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The Digital Metrics Field Guide
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Book Synopsis The Digital Metrics Field Guide by : Stephen D. Rappaport
Download or read book The Digital Metrics Field Guide written by Stephen D. Rappaport and published by Bis Pub. This book was released on 2015-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitive reference for brands that advertise, market, or engage with their customers and prospects through email, web, mobile, or social.
Book Synopsis A Field Guide to Digital Transformation by : Thomas Erl
Download or read book A Field Guide to Digital Transformation written by Thomas Erl and published by Addison-Wesley Professional. This book was released on 2021-12-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Complete Guide to Digital Transformation A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. Learn from the experts and: Discover what digital transformation is, why it emerged and when to apply it Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force Prepare for and overcome the common challenges associated with digital transformation initiatives Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making Gain insight into customer-centricity and how its practices are applied as part of digital transformations Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.
Book Synopsis Field Guide to Lidar by : Paul F. McManamon
Download or read book Field Guide to Lidar written by Paul F. McManamon and published by . This book was released on 2015 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Field Guide covers the various components and types of active electro-optical sensors - referred to as lidars in the text - from simple 2D direct-detection lidars to multiple subaperture synthetic aperture lidars. Other topics covered include receivers, apertures, atmospheric effects, and appropriate processing of different lidars. Lasers and modulation are presented in terms of their use in lidars. The lidar range equation in its many variations is discussed along with receiver noise issues that determine how much signal must be received to detect an object. This book is a handy reference to quickly look up any aspect of active electro-optical sensors. It will be useful to students, lidar scientists, or engineers needing an occasional reminder of the correct approaches or equations in certain applications, and systems engineers interested in gaining a perspective on this rapidly growing technology.
Book Synopsis A Field Guide to Digital Color by : Maureen Stone
Download or read book A Field Guide to Digital Color written by Maureen Stone and published by CRC Press. This book was released on 2016-04-19 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selecti
Book Synopsis The Customer Experience Field Guide by : David D. Fish
Download or read book The Customer Experience Field Guide written by David D. Fish and published by . This book was released on 2021-03-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Tomasz S. Tkaczyk Publisher :SPIE-International Society for Optical Engineering ISBN 13 : Total Pages :162 pages Book Rating :4.F/5 ( download)
Book Synopsis Field Guide to Microscopy by : Tomasz S. Tkaczyk
Download or read book Field Guide to Microscopy written by Tomasz S. Tkaczyk and published by SPIE-International Society for Optical Engineering. This book was released on 2010 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides extensive coverage of microscopic imaging principles. After reviewing the main principles of image formation, diffraction, interference, and polarization used in microscopy, this guide describes the most widely applied microscope configurations and applications. It also covers major system components, including light sources, illumination layouts, microscope optics, and image detection electronics. This guide also provides a comprehensive overview of microscopy techniques, including bright field and dark field imaging, contrast enhancement methods (such as phase and amplitude contrast), DIC, polarization, and fluorescence microscopy. In addition, it describes scanning techniques (such as confocal and multiphoton imaging points); new trends in super-resolution methods (such as 4Pi microscopy, STED, STORM, and structured illumination); and array microscopy, CARS, and SPIM.
Book Synopsis Field Guide to Compelling Analytics by : Walter DeGrange
Download or read book Field Guide to Compelling Analytics written by Walter DeGrange and published by CRC Press. This book was released on 2022-08-08 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula ‘Analytics + Trust + Communication + Experience > Convince Them’ to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies
Author :Tony DiTerlizzi Publisher :Simon & Schuster Books for Young Readers ISBN 13 :9781442486935 Total Pages :0 pages Book Rating :4.4/5 (869 download)
Book Synopsis The Field Guide by : Tony DiTerlizzi
Download or read book The Field Guide written by Tony DiTerlizzi and published by Simon & Schuster Books for Young Readers. This book was released on 2013-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grace children discover the faerie world is closer than you think in this repackage of the first book in the #1 New York Times bestselling Spiderwick Chronicles. After finding a mysterious, handmade field guide in the attic of the ramshackle old mansion they’ve just moved into, Jared; his twin brother, Simon; and their older sister, Mallory, discover that there’s a magical and maybe dangerous world existing parallel to our own—the world of faerie. The Grace children want to share their story, but the faeries will do everything possible to stop them... In honor of the tenth anniversary of the #1 New York Times bestselling Spiderwick Chronicles series, which has more than 12 million copies in print worldwide, this edition of The Field Guide features a larger trim size and an original jacketed cover with all-new art from Tony DiTerlizzi.
Book Synopsis Field Guide to Human-Centered Design by : IDEO (Firm)
Download or read book Field Guide to Human-Centered Design written by IDEO (Firm) and published by . This book was released on 2015-03-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Field Guide to Lies by : Daniel J. Levitin
Download or read book A Field Guide to Lies written by Daniel J. Levitin and published by Penguin. This book was released on 2016-09-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: From The New York Times bestselling author of THE ORGANIZED MIND and THIS IS YOUR BRAIN ON MUSIC, a primer to the critical thinking that is more necessary now than ever. We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, distortions, and outright lies from reliable information? Levitin groups his field guide into two categories—statistical infomation and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some lying weasels in their tracks!
Book Synopsis Informed's NIMS Incident Command System Field Guide by : Informed,
Download or read book Informed's NIMS Incident Command System Field Guide written by Informed, and published by Jones & Bartlett Learning. This book was released on 2016-06-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're at the local, state or federal level or in private industry, the NIMS Incident Command System Field Guide puts NIMS compliance information at your fingertips. This reference clearly and concisely outlines what you need to know about NIMS objectives, making it an ideal tool for NIMS and incident command training, during training and functional exercises and, most importantly, in the field where you need it most. Combine this guide with your training and feel confident that your NIMS compliance requirements are met.
Book Synopsis Building a Digital Analytics Organization by : Judah Phillips
Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by FT Press. This book was released on 2013-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.
Book Synopsis Whole Earth Field Guide by : Caroline Maniaque-Benton
Download or read book Whole Earth Field Guide written by Caroline Maniaque-Benton and published by National Geographic Books. This book was released on 2016-10-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A source book for American culture in the 1960s and 1970s: “suggested reading” from the Last Whole Earth Catalog, from Thoreau to James Baldwin. The Whole Earth Catalog was a cultural touchstone of the 1960s and 1970s. The iconic cover image of the Earth viewed from space made it one of the most recognizable books on bookstore shelves. Between 1968 and 1971, almost two million copies of its various editions were sold, and not just to commune-dwellers and hippies. Millions of mainstream readers turned to the Whole Earth Catalog for practical advice and intellectual stimulation, finding everything from a review of Buckminster Fuller to recommendations for juicers. This book offers selections from eighty texts from the nearly 1,000 items of “suggested reading” in the Last Whole Earth Catalog. After an introduction that provides background information on the catalog and its founder, Stewart Brand (interesting fact: Brand got his organizational skills from a stint in the Army), the book presents the texts arranged in nine sections that echo the sections of the Whole Earth Catalog itself. Enlightening juxtapositions abound. For example, “Understanding Whole Systems” maps the holistic terrain with writings by authors from Aldo Leopold to Herbert Simon; “Land Use” features selections from Thoreau's Walden and a report from the United Nations on new energy sources; “Craft” offers excerpts from The Book of Tea and The Illustrated Hassle-Free Make Your Own Clothes Book; “Community” includes Margaret Mead and James Baldwin's odd-couple collaboration, A Rap on Race. Together, these texts offer a sourcebook for the Whole Earth culture of the 1960s and 1970s in all its infinite variety.
Book Synopsis Field Guide to Photographic Science by : D. Andrew Rowlands
Download or read book Field Guide to Photographic Science written by D. Andrew Rowlands and published by . This book was released on 2020 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Field Guide provides a concise summary of the photographic imaging chain and explains the connections between the science and photographic practice. It summarizes the fundamental optics required for understanding photographic formulae. The relationship between the photometric exposure distribution at the sensor plane and the resulting digital raw data produced by the camera is described, as are the steps required to convert raw data into an output color image for a display. Other topics include focusing, framing, depth of field, photometric exposure, lighting, strategies for obtaining a suitable exposure, and camera image quality.
Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Book Synopsis Marketing Metrics in Action by : Laura Patterson
Download or read book Marketing Metrics in Action written by Laura Patterson and published by Racom Communication. This book was released on 2009 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides"the client side and the consultant side"explains how you need to begin by identifying the elements of the right culture. First, every company's product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular metrics. It is necessary to be able to identify which metrics matter to your organization's circumstances. Next it is necessary to create a culture of accountability. Everyone in the organization has to be "and be seen as being"on the same side and n the same page. Finance can't be seen as the enemy, and Sales and Marketing need work especially hard to coordinate their efforts. But this sense of accountability needs to extend from the C-Suite to the customer service and order entry people. Quality approaches and sophisticated ideas then become much more productive in the marketplace. A metrics audit will help establish where you are now, and mapping will enable you to align processes to better develop your dashboard. This book provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.
Book Synopsis The SAGE Encyclopedia of the Internet by : Barney Warf
Download or read book The SAGE Encyclopedia of the Internet written by Barney Warf and published by SAGE. This book was released on 2018-05-16 with total page 2343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
