The Digital Playbook: How to win the strategic technology game

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Author :
Publisher : Pearson UK
ISBN 13 : 1292443057
Total Pages : 225 pages
Book Rating : 4.2/5 (924 download)

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Book Synopsis The Digital Playbook: How to win the strategic technology game by : Stephen J. Andriole

Download or read book The Digital Playbook: How to win the strategic technology game written by Stephen J. Andriole and published by Pearson UK. This book was released on 2023-03-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.

The Digital Transformation Playbook

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Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Changing the Game

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Publisher : John Wiley & Sons
ISBN 13 : 0730389138
Total Pages : 219 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Changing the Game by : Michael Vullings

Download or read book Changing the Game written by Michael Vullings and published by John Wiley & Sons. This book was released on 2021-07-06 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete and Comprehensive Guide to Business Transformation As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Designed for executives and managers responsible for a transformation in any type of company and situation, this comprehensive real-world playbook covers the change process from start to finish — from assessing the situation and determining strategic priorities, to developing a roadmap, establishing the governance structure, managing initiative delivery, and evaluating the impact of the transformation. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results. Throughout the text, case studies of leading organizations highlight essential tools and approaches, examine key challenges, and evaluate their impact. A wealth of practical tools help readers build a foundation for change in their organization, define a clear path forward, mobilize teams, assign responsibilities, execute initiatives, track progress, sustain momentum, and more. Provides detailed guidance on envisioning, designing, managing, and delivering a successful company, function or team transformation Enables readers to create a dramatic change in company performance with a results-focused approach based on leading management practices Contains more than 20 in-depth sections representing the entire transformation journey Includes numerous ready-to-use tools and templates, including 50 exhibits, that can be adopted in any organization to accelerate results Features tips and advice from top-level executives at leading companies and government organizations Changing the Game: The Playbook for Leading Business Transformation is an invaluable step-by-step blueprint for executives, managers, teams, and consultants involved in devising and executing transformation programs.

Digital Transformation Game Plan

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1492054364
Total Pages : 364 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Digital Transformation Game Plan by : Gary O'Brien

Download or read book Digital Transformation Game Plan written by Gary O'Brien and published by O'Reilly Media. This book was released on 2019-10-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator

Chasing Digital

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 073035864X
Total Pages : 224 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Chasing Digital by : Anthony Stevens

Download or read book Chasing Digital written by Anthony Stevens and published by John Wiley & Sons. This book was released on 2018-07-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Integrate technology into your business strategy and culture Prioritise and manage your company’s digital transition Create opportunities for fast and intentional digital growth Learn how to minimise friction with stakeholders Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.

Leading Digital

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Publisher : Harvard Business Press
ISBN 13 : 1625272472
Total Pages : 304 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Press. This book was released on 2014 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon

Digital @ Scale

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Publisher : John Wiley & Sons
ISBN 13 : 1119433746
Total Pages : 291 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Goliath's Revenge

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Publisher : John Wiley & Sons
ISBN 13 : 1119541875
Total Pages : 294 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Goliath's Revenge by : Todd Hewlin

Download or read book Goliath's Revenge written by Todd Hewlin and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

Digital Transformation Game Plan

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Author :
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis Digital Transformation Game Plan by : Guo Xiao

Download or read book Digital Transformation Game Plan written by Guo Xiao and published by . This book was released on 2019 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoughtworks has helped hundreds of companies learn how to move past uncertainty and use technology as a partner to work through the complex problems brought on by the changing customer demands of the digital age. With practical advice on how to make changes that stick in your organization and case studies to show how other businesses have made this leap, this book takes the lessons Thoughtworks has learned over the years with its clients, showing that while there is no magic bullet, there are ways to create lasting change at any organization.

Enterprise Digital Transformation

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Publisher : CRC Press
ISBN 13 : 1000540537
Total Pages : 447 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Enterprise Digital Transformation by : Peter Augustine

Download or read book Enterprise Digital Transformation written by Peter Augustine and published by CRC Press. This book was released on 2022-02-17 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. In other words, every aspect of running a business is being digitally empowered to reap all the benefits of the digital paradigm. All kinds of digitally enabled businesses across the globe are intrinsically capable of achieving bigger and better things for their constituents. Their consumers, clients, and customers will realize immense benefits with real digital transformation initiatives and implementations. The much-awaited business transformation can be easily and elegantly accomplished with a workable and winnable digital transformation strategy, plan, and execution. There are several enablers and accelerators for realizing the much-discussed digital transformation. There are a lot of digitization and digitalization technologies available to streamline and speed up the process of the required transformation. Industrial Internet of Things (IIoT) technologies in close association with decisive advancements in the artificial intelligence (AI) space can bring forth the desired transitions. The other prominent and dominant technologies toward forming digital organizations include cloud IT, edge/fog computing, real-time data analytics platforms, blockchain technology, digital twin paradigm, virtual and augmented reality (VR/AR) techniques, enterprise mobility, and 5G communication. These technological innovations are intrinsically competent and versatile enough to fulfill the varying requirements for establishing and sustaining digital enterprises. Enterprise Digital Transformation: Technology, Tools, and Use Cases features chapters on the evolving aspects of digital transformation and intelligence. It covers the unique competencies of digitally transformed enterprises, IIoT use cases, and applications. It explains promising technological solutions widely associated with digital innovation and disruption. The book focuses on setting up and sustaining smart factories that are fulfilling the Industry 4.0 vision that is realized through the IIoT and allied technologies.

Winning the Right Game

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Publisher : MIT Press
ISBN 13 : 0262546000
Total Pages : 279 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Winning the Right Game by : Ron Adner

Download or read book Winning the Right Game written by Ron Adner and published by MIT Press. This book was released on 2023-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Fightback

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Publisher : Lid Publishing
ISBN 13 : 9781912555529
Total Pages : 0 pages
Book Rating : 4.5/5 (555 download)

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Book Synopsis Fightback by : Felix Staeritz

Download or read book Fightback written by Felix Staeritz and published by Lid Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of digitalization threatens the very core of business as usual for established corporations. We are at a critical time for most incumbent companies, as existing business models are failing, and corporations struggle to adapt to technological change. Current approaches often appear unstructured and are simply not radical enough. This book offers cutting-edge insights into how you can set up an operating model that leverages valuable assets of corporations and entrepreneurs who are masters of technological speed and agility. Fightback will help leaders of large organizations to incorporate a platform and ecosystem strategy in their corporate strategy, create a portfolio of digital ventures and be relentless in execution, ultimately helping them to survive and thrive in the future. Fightback is part of a movement of some of the world's leading entrepreneurs, corporate executives, academics and policy-makers who are driving the next wave of innovation.

Strategy in the Digital Age: How to Disrupt Or Respond to Disruptors

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Publisher :
ISBN 13 : 9781543962956
Total Pages : 270 pages
Book Rating : 4.9/5 (629 download)

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Book Synopsis Strategy in the Digital Age: How to Disrupt Or Respond to Disruptors by : Cissoko Mamady

Download or read book Strategy in the Digital Age: How to Disrupt Or Respond to Disruptors written by Cissoko Mamady and published by . This book was released on 2019-08-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive playbook, Strategy in the Digital Age: How to Disrupt or Respond to Disruptors, boards, CEOs, business leaders, executives, MBAs, consultants, incumbents, and startups will master the game-changing strategies for winning through rare insights, practical strategy and disruption frameworks -- such as "The Disruption Barometer for Strategic Responses" and "The Strategy Equation."· Incumbents will discover the powerful tools for beating disruptors and challengers at their own game while building the agile, digital, and analytics capabilities to deliver the sought-after customer experiences to become future-ready.· Startups and challengers will learn how to upend an industry leader in our networked world through our systematic framework "The 5-Step Model to Disrupting a Digital Platform Leader."· Companies will discover the time-tested approaches to be digital-first firms while discovering the pitfalls and roadblocks hindering their digital transformation across industries such as banking, health care, and retail through several case studies spanning industries, countries, and continents.· Fintechs (mobile banking and payment firms, etc.) will learn the key insights to disrupt the financial industry verticals and win in an increasingly fragmented landscape. Banks will discover what they need to respond to the emerging challengers wanting to eat their lunch.· Key players across the health care ecosystems will deepen their understanding of the disruptive forces and what strategies they need to thrive rather than survive in the emerging yet competitive digital health care across the globe.· Business leaders will master how to build a winning culture for the digital age to execute their strategies through case studies of Amazon and SoftBank. In addition, they will discover several data-driven models for aligning their culture to their strategies.· Indeed, in today's dangerous and unpredictable geopolitical environment, where trade war is becoming the new normal, businesses' fates increasingly depend on just one tweet from a president, nonmarket forces such as Brexit, activists, and EU General Data Protection Regulations and Europe Second Payments Directive (PSD2) can create winners and losers across industries such as banking overnight -- CEOs and other business leaders need a new dynamic formula to win. Market strategies alone as taught in many business schools are no longer enough; firms need to scale agility regarding what they can control at the firm level and build a dynamic scenario planning for our volatile, uncertain, ambiguous, and complex (VUCA) world. Yet they need nonmarket strategies to deter potential threats from nonmarket actors before they become a full-blown crisis or hamper their organization's competitive edge. We will discuss all at these strategies, techniques, tools, and models in greater detail throughout the book.

The Digital Transformation Playbook - SECOND Edition

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Author :
Publisher : Project Management Institute
ISBN 13 : 1628258128
Total Pages : 245 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis The Digital Transformation Playbook - SECOND Edition by : Project Management Institute PMI

Download or read book The Digital Transformation Playbook - SECOND Edition written by Project Management Institute PMI and published by Project Management Institute. This book was released on 2023-09-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Transformation Playbook: What You Need to Know and Do is anindispensable resource for you and your organization as you embark on theexciting and challenging journey of digital transformation. It features insightfulideas and best practices that drive digital transformation. Contributorsinclude leading thinkers and practitioners drawn from around the world.

The Digital Matrix

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Publisher : LifeTree Media
ISBN 13 : 1637560214
Total Pages : 308 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis The Digital Matrix by : Venkat Venkatraman

Download or read book The Digital Matrix written by Venkat Venkatraman and published by LifeTree Media. This book was released on 2023-03-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems Discover ways of competing and collaborating with other companies to create and capture value Realize how powerful machines can amplify your company’s human talent Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future. Your company’s future depends on its ability to harness digital technology. Don’t wait!

Driving Digital

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Author :
Publisher : Amacom
ISBN 13 : 9780814438602
Total Pages : 224 pages
Book Rating : 4.4/5 (386 download)

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Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by Amacom. This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation. For professionals charged with leading technology-driven change, the pressure is intense-and the path forward unclear. Author Isaac Sacolick has successfully spearheaded multiple transformations and helped shape digital-business best practices. Now in Driving Digital, he shares the lessons he's learned, detailing how to: Formulate a digital strategy * Transform business and IT practices * Align Development and Operations * Promote agile practices * Drive culture change * Bolster digital talent * Manage a portfolio of initiatives * Capture and track ROI * Strengthen data-driven decision making and expand data science practices * Cultivate strategic technology capabilities * Develop innovative digital products * Enable product management * Pilot emerging technologies * Become smarter faster. Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. Driving Digital is the action plan you need to take your company and career into the future.

What's Your Digital Business Model?

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Author :
Publisher : Harvard Business Press
ISBN 13 : 163369271X
Total Pages : 256 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis What's Your Digital Business Model? by : Peter Weill

Download or read book What's Your Digital Business Model? written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.