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Author : Sarah L. Coates
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (111 download)
Download or read book The Effects of Implicit Memory in the Consumer Choice Process written by Sarah L. Coates and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurie Thomas Butler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (594 download)
Download or read book The Influence of Implicit Memory in Consumer Choice written by Laurie Thomas Butler and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle P. Y. Lee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (133 download)
Download or read book Low Involvement Processing, Effects of Stimulus Exposure and Repetition on Implicit Memory, Explicit Memory and Affect written by Michelle P. Y. Lee and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Involvement is widely regarded as an important construct in consumer behaviour, particularly in terms of its role in moderating effects of advertising exposure on memory and affect. Effects and processes that characterize the higher end of the low involvement continuum, however, are much better understood in comparison to lower levels. This dissertation attempts to contribute to an understanding of the latter with three experiments that examine the effects of stimulus exposure and repetition on memory (experiments 1 and 2), as well as on affect (experiment 3), under conditions of involvement that may be described as 'very low'. In the first two experiments, using a selective attention procedure, subjects were incidentally exposed to advertising messages. Evidence that these exposures had an impact on memory was sought using two types of memory measures--direct and indirect measures, believed to tap explicit and implicit memory respectively. The results suggest that, despite minimum amounts of attention devoted to processing the advertising messages, there was implicit memory for the advertised brand names as evidenced by an increased propensity to respond with those brand names on the indirect measures of brand name generation (experiment 1), consideration set formation and choice (experiment 2). A concomitant finding was poor explicit memory for the same brand names. These results were, however, moderated by repetition status (1 exposure vs, 3 exposures) of the brand names at exposure. The third experiment examined, within the context of the mere exposure effect, the effects of perceptual fluency and conceptual fluency on liking for words encountered under low involvement conditions. In particular, the proposition that both types of fluency can give rise to the mere exposure effect was tested. The results support that proposition and also indicate that perceptual and conceptual fluency operated independently in generating the observed effects. Moreover, the effects on recognition bore similarity to that found for, affect. Repetition of the words was also found to have a moderating influence.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351551027
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author :
Publisher :
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.F/5 ( download)
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2009 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miloš Duško Graonic
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Effects of Context and Consumer Knowledge on Transferability of Preferences written by Miloš Duško Graonic and published by . This book was released on 1995 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Curtis P. Haugtvedt
Publisher : Routledge
ISBN 13 : 113667621X
Total Pages : 1296 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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Author : Angela Yuk-kei Lee
Publisher : National Library of Canada = Bibliothèque nationale du Canada
ISBN 13 : 9780612027923
Total Pages : 278 pages
Book Rating : 4.0/5 (279 download)
Download or read book Effects of Stimulus Exposure on Information Processing [microform] : an Implicit Memory Perspective written by Angela Yuk-kei Lee and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1317398955
Total Pages : 451 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466662212
Total Pages : 491 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253513
Total Pages : 424 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author : Lynne M. Reder
Publisher : Psychology Press
ISBN 13 : 1317779630
Total Pages : 375 pages
Book Rating : 4.3/5 (177 download)
Download or read book Implicit Memory and Metacognition written by Lynne M. Reder and published by Psychology Press. This book was released on 2014-01-14 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metacognition is a term that spans many sub-areas in psychology and means different things to different people. A dominant view has been that metacognition involves the monitoring of performance in order to control cognition; however, it seems reasonable that much of this control runs implicitly (i.e., without awareness). Newer still is the field of implicit memory, and it has different connotations to different sub-groups as well. The editor of this volume takes it to mean that a prior experience affects behavior without the individual's appreciation (ability to report) of this influence. Implicit memory and metacognition seem to be at two opposite ends of the spectrum -- one seemingly conscious and control-oriented, the other occurring without subjects' awareness. Do these processes relate to each other in interesting ways, or do they operate independently without reference to each other? The relatively novel conjecture that much of the control of cognition operates at an implicit level sparked Reder's desire to explore the interrelationship between the two fields. Developed within the last two decades, both fields are very new and generate a great deal of excitement and research interest. Hundreds of articles have been written about metacognition and about implicit memory, but little if any material has been published about the two areas in combination. In other words, Metacognition and Implicit Memory is the first book attempting to integrate what should be closely linked efforts in the study of cognitive science.
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (321 download)
Download or read book Advertising Exposure, Memory, and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 1993 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Reid Hastie
Publisher : Psychology Press
ISBN 13 : 1317695267
Total Pages : 319 pages
Book Rating : 4.3/5 (176 download)
Download or read book Person Memory (PLE: Memory) written by Reid Hastie and published by Psychology Press. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1980, this title came about after many late night discussions between the authors during a 3-week workshop on Mathematical Approaches to Person Perception in 1974. In subsequent meetings a mutual interest emerged in the development of cognitive information processing metaphors for human thought and their application to problems of social perception, memory and judgment. Within the context of modern research on social cognition, the most distinctive aspects of the authors’ work was its empirical focus on how people cognitively represent people in memory, and its theoretical emphasis on models of cognitive organization and process. They concluded that an adequate theory of social memory was the necessary foundation for solutions to many questions concerning social perception and judgment that had dominated the 1974 workshop. This volume summarizes work conducted between 1974 and 1979 on social memory by these authors. In addition to six chapters summarizing individual research programs, the volume includes a general introduction and a concluding theoretical integration.
