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The Digital Transformation Of The Fitness Sector
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Book Synopsis The Digital Transformation of the Fitness Sector by : Jerónimo García-Fernández
Download or read book The Digital Transformation of the Fitness Sector written by Jerónimo García-Fernández and published by Emerald Group Publishing. This book was released on 2022-07-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.
Book Synopsis The Digital Transformation of the Fitness Sector by : Jerónimo García-Fernández
Download or read book The Digital Transformation of the Fitness Sector written by Jerónimo García-Fernández and published by Emerald Group Publishing. This book was released on 2022-07-20 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.
Book Synopsis Evolution of the Global Fitness Industry by : Patrizia Gazzola
Download or read book Evolution of the Global Fitness Industry written by Patrizia Gazzola and published by Taylor & Francis. This book was released on 2024-07-29 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Book Synopsis The Great Reset That Never Was by : Uttara M Ananthakrishnan
Download or read book The Great Reset That Never Was written by Uttara M Ananthakrishnan and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has had a negative impact on small businesses, substantially accelerating business failure and adversely affecting financial viability. We consider these issues in the context of the fitness sector. The pandemic shifted patterns of human mobility, whereby the operating model of the fitness sector was suddenly negatively impacted by digital substitution. The sudden availability of digital exercising options raises questions about how digital substitution works in the manner by which consumers use fitness centers in the short and long term. We examine these issues using individual-level anonymized app usage and gym attendance data. We complement our individual-level analysis with aggregate analysis using foot traffic from Safegraph and combine this information with internet search data for fitness before and after the start of the pandemic. The mandated lockdowns and re-openings across states provide us with a natural experiment to examine the impact of digital substitution in the fitness sector both in the short-term and the long-term. By using staggered adoption of individual fitness app usage and gym attendance data based on GPS location, we can uniquely identify individual substitution patterns for about 17 months. We find that while there was a large digital substitution in the short term, this substitution waned after December 2020. Similarly, we show that gym attendance dropped at an aggregate level with increased search intensity for fitness-related keywords until December 2020, and then this association mostly disappears in the beginning of 2021. We find that the digital displacement is driven by the proximity to fitness centers, franchise arrangements in the fitness sector, and local political conditions. Our results highlight that fitness and wellness are highly localized and sensitive to local variations in public health and well-being. We find evidence that fitness apps substituted in person visits to gyms when people had access to high-speed internet.
Book Synopsis The Global Private Health & Fitness Business by : Jerónimo García-Fernández
Download or read book The Global Private Health & Fitness Business written by Jerónimo García-Fernández and published by Emerald Group Publishing. This book was released on 2021-04-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Book Synopsis Fitness Industry and Its Move Towards Digitalization by : Aakriti Sharma
Download or read book Fitness Industry and Its Move Towards Digitalization written by Aakriti Sharma and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Book Synopsis Get Fit for Digital Business by : Rob Laurens
Download or read book Get Fit for Digital Business written by Rob Laurens and published by Routledge. This book was released on 2019-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings. This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business – but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you to create an enterprise that is not just more productive and profitable, but also happier and healthier – leaving you and your team feeling and performing better in every department.
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Book Synopsis Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. by : Lukas Johannes Markus Stangl
Download or read book Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. written by Lukas Johannes Markus Stangl and published by GRIN Verlag. This book was released on 2021-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.
Book Synopsis The Future Of The Fitness Industry, How Emerging Technologies Will Revolutionize The Fitness Industry, The Ample Benefits Of Performing Cardio Exercises, The Best Cardio Exercises To Perform For Optimizing Your Health, And How To Perform Cardio Exercises by : Dr Harrison Sachs
Download or read book The Future Of The Fitness Industry, How Emerging Technologies Will Revolutionize The Fitness Industry, The Ample Benefits Of Performing Cardio Exercises, The Best Cardio Exercises To Perform For Optimizing Your Health, And How To Perform Cardio Exercises written by Dr Harrison Sachs and published by Independently Published. This book was released on 2020-12-12 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the future of the fitness industry and explicates how emerging technologies will revolutionize the fitness industry. Moreover, the ample benefits of performing cardio exercises is demystified, the best cardio exercises to perform for optimizing your health are revealed, and how to perform the best cardio exercises is elucidated in this essay. Furthermore, how to earn substantial money online so that you can afford to procure your own gym membership is expounded upon in this essay. The future of the fitness industry will not only be characterized by dynamism as it continues to metaphorically evolve, but will also be eminently auspicious for fitness industry competitors and customers. Technological advancements are profoundly changing the fitness industry and are rendering it all the more technology driven. The fitness industry shows no signs of decelerating anytime in the imminent future. fitness industry competitors are poised to have prosperous, lucrative, and auspicious futures as disposable incomes rise among customers and as the desire to procure fitness club memberships builds traction worldwide among customers. Customers are making a more substantial investment in safeguarding their health. Procuring a fitness club membership offers customers the opportunity to vigorously workout on a daily basis. "Fitness clubs have ample exercise machines, such as rowing machines, treadmills, and stationary exercise bikes, and elliptical trainers, and workout equipment, such as barbells and dumbbells", for their members to utilize. Buying exercise machines and workout equipment can be expensive which is all the more reason why customers are enticed to procure a fitness club membership in order to be able to have access to exercise machines and workout equipment. Fitness clubs also offer group exercise classes, such as yoga classes and indoor cycling classes, and can even have sports facilities, such as swimming pools and and indoor running tracks, for their customer to access. Fitness clubs have a myriad of service offerings and offer unprecedented value to health conscious individuals. The fitness industry is slated to have a lucrative future, especially as customers become all the more health conscious. "The health and fitness club market was valued at $94,300,000,000 in 2018, and it is expected to reach $147,110,000,000 by 2024, witnessing a compound annual growth rate of 7.81% during the forecast period, 2019-2024. Consumers are willing to spend more on health and fitness club, with health aspect playing as a key role to drive the market growth across the world. The rising number of health clubs and gym with personal training and latest fitness equipment is attracting consumers to join the health and fitness clubs, which is likely to influence the market growth in upcoming years. Increasing equipment and facility spaces in fitness clubs, such as hot yoga studios, high altitude training rooms, metabolic testing equipment, medical exercise areas, and day spas are gaining popularity among the consumers, which is further supporting the market growth". The fitness industry has been able to robustly grow as a result of fitness industry competitors offering affordable membership fees and as a result of fitness industry competitors investing in digital marketing activities in order to entice more people to procure fitness club memberships. "Attractive membership fees offered by fitness clubs, increasing spending on marketing and advertisement, are helping the health and fitness clubs to generate more revenue". In the pending future, fitness industry competitors will continue to profusely invest in digital marketing activities in order to win over more members. In the coming years, the fitness industry is apt to experience robust growth partially as a result of people becoming more health conscious. "Globally, increased consumption of unhealthy food and sugar is causing obesity, which leads to diabetes."
Book Synopsis Europeactive's Growing the Fitness Sector Through Innovation by : Petrus Johannes Cornelis Middelkamp
Download or read book Europeactive's Growing the Fitness Sector Through Innovation written by Petrus Johannes Cornelis Middelkamp and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Health Mastery Training Guide by : Kristy Jenkins
Download or read book Digital Health Mastery Training Guide written by Kristy Jenkins and published by Estalontech. This book was released on 2022-07-20 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover Efficient Digital Health Strategies To Bestow Via Advanced Communication Channels, And Build Your Foundation All In One, In This Mind Blown Digital Health Is The Most Imperative Step Towards A Health Revolution! The Digital Health has the potential to prevent disease and lower healthcare costs, while helping patients monitor and manage chronic conditions. Digital transformation in healthcare allows you to create a secure database for encrypting, storing, and accessing private medical records of patients and enables sharing them on-demand with healthcare professionals, laboratories, and medical specialists. Across the world, hundreds of thousands of health care systems are considering a central question: how do we connect with our patients? Digital health has been used as a stopgap in many cases to continue the essential functions of health systems. The Covid-19 pandemic has revolutionized the healthcare sector like no other. It has opened up new avenues in the digital space and helped in shifting healthcare beyond the confines of the hospital to the home and from the home to a 24/7, ubiquitous access to care, driven by the mobile phone. As a result, many private and public institutions have moved to the wave of IT adoption by fully digitizing their entire enterprise. Also, digital health technology enables to have smarter choices, allowing people to spend more time on tasks they deem valuable, thus fundamentally transforming the market space. So, here’s what you are going to uncover in this Advanced “Digital Health” Info Course: • Learn All About Digital Health • Reasons Why Digital Health Is So Important • Find Out Why Is It Important for People to Engage in an Intersection of Technology and Health • Explore All About eHealth • Find Out Everything About Common Digital Health Problems • Discover The Best Digital Health Programs • Explore About New Digital Health Innovation • Find Out All About How to Make Health Better with Just One Touch “Health isn’t about being “perfect” with food or exercise or herbs. Health is about balancing those things with your desires. It’s about nourishing your spirit as well as your body.” This guide is a blessing in disguise for every person is looking out for a better and more secure life. It will be a perfect match for… People who want to leverage the potential of digital health. Elderly who wishes to pull off better healthcare facilities. Healthcare marketing for baby boomers. Families who want to look after themselves and their loved ones in the challenging times. Health-conscious consumers who focus on maintaining a high quality of life. Overall, this product is for everyone who wants key trends in the digital health market, are advancements in technology in the healthcare sector, an increase in the prevalence of chronic disease, and a surge in demand for remote monitoring services to lead a healthy life.
Book Synopsis Fitness Marketing for Peloton. Opportunities and Challenges for Growth by :
Download or read book Fitness Marketing for Peloton. Opportunities and Challenges for Growth written by and published by GRIN Verlag. This book was released on 2023-04-14 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: The management report focuses on the fitness industry, specifically analyzing the impact of the COVID-19 pandemic on the industry's profitability and identifying trends and opportunities for future growth. The report is divided into two parts, with the first part exploring the fitness market in general by examining the overall market composition and identifying trends and impacts on profitability using the STEP framework and Porter's 5 forces. The report identifies the rise in health awareness among the population and the upsurge in the popularity of exercising at home during the pandemic as opportunities for the industry's future growth. The second part of the report focuses on Peloton, a brand in the fitness industry that has gained significant market power. The report provides an introduction to the company, defines its business model, and analyzes its strengths and weaknesses. Peloton is the world's largest interactive exercise platform, with more than 3 million active users. The company was the first to provide linked, technology-enabled fitness programs as well as the live streaming of immersive, instructor-led boutique courses that could be viewed from anywhere at any time. The report also examines the resources and capabilities that have enabled Peloton's growth in the fitness market. Despite the COVID-19 pandemic causing a decline in the fitness market, the report highlights that the trend towards home workouts with on-demand content has ensured Peloton's position in the highly competitive market. However, the lifting of COVID-19 restrictions and the return to in-person gyms and training programs have caused Peloton's demand to decrease. As a result, the brand's stock price has decreased by x% within the last year, and it has momentarily paused manufacturing. The report suggests that Peloton needs to implement strong strategies to stay competitive and build resilience in global markets. These strategies have been applied on the Blue Ocean Strategy Model and consist of changing the pricing model of Peloton, creating a new product called the Peloton Watch to train independent of time, location, and equipment, and aiming for geographic expansion in countries with a similar demographic target group. Overall, the report highlights the challenges and opportunities facing the fitness industry and provides recommendations for Peloton to remain competitive and sustain its market position in the future.
Book Synopsis Fitness Revolution by : Sheila Owens
Download or read book Fitness Revolution written by Sheila Owens and published by Independently Published. This book was released on 2023-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for an exhilarating fitness entrepreneurial adventure with "Fitness Revolution: A Guide to Starting a Successful Gym or Personal Training Service". This comprehensive Special Report is designed to ignite your passion, sharpen your business acumen, and inspire you to build your own thriving fitness enterprise. Written by seasoned fitness entrepreneur, Sheila Owens, this guide presents a roadmap to fitness business success. Owens shares strictly practical insights, meticulously derived from her rich experience of launching multiple flourishing gyms and personal training services nationwide. With "Fitness Revolution", you will: Gather knowledge about the fitness industry and its business landscape. Craft your unique proposition by assessing your vision. Understand the importance of location and how to secure the perfect spot. Decipher financial aspects including initial investment, maintenance costs, and future projections. Determine the right equipment for your fitness center. Learn strategies for hiring, training, and maintaining a kickass team. Uncover marketing strategies that actually work in the fitness sector. Grasp the essentials of customer service to retain and expand your customer base. Implement solid risk management strategies regarding insurance, health standards, and legal compliance. Explore how to scale your fitness business for long-term success. Whether you're a fitness enthusiast mulling over a business idea, or a seasoned fitness professional looking for effective growth strategies, "Fitness Revolution" is the torchbearer you need to illuminate your path to entrepreneurial success in the fitness industry. Ignite your enterprise spirit, pump your business muscle, and join the Fitness Revolution!
Download or read book Appsters written by Bobby Gill and published by . This book was released on 2012-11-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have an idea for a mobile app that you want to bring to life? From Bobby Gill and Jordan Gurrieri, the creators of the popular app entrepreneurship blog 'Idea To Appster', comes 'Appsters: A Beginner's Guide to App Entrepreneurship'. You don't need to be a programmer or technical wizard to create a successful app business, Appsters will show you how. Using their first hand experience launching multiple successful mobile apps, along with interviews conducted with other successful app entrepreneurs, Bobby and Jordan give you an easy-to-understand and comprehensive look at everything you need to know to take your idea and turn it into a successful app business. Written for a non-technical audience, Appsters breaks through the technical jargon to give you a plain-spoken, entertaining and end-to-end understanding of app entrepreneurship. From designing engaging user experiences, to choosing the right mobile platform, to effective marketing and promotion, follow along as Bobby and Jordan go step-by-step through the entire process of designing, building and releasing a mobile app for the iPhone from scratch. Appsters is a must have guide for the aspiring app entrepreneur. With Appsters you'll learn: What separates the great money making apps from the rest of the pack. How to design beautiful apps that users will love to use and tell their friends about. How to use paid-downloads, 'freemium' functionality and advertising to monetize your app from day 1. How to manage the app development process from managing off-shore development teams to finding the right engineers to work on your app. The secrets to marketing your app. Learn how successful app entrepreneurs use press releases, web sites, and social media to help their apps go viral and get thousands of downloads within a few weeks.
Download or read book Flower Flash written by Lewis Miller and published by The Monacelli Press, LLC. This book was released on 2021-11-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Lewis Miller, the celebrated floral designer and "Flower Bandit" himself, an intimate and joyous behind-the-scenes look at his signature Flower Flashes as they introduced bright moments of natural beauty into the city when they were needed most. Before dawn one morning in October 2016, renowned New York-based floral designer Lewis Miller stealthily arranged hundreds of brightly colored dahlias, carnations, and mums into a psychedelic halo around the John Lennon memorial in Central Park. The spontaneous floral installation was Miller's gift to the city—an effort to spark joy during a difficult time. Nearly five years and more than ninety Flower Flashes later, these elaborate flower bombs—bursts of jubilant blooms in trash cans, over bus canopies, on construction sites and traffic medians—have brought moments of delight and wonder to countless New Yorkers and flower lovers everywhere, and earned Miller a following of dedicated fans and the nickname the "Flower Bandit." After New York City entered lockdown, Miller doubled down, creating Flower Flashes outside hospitals to express gratitude to frontline health workers and throughout the city to raise spirits. This gorgeous and poignant visual diary traces the phenomenon from the first, spontaneous Flower Flash to the even more profound installations of the pandemic through a kaleidoscopic collage of photos documenting the Flower Flashes, behind-the-scenes snapshots, Miller's inspiration material, fan contributions, and more.
