The Computer In Sales Marketing

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Marketing Information Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1966 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Machine Learning and Artificial Intelligence in Marketing and Sales

Author : Niladri Syam
Publisher : Emerald Group Publishing
ISBN 13 : 1800438826
Total Pages : 177 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Machine Learning and Artificial Intelligence in Marketing and Sales by : Niladri Syam

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Computerworld

Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1983-12-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Direct Mail Advertising & Selling for Retailers

Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Direct Mail Advertising & Selling for Retailers by :

Download or read book Direct Mail Advertising & Selling for Retailers written by and published by . This book was released on 1978 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Companion to the Almanac of American Employers 2008

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921071
Total Pages : 711 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Companion to the Almanac of American Employers 2008 by : Jack W. Plunkett

Download or read book Plunkett's Companion to the Almanac of American Employers 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-03 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers employers of various types from 100 to 2,500 employees in size (while the main volume covers companies of 2,500 or more employees). This book contains profiles of companies that are of vital importance to job-seekers of various types. It also enables readers to compare the growth potential and benefit plans of large employers.

Signal

Author :
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Signal by :

Download or read book Signal written by and published by . This book was released on 1993 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Michigan Alumnus

Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Michigan Alumnus by :

Download or read book The Michigan Alumnus written by and published by UM Libraries. This book was released on 1989 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: In volumes1-8: the final number consists of the Commencement annual.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1984-12-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1993-08-16 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

An Introductory Guide to EC Competition Law and Practice

Author : Valentine Korah
Publisher :
ISBN 13 :
Total Pages : 2354 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis An Introductory Guide to EC Competition Law and Practice by : Valentine Korah

Download or read book An Introductory Guide to EC Competition Law and Practice written by Valentine Korah and published by . This book was released on 1994 with total page 2354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PC Mag

Author :
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4./5 ( download)

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Book Synopsis PC Mag by :

Download or read book PC Mag written by and published by . This book was released on 1983-11 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 2003-07-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.