The Failing Strategies Of Sony

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The failing strategies of Sony

Author : Klope Mark
Publisher : GRIN Verlag
ISBN 13 : 3656605394
Total Pages : 11 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis The failing strategies of Sony by : Klope Mark

Download or read book The failing strategies of Sony written by Klope Mark and published by GRIN Verlag. This book was released on 2014-02-28 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: A, University of Houston, language: English, abstract: It has become critical in the dynamic marketing environment for any company to understand the parameters which are key and that affect its market. This will help understand the trends in the market and shifting demands of the customers, technological changes and most important the ability to make a profitable timing and secure a competitive advantage in the market. Creation and implementation of marketing strategies should ensure that they bring a positive impact to the success of the business in the market comparing the operational levels and chances of success to its competitors. Understanding the market trends remains a vital key in remaining a market leader and sustaining achieved competitive strategies. Sony, being a market leader failed to address these major issues in marketing hence resulting to the downfall experienced with the up-rise of the IPods. Failure to understand the opportunities presented at a particular time in the market results to creation and adoption of poor marketing strategies and giving an advantage to the competitors to position themselves well in the market as it has been the case of Apple in embracing IPods technology.

The Strategy Paradox

Author : Michael E. Raynor
Publisher : Crown Currency
ISBN 13 : 038552191X
Total Pages : 322 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Strategy Paradox by : Michael E. Raynor

Download or read book The Strategy Paradox written by Michael E. Raynor and published by Crown Currency. This book was released on 2007-02-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX. This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival. Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing. Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them: -- The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile -- The CEO should not drive results, but manage uncertainty -- Business unit leaders should not focus on execution, but on making strategic choices -- Line managers should not worry about strategic risk, but devote themselves to delivering on commitments With detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

Sustainable Growth Through Strategic Innovation

Author : Mitsuru Kodama
Publisher : Edward Elgar Publishing
ISBN 13 : 1785366386
Total Pages : 332 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Sustainable Growth Through Strategic Innovation by : Mitsuru Kodama

Download or read book Sustainable Growth Through Strategic Innovation written by Mitsuru Kodama and published by Edward Elgar Publishing. This book was released on 2018 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: From detailed reviews of existing dynamic capabilities, this book presents a theoretical model of a strategic innovation system as a corporate system capability to enable a large company to achieve strategic innovation. The book includes in-depth case studies to illustrate the importance of strategic innovation capabilities.

Sony vs Samsung

Author : Sea-Jin Chang
Publisher : John Wiley & Sons
ISBN 13 : 0470830441
Total Pages : 235 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Sony vs Samsung by : Sea-Jin Chang

Download or read book Sony vs Samsung written by Sea-Jin Chang and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive." —Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School "Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will end up in as many corporate boardrooms as faculty seminars." —Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard Business School "Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book." —Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions." —Myoung Woo Lee, President and CEO, iriver

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Rediscovering Japanese Business Leadership

Author : Yozo Hasegawa
Publisher : John Wiley & Sons
ISBN 13 : 0470824956
Total Pages : 233 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Rediscovering Japanese Business Leadership by : Yozo Hasegawa

Download or read book Rediscovering Japanese Business Leadership written by Yozo Hasegawa and published by John Wiley & Sons. This book was released on 2010-03-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet the challenges of a 21st century global economy? In Rediscovering Japanese Business Leadership, we gain insights into the leadership strategies of Japan’s most successful global brands, including Toyota, Canon, and Nintendo. This book will be the first title in a series on Asian business leaders, leading companies and corporate philosophies in the 21st century. The inaugural volume will focus on business leaders and strategies at Japanese companies that are not only driving and reshaping their respective industries in the 21st century, but are demonstrating a knack for consistently meeting the various challenges of today's rapidly changing world.

Technology and Competitive Strategy

Author : C B Rao
Publisher : Notion Press
ISBN 13 : 1946048100
Total Pages : 219 pages
Book Rating : 4.9/5 (46 download)

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Book Synopsis Technology and Competitive Strategy by : C B Rao

Download or read book Technology and Competitive Strategy written by C B Rao and published by Notion Press. This book was released on 2016-10-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book’s unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of characteristic strategies of innovators, differentiators and followers. The book develops a distinctive five forces model of technology and proposes three generic technology competitive strategies. It also focuses on the linkages between strategy, technology and regulation. Multiple themes are weaved together by the myriad threads of technology in a seamless and simple manner. It is loaded with innumerable real life examples which validate the constructs. The book would inspire technologists and strategists as well as academicians and administrators to deploy technology not only for competitive advantage at firm level but also for national comparative advantage and broader socio-economic equity.

The Anticipation of Converging Industries

Author : Clive-Steven Curran
Publisher : Springer Science & Business Media
ISBN 13 : 1447151704
Total Pages : 262 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis The Anticipation of Converging Industries by : Clive-Steven Curran

Download or read book The Anticipation of Converging Industries written by Clive-Steven Curran and published by Springer Science & Business Media. This book was released on 2013-06-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the triggers, drivers and consequences of convergence to create a more concise definition of convergence. This detailed analysis includes a specifically developed toolbox for ‘convergence foresight’, creating a forecasting method for convergence trends. With the focus on the chemical, biotechnological and pharmaceutical industries, several indicators of convergence in the areas of Nutraceuticals/Functional Foods, Cosmeceuticals and ICT are derived from samples including over 1million patents and scientific publications. By supporting this methodical approach with real world data, The Anticipation of Converging Industries is perfect for industry practitioners looking for a competitive edge in the present and for the future. Similarly, academics will find a comprehensive theoretical concept for better understanding the underlying rationale of convergence at their disposal

Transforming the Clunky Organization

Author : Samuel B. Bacharach
Publisher : Cornell University Press
ISBN 13 : 1501710052
Total Pages : 182 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Transforming the Clunky Organization by : Samuel B. Bacharach

Download or read book Transforming the Clunky Organization written by Samuel B. Bacharach and published by Cornell University Press. This book was released on 2018-07-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, like people, get stuck! They get ensnared in routines and processes, and they fall back into old habits. This is the dangerous period of inertia, the period that precedes failure, when organizations show signs of sluggishness. In Transforming the Clunky Organization Samuel B. Bacharach specifies why organizations fall into patterns of inertia and details the critical pragmatic leadership skills leaders need to regain organizational momentum. From Alfred Sloan, to Lee Iacocca, to Lou Gerstner, to Indra Nooyi, to Steve Jobs, to Jeff Bezos, Bacharach argues that their pragmatic leadership skills assured that their organization did not get trapped by the doldrums of inertia. He employs case illustrations to identify clunky tendencies and inertia within organizations across a wide range of business sectors including technology, finance, banking, home entertainment, and retail. Illustrations are drawn from organizations such as Amazon, Apple, Borders, Merrill Lynch, Nintendo, Starbucks, and Unilever, among many others. Bacharach argues that in order to achieve their potential, organizations need to be perpetually involved in two activities. The first is discovery—organizational leaders need to continuously explore new opportunities and transfer new insights into new products, processes, and directions. The second is delivery—organizational leaders need to be able to mobilize support for ideas, sustain and drive these ideas forward, and achieve results. Successful discovery and delivery allows organizations to truly thrive and continuously meet their potential. Expanding on The Agenda Mover, the first book in the BLG Pragmatic Leadership Series, this book offers a roadmap for individual leaders at all levels to create the agility and synergy needed for the continuous organized flow of information and the movement of ideas. Clunky organizations need leaders that are explorers and innovators in the discovery phase and mobilizers and sustainers to deliver solutions. Transforming the Clunky Organization provides the keys for necessary behaviors that allow leaders to successfully break inertia and foster agility. This book will appeal to leaders at all levels within organizations, change-management consultants, and business-school professors.

Deals from Hell

Author : Robert F. Bruner
Publisher : John Wiley & Sons
ISBN 13 : 0470452595
Total Pages : 439 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Deals from Hell by : Robert F. Bruner

Download or read book Deals from Hell written by Robert F. Bruner and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed look at the worst M&A deals ever and the lessons learned from them It's common knowledge that about half of all merger and acquisition (M&A) transactions destroy value for the buyer's shareholders, and about three-quarters fall short of the expectations prevailing at the time the deal is announced. In Deals from Hell, Robert Bruner, one of the foremost thinkers and educators in this field, uncovers the real reasons for these mishaps by taking a closer look at twelve specific instances of M&A failure. Through these real-world examples, he shows readers what went wrong and why, and converts these examples into cautionary tales for executives who need to know how they can successfully navigate their own M&A deals. These page-turning business narratives in M&A failure provide much-needed guidance in this area of business. By addressing the key factors to M&A success and failure, this comprehensive guide illustrates the best ways to analyze, design, and implement M&A deals. Filled with in-depth insights, expert advice, and valuable lessons gleaned from other M&A transactions, Deals from Hell helps readers avoid the common pitfalls associated with this field and presents them with a clear framework for thinking about how to make any M&A transaction a success.

Global Business Strategy: Asian Perspective (Second Edition)

Author : Hwy-chang Moon
Publisher : World Scientific
ISBN 13 : 9811236593
Total Pages : 387 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Global Business Strategy: Asian Perspective (Second Edition) by : Hwy-chang Moon

Download or read book Global Business Strategy: Asian Perspective (Second Edition) written by Hwy-chang Moon and published by World Scientific. This book was released on 2022-01-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book's overall goal is to bridge the gap between these two different viewpoints. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. Specifically, it includes new theories and techniques like creating shared value (CSV), the global value chain, platform strategy, and business ecosystem. They are shown to be important tools for enhancing competitiveness and maintaining sustainability among firms in today's rapidly changing international business environment. This is very much evident today given the critical challenges arising from the trade tensions between the United States and China, emerging technologies such as artificial intelligence and digital transformation, and the unprecedented disruptions brought on by the coronavirus pandemic. We hope that this book will serve as a useful companion for students, business practitioners, policymakers, and the more general readers interested in issues related to competitiveness and business.

Strategic Management

Author : Colin White
Publisher : Bloomsbury Publishing
ISBN 13 : 0230554776
Total Pages : 840 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Strategic Management by : Colin White

Download or read book Strategic Management written by Colin White and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize and generalize business problems and to confront philosophical issues without losing sight of practical aims. Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than 60 Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail. Strategic Management: - Acknowledges the complex reality of strategy in the real world showing students the challenges they will encounter when implementing strategy in practice. - Provides a solid theoretical grounding in the subject enabling students to develop their own strategic approaches. - Offers comprehensive and contemporary topic coverage reflecting current trends such as globalization, co-operative strategy and performance measurement. - Includes separate chapters on Implementation, Monitoring and Risk Assessment reflecting the critical role of these issues within organizations. - Provides a wide range of international case examples from well-known organizations in all regions of the world allowing students to see how strategy is implemented in practice and reflecting the global nature of strategy for multinational corporations. Integrated web packages include: - For students: Additional long case studies, integrating case study, links to further resources, searchable glossary. - For Instructors: Suggested teaching pathways and key themes, additional case study questions, comments on exercises and assignments within the text, powerpoint lecture presentations. Visit www.palgrave.com/business/white for more information.

Why are the British Bad at Manufacturing?

Author : Karel Williams
Publisher : Routledge
ISBN 13 : 1351244779
Total Pages : 243 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Why are the British Bad at Manufacturing? by : Karel Williams

Download or read book Why are the British Bad at Manufacturing? written by Karel Williams and published by Routledge. This book was released on 2018-01-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1983, offers a new explanation for the poor performance of British manufacturing since 1950. Rather than invoke orthodox economic theory or general social factors, the book analyses four national conditions – enterprise control over the labour process; market structure and the composition of demand; the relation of manufacturing enterprise to financial institutions like banks and stock exchanges; and the relation of manufacturing enterprise to government.

The Innovator's Solution

Author : Clayton
Publisher : Harvard Business Press
ISBN 13 : 1422196585
Total Pages : 317 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's Solution by : Clayton

Download or read book The Innovator's Solution written by Clayton and published by Harvard Business Press. This book was released on 2013-10-22 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone confronting the growth paradox. For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now. In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.

Beyond Multi-Channel Marketing

Author : Maria Palazzo
Publisher : Emerald Group Publishing
ISBN 13 : 1838676872
Total Pages : 177 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Business Networks in East Asian Capitalisms

Author : Jane Nolan
Publisher : Chandos Publishing
ISBN 13 : 0081006551
Total Pages : 384 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Business Networks in East Asian Capitalisms by : Jane Nolan

Download or read book Business Networks in East Asian Capitalisms written by Jane Nolan and published by Chandos Publishing. This book was released on 2016-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns builds on the foundational studies conducted in the 1990s by gathering contemporary empirical and theoretical chapters which explore these themes in a comparative perspective. The book includes contributions from authors working on the relationship between personal and business networks in countries including China, Singapore, Malaysia, Taiwan, Japan, South Korea, Vietnam, Laos, Cambodia, and Thailand. Authors emphasize enduring trends in social and business networks and/or track new emerging patterns, both within East Asian nations or between East Asia and other regions such as Europe, Africa, and the Americas. - Provides contemporary, up-to-date empirical material and theoretical interpretation, charting the influence of more recent globalizing trends and institutional change in the region - Includes studies of networks within PRC, between PRC and other regions, and in Chinese communities - Offers studies centered on Korean, Japanese, and South East Asian Networks - Includes a geographical scope that will be broader than other books, aiming to include studies of newly developing economies in South East Asia that share a common cultural heritage (e.g Vietnam)

Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Author : Daidj, Nabyla
Publisher : IGI Global
ISBN 13 : 1466665149
Total Pages : 399 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Developing Strategic Business Models and Competitive Advantage in the Digital Sector by : Daidj, Nabyla

Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.