Author : Amila Bandara
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Book Synopsis The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts by : Amila Bandara
Download or read book The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts written by Amila Bandara and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are always linked to consumer behavior. It also introduces new marketing strategies with changes in consumer behavior and innovates and updates existing marketing strategies to cope up with emerging needs. Consequently, the three major strategies that have been studied during this literature review are the Visual Merchandising Strategy, Premium Pricing Strategy and Consumer Ethnocentrism Strategy. The Visual Merchandising Strategy is a strategy used by businesses or merchants to encourage customers or shoppers to make impulse purchases, the term premium pricing is setting a higher price than the product's typical market price in the attempt to attract customers who desire more value for their money and the Consumer Ethnocentrism Strategy refers a belief held by customers about the appropriateness, indeed morality of purchasing the foreign-made product and the loyalty of consumers to the products manufactured in their home country. Correspondingly, this literature review has been focused on the evolutionary changes in the three strategies, their use and validation in various industries globally as well as domestically including the Retail Fashion industry, Tea Industry and Dairy Industry, evaluates and draws conclusions, and makes suggestions for future studies.