the political process itself, can only strengthen nursing and its influence on health policy .î -Loretta C. Ford, RN, EdD, PNP, FAAN, FAANP From the Foreword This view of health policy from the perspective of APRN practice is a call to action for advanced practice nurses to learn about the impact and implications of current initiatives in health policy. This knowledge will assist them in determining how they define and create positive change for their patients and have an impact on community, national, and world health. This is the only text that satisfies the need for policy discussions for all APNs , it is designed to meet the requirements of both the IOM report on The Future of Nursing and the DNP criteria V for inclusion of health policy and advocacy in the curriculum. The text encompasses evolving health care policy and reform in the U.S., Canada, and internationally, addressing its impact on advanced practice nursing, APRN roles, care for special populations, health care quality, and patient safety . The book brings together a wealth of information written by luminaries in the field. Dr. Goudreau is a Past President, and Board Member of the National Association of Clinical Nurse Specialists (NACNS), and Dr. Smolenski was Director of Certification Services at the ANCC for 11 years, directing certification for 150,000 nurses in over 30 specialties. The text discusses issues surrounding the regulation of APRNs, how the local regulatory environment shapes their practice and how they can shape their local regulatory environment. Additionally, the text brings in international perspectives on how APRNs can and are impacting patient care globally. In order to provide content relevant to a universal APRN readership, each section of the text endeavors to present information from all four APRN perspectives: NPs, CNSs, CRNAs , and CNMs. For all of these roles, the book covers the implications of current and future health policy changes for APRN practice. Key Features: Addresses the role-specific policy informational needs of all APRN roles including NPs, CNSs, CRNAs , and CNMs Brings together in one volume all of the requisite information about health care policy and reform and its impact on advanced practice nursing Meets the requirements of the IOM report on The Future of Nursing and the DNP criteria V for inclusion of health policy and advocacy in the curriculum Offers guidance on how APRNs can influence policy development Covers impact and implications of health care policy and reform in the U.S., Canada, and internationally

Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care

Author : Jo Anne L. Earp
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763749613
Total Pages : 646 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care by : Jo Anne L. Earp

Download or read book Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care written by Jo Anne L. Earp and published by Jones & Bartlett Learning. This book was released on 2008-05-02 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a contribution to the emerging healthcare quality movement, Patient Advocacy for Healthcare Quality: Strategies for Achieving Patient-Centered Care is distinct from any others of its kind in its focus on the consumer’s perspective and in its emphasis on how advocacy can influence change at multiple social levels. This introductory volume synthesizes patient advocacy from a multi-level approach and is an ideal text for graduate and professional students in schools of public health, nursing and social work.

The SAGE Handbook of Drug & Alcohol Studies

Author : Torsten Kolind
Publisher : SAGE
ISBN 13 : 1473944198
Total Pages : 743 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Drug & Alcohol Studies by : Torsten Kolind

Download or read book The SAGE Handbook of Drug & Alcohol Studies written by Torsten Kolind and published by SAGE. This book was released on 2016-10-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading international academics across the social sciences, this accessible handbook takes a critical look at the key theories, disciplinary approaches, contemporary issues and debates in the field. · Part I Central Social Science Theories Drug and Alcohol Studies · Part II Pillars in Social Science Drug and Alcohol Studies · Part III Controversies and New Approaches in Social Science Drug and Alcohol Studies This Handbook is an excellent reference text for the growing number of academics, students, scientists and practitioners in the drug and alcohol studies community.

A Psychiatrist's Guide to Advocacy

Author : Mary C. Vance, M.D.
Publisher : American Psychiatric Pub
ISBN 13 : 1615372334
Total Pages : 460 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis A Psychiatrist's Guide to Advocacy by : Mary C. Vance, M.D.

Download or read book A Psychiatrist's Guide to Advocacy written by Mary C. Vance, M.D. and published by American Psychiatric Pub. This book was released on 2020-03-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the diverse definitions of advocacy and helps to identify methods and opportunities for advocacy by mental health practitioners. The editors argue for a greater culture of advocacy among psychiatrists in order to effect broad and lasting systemic and structural change. Legislative advocacy is just one of the many types explored in the book; advocacy takes many forms, including patient-level advocacy, organizational advocacy, education and research as advocacy, and media-targeted advocacy.

Patient Safety Handbook

Author : Barbara J. Youngberg
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763774049
Total Pages : 677 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Patient Safety Handbook by : Barbara J. Youngberg

Download or read book Patient Safety Handbook written by Barbara J. Youngberg and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the newest scientific advances in the science of safety.

The Complete Idiot's Guide to Pain Relief

Author : Alpana Gowda, M.D.
Publisher : Penguin
ISBN 13 : 1101197331
Total Pages : 354 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Pain Relief by : Alpana Gowda, M.D.

Download or read book The Complete Idiot's Guide to Pain Relief written by Alpana Gowda, M.D. and published by Penguin. This book was released on 2010-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical help for the millions who suffer. The Complete Idiot's Guide® to Pain Relief offers readers advice on how to live with, manage, and treat their specific symptoms as they occur, and get quick and lasting relief from their discomfort through both traditional medical and alternative therapies. ?Includes the major sources of pain from head and back aches to chronic conditions such as fibromyalgia ?Clear and accessible information from a certified medical expert ?Covers the impact of diet and exercise on pain relief ?According to the National Institute of Health, over seventy-six million Americans suffer from sustained pain every day

Marketing Public Health

Author : Elissa A. Resnick
Publisher : Jones & Bartlett Publishers
ISBN 13 : 9781449683856
Total Pages : 0 pages
Book Rating : 4.6/5 (838 download)

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Book Synopsis Marketing Public Health by : Elissa A. Resnick

Download or read book Marketing Public Health written by Elissa A. Resnick and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: - Only book on marketing tailored specifically for the public health environment. - Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. - Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. - Emphasizes using marketing approaches for "upstream" changes in policy and legal, economic, and social environments as well as addressing the traditional "downstream" use of social marketing to help individuals change their own health behaviors. - Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns. - Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). - Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. - Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth.

The Essential Handbook of Treatment and Prevention of Alcohol Problems

Author : Nick Heather
Publisher : John Wiley & Sons
ISBN 13 : 0470862971
Total Pages : 392 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Essential Handbook of Treatment and Prevention of Alcohol Problems by : Nick Heather

Download or read book The Essential Handbook of Treatment and Prevention of Alcohol Problems written by Nick Heather and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last three decades have seen an explosion of social, psychological and clinical research to identify effective strategies to prevent and treat alcohol-related problems. This “Essential Handbook” contains an updated selection of reviews of “what works” drawn from the critically acclaimed International Handbook of Alcohol Dependence and Problems. Selected specifically for health and other professionals, who need to provide effective responses in their work, these authoritative, science-based reviews are a distillation of the more practical elements, designed to save time for the busy practitioner.