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Author : Roger Bennett
Publisher : Kogan Page Limited
ISBN 13 : 9780749407476
Total Pages : 411 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Handbook of European Advertising written by Roger Bennett and published by Kogan Page Limited. This book was released on 1993-01-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780902954021
Total Pages : 221 pages
Book Rating : 4.9/5 (54 download)
Download or read book European Advertising & Marketing Handbook written by and published by . This book was released on 1973 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European Data & Research Ltd
Publisher :
ISBN 13 :
Total Pages : 237 pages
Book Rating : 4.:/5 (342 download)
Download or read book European Advertising & Marketing Handbook written by European Data & Research Ltd and published by . This book was released on 1975 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European data index
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book European Advertising and Marketing Handbook : a Eurodatex Special Report written by European data index and published by . This book was released on 1973 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lord Campbell of Alloway
Publisher : Routledge
ISBN 13 : 1859412874
Total Pages : 911 pages
Book Rating : 4.8/5 (594 download)
Download or read book The European Handbook on Advertising Law written by Lord Campbell of Alloway and published by Routledge. This book was released on 1999 with total page 911 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be of interest to advertising law practitioners and students of European law. Divided into two parts, it first analyses commercial communications at the level of EC law. In the second part, the regulatory environment of member countries of the European Community is considered in depth. Among the topics examined are misleading advertising - interpreted through primary and secondary legislation and selective judgments of the European Court of Justice. Specific sectors are also considered, such as food, pharmaceuticals, tobacco and television industries. Useful addresses and appendices on the most significant Directives and Codes of Practice regulating the fields of advertising are also included.
Author : Rein Rijkens
Publisher : Weidenfeld & Nicolson
ISBN 13 : 9780304317967
Total Pages : 232 pages
Book Rating : 4.3/5 (179 download)
Download or read book European Advertising Strategies written by Rein Rijkens and published by Weidenfeld & Nicolson. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to 1992 and beyond, many companies are studying the means to take advantage of the opportunities offered by a unified European market. The book provides insights through an examination of 13 international companies operating 15 brands.
Author : Council of Europe
Publisher : Council of Europe
ISBN 13 : 9287198497
Total Pages : 402 pages
Book Rating : 4.2/5 (871 download)
Download or read book Handbook on European data protection law written by Council of Europe and published by Council of Europe. This book was released on 2018-04-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid development of information technology has exacerbated the need for robust personal data protection, the right to which is safeguarded by both European Union (EU) and Council of Europe (CoE) instruments. Safeguarding this important right entails new and significant challenges as technological advances expand the frontiers of areas such as surveillance, communication interception and data storage. This handbook is designed to familiarise legal practitioners not specialised in data protection with this emerging area of the law. It provides an overview of the EU’s and the CoE’s applicable legal frameworks. It also explains key case law, summarising major rulings of both the Court of Justice of the European Union and the European Court of Human Rights. In addition, it presents hypothetical scenarios that serve as practical illustrations of the diverse issues encountered in this ever-evolving field.
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : K. Donders
Publisher : Springer
ISBN 13 : 1137032197
Total Pages : 819 pages
Book Rating : 4.1/5 (37 download)
Download or read book The Palgrave Handbook of European Media Policy written by K. Donders and published by Springer. This book was released on 2014-03-28 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.
Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529784476
Total Pages : 542 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 400 pages
Book Rating : 4.6/5 (581 download)
Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author : Clemens Wischermann
Publisher : Routledge
ISBN 13 : 0429864329
Total Pages : 226 pages
Book Rating : 4.4/5 (298 download)
Download or read book Advertising and the European City written by Clemens Wischermann and published by Routledge. This book was released on 2018-12-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.
Author : Knud Erik Jorgensen
Publisher : SAGE
ISBN 13 : 1473914426
Total Pages : 1715 pages
Book Rating : 4.4/5 (739 download)
Download or read book The SAGE Handbook of European Foreign Policy written by Knud Erik Jorgensen and published by SAGE. This book was released on 2015-04-30 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last two decades the study of European foreign policy has experienced remarkable growth, presumably reflecting a more significant international role of the European Union. The Union has significantly expanded its policy portfolio and though empty symbolic politics still exists, the Union’s international relations have become more substantial and its foreign policy more focused. European foreign policy has become a dynamic policy area, being adapted to changing challenges and environments, such as the Arab Spring, new emerging economies/powers; the crisis of multilateralism and much more. The SAGE Handbook of European Foreign Policy, Two-Volume set, is a major reference work for Foreign Policy Programmes around the world. The Handbook is designed to be accessible to graduate and postgraduate students in a wide variety of disciplines across the humanities and social sciences. Both volumes are structured to address areas of critical concern to scholars at the cutting edge of all major dimensions of foreign policy. The volumes are composed of original chapters written specifically to the following themes: · Research traditions and historical experience · Theoretical perspectives · EU actors · State actors · Societal actors · The politics of European foreign policy · Bilateral relations · Relations with multilateral institutions · Individual policies · Transnational challenges The Handbook will be an essential reference for both advanced students and scholars.
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
