The Grupo Mexico Identifying The Challenges And Opportunities Of Global Marketing

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The "Grupo Mexico". Identifying the Challenges and Opportunities of Global Marketing

Author : Anonym
Publisher :
ISBN 13 : 9783668639416
Total Pages : 28 pages
Book Rating : 4.6/5 (394 download)

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Book Synopsis The "Grupo Mexico". Identifying the Challenges and Opportunities of Global Marketing by : Anonym

Download or read book The "Grupo Mexico". Identifying the Challenges and Opportunities of Global Marketing written by Anonym and published by . This book was released on 2018-02-26 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, language: English, abstract: A successful company needs a good Global marketing strategy if it wishes to enter the international arena with its products and services. This is the process of being able to adjust a company's marketing strategy to allow it to adapt in countries different to that of the home country. This strategy will vary from region to region based on different aspects of the chosen target market and country. The purpose of this report is to identify the global challengers, composed of threats and opportunities that a firm from a rapidly developing economy faces alongside providing indications on how to help this firm become a global player. This report will emphasise on a firm from a rapidly developing economy which is Grupo Mexico, a mining company which is located in Mexico. It will look at the background of the company and what has enabled this company to succeed in such a competitive industry domestically and internationally. Throughout the basis of such research this will then build upon developing an outline global marketing strategy to challenge its competitors within the market. Future supplies of non-renewable resources get harder to obtain every time a location is depleted of its natural resource. Identifying what resources are needed and the capabilities available to a firm enable it to enter a very competitive yet lucrative market. With natural resources being very scarce to find and very difficult to extract becomes a great challenge to companies working in this sector. Although this is a difficult proses, Chibana (2017) states that natural resources make the world go around which suggest the worlds requirement for such commodity is greater than any other which indicate that customer wants and needs for this product are high. The company Grupo Mexico is vastly divers

The "Grupo Mexico". Identifying the challenges and opportunities of global marketing

Author :
Publisher : GRIN Verlag
ISBN 13 : 366863940X
Total Pages : 26 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis The "Grupo Mexico". Identifying the challenges and opportunities of global marketing by :

Download or read book The "Grupo Mexico". Identifying the challenges and opportunities of global marketing written by and published by GRIN Verlag. This book was released on 2018-02-19 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , language: English, abstract: A successful company needs a good Global marketing strategy if it wishes to enter the international arena with its products and services. This is the process of being able to adjust a company’s marketing strategy to allow it to adapt in countries different to that of the home country. This strategy will vary from region to region based on different aspects of the chosen target market and country. The purpose of this report is to identify the global challengers, composed of threats and opportunities that a firm from a rapidly developing economy faces alongside providing indications on how to help this firm become a global player. This report will emphasise on a firm from a rapidly developing economy which is Grupo Mexico, a mining company which is located in Mexico. It will look at the background of the company and what has enabled this company to succeed in such a competitive industry domestically and internationally. Throughout the basis of such research this will then build upon developing an outline global marketing strategy to challenge its competitors within the market. Future supplies of non-renewable resources get harder to obtain every time a location is depleted of its natural resource. Identifying what resources are needed and the capabilities available to a firm enable it to enter a very competitive yet lucrative market. With natural resources being very scarce to find and very difficult to extract becomes a great challenge to companies working in this sector. Although this is a difficult proses, Chibana (2017) states that natural resources make the world go around which suggest the worlds requirement for such commodity is greater than any other which indicate that customer wants and needs for this product are high. The company Grupo Mexico is vastly diverse in mining and copper production, rail transportation and infrastructure. The company unit that this paper will focus on is with high references to its copper mining and production processes as this is its greatest asset.

Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player

Author : Axel Capalbo
Publisher : GRIN Verlag
ISBN 13 : 3346403289
Total Pages : 43 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player by : Axel Capalbo

Download or read book Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player written by Axel Capalbo and published by GRIN Verlag. This book was released on 2021-05-10 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 84,0, Sheffield Hallam University, language: English, abstract: In the domain of present-day entrepreneurial activities, the zeitgeist is dominated by the dynamic nature of globalisation reflected in several aspects of global marketing. Under the assumption of free border and culture-crossing transfers of goods and services, the majority of international entities is continuously pressured to solve a variety of issues. For instance, while it is forced to stabilise its supply chain through B2B partnerships, stay informed about the market situation, evaluate the necessity of an adaptation and guarantee its own profit growth, the enterprise is not allowed to neglect the creation and delivery of the value needed by the customer, along with finding the best method to satisfy the stakeholders. However, one of the greatest uncertainties an established company is permanently confronted with is the question whether it is ignoring the drastic pace of change. The consequence is visible through the loss of its competitiveness, provoked by the entry of new competitors or substitutes outrunning the firm in terms of market share, the customers’ brand loyalty, product quality, the degree of innovation etc. This risk increased especially due to the appearance of global challengers from rapidly developing economies, mainly hailing from Asia and Latin America. Among all these newcomers, Grupo México, a representative of the metals and mining branch, pertains to the group of the most auspicious firms and serves as the central object of investigation for this report. The first chapter presents a topical overview of GM’s business units, their respective product portfolio and market focus, along with the reasons for their success on domestic, regional and international level and their competitive advantages. The second chapter continues the exploration of GM’s current state with a critical evaluation of the environmental trends informing the international market sector of the extractive industries. Based on the concepts of PESTLE and SWOT analyses among others, this part unifies both the macroeconomic and the microeconomic business spheres to mirror the strengths, weaknesses, threats and opportunities, which the corporation is facing as a global challenger. The third and final section contains a set of recommendations implying an exclusive strategic approach designed to underpin GM’s pursuit of becoming an established global player.

Global Marketing

Author : Keegan
Publisher : Pearson Education India
ISBN 13 : 9788131719510
Total Pages : 660 pages
Book Rating : 4.7/5 (195 download)

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Book Synopsis Global Marketing by : Keegan

Download or read book Global Marketing written by Keegan and published by Pearson Education India. This book was released on 2009-09 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing Management

Author : Kiefer Lee
Publisher :
ISBN 13 : 9780195682151
Total Pages : 582 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by . This book was released on 2006-02-27 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing

Author : Warren J. Keegan
Publisher : Pearson Higher Ed
ISBN 13 : 0133071693
Total Pages : 594 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Global Marketing by : Warren J. Keegan

Download or read book Global Marketing written by Warren J. Keegan and published by Pearson Higher Ed. This book was released on 2012-02-27 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Emerging Issues in Global Marketing

Author : James Agarwal
Publisher : Springer
ISBN 13 : 9783030089221
Total Pages : 374 pages
Book Rating : 4.0/5 (892 download)

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Book Synopsis Emerging Issues in Global Marketing by : James Agarwal

Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-12-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Global Marketing Management

Author : Brian Toyne
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Global Marketing Management by : Brian Toyne

Download or read book Global Marketing Management written by Brian Toyne and published by Allyn & Bacon. This book was released on 1989 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing

Author : Johansson
Publisher :
ISBN 13 : 9780983332466
Total Pages : pages
Book Rating : 4.3/5 (324 download)

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Book Synopsis Global Marketing by : Johansson

Download or read book Global Marketing written by Johansson and published by . This book was released on 2016-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business Year: Mexico 2024

Author :
Publisher : The Business Year
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Business Year: Mexico 2024 by :

Download or read book The Business Year: Mexico 2024 written by and published by The Business Year. This book was released on 2024-02-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: To understand how the investment environment has evolved over recent months in Mexico, our team conducted a year-long, on-the-ground research operation that included interviews with over 150 business leaders and officials defining trends across every major sector of the economy. It is an election year in Mexico, meaning the often turbulent Obrador administration is drawing to a close. In contrast with the nervousness and uncertainty we witnessed ahead of his inauguration, our team notes a particular sense of ease around the upcoming elections as CEOs and investors are more familiarized with Morena, the party founded by the incumbent president. Overall, 2024 is expected to see an unusual general continuity of business during an election year thanks to the fact that both of the main presidential candidates are not expected to announce disruptive macroeconomic policies. Through this 220-page publication, featuring interviews with top business leaders from every major sector of the economy, as well as a range of articles and analysis, we present a comprehensive snapshot of the Mexican economy and the investment environment at this crucial period.

Global Trends 2040

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1000176657
Total Pages : 515 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2020-09-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

International Management

Author : Dean B. McFarlin
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis International Management by : Dean B. McFarlin

Download or read book International Management written by Dean B. McFarlin and published by Thomson South-Western. This book was released on 1998 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book offers students a comprehensive, applications-oriented review of the most recent trends and challenges in the field of international management. The authors demonstrate the importance of this evolving field using the most up-to-date research and examples, the presentation of international management challenges and solutions, and the discussion of real-word business situations.

Business America

Author :
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Business America by :

Download or read book Business America written by and published by . This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

International Marketing

Author : Philip R. Cateora
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis International Marketing by : Philip R. Cateora

Download or read book International Marketing written by Philip R. Cateora and published by Irwin Professional Publishing. This book was released on 1990 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Entrepreneurship in International Marketing

Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 1784414476
Total Pages : 339 pages
Book Rating : 4.7/5 (844 download)

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Book Synopsis Entrepreneurship in International Marketing by : Shaoming Zou

Download or read book Entrepreneurship in International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-02-04 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.

The Cultural Dimension of Global Business

Author : Gary P. Ferraro
Publisher : Taylor & Francis
ISBN 13 : 1315411008
Total Pages : 355 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Cultural Dimension of Global Business by : Gary P. Ferraro

Download or read book The Cultural Dimension of Global Business written by Gary P. Ferraro and published by Taylor & Francis. This book was released on 2017-03-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: • an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; • fresh case study material with a range of examples drawn from around the world; • further resources via a companion website, including a fully updated Instructor’s Manual and new interactive quiz questions for students.