The Guide To Twitter Growth And Monetization

Download The Guide To Twitter Growth And Monetization full books in PDF, epub, and Kindle. Read online The Guide To Twitter Growth And Monetization ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Twitter Cash Code: Turning Followers into Dollars

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis The Twitter Cash Code: Turning Followers into Dollars by : Shu Chen Hou

Download or read book The Twitter Cash Code: Turning Followers into Dollars written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Twitter Cash Code: Turning Followers into Dollars" – Your Ultimate Guide to Monetizing Your Twitter Influence! Are you ready to unlock the secret to transforming your Twitter followers into a lucrative revenue stream? Look no further! "The Twitter Cash Code" is here to revolutionize your approach to monetization and help you maximize your earning potential on one of the most influential social media platforms. In today's business landscape, social media, particularly Twitter, plays a pivotal role in connecting businesses, entrepreneurs, and influencers with their target audience. With its dynamic nature and millions of active users, Twitter offers unparalleled opportunities for revenue generation and business growth. "The Twitter Cash Code" takes you on a transformative journey, starting with the importance of social media and Twitter in modern business. You'll gain a deeper understanding of the concept of monetizing Twitter followers and how it can catapult your success in the digital world. Building a solid Twitter foundation is the key to successful monetization, and our comprehensive guide covers every aspect of establishing a strong profile. You'll discover the art of crafting an engaging bio and profile description that captivates your audience and draws them into your world. We'll also delve into proven strategies for increasing followers organically, including creating compelling content that resonates with your target audience and actively engaging with your followers to foster genuine connections. But that's just the beginning! "The Twitter Cash Code" equips you with powerful tactics to leverage your Twitter influence. You'll learn how to identify your niche and target audience, collaborate with influencers and brands to unlock new revenue streams, and promote products or services through creative campaigns and affiliate marketing. Our expert insights will guide you through the negotiation process, ensuring you secure lucrative partnerships that align with your personal brand and values. Monetization strategies for Twitter take center stage as we unveil the secrets to sponsored tweets and brand endorsements. Discover the pricing guidelines, master the art of approaching brands, and learn how to create captivating promotional campaigns that drive results. You'll even explore the world of selling merchandise and products, leveraging e-commerce platforms, and offering exclusive content or services through subscription models. It's time to unlock the full potential of your Twitter influence and turn your followers into dollars! But we don't stop there. "The Twitter Cash Code" empowers you to expand your online presence beyond Twitter by integrating other social media platforms and building a personal website or blog. You'll master the art of balancing promotional content with valuable engagement, maintaining authenticity, and connecting with a wider audience to diversify your revenue streams. Ethical considerations are at the heart of our guide. We emphasize the importance of transparency in sponsored content and endorsements, ensuring you maintain the trust of your followers and comply with ethical practices. By prioritizing authenticity, respecting your audience's privacy, and upholding ethical advertising standards, you'll build a solid foundation of credibility that sets you apart from the competition. "The Twitter Cash Code: Turning Followers into Dollars" is more than just a guide. It's your passport to unlocking the immense earning potential of Twitter. Packed with actionable strategies, insider tips, and real-world examples, this book equips you with the knowledge and tools to monetize your Twitter influence like never before. So, are you ready to embark on a transformative journey towards Twitter monetization success? Get your hands on "The Twitter Cash Code" today and start turning your followers into a thriving revenue stream. Embrace the power of Twitter and watch your business soar to new heights of profitability!

Social Media Monetization

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3031145755
Total Pages : 242 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Social Media Monetization by : Francisco J. Martínez-López

Download or read book Social Media Monetization written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.

Ultimate Guide to Instagram for Business

Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613083572
Total Pages : 257 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2017-05-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Energize Growth Now

Author : Lisa Nirell
Publisher : John Wiley & Sons
ISBN 13 : 0470493690
Total Pages : 225 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!

Book Synopsis Energize Growth Now by : Lisa Nirell

Download or read book Energize Growth Now written by Lisa Nirell and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Monetizing Your Data

Author : Andrew Roman Wells
Publisher : John Wiley & Sons
ISBN 13 : 1119356245
Total Pages : 371 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Monetizing Your Data by : Andrew Roman Wells

Download or read book Monetizing Your Data written by Andrew Roman Wells and published by John Wiley & Sons. This book was released on 2017-03-13 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.

Beyond The Charts: A Guide to Wealth Creation in Defi Without Trading

Author : Olaseni Kehinde Precious
Publisher : Olaseni Kehinde Precious
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Beyond The Charts: A Guide to Wealth Creation in Defi Without Trading by : Olaseni Kehinde Precious

Download or read book Beyond The Charts: A Guide to Wealth Creation in Defi Without Trading written by Olaseni Kehinde Precious and published by Olaseni Kehinde Precious. This book was released on 2023-07-20 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond The Charts: A Guide to Wealth Creation in Defi Without Trading by Olaseni Kehinde Precious encompasses the hidden wealth of cryptocurrency beyond shorting and longing cryptocurrencies for profit.

Quotations from Chairman Mao Tse-Tung

Author : Mao Tse-Tung
Publisher : Read Books Ltd
ISBN 13 : 1446545318
Total Pages : 192 pages
Book Rating : 4.4/5 (465 download)

DOWNLOAD NOW!

Book Synopsis Quotations from Chairman Mao Tse-Tung by : Mao Tse-Tung

Download or read book Quotations from Chairman Mao Tse-Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

DOWNLOAD NOW!

Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

The Complete Direct Investing Handbook

Author : Kirby Rosplock
Publisher : John Wiley & Sons
ISBN 13 : 1119094720
Total Pages : 312 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis The Complete Direct Investing Handbook by : Kirby Rosplock

Download or read book The Complete Direct Investing Handbook written by Kirby Rosplock and published by John Wiley & Sons. This book was released on 2017-05-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to direct investing strategies and best practices The Complete Direct Investing Handbook provides comprehensive guidelines, principles and practical perspectives on this increasingly attractive private equity investment strategy. Interviews with leading family office investors, qualified private equity buyers, and top direct investing advisors provide essential insights, and attention to the nuanced processes of direct investing. The books is a hands-on resource for family offices and those investors interested in generating returns through private company ownership to be more effective in creating returns in a complex market. Direct investing best practices are explored in-depth, with guidance on strategy and the evaluation and assessment of various investment opportunities. The process begins with a codified and specific investment goal, and a robust strategy tailored to the investor's individual needs. Useful insight on 'narrowing the field' helps investors select the appropriate opportunities to meet their investment goals, and practical tools help streamline the process of capital deployment and in turn providing more opportunities to achieve desired returns. Despite the growing interest in direct investing, there is little public information available to investors and there is a lack of transparency into practical standards. This book bridges the gap between strategy and execution, with comprehensive guidance and real-world insights. Define and craft a focused investment thesis and appropriate timeline specific to your needs Identify the right type, size, duration, and risk profile aligned to your investment objectives Gain perspective on real-world direct investing and a deeper understanding of the risks and rewards Better understand best practices and institutional investment rigor to develop bespoke processes and policies that create better outcomes for independent investors Historically, extraordinary wealth has been created through equity in privately-held enterprise. Today, family offices and direct investors are looking more and more toward large capital deployment in early-stage and growth-oriented private equity investments, but are constrained by a lack of informed, established practices. The Complete Direct Investing Handbook provides the much-needed guidance and tools that can improve direct investment outcomes.

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Author : Geoffrey G. Parker
Publisher : W. W. Norton & Company
ISBN 13 : 0393249123
Total Pages : 433 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!

Book Synopsis Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You by : Geoffrey G. Parker

Download or read book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Teach Your Gift

Author : Danny Iny
Publisher :
ISBN 13 : 9781734772517
Total Pages : 130 pages
Book Rating : 4.7/5 (725 download)

DOWNLOAD NOW!

Book Synopsis Teach Your Gift by : Danny Iny

Download or read book Teach Your Gift written by Danny Iny and published by . This book was released on 2020-04-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONLINE COURSES CHANGED MY LIFE...AND THEY CAN CHANGE YOURS, TOO Inside these covers, you'll learn what the online course business opportunity really looks like in 2020 and beyond--and exactly what coaches, consultants, authors, speakers, and experts need to do to seize it. You'll learn... how I went from hundreds of thousands of dollars of debt to a multimillion-dollar business in just a few years, thanks to online courses. (Introduction) who is really buying online courses today and how to cater to their interests. (Part 1) what goes into a world-class course that protects your credibility as an expert. (Part 5) a simple but super effective methodology for quickly validating that your course idea has legs. (Part 3) how to attract paying students quickly--before you've even built out the whole course. (Part 4) the four different ways that online courses can fit into your business model. (Part 2) what the landscape for online courses looks like today, and how it has evolved over time. (Part 1) Not understanding that last part is probably the biggest reason why so many course entrepreneurs fail, and it's not their fault--so much of what you hear out there is hype based on a playbook that's five years out of date I'm not going to waste your time with rah-rah energy or pie-in-the-sky success stories. If you're familiar with my work at Mirasee or my past books like Teach and Grow Rich or Leveraged Learning, you already know what you can look forward to in these pages: the straight goods on how things really work today, and what it takes to be successful with online courses.

The Book of Pook

Author : Pook
Publisher :
ISBN 13 : 9781980603153
Total Pages : 695 pages
Book Rating : 4.6/5 (31 download)

DOWNLOAD NOW!

Book Synopsis The Book of Pook by : Pook

Download or read book The Book of Pook written by Pook and published by . This book was released on 2018-03-19 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete collection of writings by the legend himself!A few years ago there was a man who posted on a PUA forum called So Suave and had his own blog called Pook's Mill. His basic message was that the PUA techniques were too simple, and focused on external manipulations, and focusing on others rather than focusing on yourself and your own masculinity.Sadly Pook disappeared from the scene, but his teachings live on in this ebook.

Sticky Branding

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.4/5 (597 download)

DOWNLOAD NOW!

Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

The Rise of the Platform Marketer

Author : Craig Dempster
Publisher : John Wiley & Sons
ISBN 13 : 1119059798
Total Pages : 246 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis The Rise of the Platform Marketer by : Craig Dempster

Download or read book The Rise of the Platform Marketer written by Craig Dempster and published by John Wiley & Sons. This book was released on 2015-04-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

The Natural Language Processing Workshop

Author : Rohan Chopra
Publisher : Packt Publishing Ltd
ISBN 13 : 1800200803
Total Pages : 451 pages
Book Rating : 4.8/5 (2 download)

DOWNLOAD NOW!

Book Synopsis The Natural Language Processing Workshop by : Rohan Chopra

Download or read book The Natural Language Processing Workshop written by Rohan Chopra and published by Packt Publishing Ltd. This book was released on 2020-08-17 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make NLP easy by building chatbots and models, and executing various NLP tasks to gain data-driven insights from raw text data Key FeaturesGet familiar with key natural language processing (NLP) concepts and terminologyExplore the functionalities and features of popular NLP toolsLearn how to use Python programming and third-party libraries to perform NLP tasksBook Description Do you want to learn how to communicate with computer systems using Natural Language Processing (NLP) techniques, or make a machine understand human sentiments? Do you want to build applications like Siri, Alexa, or chatbots, even if you've never done it before? With The Natural Language Processing Workshop, you can expect to make consistent progress as a beginner, and get up to speed in an interactive way, with the help of hands-on activities and fun exercises. The book starts with an introduction to NLP. You'll study different approaches to NLP tasks, and perform exercises in Python to understand the process of preparing datasets for NLP models. Next, you'll use advanced NLP algorithms and visualization techniques to collect datasets from open websites, and to summarize and generate random text from a document. In the final chapters, you'll use NLP to create a chatbot that detects positive or negative sentiment in text documents such as movie reviews. By the end of this book, you'll be equipped with the essential NLP tools and techniques you need to solve common business problems that involve processing text. What you will learnObtain, verify, clean and transform text data into a correct format for useUse methods such as tokenization and stemming for text extractionDevelop a classifier to classify comments in Wikipedia articlesCollect data from open websites with the help of web scrapingTrain a model to detect topics in a set of documents using topic modelingDiscover techniques to represent text as word and document vectorsWho this book is for This book is for beginner to mid-level data scientists, machine learning developers, and NLP enthusiasts. A basic understanding of machine learning and NLP is required to help you grasp the topics in this workshop more quickly.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

DOWNLOAD NOW!

Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.