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Author : Michael Gentle
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (638 download)
Download or read book The CRM Project Management Handbook written by Michael Gentle and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Gentle
Publisher : Kogan Page Publishers
ISBN 13 : 0749447214
Total Pages : 238 pages
Book Rating : 4.7/5 (494 download)
Download or read book CRM Project Management written by Michael Gentle and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
Author : Adrian Payne
Publisher : Routledge
ISBN 13 : 1136400176
Total Pages : 460 pages
Book Rating : 4.1/5 (364 download)
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Author : Seth Kinnett
Publisher : CRC Press
ISBN 13 : 1351646028
Total Pages : 273 pages
Book Rating : 4.3/5 (516 download)
Download or read book How to Win at CRM written by Seth Kinnett and published by CRC Press. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
Author : David Finnegan
Publisher : John Wiley & Sons
ISBN 13 : 0470065265
Total Pages : 345 pages
Book Rating : 4.4/5 (7 download)
Download or read book Implementing CRM written by David Finnegan and published by John Wiley & Sons. This book was released on 2007-05-07 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.
Author : Duane E. Sharp
Publisher : CRC Press
ISBN 13 : 1420000152
Total Pages : 266 pages
Book Rating : 4.4/5 (2 download)
Download or read book Customer Relationship Management Systems Handbook written by Duane E. Sharp and published by CRC Press. This book was released on 2002-07-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author : Bryan Foss
Publisher : Kogan Page Publishers
ISBN 13 : 9780749436964
Total Pages : 724 pages
Book Rating : 4.4/5 (369 download)
Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Author : Dick Lee
Publisher : High Yield Marketing Press
ISBN 13 : 9780967375731
Total Pages : 222 pages
Book Rating : 4.3/5 (757 download)
Download or read book The Customer Relationship Management Survival Guide written by Dick Lee and published by High Yield Marketing Press. This book was released on 2000 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jill Dyché
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201730623
Total Pages : 338 pages
Book Rating : 4.7/5 (36 download)
Download or read book The CRM Handbook written by Jill Dyché and published by Addison-Wesley Professional. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Author : Michael Pearce
Publisher : Business Expert Press
ISBN 13 : 195334965X
Total Pages : 170 pages
Book Rating : 4.9/5 (533 download)
Download or read book Customer Relationship Management written by Michael Pearce and published by Business Expert Press. This book was released on 2021-03-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
Author : Gerard M. Hill
Publisher : CRC Press
ISBN 13 : 1420046829
Total Pages : 750 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Complete Project Management Office Handbook written by Gerard M. Hill and published by CRC Press. This book was released on 2007-08-22 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Project Management Office Handbook, Second Edition identifies the PMO as the essential business integrator of the people, processes, and tools that manage or influence project performance. This book details how the PMO applies professional project management practices and successfully integrates business interests with project g
Author : Vivek Kale
Publisher : CRC Press
ISBN 13 : 1482231425
Total Pages : 518 pages
Book Rating : 4.4/5 (822 download)
Download or read book Implementing SAP® CRM written by Vivek Kale and published by CRC Press. This book was released on 2014-12-03 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
Author : Harold F. Tipton
Publisher : CRC Press
ISBN 13 : 0203005554
Total Pages : 602 pages
Book Rating : 4.2/5 (3 download)
Download or read book Information Security Management Handbook, Volume 2 written by Harold F. Tipton and published by CRC Press. This book was released on 2004-12-28 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1993, the Information Security Management Handbook has served not only as an everyday reference for information security practitioners but also as an important document for conducting the intense review necessary to prepare for the Certified Information System Security Professional (CISSP) examination. Now completely revised and updated and i
Author : Micki Krause
Publisher : CRC Press
ISBN 13 : 0849385857
Total Pages : 4346 pages
Book Rating : 4.8/5 (493 download)
Download or read book Information Security Management Handbook on CD-ROM, 2006 Edition written by Micki Krause and published by CRC Press. This book was released on 2006-04-06 with total page 4346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for information security management has never been greater. With constantly changing technology, external intrusions, and internal thefts of data, information security officers face threats at every turn. The Information Security Management Handbook on CD-ROM, 2006 Edition is now available. Containing the complete contents of the Information Security Management Handbook, this is a resource that is portable, linked and searchable by keyword. In addition to an electronic version of the most comprehensive resource for information security management, this CD-ROM contains an extra volume's worth of information that is not found anywhere else, including chapters from other security and networking books that have never appeared in the print editions. Exportable text and hard copies are available at the click of a mouse. The Handbook's numerous authors present the ten domains of the Information Security Common Body of Knowledge (CBK) ®. The CD-ROM serves as an everyday reference for information security practitioners and an important tool for any one preparing for the Certified Information System Security Professional (CISSP) ® examination. New content to this Edition: Sensitive/Critical Data Access Controls Role-Based Access Control Smartcards A Guide to Evaluating Tokens Identity Management-Benefits and Challenges An Examination of Firewall Architectures The Five "W's" and Designing a Secure Identity Based Self-Defending Network Maintaining Network Security-Availability via Intelligent Agents PBX Firewalls: Closing the Back Door Voice over WLAN Spam Wars: How to Deal with Junk E-Mail Auditing the Telephony System: Defenses against Communications Security Breaches and Toll Fraud The "Controls" Matrix Information Security Governance
Author : Adrian Payne
Publisher : Routledge
ISBN 13 : 1136400184
Total Pages : 464 pages
Book Rating : 4.1/5 (364 download)
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Author : Judith W. Kincaid
Publisher : Prentice Hall Professional
ISBN 13 : 9780130352118
Total Pages : 512 pages
Book Rating : 4.3/5 (521 download)
Download or read book Customer Relationship Management written by Judith W. Kincaid and published by Prentice Hall Professional. This book was released on 2003 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Author : M. Ann Garrison Darrin
Publisher : CRC Press
ISBN 13 : 1498776531
Total Pages : 423 pages
Book Rating : 4.4/5 (987 download)
Download or read book Aerospace Project Management Handbook written by M. Ann Garrison Darrin and published by CRC Press. This book was released on 2017-05-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aerospace Project Management Handbook focuses on space systems, exploring intricacies rarely seen in land-based projects. These range from additional compliance requirements from Earned Value Management requirements and regulations (ESA, NASA, FAA), to criticality and risk factors for systems where repair is impossible. Aerospace project management has become a pathway for success in harsh space environments, as the Handbook demonstrates. With chapters written by experts, this comprehensive book offers a step-by-step approach emphasizing the applied techniques and tools, and is a prime resource for program managers, technical leads, systems engineers, and principle payload leads.
