The Craft Of Corporate Journalism

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The Craft of Corporate Journalism

Author : Lionel L. Fisher
Publisher : Lionel Fisher
ISBN 13 : 1449551645
Total Pages : 220 pages
Book Rating : 4.4/5 (495 download)

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Book Synopsis The Craft of Corporate Journalism by : Lionel L. Fisher

Download or read book The Craft of Corporate Journalism written by Lionel L. Fisher and published by Lionel Fisher. This book was released on 1992-08-18 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Craft of Corporate Journalism is a dynamic reference guide for business journalists, corporate communicators, and writers and editors of organizational publications. It is an indispensable manual that will be used daily by beginners and seasoned corporate writers/editors alike in the daily business of crafting creative organizational publications.Lionel Fisher writes in a fresh, down-to-earth style honed by his forty-five years of experience as a corporate communicator, newspaper correspondent/columnist, advertising/public relations creative director-copy chief, and as a freelance writer specializing in business-sales-marketing-organizational communications. He provides essential, hands-on counsel, instruction and advice on the esoteric challenges of corporate writing.The seminal message Fisher conveys is that business-related magazines, newsletters, ezines, and other organizational publications need not be dull, dry, or merely informational. Rather, corporate journalists must earn and sustain the interest of their readers, which can only be done with powerful writing. His descriptive instruction and crisp counsel is packed with riveting examples of journalistic and business prose to illustrate critical points as he teaches organizational communicators how to write.The author's engaging, iconoclastic style instructs on the essentials of corporate and business writing: How to craft powerful leads; compose and edit articles with the proper structure, pace, and flow; nurture creativity; dissolve writer's block and interview effectively. But organizational communicators must do more than just produce outstanding feature and news stories. They are also responsible for organizing their material into attractive, seductive packages. They must target and involve readers; present appetizing arrays of news and feature stories; define and tailor their publications; set stylistic guidelines; motivate correspondents; and much, much more.

The Profession of Journalism

Author : Willard Grosvenor Bleyer
Publisher : Prabhat Prakashan
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Profession of Journalism by : Willard Grosvenor Bleyer

Download or read book The Profession of Journalism written by Willard Grosvenor Bleyer and published by Prabhat Prakashan. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profession of Journalism by Willard Grosvenor Bleyer provides insights into the field of journalism, discussing its principles, practices, and ethical considerations. The book offers a comprehensive understanding of the profession's role in society. Key Aspects of the Book "The Profession of Journalism": Journalistic Practices: The book explores the core aspects of journalism, including reporting, writing, editing, and news dissemination. Ethical Considerations: It delves into the ethical responsibilities of journalists, their role in maintaining accuracy and objectivity, and the impact of their work on public perception. Societal Impact: The book reflects on the influence of journalism on shaping public opinion, its role in upholding democracy, and its ability to raise awareness of important issues. "The Profession of Journalism" by Willard Grosvenor Bleyer provides readers with a foundational understanding of the principles and significance of journalism.

Intimate Journalism

Author : Walt Harrington
Publisher : SAGE
ISBN 13 : 9780761905875
Total Pages : 378 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis Intimate Journalism by : Walt Harrington

Download or read book Intimate Journalism written by Walt Harrington and published by SAGE. This book was released on 1997-03-28 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exemplary text for courses in feature writing, magazine, and literary journalism, Intimate Journalism introduces students to the cutting-edge art of combining traditional feature writing with deep journalistic inquiry. This collection of award-winning articles elevates human interest reporting to new heights in the literary journalism field. In a detailed and hands-on, practical primer on in-depth human reporting, editor Walt Harrington prefaces this outstanding collection by sharing the trade secrets from his 15 years as a staff writer for The Washington Post Magazine. Fifteen articles follow, each containing fascinating examples of evocative human reporting by some of the most artful journalists in America. Each article is followed by an invaluable afterword from each journalist describing how he or she conceptualized, reported and wrote their particular story. In this passionate and intense volume, Harrington gives journalists inspiration and guidance on how to turn ordinary life into extraordinary journalism A must for students and teachers of journalism, for budding magazine and newspaper writers, and for professional journalists who wish to be re-inspired by the superb reporting, distinctive writing, and sound advice found in this text.

A Journalistic Approach to Good Writing

Author : Robert M. Knight
Publisher : Wiley-Blackwell
ISBN 13 : 9780813812083
Total Pages : 269 pages
Book Rating : 4.8/5 (12 download)

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Book Synopsis A Journalistic Approach to Good Writing by : Robert M. Knight

Download or read book A Journalistic Approach to Good Writing written by Robert M. Knight and published by Wiley-Blackwell. This book was released on 2003 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knight presents the fundamentals of journalistic writing in his easy, engaging, often humorous style. Broader and more comprehensive yet still as readable as its predecessor, the new edition of A Journalistic Approach to Good Writing has more examples and exercises, a full chapter of the roots of English to help students better appreciate the language, a new chapter on "Building the Story" to guide novice writers in story development, and handy appendices that serve as short guides to newspaper and broadcast writing styles and an alphabetical list of grammar and usage points. Aimed at all students of journalism, especially beginning writers, the second edition of A Journalistic Approach to Good Writing: The Craft of Clarity offers a practical skills-based approach to good, honest communication.

Beyond Spin

Author : Markos Kounalakis
Publisher : Jossey-Bass
ISBN 13 : 9780787945503
Total Pages : 0 pages
Book Rating : 4.9/5 (455 download)

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Book Synopsis Beyond Spin by : Markos Kounalakis

Download or read book Beyond Spin written by Markos Kounalakis and published by Jossey-Bass. This book was released on 1999-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Principles of American Journalism

Author : Stephanie Craft
Publisher : Routledge
ISBN 13 : 1317436458
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Principles of American Journalism by : Stephanie Craft

Download or read book Principles of American Journalism written by Stephanie Craft and published by Routledge. This book was released on 2016-03-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to engage, inspire and challenge students while laying out the fundamentals of the craft, Principles of American Journalism introduces readers to the core values of journalism and its singular role in a democracy. From the First Amendment to Facebook, the new and revised edition of this popular textbook provides a comprehensive exploration of the guiding principles of journalism and what makes it unique: the profession's ethical and legal foundations; its historical and modern precepts; the economic landscape of journalism; the relationships among journalism and other social institutions; the key issues and challenges that contemporary journalists face. Case studies, exercises, and an interactive companion website encourage critical thinking about journalism and its role in society, making students more mindful practitioners of journalism and more informed media consumers.

Mastering the Craft: A Comprehensive Guide to Excellence in Journalism

Author : Laura Nathanson
Publisher : Richards Education
ISBN 13 :
Total Pages : 183 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering the Craft: A Comprehensive Guide to Excellence in Journalism by : Laura Nathanson

Download or read book Mastering the Craft: A Comprehensive Guide to Excellence in Journalism written by Laura Nathanson and published by Richards Education. This book was released on with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering the Craft: A Comprehensive Guide to Excellence in Journalism" is a must-have handbook for aspiring and seasoned journalists alike. With ten in-depth chapters covering everything from the foundational principles of journalism to specialized fields like investigative reporting and environmental journalism, this book provides a roadmap to success in the dynamic world of media. From essential skills like interviewing techniques and research methods to navigating the complexities of the modern newsroom and covering breaking news and emergencies, each chapter is packed with practical advice, real-world examples, and valuable insights from industry experts. Whether you're a student just starting out or a seasoned professional looking to refine your skills, "Mastering the Craft" is your ultimate companion on the journey to becoming amazing at journalism.

A Writer's Coach

Author : Jack R. Hart
Publisher : Anchor
ISBN 13 : 0375424393
Total Pages : 298 pages
Book Rating : 4.3/5 (754 download)

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Book Synopsis A Writer's Coach by : Jack R. Hart

Download or read book A Writer's Coach written by Jack R. Hart and published by Anchor. This book was released on 2006-08-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mystified over misplaced modifiers? In a trance from intransitive verbs? Paralyzed from using the passive voice? To aid writers, from beginners to professionals, legendary writing coach Jack Hart presents a comprehensive, practical, step-by-step approach to the writing process. He shares his techniques for composing and sustaining powerful writing and demonstrates how to overcome the most common obstacles such as procrastination, writer’s block, and excessive polishing. With instructive examples and excerpts from outstanding writing to provide inspiration, A Writer’s Coach is a boon to writers, editors, teachers, and students.

Communication Catalog 2005

Author : Neil Thomson
Publisher :
ISBN 13 : 9780534512576
Total Pages : 156 pages
Book Rating : 4.5/5 (125 download)

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Book Synopsis Communication Catalog 2005 by : Neil Thomson

Download or read book Communication Catalog 2005 written by Neil Thomson and published by . This book was released on 2004-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Show Me the Money

Author : Chris Roush
Publisher : Routledge
ISBN 13 : 1135612943
Total Pages : 457 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Show Me the Money by : Chris Roush

Download or read book Show Me the Money written by Chris Roush and published by Routledge. This book was released on 2004-07-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show Me the Moneyis a business reporting textbook offering hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his own business journalism background to explain how to cover businesses and industries, and where to find sources of information for stories. He includes examples of business stories demonstrating how reporters take financial information and turn it into relevant facts that explain a topic to readers. With numerous examples of documents and stories in the text, it is an essential guide for doing business journalism. This definitive business journalism text: *provides real-world examples of business articles; *presents complex topics in a form easy to read and understand; *offers examples of where to find news stories in SEC filings ; *discusses, in full-length chapters, how to write stories on mergers and acquisitions, as well as bankruptcy court filings; *gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements, dissected so reporters at all levels of experience can understand them; *provides tips on finding sources, such as corporate investors and hard-to-find corporate documents; and *gives a comprehensive listing of Web sites for business journalists to use. Show Me the Moneyis essential for graduate and undergraduate students with an interest in business journalism, and will also serve professional reporters and editors new to the field of business journalism or needing a refresher. In addition, it will be of value to public relations students and professionals, particularly those who are in the corporate communications field.*gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements, dissected so reporters at all levels of experience can understand them; *provides tips on finding sources, such as corporate investors and hard-to-find corporate documents; and *gives a comprehensive listing of Web sites for business journalists to use. Show Me the Moneyis essential for graduate and undergraduate students with an interest in business journalism, and will also serve professional reporters and editors new to the field of business journalism or needing a refresher. In addition, it will be of value to public relations students and professionals, particularly those who are in the corporate communications field.

The Craft of Science Writing

Author : Siri Carpenter
Publisher : University of Chicago Press
ISBN 13 : 0226830284
Total Pages : 483 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Craft of Science Writing by : Siri Carpenter

Download or read book The Craft of Science Writing written by Siri Carpenter and published by University of Chicago Press. This book was released on 2024-11-05 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply sourced, inclusive guide to all aspects of science writing with contributions from some of the most skilled and award-winning authors working today. Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide. With pieces curated from the archives of science writers’ go-to online resource, The Open Notebook, this book explores strategies for finding and shaping story ideas, pitching editors, and building a specialty in science writing. It delves into fundamental skills that every science writer must learn, including planning their reporting; identifying, interviewing, and quoting sources; organizing interview notes; and crafting stories that engage and inform audiences. This expanded edition includes new introductory material and nine new essays focusing on such topics as how to establish a science beat, how to find and use quotes, how to critically evaluate scientific claims, how to use social media for reporting, and how to do data-driven reporting. In addition, there are essays on inclusivity in science writing, offering strategies for eradicating ableist language from stories, working with sensitivity readers, and breaking into English-language media for speakers of other languages. Through interviews with leading journalists offering behind-the-scenes inspiration as well as in-depth essays on the craft offering practical advice, readers will learn how the best science stories get made, from conception to completion. Contributors: Humberto Basilio, Siri Carpenter, Jeanne Erdmann, Dan Ferber, Tina Casagrand Foss, Geoffrey Giller, Laura Helmuth, Jane C. Hu, Alla Katsnelson, Roxanne Khamsi, Betsy Ladyzhets, Jyoti Madhusoodanan, Amanda Mascarelli, Robin Meadows, Kate Morgan, Tiên Nguyễn, Michelle Nijhuis, Aneri Pattani, Rodrigo Pérez Ortega, Mallory Pickett, Kendall Powell, Tasneem Raja, Sandeep Ravindran, Marion Renault, Julia Rosen, Megha Satyanarayana, Christina Selby, Knvul Sheikh, Abdullahi Tsanni, Alexandra Witze, Katherine J. Wu, Wudan Yan, Ed Yong, Rachel Zamzow, Sarah Zhang, and Carl Zimmer

Celebrating Time Alone

Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 144296717X
Total Pages : 498 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Celebrating Time Alone by :

Download or read book Celebrating Time Alone written by and published by ReadHowYouWant.com. This book was released on with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Communications

Author : Joseph Fernandez
Publisher :
ISBN 13 : 9780761997450
Total Pages : 282 pages
Book Rating : 4.9/5 (974 download)

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Book Synopsis Corporate Communications by : Joseph Fernandez

Download or read book Corporate Communications written by Joseph Fernandez and published by . This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.

Against the Corporate Media

Author : Michael Walsh
Publisher : Simon and Schuster
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.8/5 (884 download)

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Book Synopsis Against the Corporate Media by : Michael Walsh

Download or read book Against the Corporate Media written by Michael Walsh and published by Simon and Schuster. This book was released on 2024-09-10 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The citizens of Western democracies have been relentlessly propagandized, lied to, and fed a steady diet of distortions and untruths by their media for decades. Editor Michael Walsh brings together a stellar collection of critical thinkers and writers to explain how and why this is happening, its negative effects on our democracies, and what we can do to reverse it. An informed electorate is a prerequisite for free and fair elections. But rather than striving for accuracy and objectivity, today’s journalists openly celebrate the death of objectivity, arguing that they have a “higher duty” to reject the conservatism, police speech, and suppress news that contradicts the liberal narrative. Now, on the heels of his magisterial volume Against the Great Reset, editor Michael Walsh presents Against the Corporate Media, a collection of more than forty essays on the decline and fall of the American and international news media. The book’s list of distinguished contributors includes Lance Morrow, Andrew Klavan, John O’Sullivan, Elizabeth Nickson, Monica Crowley, Charlie Kirk, Glenn Reynolds, Steven F. Hayward, John Fund, Armond White, Michael Ramirez, Walsh, and others. Readers around the world deserve to know how badly their media has been corrupted, how eagerly they have embraced the role of official propagandists, and what a threat to democracy they have become. This book marks an important strike against the corporate media, and its unholy alliance with the enemies of freedom everywhere. Featuring Essays by: Lance Morrow Andrew Klavan Peter Berkowitz David Reaboi John O’Sullivan Charlie Kirk Jon Gabriel J. Peder Zane Ashley Rindsberg Arthur Milikh Peter Prichard John Fund John J. Miller Mark Hemingway Clarice Feldman Kyle Shideler Monica Crowley Steve Hayward Nick Searcy Sebastian Gorka Roger L. Simon Mark Krikorian Kurt Schlichter Liz Sheld Tom Finnerty Jack Dunphy Ian Gregory David Solway Elizabeth Nickson Ben Scallan Peter Smith Armond White George MF Washington Thomas H. Lipscomb Michael Walsh Priscilla Turner Jenny Kennedy Austin Ruse Glenn Reynolds Hannah Giles Larry O’Connor Bill Whittle

Artful Journalism

Author : Walt Harrington
Publisher :
ISBN 13 : 9780996490115
Total Pages : 200 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Artful Journalism by : Walt Harrington

Download or read book Artful Journalism written by Walt Harrington and published by . This book was released on 2015-09-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artful Journalism is a must-read for journalism professors and students, working professionals who want to enhance their storytelling skills, readers, and literary journalism scholars who understand the immutable place of "truth" in even the most artful examples of journalism.For four decades, Walt Harrington has done memorable stories and books that are still studied and admired by those who pursue the kind of journalism that aims to engage the heart as well as the mind. A long-time Washington Post Magazine writer who became a journalism professor at the University of Illinois, Harrington has been a leading voice in the field of long-form storytelling. Artful Journalism collects for the first time his insightful and evocative essays that have inspired and informed several generations of writers who aspire to do journalism¬ that captures the feeling of literature while adhering to traditional journalistic standards of fairness, balance, and accuracy. Artful Journalism also includes essays by two of America's prominent young journalists, Wright Thompson and Justin Heckert, whose work has been inspired and shaped by Harrington's principles.

Literary Journalism

Author : Jean Chance
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Literary Journalism by : Jean Chance

Download or read book Literary Journalism written by Jean Chance and published by Wadsworth Publishing Company. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition reader introduces students to 26 of our greatest literary journalists, from Ernie Pyle to Hunter S. Thompson. It is the most current and complete anthology of the best of literary journalism.

Corporate Reputation and the News Media

Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252440
Total Pages : 481 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Corporate Reputation and the News Media by : Craig Carroll

Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.