The Complete Idiot's Guide to Persuasion

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Author :
Publisher : Penguin
ISBN 13 : 1101028920
Total Pages : 292 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis The Complete Idiot's Guide to Persuasion by : Steve Booth-Butterfield Ed.D.

Download or read book The Complete Idiot's Guide to Persuasion written by Steve Booth-Butterfield Ed.D. and published by Penguin. This book was released on 2009-04-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your way . . . the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing. • A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents • Tips and tactics for writers and public speakers

The Complete Idiot's Guide to Persuasion

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Author :
Publisher : Penguin
ISBN 13 : 9781592578580
Total Pages : 292 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis The Complete Idiot's Guide to Persuasion by : Steve Booth-Butterfield

Download or read book The Complete Idiot's Guide to Persuasion written by Steve Booth-Butterfield and published by Penguin. This book was released on 2009 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology.

The Complete Idiot's Guide to Public Speaking: 2nd Edition

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Author :
Publisher : Penguin
ISBN 13 : 0786542527
Total Pages : 387 pages
Book Rating : 4.7/5 (865 download)

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Book Synopsis The Complete Idiot's Guide to Public Speaking: 2nd Edition by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Public Speaking: 2nd Edition written by Laurie Rozakis and published by Penguin. This book was released on 1999-06-01 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You can hold your own in water cooler conversation, are the life of the party at get-togethers, and have no problem firing a quick comeback at your smart-alecky friends. But when it comes to standing onstage in front of a group of people, you feel like you're the one in your underwear, not the audience. Don't hide behind the lectern just yet. The 'Complete Idiot's Guide to Public Speaking, Second Edition' helps you feel confident and build the skills you need to deliver winning speeches and presentations. In this completely revised and updated Complete Idiot's Guide, you'll find: -Professional guidance on identifying your audience and adapting to the situation. -Expert advice on effective wardrobe and body language. -Useful pointers on how to tell jokes. -Valuable tips on handling hecklers and negative audiences. -Cutting edge information on using Powerpoint and other visual aids.

The Complete Idiot's Guide to Public Speaking

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Author :
Publisher : Penguin
ISBN 13 : 9780028633831
Total Pages : 392 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis The Complete Idiot's Guide to Public Speaking by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Public Speaking written by Laurie Rozakis and published by Penguin. This book was released on 1999 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stresses the value of being able to speak in public and offers advice on speech writing, handling specific types of speeches, preparing and rehearsing, overcoming stage fright, and delivering an effective speech

The Complete Idiot's Guide to Power Words

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Author :
Publisher : Penguin
ISBN 13 : 1101032782
Total Pages : 244 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis The Complete Idiot's Guide to Power Words by : Scott Snair Ph.D.

Download or read book The Complete Idiot's Guide to Power Words written by Scott Snair Ph.D. and published by Penguin. This book was released on 2009-05-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a loss for words The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential. • Word power books continue to be popular • Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point

The Complete Idiot's Guide to Verbal Self-defense

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Author :
Publisher : Penguin
ISBN 13 : 9780028627410
Total Pages : 368 pages
Book Rating : 4.6/5 (274 download)

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Book Synopsis The Complete Idiot's Guide to Verbal Self-defense by : Lillian Glass

Download or read book The Complete Idiot's Guide to Verbal Self-defense written by Lillian Glass and published by Penguin. This book was released on 1999 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on identifying the verbal bullies in one's life, determining the difference between abuse and "kidding around," turning negative comments to one's advantage, and delivering verbal defense appropriately and confidently

Why Business People Speak Like Idiots

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Author :
Publisher : Simon and Schuster
ISBN 13 : 9780743269094
Total Pages : 194 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Why Business People Speak Like Idiots by : Brian Fugere

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

The Age of Persuasion

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Author :
Publisher : Catapult
ISBN 13 : 1582437246
Total Pages : 353 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis The Age of Persuasion by : Terry O'Reilly

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

The Complete Idiot's Guide to Frauds, Scams, and Cons

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Author :
Publisher : Penguin
ISBN 13 : 9780028644158
Total Pages : 292 pages
Book Rating : 4.6/5 (441 download)

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Book Synopsis The Complete Idiot's Guide to Frauds, Scams, and Cons by : Duane Swierczynski

Download or read book The Complete Idiot's Guide to Frauds, Scams, and Cons written by Duane Swierczynski and published by Penguin. This book was released on 2002-12-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- The main target for scams are those 50 years of age or older. -- This book will expose all the latest scams, frauds, and cons -- and can be updated yearly, if necessary, to expose all the latest schemes. Fraud -- credit card fraud, telemarketing scares, Internet scares, identity theft and hundreds of other items that are geared to separate you from your money -- is a multi-billion dollar business, both in the U.S. and worldwide. From a simple three-card monte game on a street corner to sophisticated banking and Wall Street swindles, cons, frauds and scams are destined to strike one in ten Americans this year. Check kiting, ATM scares, bankruptcy fraud, real estate scams, Nigerian money offers, and even slave reparation scams -- there are hundreds, maybe thousands, of ways to get suckered by telemarketers or just plain fast-talking swindlers. Scary stuff, right? This book identifies the myriad of scams, cons, and frauds perpetrated every minute of every day in this country, and gives cutting-edge, up-to-date advice on how you can protect yourself from unscrupulous cons of every conceivable stripe. There will also be an entertaining section on con artists through history, from the infamous grifters of the Great Depression to the masterminds of the recent Enron collapse -- perhaps one of the greatest scams in America's history.

People Skills

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Author :
Publisher : Alpha
ISBN 13 : 9781615646425
Total Pages : 0 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis People Skills by : Casey Hawley

Download or read book People Skills written by Casey Hawley and published by Alpha. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: People skills, also known as interpersonal skills, are the key to success in work and life. It seems like common sense, but so many people have difficulty grasping and mastering the most effective ways to interact with others, especially in an increasingly digital world. In this book, readers get:- How-to advice on the foundations of effective communication, including listening, empathy, clarity, conversation skills, and diplomacy.- Examples of interactions in various work and life situations, including those that went well and those that didn't-with advice to improving outcomes.- Tips on understanding and maximizing nonverbal communication, such as facial expressions, voice tone, posture, and gestures.- How to courageously and assertively handle conflict and have difficult conversations, such as bad news, disagreements, apologies, and resignations.- Tips on profiling the audience, and public speaking to large or small groups.- Steps for being more influential and persuasive, collaborating effectively with partners, and knowing when to stay silent.- Dealing with differences, coping with difficult people, and identifying one's own unique gifts and style.

The Complete Idiot's Guide to Creative Writing

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Author :
Publisher : Penguin
ISBN 13 : 9781592572069
Total Pages : 388 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Complete Idiot's Guide to Creative Writing by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Creative Writing written by Laurie Rozakis and published by Penguin. This book was released on 2004 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fifty percent revision of a popular Complete Idiot's Guide that now, more than ever, offers readers a thorough, creative writing class in a book, with Dr. Laurie Rozakis as their teacher. The book is refocused to more of an academic approach. Readers can begin to unlock their creativity from the first page, with fabulous exercises that help them explore their talents and experiment with different genres and forms of writing, including: • •Short stories •Narrative nonfiction •Memoirs •Magazine articles •Poetry •Drama •Blogging and freewriting

Negotiating For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118068084
Total Pages : 390 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Negotiating For Dummies by : Michael C. Donaldson

Download or read book Negotiating For Dummies written by Michael C. Donaldson and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting the short end of the stick. Negotiating For Dummies offers tips and strategies to help you become a more comfortable and effective negotiator. It shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to: Develop a negotiating style Map out the opposition Set goals and limits Listen, then ask the right question Interpret body language Say what you mean with crystal clarity Deal with difficult people Push the pause button Close the deal Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating For Dummies helps you enter any negotiation with confidence and come out feeling like a winner.

Persuasion Engineering

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Author :
Publisher :
ISBN 13 : 9780916990367
Total Pages : 0 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis Persuasion Engineering by : Richard Bandler

Download or read book Persuasion Engineering written by Richard Bandler and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.

How to Argue with a Cat

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Author :
Publisher : Penguin UK
ISBN 13 : 1846149584
Total Pages : 107 pages
Book Rating : 4.8/5 (461 download)

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Book Synopsis How to Argue with a Cat by : Jay Heinrichs

Download or read book How to Argue with a Cat written by Jay Heinrichs and published by Penguin UK. This book was released on 2018-03-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times 'A master rhetorician and persuasion guru' Salon 'You got a bunch of logical engineers to inject pathos into their arguments ... it works!' NASA engineer

The Scout Mindset

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Publisher : Penguin
ISBN 13 : 0735217556
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Scout Mindset by : Julia Galef

Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.

The Complete Idiot's Guide to Songwriting

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Author :
Publisher : Penguin
ISBN 13 : 9781592572113
Total Pages : 356 pages
Book Rating : 4.5/5 (721 download)

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Book Synopsis The Complete Idiot's Guide to Songwriting by : Joel Hirschhorn

Download or read book The Complete Idiot's Guide to Songwriting written by Joel Hirschhorn and published by Penguin. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive book for today's amateur musician interested in creating and writing his or her own songs, The Complete Idiot's Guide to Songwriting, Second Edition, is the most complete and up-to-date book available. Beating coverage from other series competition, Oscar-winning (and Grammy and Tony award nominated) author Joel Hirschhorn shares his firsthand knowledge of coming up with ideas, rhyming schemes, hooks, melodies, lyrics, and even titles - everything readers need to create their own hit songs! This new edition features coverage of the music business along with the ins and outs of selling a song including working with publishers, producers, artists, managers, accountants, agents, and even attorneys. Best of all, this newest edition features special chapters on genre songwriting - with all new coverage of Latin music, Rock/Blues, Children's music, writing for television, film, and more.

The Complete Idiot's Guide to Electrical Repair

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Author :
Publisher : Penguin
ISBN 13 : 9780028638966
Total Pages : 438 pages
Book Rating : 4.6/5 (389 download)

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Book Synopsis The Complete Idiot's Guide to Electrical Repair by : Terry Meany

Download or read book The Complete Idiot's Guide to Electrical Repair written by Terry Meany and published by Penguin. This book was released on 2000 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information and advice on how to install and repair home electrical wiring, including when and how to deal with professionals, and the specific requirements of different rooms.