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The Copy To Press Handbook
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Book Synopsis The Copyeditor's Handbook by : Amy Einsohn
Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis The Copy-To-Press Handbook by : Judy E. Pickens
Download or read book The Copy-To-Press Handbook written by Judy E. Pickens and published by . This book was released on 1985-04-09 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for the non-professional who must efficiently manage printing projects ranging from simple letterheads to complex reports. Includes frequently overlooked planning considerations. The language is understandable, not technical, and the advice is practical. Written from the perspective of the print buyer. Includes extensive illustrations, a comprehensive glossary, and selected bibliography.
Download or read book Copy this Book written by Eric Schrijver and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential guide for navigating the new Commons and the old laws of copyright control." -Ellen Lupton This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Book details the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Book Synopsis Handbook of Print Media by : Helmut Kipphan
Download or read book Handbook of Print Media written by Helmut Kipphan and published by Springer. This book was released on 2014-02-27 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
Book Synopsis Machinery's Handbook by : Erik Oberg
Download or read book Machinery's Handbook written by Erik Oberg and published by . This book was released on 2012 with total page 2806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machinery's Handbook has been the most popular reference work in metalworking, design, engineering and manufacturing facilities, and in technical schools and colleges throughout the world for nearly 100 years. It is universally acknowledged as an extraordinarily authoritative, comprehensive, and practical tool, providing its users with the most fundamental and essential aspects of sophisticated manufacturing practice. The 29th edition of the "Bible of the Metalworking Industries" contains major revisions of existing content, as well as new material on a variety of topics. It is the essential reference for Mechanical, Manufacturing, and Industrial Engineers, Designers, Draftsmen, Toolmakers, Machinists, Engineering and Technology Students, and the serious Home Hobbyist. New to this edition ... micromachining, expanded material on calculation of hole coordinates, an introduction to metrology, further contributions to the sheet metal and presses section, shaft alignment, taps and tapping, helical coil screw thread inserts, solid geometry, distinguishing between bolts and screws, statistics, calculating thread dimensions, keys and keyways, miniature screws, metric screw threads, and fluid mechanics. Numerous major sections have been extensively reworked and renovated throughout, including Mathematics, Mechanics and Strength of Materials, Properties of Materials, Dimensioning, Gaging and Measuring, Machining Operations, Manufacturing Process, Fasteners, Threads and Threading, and Machine Elements. The metric content has been greatly expanded. Throughout the book, wherever practical, metric units are shown adjacent to the U.S. customary units in the text. Many formulas are now presented with equivalent metric expressions, and additional metric examples have been added. The detailed tables of contents located at the beginning of each section have been expanded and fine-tuned to make finding topics easier and faster. The entire text of this edition, including all the tables and equations, has been reset, and a great many of the figures have been redrawn. The page count has increased by nearly 100 pages, to 2,800 pages. Updated Standards.
Book Synopsis The Alternative Media Handbook by : Kate Coyer
Download or read book The Alternative Media Handbook written by Kate Coyer and published by Routledge. This book was released on 2007-12-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.
Book Synopsis New Handbook for a Post-Roe America by : Robin Marty
Download or read book New Handbook for a Post-Roe America written by Robin Marty and published by Seven Stories Press. This book was released on 2021-03-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely new edition--with a new introduction by Amanda Palmer--of Robin Marty's best-selling manual on what to do if/when Roe v. Wade is overturned. The New Handbook for a Post-Roe America is a comprehensive and user-friendly manual for understanding and preparing for the looming changes to reproductive rights law, and getting the health care you need. Activist and writer Robin Marty guides readers through various worst-case scenarios of a post-Roe America, and offers ways to fight back, including: how to acquire financial support, how to use existing networks and create new ones, and how to, when required, work outside existing legal systems. She details how to plan for your own emergencies, how to start organizing now, what to know about self-managed abortion care with pills and/or herbs, and how to avoid surveillance. The only guidebook of its kind, The New Handbook for a Post-Roe America includes new chapters that cover the needs and tools available for pregnant people across the country. This second edition features extensively updated information on abortion legality and access in the United States, and approximately one hundred pages of new content, covering such topics as independent alternatives to Planned Parenthood, "auntie networks," taxpayer-funded abortions, and using social media wisely in the age of surveillance.
Book Synopsis Innovation Tournaments by : Christian Terwiesch
Download or read book Innovation Tournaments written by Christian Terwiesch and published by Harvard Business Press. This book was released on 2009-06-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.
Book Synopsis The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship by : Albert N. Link
Download or read book The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship written by Albert N. Link and published by University of Chicago Press. This book was released on 2015-03-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universities are now in the business of managing intellectual property portfolios and commercializing discoveries from their laboratories. Much of the money universities make from this is in the form of licensing revenue and IPO-related wealth. However, managing intellectual-property portfolios is still a very new business for universities, and administrators and policymakers are still uncertain about how best to navigate the many practical and fundamental issues that arise. Written for both practitioners and academics, "The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship "provides a clear outline of the broad set of new practices and institutions that have sprung up to manage and sell intellectual property, from university technology-transfer offices and cooperative-engineering research centers to vast research parks. To determine what makes technology transfer work, the question is approached from a variety of perspectives: historically, internationally, and from the perspectives of professors, entrepreneurs, administrators, and regulators. Some chapters offer guidelines and examples of how to foster and maintain successful research ventures from various perspectives. Others explore how developments in university technology transfer affect the public interest and inform the notion of open innovation and science. "
Download or read book Deep Learning written by Ian Goodfellow and published by MIT Press. This book was released on 2016-11-10 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to a broad range of topics in deep learning, covering mathematical and conceptual background, deep learning techniques used in industry, and research perspectives. “Written by three experts in the field, Deep Learning is the only comprehensive book on the subject.” —Elon Musk, cochair of OpenAI; cofounder and CEO of Tesla and SpaceX Deep learning is a form of machine learning that enables computers to learn from experience and understand the world in terms of a hierarchy of concepts. Because the computer gathers knowledge from experience, there is no need for a human computer operator to formally specify all the knowledge that the computer needs. The hierarchy of concepts allows the computer to learn complicated concepts by building them out of simpler ones; a graph of these hierarchies would be many layers deep. This book introduces a broad range of topics in deep learning. The text offers mathematical and conceptual background, covering relevant concepts in linear algebra, probability theory and information theory, numerical computation, and machine learning. It describes deep learning techniques used by practitioners in industry, including deep feedforward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology; and it surveys such applications as natural language processing, speech recognition, computer vision, online recommendation systems, bioinformatics, and videogames. Finally, the book offers research perspectives, covering such theoretical topics as linear factor models, autoencoders, representation learning, structured probabilistic models, Monte Carlo methods, the partition function, approximate inference, and deep generative models. Deep Learning can be used by undergraduate or graduate students planning careers in either industry or research, and by software engineers who want to begin using deep learning in their products or platforms. A website offers supplementary material for both readers and instructors.
Book Synopsis The Copy Editing And Headline Handbook by : Barbara Ellis
Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Book Synopsis Getting It Published by : William P. Germano
Download or read book Getting It Published written by William P. Germano and published by ReadHowYouWant.com. This book was released on 2010-10-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...
Book Synopsis The SAGE Handbook of Media and Migration by : Kevin Smets
Download or read book The SAGE Handbook of Media and Migration written by Kevin Smets and published by SAGE. This book was released on 2019-10-31 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migration moves people, ideas and things. Migration shakes up political scenes and instigates new social movements. It redraws emotional landscapes and reshapes social networks, with traditional and digital media enabling, representing, and shaping the processes, relationships and people on the move. The deep entanglement of media and migration expands across the fields of political, cultural and social life. For example, migration is increasingly digitally tracked and surveilled, and national and international policy-making draws on data on migrant movement, anticipated movement, and biometrics to maintain a sense of control over the mobilities of humans and things. Also, social imaginaries are constituted in highly mediated environments where information and emotions on migration are constantly shared on social and traditional media. Both, those migrating and those receiving them, turn to media and communicative practices to learn how to make sense of migration and to manage fears and desires associated with cross-border mobility in an increasingly porous but also controlled and divided world. The SAGE Handbook of Media and Migration offers a comprehensive overview of media and migration through new research, as well as a review of present scholarship in this expanding and promising field. It explores key interdisciplinary concepts and methodologies, and how these are challenged by new realities and the links between contemporary migration patterns and its use of mediated processes. Although primarily grounded in media and communication studies, the Handbook builds on research in the fields of sociology, anthropology, political science, urban studies, science and technology studies, human rights, development studies, and gender and sexuality studies, to bring to the forefront key theories, concepts and methodological approaches to the study of the movement of people. In seven parts, the Handbook dissects important areas of cross-disciplinary and generational discourse for graduate students, early career researcher, migration management practitioners, and academics in the fields of media and migration studies, international development, communication studies, and the wider social science discipline. Part One: Keywords and Legacies Part Two: Methodologies Part Three: Communities Part Four: Representations Part Five: Borders and Rights Part Six: Spatialities Part Seven: Conflicts
Book Synopsis Handbook of Wise Interventions by : Gregory M. Walton
Download or read book Handbook of Wise Interventions written by Gregory M. Walton and published by Guilford Publications. This book was released on 2020-11-10 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise shifts in the ways people make sense of themselves, others, and social situations can help people flourish. This compelling handbook synthesizes the growing body of research on wise interventions--brief, nonclinical strategies that are "wise" to the impact of social-psychological processes on behavior. Leading authorities describe how maladaptive or pejorative interpretations can undermine people’s functioning and how they can be altered to produce benefits in such areas as academic motivation and achievement, health, well-being, and personal relationships. Consistently formatted chapters review the development of each intervention, how it can be implemented, its evidence base, and implications for solving personal and societal problems.
Book Synopsis Handbook of Structural Equation Modeling by : Rick H. Hoyle
Download or read book Handbook of Structural Equation Modeling written by Rick H. Hoyle and published by Guilford Publications. This book was released on 2023-02-17 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This accessible volume presents both the mechanics of structural equation modeling (SEM) and specific SEM strategies and applications. The editor, along with an international group of contributors, and editorial advisory board are leading methodologists who have organized the book to move from simpler material to more statistically complex modeling approaches. Sections cover the foundations of SEM; statistical underpinnings, from assumptions to model modifications; steps in implementation, from data preparation through writing the SEM report; and basic and advanced applications, including new and emerging topics in SEM. Each chapter provides conceptually oriented descriptions, fully explicated analyses, and engaging examples that reveal modeling possibilities for use with readers' data. Many of the chapters also include access to data and syntax files at the companion website, allowing readers to try their hands at reproducing the authors' results"--
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
