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Author : Joel Huber
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effects of Competetive Context and Available Information on Price Sensitivity written by Joel Huber and published by . This book was released on 1985 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2004 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Celia T. Romm
Publisher : Springer Science & Business Media
ISBN 13 : 1447105915
Total Pages : 225 pages
Book Rating : 4.4/5 (471 download)
Download or read book Doing Business Electronically written by Celia T. Romm and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a global perspective on the major areas of electronic commerce, including (but not limited to) those related to the World Wide Web. It does not focus on technical issues, but instead examines the commercial, social and cultural aspects of electronic commerce, including buyer-seller relationships, consumer decision making, information strategy, EDI, electronic banking, information systems for electronic banking, and channel integration.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1457823896
Total Pages : 16 pages
Book Rating : 4.4/5 (578 download)
Download or read book Sodium Thiosulfate from China, Germany, and the United Kingdom, Invs. 731-TA-465, 466 and 468 (Review) written by and published by DIANE Publishing. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Goldstein
Publisher : Cambridge University Press
ISBN 13 : 9780521483346
Total Pages : 772 pages
Book Rating : 4.4/5 (833 download)
Download or read book Research on Judgment and Decision Making written by William M. Goldstein and published by Cambridge University Press. This book was released on 1997-06-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an overview of recent research on the psychology of judgment and decision making, the field that investigates the processes by which people draw conclusions, reach evaluations, and make choices. An introductory, historically oriented chapter provides a way of viewing the overall structure of the field, its recent trends, and its possible directions. Subsequent sections present significant recent papers by prominent researchers, organized to reveal the currents, connections, and controversies that animate the field. Current trends in the field are illustrated with papers from ongoing streams of research. The papers on "connections" explore memory, explanation and argument, affect, attitudes, and motivation. Finally, a section on "controversies" presents problem representation, domain knowledge, content specificity, rule-governed versus rule-described behavior, and proposals for radical departures and new beginnings in the field. Students and researchers in psychology who have an interest in cognitive processes will find this text to be rewarding reading.
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
ISBN 13 : 161311270X
Total Pages : 553 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas T. Nagle
Publisher : Routledge
ISBN 13 : 1351733729
Total Pages : 332 pages
Book Rating : 4.3/5 (517 download)
Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2017-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
Author : Thomas K. Cheng
Publisher : Cambridge University Press
ISBN 13 : 1108699847
Total Pages : 329 pages
Book Rating : 4.1/5 (86 download)
Download or read book Hong Kong Competition Law written by Thomas K. Cheng and published by Cambridge University Press. This book was released on 2021-11-04 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic monograph on the new competition law in Hong Kong. It provides an overview of the historical background of the Competition Ordinance, highlighting the debate and the process that led to the adoption of the Ordinance. It offers detailed comparative and theoretical analysis of the key provisions of the Ordinance, focusing on the First Conduct Rule, the Second Conduct Rule, the exclusions and exemptions, and the procedural provisions. It draws on overseas legislation and jurisprudence that inspired the provisions in the Ordinance and incorporates a detailed examination of the latest cases decided by the Competition Tribunal. It engages in relevant academic debates and theoretical analysis of how competition law in Hong Kong should develop in light of its unique economic and political contexts. It concludes by setting forth of a set of recommendations for further reform.
Author :
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (555 download)
Download or read book Benzene Fugitive Emissions, Background Information for Proposed Standards written by and published by . This book was released on 1984 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James F. Engel
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 (243 download)
Download or read book Consumer Behavior written by James F. Engel and published by South Western Educational Publishing. This book was released on 1993 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alla Pozdnakova
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041127178
Total Pages : 494 pages
Book Rating : 4.0/5 (411 download)
Download or read book Liner Shipping and EU Competition Law written by Alla Pozdnakova and published by Kluwer Law International B.V.. This book was released on 2008-01-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of October 2008, liner shipping companies lose their privileged status under EU competition law due to withdrawal of the liner conference block exemption, which generously authorized horizontal price-fixing and similar agreements between liner shipping companies. Where the liner consortia block exemption does not apply, all cooperative activity should be carefully and individually assessed under the competition provisions of the EC Treaty. Alla Pozdnakova has taken this opportunity to research and write an in-depth study of competition law problems in the liner shipping context. Her analysis is not only the first to examine the new European regime, and thus the most up-to-date study of the subject; it is in fact the first major independent study of how Articles 81 and 82 EC are construed and applied to the market conduct of liner shipping companies. In particular, the author addresses the following legal questions: * Does cooperation between liner shipping companies infringe Article 81(1) even if it does not entail hard-core restrictions of competition? * Can a cooperative arrangement between liner shipping companies claim that the efficiencies they produce outweigh the negative impact on competition (Article 81(3))? * When do certain market strategies of liner carriers become an abuse of a collective or individual dominant position (Article 82)? * Does parallel pricing behaviour infringe EC Treaty competition rules? Systematically, the author considers various market strategies of liner shipping companies and tests them as to their compatibility with EC Treaty competition provisions. In doing so, she thoroughly analyses European Commission decisions and judgments of the European courts, applying them authoritatively to the liner shipping sector. In this way, her book provides a well-structured account that clearly identifies the legal issues that liner shipping companies are likely to face once the special treatment traditionally allowed them is withdrawn. A summary of current and prospective developments in EU competition regulation and policy in liner shipping rounds up the analysis. Liner Shipping and EU Competition Law will be a unique and powerful resource for practitioners and policymakers as liner shipping companies restructure their agreements and market strategies to accommodate loss of the block exemption. It is also sure to become a definitive analysis of the legal identity of the liner shipping market sector under European competition law.
Author : Stephan Liozu
Publisher : Routledge
ISBN 13 : 1135051828
Total Pages : 236 pages
Book Rating : 4.1/5 (35 download)
Download or read book The ROI of Pricing written by Stephan Liozu and published by Routledge. This book was released on 2014-01-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
Author : Robert D. Hisrich
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by Prentice Hall. This book was released on 1991 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Author :
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Research Abstracts written by and published by . This book was released on 1993 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthias Artzt
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403518154
Total Pages : 342 pages
Book Rating : 4.4/5 (35 download)
Download or read book Handbook of Blockchain Law written by Matthias Artzt and published by Kluwer Law International B.V.. This book was released on 2020-07-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain has become attractive to companies and governments because it promises to solve the age-old problem of mutability in transactions - that is, it makes falsification and recalculation impossible once a transaction has been committed to the technology. However, the perceived complexity of implementing Blockchain calls for an in-depth overview of its key features and functionalities, specifically in a legal context. The systematic and comprehensive approach set forth in this indispensable book, including coverage of existing relevant law in various jurisdictions and practical guidance on how to tackle legal issues raised by the use of Blockchain, ensures a one-stop-shop reference book for anyone considering Blockchain-based solutions or rendering advice with respect to them. Within a clear structure by fields of law allowing for a systematic approach, each contributor - all of them are practitioners experienced with Blockchain projects within their respective areas of expertise - elucidates the implications of Blockchain technology and related legal issues under such headings as the following: technical explanation of Blockchain technology; contract law; regulatory issues and existing regulation in a variety of jurisdictions; data protection and privacy; capital markets; information security; patents and other intellectual property considerations; and antitrust law. Keeping the legal questions and concepts sufficiently generic so that lawyers can benefit from the handbook irrespective of their jurisdiction and legal background, the authors cover such specific characteristics of Blockchain implementation as so-called smart contracts, tokenization, distributed ledger technology, digital securities, recognition of code as law, data privacy challenges and Blockchain joint ventures. Because Blockchain is a relatively new technology still in process and raises a multitude of legal questions, this well-balanced introduction - at a depth that allows non-IT experts to understand the groundwork for legal assessments - provides a solid basis for organizations and their legal advisors in identifying and resolving Blockchain-related issues. Legal practitioners, in-house lawyers, IT professionals and advisors, consultancy firms, Blockchain associations and legal scholars will welcome this highly informative and practical book.
Author : Stephen M. Nowlis
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book The Effects of New Product Features on Brand Choice written by Stephen M. Nowlis and published by . This book was released on 1995 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erion Murati
Publisher : Springer Nature
ISBN 13 : 3031467310
Total Pages : 406 pages
Book Rating : 4.0/5 (314 download)
Download or read book Regulating Mobility as a Service (MaaS) in European Union written by Erion Murati and published by Springer Nature. This book was released on 2023-12-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of the regulatory challenges and legal barriers surrounding the MaaS concept in the EU. By evaluating MaaS against existing EU legal frameworks on data sharing, competition, transport law and beyond, this research seeks to shed light on the regulatory implications of the MaaS concept. It employs a problem-based approach and qualitative doctrinal legal research methodology to assess the potential of MaaS in enhancing the efficiency, accessibility, sustainability, digitalization, multimodality, competitiveness, and convenience of the EU passenger transport sector, while identifying shortcomings in current EU regulatory frameworks that may impede its growth and analysing potential harms that rise of MaaS might cause to competition and users. The book concludes by providing recommendations aimed at enhancing the EU legal frameworks, with the goal of establishing a unified and harmonized framework that promotes an open, competitive, and multimodal MaaS market. In summary, producing a book on the regulatory challenges of MaaS in the EU now can contribute to the ongoing discourse, provide valuable insights, and offer guidance for policymakers, regulators, industry stakeholders, and researchers involved in shaping the future of mobility.
