The Corporate Speech Writers Handbook

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The Political Speechwriter's Companion

Author : Robert A. Lehrman
Publisher : CQ Press
ISBN 13 : 1506387756
Total Pages : 537 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Political Speechwriter's Companion by : Robert A. Lehrman

Download or read book The Political Speechwriter's Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

The Corporate Speech Writer's Handbook

Author : Jerry Tarver
Publisher : Greenwood
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Corporate Speech Writer's Handbook by : Jerry Tarver

Download or read book The Corporate Speech Writer's Handbook written by Jerry Tarver and published by Greenwood. This book was released on 1987 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.

Speechwriting

Author : Simon Lancaster
Publisher : The Crowood Press
ISBN 13 : 0719828686
Total Pages : 153 pages
Book Rating : 4.7/5 (198 download)

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Book Synopsis Speechwriting by : Simon Lancaster

Download or read book Speechwriting written by Simon Lancaster and published by The Crowood Press. This book was released on 2018-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

White House Ghosts

Author : Robert Schlesinger
Publisher : Simon and Schuster
ISBN 13 : 1416565353
Total Pages : 595 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis White House Ghosts by : Robert Schlesinger

Download or read book White House Ghosts written by Robert Schlesinger and published by Simon and Schuster. This book was released on 2008-04-15 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.

How to Write & Give a Speech

Author : Joan Detz
Publisher : Macmillan + ORM
ISBN 13 : 1466837225
Total Pages : 141 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis How to Write & Give a Speech by : Joan Detz

Download or read book How to Write & Give a Speech written by Joan Detz and published by Macmillan + ORM. This book was released on 2014-03-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

Winning Minds

Author : Simon Lancaster
Publisher : Springer
ISBN 13 : 1137465948
Total Pages : 197 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Winning Minds by : Simon Lancaster

Download or read book Winning Minds written by Simon Lancaster and published by Springer. This book was released on 2015-07-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

The Writer's Guide to Training Your Dragon

Author : Scott Baker
Publisher : Ashe Publishing
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Writer's Guide to Training Your Dragon by : Scott Baker

Download or read book The Writer's Guide to Training Your Dragon written by Scott Baker and published by Ashe Publishing. This book was released on 2016-02-19 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to dictate up to 5000 WORDS an hour? Want to do it with 99% ACCURACY from the day you start? NEW EDITION: UPDATED to cover the latest Dragon Professional Individual v15 for PC & v6 for Mac FREE video training included! As writers, we all know what an incredible tool dictation software can be. It enables us to write faster and avoid the dangers of RSI and a sedentary lifestyle. But many of us give up on dictating when we find we can't get the accuracy we need to be truly productive. This book changes all of that. With almost two decades of using Dragon software under his belt and a wealth of insider knowledge from within the dictation industry, Scott Baker will reveal how to supercharge your writing and achieve sky-high recognition accuracy from the moment you start using the software. You will learn: - Hidden tricks to use when installing Dragon NaturallySpeaking on a Windows PC or Dragon Dictate for Mac; - How to choose the right microphone and set it up perfectly for speech recognition; - The little-known techniques that will ensure around 99% accuracy from your first install – and how to make this even better over time; - Setting up fail-safe dictation profiles with multiple microphones and voice recorders, without impacting your accuracy; - How to train the software to adapt to both your voice AND writing style and avoid your accuracy declining; - Strategies for achieving your entire daily word count in just one or two hours; - Many more tips and tricks you won't find anywhere else. At the end of the book, you'll also find an exclusive list of resources and links to FREE video training to take your knowledge even further. It's time to write at the speed of speech – and transform your writing workflow forever! Subject keywords: Dragon Dictate Naturally Speaking for PC Mac, dictating your book or novel, dictation for writers authors beginners advanced, creative writing guides, self publishing

Springer Handbook of Speech Processing

Author : Jacob Benesty
Publisher : Springer Science & Business Media
ISBN 13 : 3540491252
Total Pages : 1170 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Springer Handbook of Speech Processing by : Jacob Benesty

Download or read book Springer Handbook of Speech Processing written by Jacob Benesty and published by Springer Science & Business Media. This book was released on 2007-11-28 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook plays a fundamental role in sustainable progress in speech research and development. With an accessible format and with accompanying DVD-Rom, it targets three categories of readers: graduate students, professors and active researchers in academia, and engineers in industry who need to understand or implement some specific algorithms for their speech-related products. It is a superb source of application-oriented, authoritative and comprehensive information about these technologies, this work combines the established knowledge derived from research in such fast evolving disciplines as Signal Processing and Communications, Acoustics, Computer Science and Linguistics.

Speech Shark

Author : PENNY. WADDELL
Publisher :
ISBN 13 : 9781524950378
Total Pages : pages
Book Rating : 4.9/5 (53 download)

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Book Synopsis Speech Shark by : PENNY. WADDELL

Download or read book Speech Shark written by PENNY. WADDELL and published by . This book was released on 2017-12-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Public Relations Writer's Handbook

Author : Merry Aronson
Publisher : Wiley + ORM
ISBN 13 : 1118041070
Total Pages : 366 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Public Relations Writer's Handbook by : Merry Aronson

Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by Wiley + ORM. This book was released on 2010-12-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

The Art of Speeches and Presentations

Author : Philip Collins
Publisher : John Wiley & Sons
ISBN 13 : 0470711957
Total Pages : 230 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis The Art of Speeches and Presentations by : Philip Collins

Download or read book The Art of Speeches and Presentations written by Philip Collins and published by John Wiley & Sons. This book was released on 2012-04-04 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn. When the content’s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. “Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague

Before You Say Anything

Author : Victoria Wellman
Publisher : St. Martin's Press
ISBN 13 : 1250274028
Total Pages : 0 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Before You Say Anything by : Victoria Wellman

Download or read book Before You Say Anything written by Victoria Wellman and published by St. Martin's Press. This book was released on 2022-04-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victoria Wellman's Before You Say Anything offers a savvy and efficient approach to composing original speeches for any occasion...

Write It, Speak It

Author : Tom Pfeifer
Publisher :
ISBN 13 : 9780997458718
Total Pages : 52 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Write It, Speak It by : Tom Pfeifer

Download or read book Write It, Speak It written by Tom Pfeifer and published by . This book was released on 2016-04-04 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In three chapters, Write It, Speak It: Writing a Speech They'll Applaud, gives you the tools you need to produce a more effective, powerful, and memorable speech. Chapter 1 discusses the rules and good practices of all effective writing. With that foundation set, Chapter 2 sets out the ways in which speech writing differs from other forms of writing, and how spoken language allows you to make your words come alive. Chapter 3 provides you with techniques to write more powerful and memorable speeches through storytelling, timing, and rhetorical devices. Tom Pfeifer has been a professional communicator for more than 30 years. In Write It, Speak It, he uses research and personal stories to show how you can write speeches they'll applaud.

On Speaking Well

Author : Peggy Noonan
Publisher : Harper Collins
ISBN 13 : 0062034529
Total Pages : 217 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis On Speaking Well by : Peggy Noonan

Download or read book On Speaking Well written by Peggy Noonan and published by Harper Collins. This book was released on 2010-09-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A presidential speechwriter offers practical wisdom and insightful tips in this authoritative guide to writing and giving a speech. For anyone who fears the thought of writing and giving a speech—be it to business associates, or at a wedding—help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interests you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the “core speech” for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thoughts down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Respecting simplicity and clarity—big ideas need small words Presenting your speech in the best way Collecting intellectual income—conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration—how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech.

The Speechwriter

Author : Barton Swaim
Publisher : Simon and Schuster
ISBN 13 : 1476769923
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Speechwriter by : Barton Swaim

Download or read book The Speechwriter written by Barton Swaim and published by Simon and Schuster. This book was released on 2015-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.

The Lost Art of the Great Speech

Author : Richard Dowis
Publisher : Amacom Books
ISBN 13 : 9780814470541
Total Pages : 292 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Lost Art of the Great Speech by : Richard Dowis

Download or read book The Lost Art of the Great Speech written by Richard Dowis and published by Amacom Books. This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."

The First Rule of Punk

Author : Celia C. Pérez
Publisher : Penguin
ISBN 13 : 0425290425
Total Pages : 338 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis The First Rule of Punk by : Celia C. Pérez

Download or read book The First Rule of Punk written by Celia C. Pérez and published by Penguin. This book was released on 2018-07-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2018 Pura Belpré Author Honor Book The First Rule of Punk is a wry and heartfelt exploration of friendship, finding your place, and learning to rock out like no one’s watching. There are no shortcuts to surviving your first day at a new school—you can’t fix it with duct tape like you would your Chuck Taylors. On Day One, twelve-year-old Malú (María Luisa, if you want to annoy her) inadvertently upsets Posada Middle School’s queen bee, violates the school’s dress code with her punk rock look, and disappoints her college-professor mom in the process. Her dad, who now lives a thousand miles away, says things will get better as long as she remembers the first rule of punk: be yourself. The real Malú loves rock music, skateboarding, zines, and Soyrizo (hold the cilantro, please). And when she assembles a group of like-minded misfits at school and starts a band, Malú finally begins to feel at home. She'll do anything to preserve this, which includes standing up to an anti-punk school administration to fight for her right to express herself! Black and white illustrations and collage art by award-winning author Celia C. Pérez are featured throughout. "Malú rocks!" —Victoria Jamieson, author and illustrator of the New York Times bestselling and Newbery Honor-winning Roller Girl