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The Ethics Of Persuasion
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Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin
Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin and published by Broadview Press. This book was released on 2013-09-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Book Synopsis The Ethics of Persuasion by : Brooke Rollins
Download or read book The Ethics of Persuasion written by Brooke Rollins and published by . This book was released on 2024-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges the traditional thinking that rhetoric is primarily utilitarian by demonstrating how Derrida's philosophy prioritizes ethical imperatives even as one is trying to persuade.
Book Synopsis Persuasion Ethics Today by : Margaret Duffy
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Book Synopsis Ethics, Persuasion and Truth by : J. J. C. Smart
Download or read book Ethics, Persuasion and Truth written by J. J. C. Smart and published by Routledge. This book was released on 2020-07-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
Book Synopsis Feminist Narrative Ethics by : Katherine Saunders Nash
Download or read book Feminist Narrative Ethics written by Katherine Saunders Nash and published by Theory Interpretation Narrativ. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishes a new theory of narrative ethics by analyzing how rhetorical techniques can prompt readers of novels to reconsider their ethical convictions about women's rights.
Book Synopsis The Ethics of Evangelism by : Elmer J Thiessen
Download or read book The Ethics of Evangelism written by Elmer J Thiessen and published by Authentic Media Inc. This book was released on 2014-08-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a brief and accessible examination of the ethics of evangelism in a post-Christian culture. Thiessen discusses the immoral practices and attitudes that are sometimes associated with evangelism and then turns his insightful attention to a better way of approaching the subject. Should we try to bring people to Christ or not? In a multi-cultural world evangelism is often under attack, with those seeking to evangelise sometimes being branded arrogant, ignorant, hypocritical and meddlesome. Against such a backdrop this unique book asks what sort of evangelism is ethical in a liberal, post-Christian society.
Book Synopsis With what Persuasion by : Scott Forrest Crider
Download or read book With what Persuasion written by Scott Forrest Crider and published by Peter Lang. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are a number of book-length studies of rhetoric in Shakespeare's plays, With What Persuasion discerns a distinctly Shakespearean ethics of the art of rhetoric in them. In this interdisciplinary book, Scott F. Crider draws upon the Aristotelian traditions of poetics, rhetoric, and ethics to show how Shakespeare addresses fundamental ethical questions that arise during the public and private rhetorical situations Shakespeare represents in his plays. Informed by the Greek, Roman, and English poetic and rhetorical traditions, With What Persuasion offers close readings of a selection of plays - Hamlet, Julius Caesar, Henry the 5th, All's Well That Ends Well, Othello, Measure for Measure, and The Winter's Tale - to answer universal questions about human speech and association, answers that refute a number of contemporary literary and rhetorical theory's assumptions about language and power. Crider argues that this Shakespearean ethics could assist us in our own historical moment as we in the liberal, multicultural West try to refound, without coercion, ethical principles to bind us to one another.
Book Synopsis Ethics in Human Communication by : Richard L. Johannesen
Download or read book Ethics in Human Communication written by Richard L. Johannesen and published by Waveland Press. This book was released on 2008-01-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad in scope, yet precise in exposition, the Sixth Edition of this highly acclaimed ethics text has been infused with new insights and updated material. Richard Johannesen and new coauthors Kathleen Valde and Karen Whedbee provide a thorough, comprehensive overview of philosophical perspectives and communication contexts, pinpointing and explicating ethical issues unique to human communication. Chief among the authors objectives are to: provide classic and contemporary perspectives for making ethical judgments about human communication; sensitize communication participants to essential ethical issues in the human communication process; illuminate complexities and challenges involved in making evaluations of communication ethics; and offer ideas for becoming more discerning evaluators of others communication. Provocative questions and illustrative case studies stimulate reflexive thinking and aid readers in developing their own approach to communication ethics. A comprehensive list of resources spotlights books, scholarly articles, videos, and Web sites useful for further research or personal exploration.
Book Synopsis Persuasion in Society by : Jean G. Jones
Download or read book Persuasion in Society written by Jean G. Jones and published by Routledge. This book was released on 2022 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"--
Book Synopsis Persuasion in Your Life by : Shawn T. Wahl
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin
Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin and published by Broadview Press. This book was released on 2013-09-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney
Download or read book Ethics and Professional Persuasion written by Ralph D. Barney and published by Routledge. This book was released on 2003-07-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
Book Synopsis The Ethics of Influence by : Cass R. Sunstein
Download or read book The Ethics of Influence written by Cass R. Sunstein and published by Cambridge University Press. This book was released on 2016-08-24 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.
Download or read book Recent Reports written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
