The Day The Pigs Refused To Be Driven To Market

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Fundamentals and Practice of Marketing

Author : Adrian Mackay
Publisher : Routledge
ISBN 13 : 1136401717
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Fundamentals and Practice of Marketing by : Adrian Mackay

Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.

Powers of Persuasion

Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191647594
Total Pages : 489 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Powers of Persuasion by : Winston Fletcher

Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

The Challenge of Affluence

Author : Avner Offer
Publisher : Oxford University Press
ISBN 13 : 0198208537
Total Pages : 473 pages
Book Rating : 4.1/5 (982 download)

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Book Synopsis The Challenge of Affluence by : Avner Offer

Download or read book The Challenge of Affluence written by Avner Offer and published by Oxford University Press. This book was released on 2006-03-09 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.

Advertising and Democracy in the Mass Age

Author : Terence H. Qualter
Publisher : Springer
ISBN 13 : 1349216100
Total Pages : 204 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Advertising and Democracy in the Mass Age by : Terence H. Qualter

Download or read book Advertising and Democracy in the Mass Age written by Terence H. Qualter and published by Springer. This book was released on 2016-07-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Time for Things

Author : Stephen D. Rosenberg
Publisher : Harvard University Press
ISBN 13 : 0674979516
Total Pages : 355 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis Time for Things by : Stephen D. Rosenberg

Download or read book Time for Things written by Stephen D. Rosenberg and published by Harvard University Press. This book was released on 2021-01-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern life is full of stuff yet bereft of time. An economic sociologist offers an ingenious explanation for why, over the past seventy-five years, Americans have come to prefer consumption to leisure. Productivity has increased steadily since the mid-twentieth century, yet Americans today work roughly as much as they did then: forty hours per week. We have witnessed, during this same period, relentless growth in consumption. This pattern represents a striking departure from the preceding century, when working hours fell precipitously. It also contradicts standard economic theory, which tells us that increasing consumption yields diminishing marginal utility, and empirical research, which shows that work is a significant source of discontent. So why do we continue to trade our time for more stuff? Time for Things offers a novel explanation for this puzzle. Stephen Rosenberg argues that, during the twentieth century, workers began to construe consumer goods as stores of potential free time to rationalize the exchange of their labor for a wage. For example, when a worker exchanges his labor for an automobile, he acquires a duration of free activity that can be held in reserve, counterbalancing the unfree activity represented by work. This understanding of commodities as repositories of hypothetical utility was made possible, Rosenberg suggests, by the advent of durable consumer goods—cars, washing machines, refrigerators—as well as warranties, brands, chain stores, and product-testing magazines, which assured workers that the goods they purchased would not be subject to rapid obsolescence. This theory clarifies perplexing aspects of behavior under industrial capitalism—the urgency to spend earnings on things, the preference to own rather than rent consumer goods—as well as a variety of historical developments, including the coincident rise of mass consumption and the legitimation of wage labor.

The Competition Improvements Act of 1975

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1100 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis The Competition Improvements Act of 1975 by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly

Download or read book The Competition Improvements Act of 1975 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1976 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Morality and the Market (Routledge Revivals)

Author : N. Craig Smith
Publisher : Routledge
ISBN 13 : 1317590058
Total Pages : 364 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Morality and the Market (Routledge Revivals) by : N. Craig Smith

Download or read book Morality and the Market (Routledge Revivals) written by N. Craig Smith and published by Routledge. This book was released on 2014-11-13 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

Getting Better

Author : Bryan Green
Publisher : Routledge
ISBN 13 : 1351310542
Total Pages : 449 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Getting Better by : Bryan Green

Download or read book Getting Better written by Bryan Green and published by Routledge. This book was released on 2018-01-16 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the fifties, when television became ascendent in American popular culture, it has become commonplace to bemoan its "bad" effects. Little or nothing, however, has been said about its "good" effects. With this observation, Henry Perkinson introduces his provocative and original analysis of television and culture. Rejecting the determinism inherent in most studies of the effects of television ("We are what we watch"), he insists that it is people that actively change culture, media having no agency to do so. Nevertheless, he argues that television did facilitate the changes we have made in our culture over the past thirty years.Perkinson describes how television helped us become critical of our existing culture, especially of the relationships that were commonly accepted between men and women, blacks and whites, politicians and voters, employers and employees, and between people and the environment. These criticisms have brought about dramatic changes in our social, political, and economic arrangements, as well as changes in our intellectual outlook. Since these changes came about through our efforts to eliminate or reduce discrimination, suffering, and injustice, Perkinson argues that our culture has become more moral in the age of television.In what amounts to a history of recent social change in America, Getting Better examines the role television has played in the rise of feminism, the black protest movement, the presidential elections, the Vietnam War, Watergate, environmentalism, religious fundamentalism, and the New Age movement. This book will be essential reading for students of communications and American culture, and for anyone who wants to make sense of the transformations of American life from the 1950s to the present. Even those who do not agree that things are "getting better" will find that Perkinson's analysis helps to make things more coherent.

The Feminist Dollar

Author : Phyllis A. Katz
Publisher : Springer
ISBN 13 : 1489960309
Total Pages : 442 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis The Feminist Dollar by : Phyllis A. Katz

Download or read book The Feminist Dollar written by Phyllis A. Katz and published by Springer. This book was released on 2013-11-11 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the almost 400 companies covered here that make and market the products you buy and use every day, you will discover which promote women, have generous childcare or family leave policies, or contribute to organizations that benefit women, so that you can apply economic pressure where it can make a difference. Also, you will find the FEM - feminist evaluation measure - ratings of some of the states and countries to which you might travel.

An Affluent Society?

Author : Lawrence Black
Publisher : Routledge
ISBN 13 : 1351959174
Total Pages : 282 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis An Affluent Society? by : Lawrence Black

Download or read book An Affluent Society? written by Lawrence Black and published by Routledge. This book was released on 2017-07-28 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.

In Pursuit of the Quality of Life

Author : Avner Offer
Publisher : Oxford University Press, USA
ISBN 13 : 9780198280026
Total Pages : 320 pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis In Pursuit of the Quality of Life by : Avner Offer

Download or read book In Pursuit of the Quality of Life written by Avner Offer and published by Oxford University Press, USA. This book was released on 1996 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is wealth the same as happiness? How is the quality of life to be evaluated, measured, and most importantly, achieved? The authors provide provocative and engaging answers to these questions in this new, multidisciplinary and pragmatic approach to an important area of social research. Taking the individual as the point of departure, the authors consider both objective circumstances and their subjective impact on people's lives. Prominent authors from an array of different academic disciplines discuss the quality of life as viewed from their distinctive perspectives: these include the psychology of subjective well-being, destitution and basic needs, the environment, women and the family, illness and health, employment and work, and the role of the state.

Book Review Index

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Book Review Index by :

Download or read book Book Review Index written by and published by . This book was released on 1975 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every 3rd issue is a quarterly cumulation.

Advertising and Public Relations

Author : Stan Tymorek
Publisher : Infobase Publishing
ISBN 13 : 1438132042
Total Pages : 180 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Advertising and Public Relations by : Stan Tymorek

Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

Consumerism in Twentieth-Century Britain

Author : Matthew Hilton
Publisher : Cambridge University Press
ISBN 13 : 9780521538534
Total Pages : 404 pages
Book Rating : 4.5/5 (385 download)

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Book Synopsis Consumerism in Twentieth-Century Britain by : Matthew Hilton

Download or read book Consumerism in Twentieth-Century Britain written by Matthew Hilton and published by Cambridge University Press. This book was released on 2003-11-13 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.

Masters of Nothing

Author : Matthew Hancock
Publisher : Biteback Publishing
ISBN 13 : 1849542082
Total Pages : 172 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Masters of Nothing by : Matthew Hancock

Download or read book Masters of Nothing written by Matthew Hancock and published by Biteback Publishing. This book was released on 2011-09-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behaviour is important. Whether this be the behaviour of those who saw it coming, or of those who constantly berated them. The behaviour of those who rode the boom and switched at the tipping point to ride the bust, or the behaviour of those who held on to their principled as the system collapsed around them. It was human behaviour after all, that led us to construct a bubble nobody suspected was dangerous, yet nonetheless would burst with disastrous consequences. Contrary to the views of many before the crash the cycle is inevitable - you cannot eliminate boom and bust. In a boom the bullish are promoted whilst the cautious are overlooked, reinforcing the cycle. This factor is generally ignored by the beautiful but flawed models of economic analysts. Since we cannot abolish the cycle, we must ensure that busts are not so dangerous in the future. The policy solutions are there if we're brave enough, from changing incentives, and creating fiscal and financial regulators with clout and discretion, through to changing corporate governance and shifting the power of executives.

Bicentennial Youth Debates, Issue Analysis

Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Bicentennial Youth Debates, Issue Analysis by :

Download or read book Bicentennial Youth Debates, Issue Analysis written by and published by . This book was released on 1975 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hidden Technocrats

Author : Hansfried Kellner
Publisher : Transaction Publishers
ISBN 13 : 9781412825092
Total Pages : 264 pages
Book Rating : 4.8/5 (25 download)

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Book Synopsis Hidden Technocrats by : Hansfried Kellner

Download or read book Hidden Technocrats written by Hansfried Kellner and published by Transaction Publishers. This book was released on with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1970s many social scientists and critics noted the emergence of a new elite based on the "Knowledge Industry" and pitted against the old business-based middle class both politically and culturally. This work attempts to delineate the features of the New Class phenomenon and map its structural location in contemporary American and Western European societies.