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The Effects Of E Commerce With Groceries On Germanys Food Industry
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Book Synopsis The Effects of E-Commerce with Groceries on Germany’s Food Industry by : Manuel Zander
Download or read book The Effects of E-Commerce with Groceries on Germany’s Food Industry written by Manuel Zander and published by GRIN Verlag. This book was released on 2014-11-06 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Economics - Micro-economics, grade: 8,5, Maastricht University (School of Business and Economics), course: International Business, language: English, abstract: This paper explains general aspects of E-Commerce with groceries and focuses on potential customers as well as on factors influencing the suppliers. Besides, it deals with recent characteristics of Germany’s food industry, hence concentrates on the actual demand and supply at both the retail sector and the online trading sector. Subsequently, possible effects of E-Commerce with groceries on the food market are described and summarized. Diese Arbeit befasst sich mit den wichtigsten Aspekten von E-Commerce mit Lebensmitteln, mit potentiellen Zielgruppen, und mit verschiedenen Faktoren, die die Service-Anbieter beeinflussen. Des Weiteren wird die aktuelle Situation der deutschen Lebensmittelindustrie beschrieben - mit Bezug auf "traditionelle" Einzelhändler sowie Online-Händler. Schließlich werden mögliche Auswirkungen auf die Nahrungsmittelindustrie analysiert und zusammengefasst.
Book Synopsis E-grocery. The last major growth potential in German food retailing? by : Christian Seitz
Download or read book E-grocery. The last major growth potential in German food retailing? written by Christian Seitz and published by GRIN Verlag. This book was released on 2014-06-13 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2014 in the subject Business economics - Trade and Distribution, , language: English, abstract: In the German food retail business, the new online channel has not yet come to light, in contrast to other European markets. At first glance, it seems that neither the retailers nor the consumers appear to show a significant interest in e-grocery. The reason for German retailers to neglect possibilities to sell groceries online, however, is based on the premise that German consumers would lack the acceptance and interest to do so. Herein, the paper’s objective is to analyze the sales potential for grocery e-commerce in the German food retailing.
Book Synopsis Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany by : José Alonso Pisfil Manchego
Download or read book Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany written by José Alonso Pisfil Manchego and published by GRIN Verlag. This book was released on 2023-03-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.
Book Synopsis Healthy Food Delivery by : Kristian Brinckmann
Download or read book Healthy Food Delivery written by Kristian Brinckmann and published by GRIN Verlag. This book was released on 2022-05-05 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2022 in the subject Business economics - Operations Research, grade: 1.0, Tongji University, language: English, abstract: In this research, the existing German market, the largest greenfield for online food delivery in the EMEA, is analyzed to verify the possibility of executing a nutritional-conscious business strategy plan in order to differentiate "XX" from the competition. The macro-and microenvironments of Germany's online food delivery business market were examined using a mix of PEST and Porter's five forces models. As a significant outcome of the market investigation, the common characteristics of German nutritional-conscious customers were addressed. Additionally, given the current state of the business, critical components of marketing approaches based on an STP Model are recommended to "XX" in order to solidify its position in this growing industry. Online food delivery has emerged as a rapidly rising trend in the e-commerce market. The development of digital tools has transformed the food industry's perspective. Businesses have redesigned their company strategies in order to stay up with changing client expectations and preferences. Innovation is critical to success in order to stay up with increased client demands and competition in a saturated industry.
Book Synopsis Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade by : Martina Schäfer
Download or read book Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade written by Martina Schäfer and published by diplom.de. This book was released on 2004-10-25 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This report analyses whether the German market is ripe for online grocery shopping or whether German food retailers should continue fighting for their right to extend the opening hours. The research question of this project is: Opportunities and drawbacks of extended opening hours versus online shopping in the German food trade on the basis of a consumer behaviour analysis Both secondary and primary data have been collected. Secondary data has been essential in providing background information for this project. The literature mainly gives information about research methods, concepts of market analysis and consumer behaviour, the German market and e-business. Primary quantitative data has been collected implementing the concept of judgement sampling to give indications of trends and attitudes in the German population. 152 German supermarket customers have been interviewed face to face. In addition primary qualitative research has been undertaken with the help of four in-depth interviews with experts from the supermarket industry. Inhaltsverzeichnis:Table of Contents: 1.Introduction6 1.1Objectives8 2.Research Methodology10 2.1Primary Data10 2.2Secondary Data11 3.Scenario Analysis12 4.The German Market15 4.1The German Law of Opening Hours15 4.2Definitions16 4.3Extension of Opening Hours17 4.4Porter s Five Forces Analysis19 4.4.1Threat of Entry19 4.4.2Bargaining Power of Suppliers20 4.4.3Bargaining Power of Buyers20 4.4.4Threat of Substitutes21 4.4.5Rivalry among Participants21 4.5SWOT Analysis of German Market for E-grocers22 4.5.1Strengths22 4.5.2Weaknesses24 4.5.3Opportunities26 4.5.4Threats27 5.Online Issues28 5.1General Advantages and Disadvantages of Online Shopping28 5.1.1Benefits of e-commerce28 5.1.2Problems of e-commerce28 5.2Factors influencing Online Shopping in Germany29 5.2.1Internet Familiarity30 5.2.2Credit Card Use31 5.2.3At Home Access31 5.2.4Convenience32 5.3Requirements for becoming an e-grocer33 6.Primary Research Findings36 6.1Quantitative Survey36 6.1.1Frequency of Grocery shopping37 6.1.2Preferred Shopping Time37 6.1.3Frequency of Internet Usage38 6.1.4Amount of Internet Usage38 6.1.5Types of Internet Usage39 6.1.6Items Bought Online39 6.1.7Non-Online Groceries40 6.1.8Major Reasons for and against the Extension of Opening Hours41 6.1.9Major Reasons for and against Online Grocery Shopping41 6.2In-depth Interviews42 7.Consumer Behaviour [...]
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-06-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Book Synopsis Customer Behaviour in eCommerce by : Šárka Zapletalová
Download or read book Customer Behaviour in eCommerce written by Šárka Zapletalová and published by Springer Nature. This book was released on 2023-02-11 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Book Synopsis Logistics and Retail Management by : John Fernie
Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.
Book Synopsis NEW PERSPECTIVES ON COMMERCE & MANAGEMENT VOLUME-1 by : Sruthi. S, Dr.Pragya Singh ,Er. Yogendra Kumar
Download or read book NEW PERSPECTIVES ON COMMERCE & MANAGEMENT VOLUME-1 written by Sruthi. S, Dr.Pragya Singh ,Er. Yogendra Kumar and published by Nitya Publications. This book was released on 2022-01-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy by : Maria Jose Plana Casado
Download or read book E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy written by Maria Jose Plana Casado and published by Springer Nature. This book was released on 2021-08-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.
Book Synopsis Building Resilience in Global Business During Crisis by : Suraksha Gupta
Download or read book Building Resilience in Global Business During Crisis written by Suraksha Gupta and published by Taylor & Francis. This book was released on 2024-03-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies. This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.
Book Synopsis Cases on Born Globals by : Erik S. Rasmussen
Download or read book Cases on Born Globals written by Erik S. Rasmussen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.
Book Synopsis Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by : Tarnanidis, Theodore
Download or read book Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Book Synopsis Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany by : Marie von Breitenbuch
Download or read book Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany written by Marie von Breitenbuch and published by GRIN Verlag. This book was released on 2004-12-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Book Synopsis HCI in Business, Government and Organizations by : Fiona Nah
Download or read book HCI in Business, Government and Organizations written by Fiona Nah and published by Springer Nature. This book was released on 2023-07-20 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set of HCIBGO 2023, constitutes the refereed proceedings of the 10h International Conference on HCI in Business, Government and Organizations, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark.The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The HCIBGO 2023 proceedings focuses in topics such as artificial intelligence and machine learning, blockchain, service design, live streaming in electronic commerce, visualization, and workplace design.
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-05-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
