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Author : Jessie Vee Coles
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.:/5 (3 download)
Download or read book The Consumer-buyer and the Market written by Jessie Vee Coles and published by . This book was released on 1938 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela N. Danziger
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529044
Total Pages : 316 pages
Book Rating : 4.5/5 (29 download)
Download or read book Why People Buy Things They Don't Need written by Pamela N. Danziger and published by Paramount Market Publishing. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Author : Ken Beller
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Consistent Consumer written by Ken Beller and published by Kaplan Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior-based demography is yesterday's news. Value population demography profiles consumers based on consistent and lasting values, not constantly changing past behaviors. Current demographic trends confirm we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history. Business, marketing, and sales professionals must understand what influences these segmented populations and how to best position products and services to these groups for immediate and lasting profit. For several decades, conventionally driven market research has emphasized age-based generations, like the baby boomers, Gen X, Gen Y, and millennials, which are based on 20-year maturation cycles or booms and busts in birth rates. However, none of these studies has ever delved into the historical and cultural conditions that shape the lasting values and, ultimately, the consistent buying decisions of these groups. rich insights and dozens of ideas that can be applied to pressing business situations, including ways to help organizations: Increase sales by understanding what consistently drives consumer spending decisions. Enhance market share by speaking to shared values and not just past actions. Gain greater return on investment by targeting lifelong values and increasing customer loyalty. Motivate groups more effectively with customized messages. Avoid alienating some groups while motivating others. Marketers will learn to brand products and services at a much deeper and more lasting level. Salespeople will understand how to develop strong selling relationships with high-potential customers. And corporate strategists will learn to identify and evaluate emerging trends that will become lucrative market opportunities.
Author : Industrial Systems Research
Publisher : Industrial Systems Research
ISBN 13 : 0906321751
Total Pages : 149 pages
Book Rating : 4.9/5 (63 download)
Download or read book MARKETING CONSUMER PRODUCTS: KEY INFLUENCES ON BUYING, SELLING & MARKET GROWTH written by Industrial Systems Research and published by Industrial Systems Research. This book was released on 2021-03-31 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of key influences on buying, selling, and growing markets for consumer products. “Consumer products” is a massively diverse category. Goods range from apps and games, through food and furniture, to stationery products and toys. Despite the diversity, all consumer products have five major general selling points in common. These are functionality, operability, reliability, and availability (or AFORA for short). The book examines the AFORA of products in detail. It also shows how marketing success depends on effective sales methods and favourable economic, political, and wider socio-cultural conditions in countries. Contents 1: Introduction 2: Consumer product affordability 3: Consumer product functionality 4: Consumer product operability 5: Consumer product reliability 6: Consumer product availability 7: Effective marketing methods 8: Economic, political & wider socio-cultural influences
Author : Committee on Consumer Relations in Advertising
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Consumer-buyer and Distribution written by Committee on Consumer Relations in Advertising and published by . This book was released on 1946 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jessie Vee Coles
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Consumer-Buyer and the Market, By Jessie V. Coles written by Jessie Vee Coles and published by . This book was released on 1938 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Walker
Publisher : Random House
ISBN 13 : 1588367290
Total Pages : 321 pages
Book Rating : 4.5/5 (883 download)
Download or read book Buying In written by Rob Walker and published by Random House. This book was released on 2008-06-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Author : Brian T. Ratchford
Publisher : Now Publishers Inc
ISBN 13 : 1601982003
Total Pages : 89 pages
Book Rating : 4.6/5 (19 download)
Download or read book Consumer Search Behavior and Its Effect on Markets written by Brian T. Ratchford and published by Now Publishers Inc. This book was released on 2009 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.
Author : Norman Kangun
Publisher : Marketing Classics Press
ISBN 13 : 1613112211
Total Pages : 221 pages
Book Rating : 4.6/5 (131 download)
Download or read book Consumerism written by Norman Kangun and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 161311009X
Total Pages : 14 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-03 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author : Committee on Consumer Relations in Advertising
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (31 download)
Download or read book Consumer-buyer and Distribution written by Committee on Consumer Relations in Advertising and published by . This book was released on 1946 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Aaker
Publisher :
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.3/5 (91 download)
Download or read book Consumerism: Search for the Consumer Interest written by David A. Aaker and published by . This book was released on 1971 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Compilation of readings on the movement for consumer protection - includes readings on pre-purchasing information available through trade marks, advertising, packaging, etc., marketing and pricing practices, product service and warranties, product development and safety, etc., and includes a section commenting on economic legislation protecting the consumer, with particular reference to discrimination in respect of low income consumers. Bibliography pp. 407 to 425, references and statistical tables.
Author :
Publisher : eFortune US
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)
Download or read book Secrets of Consumer Buying Behaviors Revealed written by and published by eFortune US. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald D. Michman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086516
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)
Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
Author : Ph.D. Jay Lindquist
Publisher : Dreamtech Press
ISBN 13 : 9788177223835
Total Pages : 624 pages
Book Rating : 4.2/5 (238 download)
Download or read book Shopper,Buyer & Consumer Behav.Theory&Mark.(Bizta written by Ph.D. Jay Lindquist and published by Dreamtech Press. This book was released on 2003-05-26 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where consumer behavior rubber meets the marketing road. Part 1 The Consumer in the Marketplace Part 2 The Consumer as Decision Maker Part 3 Psychological Influences on Consumer Decision Making Part 4 Sociological Influences on Consumer Decision Making Part 5 Special Topics
Author : Sang Min (Leo) Whang
Publisher : Routledge
ISBN 13 : 1317377869
Total Pages : 264 pages
Book Rating : 4.3/5 (173 download)
Download or read book The New Consumer Psychology written by Sang Min (Leo) Whang and published by Routledge. This book was released on 2015-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author : Dona Vitale
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697381
Total Pages : 184 pages
Book Rating : 4.6/5 (973 download)
Download or read book Consumer Insights 2.0 written by Dona Vitale and published by Paramount Market Publishing. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
