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Author : Andrew Wood
Publisher : Cunningly Clever
ISBN 13 : 1890777153
Total Pages : 460 pages
Book Rating : 4.8/5 (97 download)
Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Wood
Publisher :
ISBN 13 : 9781890777104
Total Pages : 489 pages
Book Rating : 4.7/5 (771 download)
Download or read book The Golf Marketing Bible written by Andrew Wood and published by . This book was released on 2011 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Wood
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546660286
Total Pages : 584 pages
Book Rating : 4.6/5 (62 download)
Download or read book The Golf Marketing Bible written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-07-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golf Business Is Changing And Changing Fast! Since I wrote the first edition of this book back in 2005 the golf business has been turned upside down by many things including the 2008 recession, changes in lifestyle, the internet and the advent of third-party tee time vendors. There are new rules for golf marketing. In fact, rather than rules, they are more like laws. If you break them, you will not succeed. There are plenty of courses that won't make the 36-hole cut in a tough market, which means they won't be playing at all on the weekend! That may not be you, but I urge you to read this book carefully. It is based on real marketing results from the thousands of clubs, resorts, golf schools and destinations worldwide that Legendary Marketing has helped with their marketing.
Author : Andrew Wood
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539178873
Total Pages : 266 pages
Book Rating : 4.1/5 (788 download)
Download or read book The Golf Sales Bible written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2016-11-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book ever published in the golf industry, The Golf Sales Bible by Andrew Wood. The weakest area at just about every golf club happens to be the most important. Very few clubs can honestly say they are good at selling anything be it memberships, outings, events, high ticket lesson programs or tee times. Nothing can improve your bottom line faster than getting better at sales, NOTHING! In fact, just a small increase in sales effectiveness in the office, at the counter or in the pro shops can add tens of thousands of dollars, pounds, euros or yen to your bottom line! Imagine if you closed two out of ten leads instead of one. You have just doubled sales at NO cost! Now imagine that same improvement happened for every telephone inquiry, referral, or objections. Incremental improvement at each phase of the sales process leads to ASTONISHINGLY greater results. Which is why, NO marketing campaign should ever be undertaken without first having a sales system in place. Dramatically Boost Your Club's Membership, Outing, Event and Lesson Sales With... The Golf Sales Bible! Want to know EXACTLY what to do when the prospect says he has to "think about it"? The exact scripted answer can be found in the objection chapter. How about the perfect way to address rumors of unhappy members or financial trouble? Quash this objection in its tracks! How to sell against a much cheaper competitor and win nine times out of ten by allowing the prospect to sell himself! Want the perfect way to close a sale without saying anything? I show you the one simple gesture that does all the work for you. It's all there in the Golf Sales Bible, so you or your staff always give the PERFECT answer to each and every concern-and then continue on with your presentation to its logical conclusion, a sale! These are not theories; these are proven techniques used by the top professionals in the industry. Bring them to your club and watch memberships soar, outing and events book and your lesson book fill! In this comprehensive new book I'll help you instantly turbo charge your sales by sharing with you the proven presentation techniques, objection scripts, and closes that I have used for the past 25 years, to make my clients millions in the golf industry!"
Author : Jerry Minchey
Publisher : Booksurge Publishing
ISBN 13 : 9781439242414
Total Pages : 0 pages
Book Rating : 4.2/5 (424 download)
Download or read book The Restaurant Marketing Bible written by Jerry Minchey and published by Booksurge Publishing. This book was released on 2009-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the proven inside secrets that the really successful restaurants are using to drive starving crowds to their restaurants while drastically cutting their marketing expenses.
Author : Dave Pelz
Publisher : Doubleday
ISBN 13 : 0385500246
Total Pages : 438 pages
Book Rating : 4.3/5 (855 download)
Download or read book Dave Pelz's Putting Bible written by Dave Pelz and published by Doubleday. This book was released on 2000-06-06 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines step-by-step drawings and photographs with detailed instruction in the author's techniques to provide a master class in the art of putting and offers advice on everything from perfecting the set-up to reading a tricky green.
Author : Dave Pelz
Publisher : Doubleday
ISBN 13 : 0767903447
Total Pages : 466 pages
Book Rating : 4.7/5 (679 download)
Download or read book Dave Pelz's Short Game Bible written by Dave Pelz and published by Doubleday. This book was released on 1999-05-11 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Pelz's Short Game Bible is the first book in a four-book series, The Dave Pelz Scoring Game Series. The next volume in the series will be Dave Pelz's Putting Bible. "He who rules the short game collects the gold." --Dave Pelz's Golden Rule of Golf Fed up with trying to imitate the pros, buying the latest expensive equipment, and seeing your handicap stay the same? The first book by bestselling author and internationally revered golf instructor Dave Pelz since Putt Like the Pros, his bestselling classic, Dave Pelz's Short Game Bible can show you the way to lower scores by improving your short game. The result of decades of scientific research studying thousands of golfers, Dave's philosophy is as simple as it is revolutionary and groundbreaking: Instead of practicing the wrong things the right way, or the right things the wrong way, Pelz shows you how to find your own personal weaknesses and how to improve them to efficiently lower your scores. Packed with all the knowledge, charts, and photos needed to learn from the master, Dave Pelz's Short Game Bible is the essential book for every golfer who's looking to improve his or her game. Dave's approach to golf is easy to understand: 80 percent of the strokes golfers lose to par are determined by their play within 100 yards of the green--the crucial scoring game. The most important and yet the least focused-on aspect of golf, your short game, can indeed make or break your entire game. And nobody teaches the short game like Dave Pelz. His renowned golf schools and clinics focus exclusively on putting and the short game, attracting top players like Tom Kite, Colin Montgomerie, two-time U.S. Open champion Lee Janzen, reigning PGA champion Vijay Singh, Steve Elkington, Payne Stewart, Peter Jacobsen, and many LPGA players including Annika Sorenstam and Liselotte Neumann. The pros know, as you are about to learn, that while others teach golfers how to swing, Dave Pelz teaches golfers how to score . . . and win. A former physicist for NASA, Dave brings a scientific rigor to his research and instruction that has made him the top short-game expert in the world. Dave has observed and then taught thousands of golfers to improve their ability to score better. The years he has spent studying the short game, including chipping, lobs, pitches, distance wedges, and bunker play, have resulted in an unequaled expertise and a fascinating body of knowledge on golf, with the statistics and data to back it up. In this new book, Dave for the first time shares the understanding and techniques he has taught the pros, including a wide array of innovative tests and exercises for mastering those deceptive and high-pressure shots of the short game. Dave Pelz's Short Game Bible is an essential book for golfers of all levels. Covering everything golfers need to know to improve their short game, Dave's system can--and will--help you to consistently shoot lower scores.
Author : Andrew Wood
Publisher : Cunningly Clever
ISBN 13 : 1890777242
Total Pages : 440 pages
Book Rating : 4.8/5 (97 download)
Download or read book Cunningly Clever Marketing written by Andrew Wood and published by Cunningly Clever. This book was released on 2009 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Wood
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546494409
Total Pages : 454 pages
Book Rating : 4.4/5 (944 download)
Download or read book The Hotel and Resort Marketing Bible written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-09-06 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...
Author : B&H Publishing Group
Publisher : Holman Bible Publishers
ISBN 13 : 9781586403232
Total Pages : 1116 pages
Book Rating : 4.4/5 (32 download)
Download or read book Golfer's Bible-HCSB written by B&H Publishing Group and published by Holman Bible Publishers. This book was released on 2007-04-01 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Golfer's Bible" is the newest edition to the successful line of HCSB specialty Bibles. Featuring a British tan, bonded-leather binding with a gold foil-embossed insignia, this pocket Bible contains devotional thoughts, quotes, and tips for golfers, plus a ribbon marker.
Author : Andrew Wood
Publisher :
ISBN 13 : 9780692974834
Total Pages : pages
Book Rating : 4.9/5 (748 download)
Download or read book Confessions of a Golf Pro written by Andrew Wood and published by . This book was released on 2017-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a golf professional trying to make it through life at a private club with 521 bosses, a Cougar nymphomaniac, one good member and a board president intent on his demise. This story follows the hilarious everyday life of a golf professional through lessons, committees, PGA section meetings, club rules, demo days and golf trips. Plus, the daily grind of trying to please over 500 members who complain to him about everything from the speed of the greens to the home owner's association, along with hundred and one other things over which he has no control. At breaking point, he starts replying to emails and requests the way he'd really like to reply, which is a far cry from what they taught him at PGA business school! While the president's intent to remove him, and install his son in law is relentless our pro has more tricks up his sleeve than the assistant pros who hide his inventory or the slick suits from the big management companies that think they can waltz in and steal his job. Success is always the best revenge!
Author : Davies, Craig
Publisher : Human Kinetics
ISBN 13 : 1492548421
Total Pages : 224 pages
Book Rating : 4.4/5 (925 download)
Download or read book Golf Anatomy-2nd Edition written by Davies, Craig and published by Human Kinetics. This book was released on 2019 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 156 detailed, full-color anatomical illustrations, Golf Anatomy, Second Edition, depicts 72 exercises proven to improve strength, power, and range of motion. Golfers will add distance to drives, consistency to the short game, and accuracy to putts.
Author : Mark Broadie
Publisher : Penguin
ISBN 13 : 0698138597
Total Pages : 290 pages
Book Rating : 4.6/5 (981 download)
Download or read book Every Shot Counts written by Mark Broadie and published by Penguin. This book was released on 2014-03-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Columbia Business School professor Mark Broadie’s paradigm-shifting approach that uses statistics and golf analytics to transform the game. Mark Broadie is at the forefront of a revolutionary new approach to the game of golf. What does it take to drop ten strokes from your golf score? What part of Tiger Woods’ game makes him a winner? Traditional golf stats can't answer these questions. Broadie, a professor at Columbia Business School, helped the PGA Tour develop its cutting-edge strokes gained putting stat. In this eye-opening new book, Broadie uses analytics from the financial world to uncover the secrets of the game of golf. He crunches mountains of data to show both professional and amateur golfers how to make better decisions on the course. This eagerly awaited resource is for any player who wants to understand the pros, improve golf skills, and make every shot count.
Author : Ralph Mann
Publisher : Crown Archetype
ISBN 13 : 076790236X
Total Pages : 255 pages
Book Rating : 4.7/5 (679 download)
Download or read book Swing Like a Pro written by Ralph Mann and published by Crown Archetype. This book was released on 1998-12-29 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading biomechanics expert and a premier golf instructor share the secrets of the perfect swing using a breakthrough learning tool—for novice and advanced golfers alike. For seventeen years, CompuSport International’s biomechanics expert Dr. Ralph Mann devoted himself to studying the swings of more than 100 PGA and LPGA Tour players to uncover the keys to a better game and a lower handicap. The results: the computer-generated composite Pro, which embodies the mechanical elements of the holy grail of the golf swing—efficient, effective, and now achievable. Illustrated with 175 animated 3-D stills of the Pro that pinpoint the exact motions of a body executing the perfect swing, Swing Like a Pro provides accurate, consistent information about how to play the game properly, breaking down the exact steps you can take to develop and refine your skills at performing every aspect of the shot. Mann teams up with renowned golf instructor Fred Griffin to examine and explain • Setup, including how to grip and align the club properly while finding the perfect balance for your body • The seven characteristics of a great backswing, with drills for improvement • How to achieve distance with accuracy through your downswing • How to put all these elements together with both timing and tempo • And much more! With its unique cutting-edge, scientific approach, and the expertise of its authors, Swing Like a Pro promises to be the best golf Pro you ever consulted to help you improve your swing and shave strokes off your handicap—and proves that there is such a thing as a perfect swing.
Author : Orin Starn
Publisher : Duke University Press
ISBN 13 : 0822352109
Total Pages : 161 pages
Book Rating : 4.8/5 (223 download)
Download or read book The Passion of Tiger Woods written by Orin Starn and published by Duke University Press. This book was released on 2011-12-12 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starn examines the career of Tiger Woods, from child star to global sports celebrity. The author shows that the scandal following the revelation of Tiger's infidelities was like many similar media-generated scandals of recent years, and he brings an anthropologist's perspective to bear on Tigergate.
Author : Richard J Wallace
Publisher : Simon and Schuster
ISBN 13 : 1440526532
Total Pages : 800 pages
Book Rating : 4.4/5 (45 download)
Download or read book The Start Your Own Business Bible written by Richard J Wallace and published by Simon and Schuster. This book was released on 2011-05-18 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what kind of business you want to launch, no matter how big or small your budget, there are some things you must know. You'll need an estimate of start-up costs, of potential earnings, and of the qualifications and equipment necessary to make your enterprise a success. This book provides all that--and more. If you're an aspiring entrepreneur, you'll rely on this up-to-date guide for vital information to start your enterprise. Inside you'll find the lowdown and bottom-line advice for hundreds of exciting ideas. In addition, you'll get guidance on whether you can run the company from your home. Haven't you always longed to be your own boss? To do what you want to do when you want to do it? Then reach for this book to match your resources to your plans and kick off a business that works.
Author : Andrew Wood
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.6/5 (39 download)
Download or read book The Golf Marketing Manual written by Andrew Wood and published by . This book was released on 2020-01-30 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of golf has changed dramatically.- Waiting lists have vanished- Memberships in Europe and the USA are in sharp decline - The number of new courses opening pales in comparison to the number of courses closing- Participation, depending on who you believe, is down 10-20% in less than a decade.- Online booking engines have changed the game - Discounting has significantly lowered the price of the average round - Meanwhile while the cost of running a course has increased just as dramatically- The customer too, especially the millennial, is looking for something different than the 1980's version of a club "experience" most clubs are hanging onto for grim deIf you've read my previous books and think you know it all, think again. The Golf Marketing Manual is very different from any of my previous publications.- It's oversized 8.5x11 format- It's over 600 pages- It's crammed with real world examples, case histories and samples you can steal and put to use at once.This is a work of epic proportions that you will use as a reference to instantly improve all of your marketing. It will also provide you with the clarity and focus you need to make good strategic decisions about the future of your club. ORDER NOW AND UP YOUR GAME FOR 2020!You'll enjoy a massive ROI in little to no time at all.
