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The Customers Victory
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Book Synopsis The Customer's Victory by : François Dupuy
Download or read book The Customer's Victory written by François Dupuy and published by Indiana University Press. This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Customer's Victory describes and analyses how managers need to understand organizations in order to effectively implement the changes necessary to operate in today's competitive environment.
Book Synopsis The Customer's Victory by : F. Dupuy
Download or read book The Customer's Victory written by F. Dupuy and published by Springer. This book was released on 1999-01-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francois Dupuy's book describes and analyses how managers need to understand organisations in order to help them effectively implement the changes necessary to operate in today's competitive environment. Focusing on the need to cooperate, Dupuy provides a diagnostic and a methodology that shows managers how to understand why people do what they do and how they can use this knowledge to implement organisational change.
Book Synopsis Winning the Customer: Turn Consumers into Fans and Get Them to Spend More by : Lou Imbriano
Download or read book Winning the Customer: Turn Consumers into Fans and Get Them to Spend More written by Lou Imbriano and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” —Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
Book Synopsis Winning on Purpose by : Fred Reichheld
Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Book Synopsis Winning with Customers by : D. Keith Pigues
Download or read book Winning with Customers written by D. Keith Pigues and published by John Wiley & Sons. This book was released on 2010-08-09 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Download or read book Winning Customers written by James Saylor and published by Lulu.com. This book was released on 2009-04-05 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is book provides guidelines for using customers to drive the organization to VICTORY. It provides guidance for getting and keeping customers. This VICTORY Guide provides:ï 8 essential customer considerationsï 6 reasons customers can make or break an organizationï 6 key steps to understand customer unique needs and expectationsï 12 important customer satisfaction factorsï 7 ways to treat your customer as specialï 3 methods to orient everyone with a customer focusï 5 essentials of getting customersï 5 step process for learning from your customerï 5 step process for negotiating with your customerï 4 essentials of customer careï 7 considerations to respect customersï 6 step process to engage the customer ï 5 essential to relate to customers as long-term partnersï 6 step worksheet for winning customersï and more!
Book Synopsis Win the Customer by : Flavio Martins
Download or read book Win the Customer written by Flavio Martins and published by AMACOM. This book was released on 2015-09-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Book Synopsis Win the Customer, Not the Argument by : Don Gallegos
Download or read book Win the Customer, Not the Argument written by Don Gallegos and published by Raphel Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don Gallegos is a man on a mission - a mission to wipe out poor customer service. And he thinks most people don't even know when the service they receive is bad.In his new book, "Win the Customer, Not the Argument," Don tells true stories about customer service that illustrate his basic premise, "The customer is not always right... but she is always your customer."Don has spent 30 years developing his philosophy of customer service while working with King Soopers Supermarkets in the Denver, Colorado area (now a division of Kroger). As president of King Soopers, Don instituted his revolutionary ideas about customer service: teaching employees how to go the extra mile to give the customer what she wanted, even if it meant bending the rules a bit. According to Don, "Not everyone wants special treatment, so, for the few that do, WHAT'S THE PROBLEM?"This book details hundreds of ideas to help your business become more customer service-driven, such as:Make the policy manual one page longEncourage customer complaintsModel yourself after the best companiesGive your front-line employees authority to solve the customer's problemRecognize that union employees are your employees first and foremostGreat customer service comes from the topWith its engaging, chatty style, "Win the Customer, Not the Argument will win you over. You'll never see customer service the same way again!
Book Synopsis Wining Digital Customers by : Howard Tiersky
Download or read book Wining Digital Customers written by Howard Tiersky and published by Cranberry Press, LLC. This book was released on 2021-01-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
Book Synopsis Audit and Accounting Guide by : AICPA
Download or read book Audit and Accounting Guide written by AICPA and published by John Wiley & Sons. This book was released on 2019-04-23 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASC 606, Revenue from Contracts with Customers, replaces almost all previously existing revenue recognition guidance, including industry-specific guidance. That means unprecedented changes, affecting virtually all industries and all size organizations. For preparers, this guide provides the comprehensive, reliable accounting implementation guidance you need to unravel the complexities of this new standard. For practitioners, it provides in-depth coverage of audit considerations, including controls, fraud, risk assessment, and planning and execution of the audit. Recent audit challenges are spotlighted to allow for planning in avoiding these new areas of concern. This guide includes 16 industry-specific chapters for the following industries: Aerospace and Defense, Airlines, Asset Management, Broker-Dealers, Construction Contractors, Depository Institutions, Gaming, Health Care, Hospitality, Insurance, Not-for-Profits, Oil and Gas, Power and Utility, Software, Telecommunications, and Timeshare.
Book Synopsis Crockett's Victory Garden by : James Underwood Crockett
Download or read book Crockett's Victory Garden written by James Underwood Crockett and published by . This book was released on 1977 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Download or read book Customer's Victory written by Dupuy and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Winning and Keeping Industrial Customers by : Barbara Bund
Download or read book Winning and Keeping Industrial Customers written by Barbara Bund and published by Jossey-Bass. This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Path to Victory by : Douglas Porch
Download or read book The Path to Victory written by Douglas Porch and published by Macmillan. This book was released on 2004 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediterranean theater in World War II has long been overlooked by historians who believe it was little more than a string of small-scale battles--sideshows that were of minor importance in a war whose outcome was decided in the clashes of mammoth tank armies in northern Europe. But in this ground-breaking new book, one of our finest military historians argues that the Mediterranean was World War II's pivotal theater. Douglas Porch examines the Mediterranean as an integrated arena, one in which events in Syria and Suez influenced the survival of Gibraltar. Without a Mediterranean alternative, the Western Allies would probably have committed to a premature cross-Channel invasion in 1943 that might well have cost them the war. Brilliantly argued, with vivid portraits of Churchill, Montgomery, FDR, Rommel, and Mussolini, this original, accessible, and compelling account of a little-known theater emphasizes the importance of the Mediterranean in the ultimate Allied victory in Europe in World War II.
Download or read book Victory written by Linda Hirshman and published by Harper Collins. This book was released on 2012-06-05 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the vein of Taylor Branch’s classic Parting of the Waters, Supreme Court lawyer and political pundit Linda Hirshman delivers the enthralling, groundbreaking story of the gay rights movement, revealing how a dedicated and resourceful minority changed America forever. When the modern struggle for gay rights erupted in the summer of 1969, forty-nine states outlawed sex between people of the same gender. Four decades later, in 2011, New York legalized gay marriage and the armed services stopped enforcing Don't Ask, Don't Tell. Successful social movements are always extraordinary, but these advances seem like something of a miracle. Linda Hirshman recounts the long roads that led to these victories, detailing the remarkable and revolutionary story of the movement that has blurred rigid gender lines, altered the shared culture, and broadened our definitions of family. Written in vivid prose, at once emotional and erudite, Victory is an utterly vibrant work of reportage and eyewitness accounts and demonstrates how, in a matter of decades, a focused group of activists forged a classic campaign for cultural change that will serve as a model for all future political movements. “Remarkable for its emotional punch as for its historical insight.”—New York Times Book Review
Book Synopsis Winning with the Customer from Hell by : Shaun Belding
Download or read book Winning with the Customer from Hell written by Shaun Belding and published by ECW Press. This book was released on 2004 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Realistic, practical, and compelling anecdotal solutions are offered here for countering belligerent, abusive, and condescending customers. This book captures the essence of the skills required for helping retailers deal with problem customers and improve employee efficiency. A six-pronged approach known as LESTER is detailed, which involves listening to customers, echoing the issue, sympathizing with the customer's emotional state, thanking the customer, evaluating one's opinion, and responding with a win-win solution.
