The Digital Media Landscape

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The Digital Marketing Landscape

Author : Jessica Rogers
Publisher : Business Expert Press
ISBN 13 : 1637420358
Total Pages : 120 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis The Digital Marketing Landscape by : Jessica Rogers

Download or read book The Digital Marketing Landscape written by Jessica Rogers and published by Business Expert Press. This book was released on 2021-02-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Social Media and Society

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1538186004
Total Pages : 281 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Social Media and Society by : Regina Luttrell

Download or read book Social Media and Society written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2024-07-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

China and the Global Media Landscape

Author : Gabriele Balbi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527537420
Total Pages : 202 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis China and the Global Media Landscape by : Gabriele Balbi

Download or read book China and the Global Media Landscape written by Gabriele Balbi and published by Cambridge Scholars Publishing. This book was released on 2019-07-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape.

Digital Media and Democracy

Author : Megan Boler
Publisher : MIT Press
ISBN 13 : 0262514893
Total Pages : 475 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Digital Media and Democracy by : Megan Boler

Download or read book Digital Media and Democracy written by Megan Boler and published by MIT Press. This book was released on 2008 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors of this text discuss broad questions of media and politics, offer nuanced analyses of change in journalism, and undertake detailed examinations of the use of web-based media in shaping political and social movements. The chapters include not only essays but also interviews with journalists and media activists.

An Introduction to Digital Media

Author : Tony Feldman
Publisher : Routledge
ISBN 13 : 1134734972
Total Pages : 195 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis An Introduction to Digital Media by : Tony Feldman

Download or read book An Introduction to Digital Media written by Tony Feldman and published by Routledge. This book was released on 2003-09-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services.

Digital Media, Youth, and Credibility

Author : Miriam J. Metzger
Publisher : MIT Press
ISBN 13 : 0262062739
Total Pages : 212 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Digital Media, Youth, and Credibility by : Miriam J. Metzger

Download or read book Digital Media, Youth, and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Mastering the New Media Landscape

Author : Barbara Cave Henricks
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626565821
Total Pages : 192 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Mastering the New Media Landscape by : Barbara Cave Henricks

Download or read book Mastering the New Media Landscape written by Barbara Cave Henricks and published by Berrett-Koehler Publishers. This book was released on 2016-03-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Media Capture

Author : Anya Schiffrin
Publisher : Columbia University Press
ISBN 13 : 0231548028
Total Pages : 209 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Media Capture by : Anya Schiffrin

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Media and Society

Author : Simon Lindgren
Publisher : SAGE
ISBN 13 : 1529787076
Total Pages : 326 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Media and Society by : Simon Lindgren

Download or read book Digital Media and Society written by Simon Lindgren and published by SAGE. This book was released on 2021-11-24 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.

Health Communication in the New Media Landscape

Author : Dr. Jerry C. Parker, PhD
Publisher : Springer Publishing Company
ISBN 13 : 9780826101235
Total Pages : 496 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Health Communication in the New Media Landscape by : Dr. Jerry C. Parker, PhD

Download or read book Health Communication in the New Media Landscape written by Dr. Jerry C. Parker, PhD and published by Springer Publishing Company. This book was released on 2008-10-20 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies

Digital Media Sport

Author : Brett Hutchins
Publisher : Routledge
ISBN 13 : 113410801X
Total Pages : 305 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Digital Media Sport by : Brett Hutchins

Download or read book Digital Media Sport written by Brett Hutchins and published by Routledge. This book was released on 2013-09-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

Media in the Digital Age

Author : John Vernon Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231142080
Total Pages : 362 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Media in the Digital Age by : John Vernon Pavlik

Download or read book Media in the Digital Age written by John Vernon Pavlik and published by Columbia University Press. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

The Environment in the Age of the Internet

Author : Heike Graf
Publisher : Open Book Publishers
ISBN 13 : 1783742461
Total Pages : 192 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis The Environment in the Age of the Internet by : Heike Graf

Download or read book The Environment in the Age of the Internet written by Heike Graf and published by Open Book Publishers. This book was released on 2016-07-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we talk about the environment? Does this communication reveal and construct meaning? Is the environment expressed and foregrounded in the new landscape of digital media? The Environment in the Age of the Internet is an interdisciplinary collection that draws together research and answers from media and communication studies, social sciences, modern history, and folklore studies. Edited by Heike Graf, its focus is on the communicative approaches taken by different groups to ecological issues, shedding light on how these groups tell their distinctive stories of "the environment". This book draws on case studies from around the world and focuses on activists of radically different kinds: protestors against pulp mills in South America, resistance to mining in the Sámi region of Sweden, the struggles of indigenous peoples from the Arctic to the Amazon, gardening bloggers in northern Europe, and neo-Nazi environmentalists in Germany. Each case is examined in relation to its multifaceted media coverage, mainstream and digital, professional and amateur. Stories are told within a context; examining the "what" and "how" of these environmental stories demonstrates how contexts determine communication, and how communication raises and shapes awareness. These issues have never been more urgent, this work never more timely. The Environment in the Age of the Internet is essential reading for everyone interested in how humans relate to their environment in the digital age.

The Digital Plenitude

Author : Jay David Bolter
Publisher : MIT Press
ISBN 13 : 0262039737
Total Pages : 231 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Digital Plenitude by : Jay David Bolter

Download or read book The Digital Plenitude written by Jay David Bolter and published by MIT Press. This book was released on 2019-05-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the creative abundance of today's media culture was made possible by the decline of elitism in the arts and the rise of digital media. Media culture today encompasses a universe of forms—websites, video games, blogs, books, films, television and radio programs, magazines, and more—and a multitude of practices that include making, remixing, sharing, and critiquing. This multiplicity is so vast that it cannot be comprehended as a whole. In this book, Jay David Bolter traces the roots of our media multiverse to two developments in the second half of the twentieth century: the decline of elite art and the rise of digital media. Bolter explains that we no longer have a collective belief in “Culture with a capital C.” The hierarchies that ranked, for example, classical music as more important than pop, literary novels as more worthy than comic books, and television and movies as unserious have broken down. The art formerly known as high takes its place in the media plenitude. The elite culture of the twentieth century has left its mark on our current media landscape in the form of what Bolter calls “popular modernism.” Meanwhile, new forms of digital media have emerged and magnified these changes, offering new platforms for communication and expression. Bolter outlines a series of dichotomies that characterize our current media culture: catharsis and flow, the continuous rhythm of digital experience; remix (fueled by the internet's vast resources for sampling and mixing) and originality; history (not replayable) and simulation (endlessly replayable); and social media and coherent politics.

Digital Gaming and the Advertising Landscape

Author : Teresa de la Hera
Publisher : Amsterdam University Press
ISBN 13 : 904853867X
Total Pages : 208 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Digital Gaming and the Advertising Landscape by : Teresa de la Hera

Download or read book Digital Gaming and the Advertising Landscape written by Teresa de la Hera and published by Amsterdam University Press. This book was released on 2019-08-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Digital Media Distribution

Author : Paul McDonald
Publisher : NYU Press
ISBN 13 : 1479806803
Total Pages : 485 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Digital Media Distribution by : Paul McDonald

Download or read book Digital Media Distribution written by Paul McDonald and published by NYU Press. This book was released on 2021-09-07 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the new era of digital content production and distribution In the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications. Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.