The Effects of Alcohol Advertising on College Students' Behaviors

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Publisher :
ISBN 13 : 9781267476968
Total Pages : pages
Book Rating : 4.4/5 (769 download)

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Book Synopsis The Effects of Alcohol Advertising on College Students' Behaviors by : Marie Louise Radanielina-Hita

Download or read book The Effects of Alcohol Advertising on College Students' Behaviors written by Marie Louise Radanielina-Hita and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An online survey of undergraduates explored the effects of recalled parent-child interaction regarding media on their critical thinking skills, beliefs about alcohol and sex and current reports of risky behaviors. Students completed the questionnaire three times during fall 2011. The SEM analyses were based on 676 students. The longitudinal data set was used to model a latent trajectory of drinking and risky behaviors.

Reducing Underage Drinking

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Author :
Publisher : National Academies Press
ISBN 13 : 0309089352
Total Pages : 761 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Reducing Underage Drinking by : Institute of Medicine

Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.

Alcohol Advertising and Young People's Drinking

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Author :
Publisher : Springer
ISBN 13 : 0230290582
Total Pages : 249 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter

Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

The Effects of Alcohol Advertising on College Students : How Do Cultural Connections Influence Perceptions?.

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (87 download)

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Book Synopsis The Effects of Alcohol Advertising on College Students : How Do Cultural Connections Influence Perceptions?. by : Rowdy Raymer

Download or read book The Effects of Alcohol Advertising on College Students : How Do Cultural Connections Influence Perceptions?. written by Rowdy Raymer and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Binge Drinking on College Campuses

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Binge Drinking on College Campuses by :

Download or read book Binge Drinking on College Campuses written by and published by . This book was released on 1998 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brief Alcohol Screening and Intervention for College Students (BASICS)

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Publisher : Guilford Press
ISBN 13 : 9781572303928
Total Pages : 218 pages
Book Rating : 4.3/5 (39 download)

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Book Synopsis Brief Alcohol Screening and Intervention for College Students (BASICS) by : Linda A. Dimeff

Download or read book Brief Alcohol Screening and Intervention for College Students (BASICS) written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.

First- and Third-Person Effects of Alcohol Advertising On Chinese College Students

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (953 download)

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Book Synopsis First- and Third-Person Effects of Alcohol Advertising On Chinese College Students by : Dong Xue

Download or read book First- and Third-Person Effects of Alcohol Advertising On Chinese College Students written by Dong Xue and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption among Chinese college students has become a serious problem. The present research examines the relationships among attitudes towards alcohol advertising, attitudes towards alcohol products, the perceived influences of alcohol advertising on the self, the perceived influences of alcohol advertising on others, and attitudes toward government restrictions on alcohol advertising. Data were collected from 578 Chinese college students via an online survey. The results supported the hypothesized relationships between attitude toward alcohol products and alcohol advertising, as well as the relationship between attitude toward alcohol advertising and perceived influence of alcohol advertising on oneself. Results also supported the looking glass perception hypothesis whereby the perceived influence of alcohol advertising on oneself (first-person effect) had strong influence on the perceived influence on others (third-person effect) which in turn led to greater support for restrictions on alcohol advertising.

The Drink Pocket Book 2006

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Author :
Publisher :
ISBN 13 : 9781841161761
Total Pages : 224 pages
Book Rating : 4.1/5 (617 download)

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Book Synopsis The Drink Pocket Book 2006 by : A.C. Nielsen Company

Download or read book The Drink Pocket Book 2006 written by A.C. Nielsen Company and published by . This book was released on 2005-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features statistical profiles of the UK wine, spirits, beer, cider and soft drinks markets, plus international drinks industry data.

Strategic Ambiguity

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Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (646 download)

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Book Synopsis Strategic Ambiguity by : Jessica K. Fitts

Download or read book Strategic Ambiguity written by Jessica K. Fitts and published by . This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Alcohol Advertising and Young People's Drinking

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Author :
Publisher : Springer
ISBN 13 : 0230290582
Total Pages : 249 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter

Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students

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Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students by : Sameer Deshpande

Download or read book Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students written by Sameer Deshpande and published by . This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monitoring the Future, National Survey Results on Drug Use

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Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Monitoring the Future, National Survey Results on Drug Use by :

Download or read book Monitoring the Future, National Survey Results on Drug Use written by and published by . This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

College Drinking and Drug Use

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Publisher : Guilford Press
ISBN 13 : 1606239953
Total Pages : 321 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis College Drinking and Drug Use by : Helene Raskin White

Download or read book College Drinking and Drug Use written by Helene Raskin White and published by Guilford Press. This book was released on 2011-11-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substance use among college students can result in serious academic and safety problems and have long-term negative repercussions. This state-of-the-art volume draws on the latest research on students' alcohol and drug use to provide useful suggestions for how to address this critical issue on college campuses. Leading researchers from multiple disciplines examine the prevalence and nature of substance use by students; biological and neuropsychological considerations; psychological and social aspects; prevention; and policy. Exemplary programs are presented -- including brief interventions, comprehensive prevention programs, and recovery support programs -- enhancing the utility of the book for campus-based clinicians and administrators. This title is part of The Duke Series in Child Development and Public Policy, edited by Kenneth A. Dodge and Martha Putallaz.

A Study of Alcohol Marketing Techniques and College Students Drinking Behaviors

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (87 download)

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Book Synopsis A Study of Alcohol Marketing Techniques and College Students Drinking Behaviors by : Adam Miller

Download or read book A Study of Alcohol Marketing Techniques and College Students Drinking Behaviors written by Adam Miller and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Attitudinal Antecedents of the First- and Third-person Effects of Alcohol Advertising on College Students

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (154 download)

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Book Synopsis Attitudinal Antecedents of the First- and Third-person Effects of Alcohol Advertising on College Students by : Georgia Begin

Download or read book Attitudinal Antecedents of the First- and Third-person Effects of Alcohol Advertising on College Students written by Georgia Begin and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertising on others, and attitude toward restrictions of alcohol advertising. Results supported the hypothesized direct effect of advertising attitudes and product attitudes on attitude toward restrictions. Also supported was the indirect effect of advertising and product attitudes on attitudes toward restricting alcohol advertising via such mediators as perceived influence of the ads on self and others using the theories of first- and third- person effects. Implications for future research, public policies, and marketing practices - including responsibility marketing - are discussed.

Digital Advertising

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Publisher : Taylor & Francis
ISBN 13 : 1317225465
Total Pages : 466 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digital Advertising by : Shelly Rodgers

Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

The Effects of the Mass Media on the Use and Abuse of Alcohol

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Author :
Publisher : DIANE Publishing
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Effects of the Mass Media on the Use and Abuse of Alcohol by : Susan Ehrlich Martin

Download or read book The Effects of the Mass Media on the Use and Abuse of Alcohol written by Susan Ehrlich Martin and published by DIANE Publishing. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.