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The Handbook Of European Advertising
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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
Book Synopsis The SAGE Handbook of European Foreign Policy by : Knud Erik Jorgensen
Download or read book The SAGE Handbook of European Foreign Policy written by Knud Erik Jorgensen and published by SAGE. This book was released on 2015-04-30 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last two decades the study of European foreign policy has experienced remarkable growth, presumably reflecting a more significant international role of the European Union. The Union has significantly expanded its policy portfolio and though empty symbolic politics still exists, the Union’s international relations have become more substantial and its foreign policy more focused. European foreign policy has become a dynamic policy area, being adapted to changing challenges and environments, such as the Arab Spring, new emerging economies/powers; the crisis of multilateralism and much more. The SAGE Handbook of European Foreign Policy, Two-Volume set, is a major reference work for Foreign Policy Programmes around the world. The Handbook is designed to be accessible to graduate and postgraduate students in a wide variety of disciplines across the humanities and social sciences. Both volumes are structured to address areas of critical concern to scholars at the cutting edge of all major dimensions of foreign policy. The volumes are composed of original chapters written specifically to the following themes: · Research traditions and historical experience · Theoretical perspectives · EU actors · State actors · Societal actors · The politics of European foreign policy · Bilateral relations · Relations with multilateral institutions · Individual policies · Transnational challenges The Handbook will be an essential reference for both advanced students and scholars.
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis The Routledge Handbook on the European Neighbourhood Policy by : Tobias Schumacher
Download or read book The Routledge Handbook on the European Neighbourhood Policy written by Tobias Schumacher and published by Routledge. This book was released on 2017-12-06 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook on the European Neighbourhood Policy provides a comprehensive overview of the EU’s most important foreign policy instrument, provided by leading experts in the field. Coherently structured and adopting a multidisciplinary approach, this handbook covers the most important themes, developments and dynamics in the EU’s neighbourhood policy framework through a series of cutting-edge contributions. With chapters from a substantial number of scholars who have been influential in shaping the study of the ENP, this handbook serves to encourage debates which will hopefully produce more conceptual as well as neighbourhood-specific perspectives leading to enriching future studies on the EU’s policies towards its neighbourhood. It will be a key reference point both for advanced-level students, scholars and professionals developing knowledge in the fields of EU/European Studies, European Foreign Policy Analysis, Area studies, EU law, and more broadly in political economy, political science, comparative politics and international relations.
Book Synopsis Handbook on European data protection law by : Council of Europe
Download or read book Handbook on European data protection law written by Council of Europe and published by Council of Europe. This book was released on 2018-04-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid development of information technology has exacerbated the need for robust personal data protection, the right to which is safeguarded by both European Union (EU) and Council of Europe (CoE) instruments. Safeguarding this important right entails new and significant challenges as technological advances expand the frontiers of areas such as surveillance, communication interception and data storage. This handbook is designed to familiarise legal practitioners not specialised in data protection with this emerging area of the law. It provides an overview of the EU’s and the CoE’s applicable legal frameworks. It also explains key case law, summarising major rulings of both the Court of Justice of the European Union and the European Court of Human Rights. In addition, it presents hypothetical scenarios that serve as practical illustrations of the diverse issues encountered in this ever-evolving field.
Book Synopsis Handbook on the EU and International Trade by : Sangeeta Khorana
Download or read book Handbook on the EU and International Trade written by Sangeeta Khorana and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on the EU and International Trade presents a multidisciplinary overview of the major perspectives, actors and issues in contemporary EU trade relations. Changes in institutional dynamics, Brexit, the politicisation of trade, competing foreign policy agendas, and adaptation to trade patterns of value chains and the digital and knowledge economy are reshaping the European Union's trade policy. The authors tackle how these challenges frame the aims, processes and effectiveness of trade policy making in the context of the EU's trade relations with developed, developing and emerging states in the global economy.
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Book Synopsis The Oxford Handbook of European Legal History by : Heikki Pihlajamäki
Download or read book The Oxford Handbook of European Legal History written by Heikki Pihlajamäki and published by Oxford University Press. This book was released on 2018-06-28 with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: European law, including both civil law and common law, has gone through several major phases of expansion in the world. European legal history thus also is a history of legal transplants and cultural borrowings, which national legal histories as products of nineteenth-century historicism have until recently largely left unconsidered. The Handbook of European Legal History supplies its readers with an overview of the different phases of European legal history in the light of today's state-of-the-art research, by offering cutting-edge views on research questions currently emerging in international discussions. The Handbook takes a broad approach to its subject matter both nationally and systemically. Unlike traditional European legal histories, which tend to concentrate on "heartlands" of Europe (notably Italy and Germany), the Europe of the Handbook is more versatile and nuanced, taking into consideration the legal developments in Europe's geographical "fringes" such as Scandinavia and Eastern Europe. The Handbook covers all major time periods, from the ancient Greek law to the twenty-first century. Contributors include acknowledged leaders in the field as well as rising talents, representing a wide range of legal systems, methodologies, areas of expertise and research agendas.
Book Synopsis The Oxford Handbook of the European Bronze Age by : Harry Fokkens
Download or read book The Oxford Handbook of the European Bronze Age written by Harry Fokkens and published by Oxford University Press. This book was released on 2013-06-27 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the European Bronze Age is a wide-ranging survey of a crucial period in prehistory during which many social, economic, and technological changes took place. Written by expert specialists in the field, the book provides coverage both of the themes that characterize the period, and of the specific developments that took place in the various countries of Europe. After an introduction and a discussion of chronology, successive chapters deal with settlement studies, burial analysis, hoards and hoarding, monumentality, rock art, cosmology, gender, and trade, as well as a series of articles on specific technologies and crafts (such as transport, metals, glass, salt, textiles, and weighing). The second half of the book covers each country in turn. From Ireland to Russia, Scandinavia to Sicily, every area is considered, and up to date information on important recent finds is discussed in detail. The book is the first to consider the whole of the European Bronze Age in both geographical and thematic terms, and will be the standard book on the subject for the foreseeable future.
Book Synopsis The Oxford Handbook of European Islam by : Jocelyne Cesari
Download or read book The Oxford Handbook of European Islam written by Jocelyne Cesari and published by . This book was released on 2015 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, Muslim countries and Europe have engaged one another through theological dialogues, diplomatic missions, political rivalries, and power struggles. In the last thirty years, due in large part to globalization and migration from Islamic countries to the West, what was previously an engagement across national and cultural boundaries has increasingly become an internalized encounter within Europe itself. Questions of the Hijab in schools, freedom of expression in the wake of the Danish Cartoon crisis, and the role of Shari'a have come to the forefront of contemporary European discourse. The Oxford Handbook of European Islam is the first collection to present a comprehensive approach to the multiple and changing ways Islam has been studied across European countries. Parts one to three address the state of knowledge of Islam and Muslims within a selection of European countries, while presenting a critical view of the most up-to-date data specific to each country. These chapters analyze the immigration cycles and policies related to the presence of Muslims, tackling issues such as discrimination, post-colonial identity, adaptation, and assimilation. The thematic chapters, in parts four and five, examine secularism, radicalization, Shari'a, Hijab, and Islamophobia with the goal of synthesizing different national discussion into a more comparative theoretical framework. The Handbook attempts to balance cutting edge assessment with the knowledge that the content itself will eventually be superseded by events. Featuring eighteen newly-commissioned essays by noted scholars in the field, this volume will provide an excellent resource for students and scholars interested in European Studies, immigration, Islamic studies, and the sociology of religion.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Book Synopsis The Handbook of European Defence Policies and Armed Forces by : Hugo Meijer
Download or read book The Handbook of European Defence Policies and Armed Forces written by Hugo Meijer and published by Oxford University Press. This book was released on 2018 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the first geographically and thematically comprehensive study of the evolution and current state of the national security and defence policies, strategies, doctrines, capabilities, and military operations, as well as the alliances and security partnerships, of European armed forces.
Book Synopsis The Palgrave Handbook of European Referendums by : Julie Smith
Download or read book The Palgrave Handbook of European Referendums written by Julie Smith and published by Springer Nature. This book was released on 2021-03-02 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an empirically rich analysis of referendums in Europe from the end of the Second World War to the present. It addresses a range of perennial theoretical and legal questions that face policy-makers when they offer citizens the chance to take or influence decisions by referendum, not least whether to accept the ‘will of the people’. Taking a multi-disciplinary approach, drawing on historical, philosophical and political science perspectives, the book includes a contextual section on the history of referendums, the theoretical questions underpinning their use, and on constitutional and legal questions about the use of referendums. The empirical sections are divided into those referendums that focus on domestic issues, such as constitutional matters or questions of social policy, and those related to the European Union, including membership referendums and treaty ratification.
Book Synopsis The Routledge Handbook of European Integrations by : Thomas Hoerber
Download or read book The Routledge Handbook of European Integrations written by Thomas Hoerber and published by Routledge. This book was released on 2022-02-27 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of European Integrations fills a significant gap in the European studies literature by providing crucial and groundbreaking coverage of several key areas that are usually neglected or excluded in European integration collections. Whilst still examining the largest and most influential institutions, bodies and highly-funded policy areas as acknowledged dominant topics in European studies, it crucially does so with much greater balance by devoting equal billing to areas such as culture in European integration or new technologies and their impact on the EU. Organised around three main sections – culture, technology and ‘tangibles’ – the book: offers an authoritative ‘encyclopaedia’ to ‘alternative’ areas in European integration, from media, football, Erasmus and tourism, to transport, space, AI and energy; retains coverage of the dominant topics in European studies, such as the Eurozone, the Common Internal Market, or European law, but in balance with other areas of interest; and provides an essential companion to existing scholarship in European studies. The Routledge Handbook of European Integrations is essential reading and an authoritative reference for scholars, students, researchers and practitioners involved in, and actively concerned about, research in the study of European integration/studies. The Open Access version of Chapter 14 in this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Book Synopsis The Palgrave Handbook of the European Administrative System by : M. Bauer
Download or read book The Palgrave Handbook of the European Administrative System written by M. Bauer and published by Springer. This book was released on 2015-01-28 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research from the administrative sciences and using organizational, institutional and decision-making theories, this volume examines the emerging bureaucratic framework of the EU and highlights that analyzing the patterns and dynamics of the EU's administrative capacities is essential to understand how it shapes European public policy.
Book Synopsis Handbook of Comparative and Historical Indo-European Linguistics by : Jared Klein
Download or read book Handbook of Comparative and Historical Indo-European Linguistics written by Jared Klein and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-06-11 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most comprehensive coverage of the field of Indo-European Linguistics in a century, focusing on the entire Indo-European family and treating each major branch and most minor languages. The collaborative work of 120 scholars from 22 countries, Handbook of Comparative and Historical Indo-European Linguistics combines the exhaustive coverage of an encyclopedia with the in-depth treatment of individual monographic studies.
Book Synopsis The Routledge Handbook of EU-Russia Relations by : Tatiana Romanova
Download or read book The Routledge Handbook of EU-Russia Relations written by Tatiana Romanova and published by Routledge. This book was released on 2021-07-25 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of EU-Russia Relations offers a comprehensive overview of the changing dynamics in relations between the EU and Russia provided by leading experts in the field. Coherently organised into seven parts, the book provides a structure through which EU-Russia relations can be studied in a comprehensive yet manageable fashion. It provides readers with the tools to deliver critical analysis of this sometimes volatile and polarising relationship, so new events and facts can be conceptualised in an objective and critical manner. Informed by high-quality academic research and key bilateral data/statistics, it further brings scope, balance and depth, with chapters contributed by a range of experts from the EU, Russia and beyond. Chapters deal with a wide range of policy areas and issues that are highly topical and fundamental to understanding the continuing development of EU-Russia relations, such as political and security relations, economic relations, social relations and regional and global governance. The Routledge Handbook of EU-Russia Relations aims to promote dialogue between the different research agendas in EU-Russia relations, as well as between Russian and Western scholars and, hopefully, also between civil societies. As such, it will be an essential reference for scholars, students, researchers, policymakers and journalists interested and working in the fields of Russian politics/studies, EU studies/politics, European politics/studies, post-Communist/post-Soviet politics and international relations. The Routledge Handbook of EU-Russia Relations is part of a mini-series Europe in the World Handbooks examining EU-regional relations established by Professor Wei Shen.
