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Author : Jon Wuebben
Publisher :
ISBN 13 : 9780692775066
Total Pages : pages
Book Rating : 4.7/5 (75 download)
Download or read book Future Marketing written by Jon Wuebben and published by . This book was released on 2016-09-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Johny K. Johansson
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.0/5 ( download)
Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author : Battersby, Grimes
Publisher : Wolters Kluwer Law & Business
ISBN 13 : 1543880126
Total Pages : 596 pages
Book Rating : 4.5/5 (438 download)
Download or read book Licensing Royalty Rates, 2024 Edition written by Battersby, Grimes and published by Wolters Kluwer Law & Business. This book was released on with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bulletin written by and published by . This book was released on 1935 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon Steinman
Publisher : New Society Publishers
ISBN 13 : 1550927000
Total Pages : 306 pages
Book Rating : 4.5/5 (59 download)
Download or read book Grocery Story written by Jon Steinman and published by New Society Publishers. This book was released on 2019-05-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hungry for change? Put the power of food co-ops on your plate and grow your local food economy. Food has become ground-zero in our efforts to increase awareness of how our choices impact the world. Yet while we have begun to transform our communities and dinner plates, the most authoritative strand of the food web has received surprisingly little attention: the grocery store—the epicenter of our food-gathering ritual. Through penetrating analysis and inspiring stories and examples of American and Canadian food co-ops, Grocery Story makes a compelling case for the transformation of the grocery store aisles as the emerging frontier in the local and good food movements. Author Jon Steinman: Deconstructs the food retail sector and the shadows cast by corporate giants Makes the case for food co-ops as an alternative Shows how co-ops spur the creation of local food-based economies and enhance low-income food access. Grocery Story is for everyone who eats. Whether you strive to eat more local and sustainable food, or are in support of community economic development, Grocery Story will leave you hungry to join the food co-op movement in your own community.
Author : BATTERSBY
Publisher : Wolters Kluwer
ISBN 13 : 1454857315
Total Pages : 452 pages
Book Rating : 4.4/5 (548 download)
Download or read book Licensing Royalty Rates written by BATTERSBY and published by Wolters Kluwer. This book was released on 2015-12-10 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable reference presents the and“goingand” royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categoriesand—art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. By Gregory J. Battersby, Charles W. Grimes Knowing the and“goingand” royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2016 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2016 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data: Royalty rate listing alphabetically by licensed product and—provides a detailed alphabetical listing of products and their suggested rate range across all product categories. Royalty rate listing by international trademark classand—lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes. Checklist of licensed products and servicesand—offers a quick-reference to products with a high potential for licensing. Comprehensive list of licensed products and servicesand—presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications. This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself.
Author : Battersby, Grimes
Publisher : Wolters Kluwer
ISBN 13 : 1543811310
Total Pages : 804 pages
Book Rating : 4.5/5 (438 download)
Download or read book Licensing Royalty Rates, 2020 Edition (IL) written by Battersby, Grimes and published by Wolters Kluwer. This book was released on 2019-12-15 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable reference presents the "going" royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categories--art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. Knowing the "going" royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2020 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2020 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data: Royalty rate listing alphabetically by licensed product --provides a detailed alphabetical listing of products and their suggested rate range across all product categories. Royalty rate listing by international trademark class--lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes. Checklist of licensed products and services--offers a quick-reference to products with a high potential for licensing. Comprehensive list of licensed products and services--presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications. This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself. Previous Edition: Licensing Royalty Rates, 2019 Edition, ISBN 9781543800425
Author : Gregory J. Battersby
Publisher : Wolters Kluwer
ISBN 13 : 1454826606
Total Pages : 424 pages
Book Rating : 4.4/5 (548 download)
Download or read book Licensing Royalty Rates, 2013 Edition written by Gregory J. Battersby and published by Wolters Kluwer. This book was released on 2012-12-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing the "going" royalty rate for virtually any product is as simple asreaching for the newly published Licensing Royalty Rates, 2013 Edition. This information-packed report details the royalty rates for over 1,500products and services in ten lucrative licensed product categories--art,celebrity, character and entertainment, collegiate, corporate, designer,event, sports, nonprofit and music.Setting a royalty rate too high can scare away potential licensees, whileaccepting a lower rate can cost licensors hundreds of thousands of dollars.Licensing Royalty Rates, 2013 Edition provides all the information youneed to calculate the right rate every time.The data in Licensing Royalty Rates is compiled usinginformation from the U.S. Patent and Trademark Office. After careful review bya blue-ribbon panel of expert licensing consultants uniquely qualified to knowwhat the appropriate rate range is for specific properties in each licensingcategory, the information is organized into four time-saving sections thatgive researchers fast access to comprehensive statistical and analytical data:Royalty rate listing alphabetically by licensed product --provides adetailed alphabetical listing of products and their suggested rate rangeacross all product categories.Royalty rate listing by international trademark class --lets you quicklyidentify subtle royalty rate differences between similar products withinspecific international trademark classes.Checklist of licensed products and services --offers a quick-reference toproducts with a high potential for licensing.Comprehensive list of licensed products and services --presents adetailed list of all surveyed products and services within a trademark classfor preparing intent-to-use trademark applications.This detailed information gives both beginning and more experienced licensingprofessionals the confidence needed to negotiate the maximum allowable rateregardless of the product, the market and the parameters of the specific dealitself.
Author : Sue Ellson
Publisher : 120 Ways Publishing
ISBN 13 : 0994287593
Total Pages : 277 pages
Book Rating : 4.9/5 (942 download)
Download or read book 120 Ways To Market Your Business Hyper Locally written by Sue Ellson and published by 120 Ways Publishing. This book was released on 2016-08-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘120 Ways To Market Your Business Hyper Locally - Tried And True Tips And Techniques’ is for: defining your target audience aligning your marketing with your local community building your lifetime and dynamic asset value attracting the right business collaborating effectively and enabling others creating success for you and your team It includes information for: marketers, salespeople and advertisers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders coaches, trainers and mentors community leaders and initiative instigators This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Contents Preface Introduction 1. Our Global Village 1.1 Marketing, Selling And Networking 1.2 Location Attachment And Choice 1.3 Defining Hyper Local Marketing 1.4 The Benefits Of Hyper Local Marketing 2. Personal Context 2.1 Self Evaluation 2.2 Self Management 2.3 Management And Leadership 2.4 Succession Planning And Exit Strategy 2.5 Personal Principles 2.6 Community And Business Congruency 2.7 Business Ethics And Self Regulation 2.8 Staffing And Outsourcing 2.9 Effective Hyper Local Recruitment Techniques 3. Business Context 3.1 Business Choice 3.2 Consumer Choice 3.3 Sustainable Business 3.4 Business Type And Differentiation 3.5 Business Pricing 4. Product And Service First Or Target Audience First? 4.1 Securing Referrals From Existing Clients And Customers 4.2 Other Sources Of Clients And Customers 4.3 Maintaining Clients And Customers 5. Market Analysis 5.1 Site Or Location Setting 5.2 Market Size 5.3 Competitor Analysis 5.4 Online Competitor Analysis 5.5 Collaborator Analysis 6. Location Context 6.1 Fixed Address 6.2 Online Address 6.3 Platform Presence 6.4 Collective Marketplace Address 7. Market Presence 7.1 Business Premises Look And Feel 7.2 Business Website Development 7.3 Personal Authority Website Development 7.4 Real World Marketing And Advertising 7.5 Currency, Recency And Relevancy 8. Online And Digital Marketing 8.1 White Hat Search Engine Optimization (SEO) Techniques 8.2 Search Engine Ranking Factors 8.3 Content Marketing Strategies That Work 8.4 Amplifying The Value And Conversions From Your Content 8.5 Developing Viral Content And Conversions 8.6 Sending The Right Signals 8.7 Sourcing Hyper Local Website Links 8.8 Improving Overall Online Performance 8.9 Website Ranking Threats 9. Paid Marketing 9.1 Search Engine Marketing (SEM) 9.2 Social Media Marketing (SMM) 9.3 Online Advertisements 9.4 Aggregator Websites 9.5 Professional Body, Industry Group And Association Memberships 9.6 Gifts 9.7 Donations 10. Database Marketing 10.1 Email Newsletter Marketing 10.2 Joint Ventures And Strategic Alliances 10.3 Partnerships 10.4 If / Then Scenarios 10.5 Follow Up And Feedback 11. Program Marketing 11.1 Award Programs 11.2 Affiliate Programs 11.3 Formal Recognition Programs 11.4 Rewards Programs 11.5 Surveys, Quizzes And Research Programs 11.6 Accreditation And Certification 12. Public Marketing 12.1 Generating Content 12.2 Reviews 12.3 Recommendations 12.4 Referrals 12.5 Reputation 12.6 Testimonials 12.7 Feedback 12.8 Advocacy 13. Events Marketing 13.1 Free Events 13.2 Hosting Paid Events 13.3 Speaking At Events 13.4 Teaching 13.5 Expos, Trade Fairs And Conferences 13.6 Online Summits, Podcasts And Webinars 14. Media Marketing 14.1 Editorial 14.2 Advertorial 14.3 Publicity And Public Relations 15. Community Marketing 15.1 Networks 15.2 Bartering 15.3 Exchanges 15.4 Local Suppliers 15.5 Location Sharing 15.6 Naming Rights, Sponsorships And Advertising 16. Incentive Marketing 16.1 Competitions 16.2 Gamification Programs 16.3 Loyalty Programs 16.4 Relationship Marketing Programs 16.5 Thank You And Gratefulness Initiatives 17. Future Options Marketing 18. Marketing Measurement 18.1 Digital Asset Value 18.2 Goodwill 18.3 Performance Assessment 18.4 Performance Improvement 18.5 Top 20 Tips And Techniques 19. Full List Of 120 Actions 20. Bonuses Index Author
Author : Kiefer Lee
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author :
Publisher : Cybellium
ISBN 13 : 1836795548
Total Pages : 269 pages
Book Rating : 4.8/5 (367 download)
Download or read book Introduction to Marketing: Study Guide and Workbook written by and published by Cybellium . This book was released on with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author :
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (3 download)
Download or read book Bibliography on the Marketing of Agricultural Products written by and published by . This book was released on 1932 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Pearson Higher Education AU
ISBN 13 : 1486001777
Total Pages : 743 pages
Book Rating : 4.4/5 (86 download)
Download or read book Marketing written by Philip Kotler and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author : Battersby, Grimes
Publisher : Wolters Kluwer
ISBN 13 : 1543818633
Total Pages : 520 pages
Book Rating : 4.5/5 (438 download)
Download or read book Licensing Royalty Rates, 2021 Edition written by Battersby, Grimes and published by Wolters Kluwer. This book was released on 2020-12-23 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable reference presents the "going" royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categories--art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. Knowing the "going" royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2021 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2021 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data: Royalty rate listing alphabetically by licensed product --provides a detailed alphabetical listing of products and their suggested rate range across all product categories. Royalty rate listing by international trademark class--lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes. Checklist of licensed products and services--offers a quick-reference to products with a high potential for licensing. Comprehensive list of licensed products and services--presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications. This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself. Previous Edition: Licensing Royalty Rates, 2020 Edition, ISBN 9781543811315 Note: Online subscriptions are for three-month periods.
