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Author : GABRIEL GAUDI.
Publisher :
ISBN 13 : 9788868992460
Total Pages : 0 pages
Book Rating : 4.9/5 (924 download)
Download or read book FUTURE OF MEDIA EMBRACING ELECTRONIC PLATFORMS AND TECHNOLOGIES. written by GABRIEL GAUDI. and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriel Gaudi
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (689 download)
Download or read book The Future of Media Embracing Electronic Platforms and Technologies written by Gabriel Gaudi and published by . This book was released on 2023-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era defined by technological advancements and rapid digitalization, the landscape of media has undergone a remarkable transformation. This subchapter explores the evolution of media, with a particular focus on electronic platforms and technologies that have revolutionized the industry. The advent of electronic media marked a turning point in the way information was disseminated, consumed, and shared. From the introduction of radio and television to the rise of the internet and social media, electronic platforms have played a pivotal role in shaping the media landscape. One of the earliest electronic media forms was radio, which allowed for the broadcast of news, entertainment, and music to a wide audience. This innovation revolutionized the way information was delivered, eliminating the need for physical distribution and enabling real-time communication across vast distances. The subsequent introduction of television further expanded the reach of electronic media, providing a visual medium that captivated audiences worldwide. However, the true revolution occurred with the rise of the internet. The internet not only facilitated the dissemination of information but also transformed the media landscape into an interactive and participatory space. The emergence of websites, blogs, and online news outlets blurred the lines between consumers and producers, empowering individuals to create and share content on a global scale. In recent years, social media platforms have taken center stage, enabling users to connect and engage with content in ways never before imagined. The rise of platforms like Facebook, Twitter, and Instagram has given individuals a voice and transformed the way news is consumed. These platforms have also presented new challenges for traditional media outlets, as the line between news and opinion becomes increasingly blurred. Furthermore, the evolution of media has witnessed the convergence of different forms of electronic media. Today, smartphones and tablets have become the primary means of accessing news and entertainment, consolidating various media forms into a single device. This convergence has brought about new opportunities for content creators while presenting challenges for traditional media outlets to adapt and remain relevant in a rapidly changing landscape. As we look to the future, the evolution of media shows no signs of slowing down. Emerging technologies such as virtual reality, artificial intelligence, and blockchain are poised to further transform the industry, offering new ways to consume and interact with media content.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231512139
Total Pages : 362 pages
Book Rating : 4.2/5 (315 download)
Download or read book Media in the Digital Age written by John V. Pavlik and published by Columbia University Press. This book was released on 2008-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1976001064
Total Pages : 348 pages
Book Rating : 4.9/5 (76 download)
Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
Author : Joanna Zylinska
Publisher : MIT Press
ISBN 13 : 1913380130
Total Pages : 506 pages
Book Rating : 4.9/5 (133 download)
Download or read book The Future of Media written by Joanna Zylinska and published by MIT Press. This book was released on 2022-03-22 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the future of various media industries and technologies that considers how media shape our future. How do we combat post-truth in the news? Are social media influencers the journalists of today? What is it like to live in a smart city? Does AI really change "everything"? The Future of Media investigates the future of media industries and technologies (journalism, TV, film, photography, radio, publishing, social media), while exploring how media shape our future—on a political, economic, cultural and individual level. Issues of diversity, media reform, labour, activism and art take the discussion into a wider social context. Through this, the book celebrates the importance and vitality of media in the modern world. The Future of Media is also an experiment in collaborative modes of thinking and working. Co-authored by theorists and practitioners from one of the world’s most established media departments, it offers a radical, creative and critical take on media industries—and on world affairs.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher : Government Printing Office
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.0/5 ( download)
Download or read book The Digital Future of the United States written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet and published by Government Printing Office. This book was released on 2007 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Jones
Publisher : Mamba Press
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)
Download or read book The Digital Renaissance written by William Jones and published by Mamba Press. This book was released on 2023-07-24 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Digital Renaissance: Navigating the Age of Information" by William Jones, embark on an illuminating journey through the transformative landscape of the digital era. With the precision of a historian and the vision of a futurist, Jones paints a vivid portrait of our modern age, where technology, connectivity, and information converge to redefine how we live, work, and interact with the world. From the inception of the digital revolution to the advent of emerging technologies like artificial intelligence and blockchain, Jones chronicles the evolution of the Digital Renaissance with captivating clarity. His narrative skillfully navigates the complex terrain of the digital landscape, unraveling its threads to reveal the profound impact on society, culture, and human potential. But this book is not just a chronicle of the past; it's a guide to the future. Through compelling stories of innovation, ethical dilemmas, and resilient responses to digital challenges, Jones invites readers to explore the limitless possibilities that lie ahead. He sheds light on the ethical considerations that must underpin technological progress and offers insights into harnessing technology for human flourishing. From the pioneers of the digital age who disrupted industries to the digital citizens who navigate the complexities of the online world, "The Digital Renaissance" is a testament to the resilience and adaptability of humanity. It celebrates the spirit of innovation that propels us forward while emphasizing the moral compass that must guide our digital journey. This book is more than a mere exploration of technology; it's a call to action. It encourages readers to become active participants in shaping the Digital Renaissance, to cultivate digital literacy, and to forge a future where innovation and ethics coexist harmoniously. In an age where connectivity knows no borders and information flows ceaselessly, "The Digital Renaissance" is a compass that points toward a brighter, more informed, and more equitable future. Whether you're a tech enthusiast, an ethical innovator, or someone curious about the digital age's impact on our lives, William Jones's insightful narrative provides a roadmap for navigating the age of information. Join the Digital Renaissance and embrace the boundless possibilities that await in this compelling journey through our ever-evolving digital world.
Author : John V. Pavlik
Publisher : Routledge
ISBN 13 : 1317486951
Total Pages : 253 pages
Book Rating : 4.3/5 (174 download)
Download or read book Digital Technology and the Future of Broadcasting written by John V. Pavlik and published by Routledge. This book was released on 2015-07-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.
Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author : Alexander Godulla
Publisher : Springer
ISBN 13 : 9783031399398
Total Pages : 0 pages
Book Rating : 4.3/5 (993 download)
Download or read book Digital Disruption and Media Transformation written by Alexander Godulla and published by Springer. This book was released on 2023-11-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.
Author : Rahmiati Aulia
Publisher : Taylor & Francis
ISBN 13 : 1000685276
Total Pages : 432 pages
Book Rating : 4.0/5 (6 download)
Download or read book Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era written by Rahmiati Aulia and published by Taylor & Francis. This book was released on 2022-09-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: By delivering the mindful writings from our selected authors, this book portrays one big idea: a new Human-Centered society that balances economics to resolve problems, especially in the use of an integrated area in cyberspace, physical space, and how it impacts the creative industries. Through The 8th Bandung Creative Movement, scholars from 15 Universities around the Asian and European countries have discussed this issue where Human-Centered society became the main consideration in the development. Three topics are presented to the readers. Firstly, "Sustainable Cities and Communities" explores the sub-fields that construct a more sustainable environment for society post-pandemic era, such as technologies, transportation, interior design, architecture, urban planning, etc. While "Art and Design: Recontextualization of Nusantara Tradition and Indigenous Culture" concerned the novel perspectives on recognizing cultural aspects that shape the face of creative industry, from cultural identity, visual and performing arts, pop culture to language and media. The last topic, "Changes and Dynamics in The Creative Industries," reviews the creative approach toward the industry's current trends, including marketplace, destination branding, or digital culture ecosystem. This book will enrich the mind of everybody who is an enthusiast of innovative research on creative industries, human-centered technologies, environmental design, and excellent society 5.0 post-pandemic era.
Author : Faisal Jamil
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (288 download)
Download or read book Social Media Marketing Future written by Faisal Jamil and published by Independently Published. This book was released on 2024-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Description Social Media Marketing Future: Navigating the Next Decade Introduction: In the ever-evolving landscape of social media, marketers must stay ahead of the curve to effectively engage with their audiences. "Social Media Marketing Future: Navigating the Next Decade" provides a comprehensive guide to understanding and leveraging the latest trends, technologies, and strategies in social media marketing. This book is an essential resource for marketers, business leaders, and social media enthusiasts looking to navigate the future of digital marketing. Chapter 1: The Evolution of Social Media Marketing Explore the journey of social media from simple text-based platforms to multimedia-rich environments. Understand how technological advancements, such as faster internet speeds and AI, have transformed user engagement and behavior. This chapter also delves into the rise of influencer marketing, tracing its growth from grassroots endorsements to a billion-dollar industry, and predicts future trends like the role of micro-influencers and authenticity. Chapter 2: Emerging Technologies in Social Media Marketing Discover how cutting-edge technologies are revolutionizing social media marketing. This chapter covers the current and future applications of AI and machine learning, including personalized content recommendations and predictive analytics. It also explores the potential of augmented reality (AR) and virtual reality (VR) to create immersive brand experiences and interactive advertisements. Additionally, learn about the role of blockchain in enhancing data security, transparency, and the potential for decentralized social networks. Chapter 3: Consumer Behavior and Social Media Trends Gain insights into the evolving consumer behavior and trends shaping social media marketing. Address the growing concerns about privacy and the demand for transparency from brands. Understand the rise of social commerce and how platforms are integrating e-commerce features to offer seamless shopping experiences. This chapter also emphasizes the importance of user-generated content (UGC) and strategies for encouraging and leveraging it to enhance brand authenticity and engagement. Chapter 4: The Changing Landscape of Social Media Platforms Examine the diversification of social media platforms and its implications for marketers. Learn about the rise of new and niche platforms catering to specific interests and communities. This chapter also highlights the dominance of video content, comparing short-form and long-form videos, and predicts future advancements in video marketing. Additionally, understand the impact of algorithm changes on content visibility and engagement, and discover strategies for adapting to these changes. Chapter 5: Ethical Considerations and Social Responsibility Address the critical importance of ethical considerations and social responsibility in social media marketing. This chapter discusses the issue of misinformation and provides strategies for combatting it, including fact-checking and promoting credible sources. Learn about the importance of diversity and inclusion in marketing, with best practices for promoting authentic representation. Finally, explore the rise of purpose-driven marketing and how brands can balance profit with social and environmental goals. Conclusion: "Social Media Marketing Future: Navigating the Next Decade" equips readers with the knowledge and tools to stay ahead in the dynamic world of social media marketing. By understanding the latest trends, embracing emerging technologies, and prioritizing ethical considerations, marketers can create impactful and sustainable strategies that resonate with their audiences and drive success in the digital age.
Author : Amoah, Lloyd G. Adu
Publisher : IGI Global
ISBN 13 : 1668499673
Total Pages : 390 pages
Book Rating : 4.6/5 (684 download)
Download or read book Examining the Rapid Advance of Digital Technology in Africa written by Amoah, Lloyd G. Adu and published by IGI Global. This book was released on 2024-02-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are essential questions surrounding Africa's digitalization journey, including whether or not the continent can truly serve as the last frontier for socio-economic transformation through digital innovation. An examination of countries such as Ghana, Kenya, Senegal, and Rwanda, which are actively pursuing digitalization, may provide some answers. To evaluate the potential implications, both real and potential, that arise from this focused pursuit, a critical analysis is necessary. Scrutiny of digital infrastructure by companies like Huawei, the emergence of artificial intelligence, and the advent of quantum computing will open new pathways to understanding and establishing promising approaches to the advancement of this region. Examining the Rapid Advance of Digital Technology in Africa offers a comprehensive exploration of the transformative power of digitalization in Africa and its implications for the continent's socio-economic development. It engages with the field of science and technology studies, linking it with socio-economic impacts and transformation, to track, analyze, understand, and critique Africa's contributions to digitalization. The chapters cover a wide range of themes, including ICTs and the business environment, education, healthcare, creative industries, media, culture, tourism, agriculture, ecology, artificial intelligence, blockchain and cryptocurrency revolution, algorithmic governance, the quantum age, and urbanization. This book is a must-read for researchers, scholars, investors, and policymakers who are interested in Africa's digital transformation, as it offers valuable insights into the latest empirical and theoretical aspects shaping the continent's ongoing digitalization.
Author : Sonia Livingstone
Publisher : Oxford University Press, USA
ISBN 13 : 0190874694
Total Pages : 273 pages
Book Rating : 4.1/5 (98 download)
Download or read book Parenting for a Digital Future written by Sonia Livingstone and published by Oxford University Press, USA. This book was released on 2020 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the decades it takes to bring up a child, parents face challenges that are both helped and hindered by the fact that they are living through a period of unprecedented digital innovation. Drawing on extensive research with diverse parents, this book reveals how digital technologies give personal and political parenting struggles a distinctive character, as parents determine how to forge new territory with little precedent, or support. The book reveals the pincer movement of parenting in late modernity. Parents are both more burdened with responsibilities and charged with respecting the agency of their child-leaving much to negotiate in today's "democratic" families. The book charts how parents now often enact authority and values through digital technologies-as "screen time," games, or social media become ways of both being together and setting boundaries. The authors show how digital technologies introduce both valued opportunities and new sources of risk. To light their way, parents comb through the hazy memories of their own childhoods and look toward varied imagined futures. This results in deeply diverse parenting in the present, as parents move between embracing, resisting, or balancing the role of technology in their own and their children's lives. This book moves beyond the panicky headlines to offer a deeply researched exploration of what it means to parent in a period of significant social and technological change. Drawing on qualitative and quantitative research in the United Kingdom, the book offers conclusions and insights relevant to parents, policymakers, educators, and researchers everywhere"--
Author : Klaus Schwab
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)
Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
