Author : John W. Meyer
Publisher : Healthleaders Media, a Division of Blr
ISBN 13 : 9781601468963
Total Pages : 0 pages
Book Rating : 4.4/5 (689 download)
Book Synopsis The Complete Guide to Strategic Marketing for the Cardiovascular Service Line by : John W. Meyer
Download or read book The Complete Guide to Strategic Marketing for the Cardiovascular Service Line written by John W. Meyer and published by Healthleaders Media, a Division of Blr. This book was released on 2011-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line Charles W. Franc Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV) services, and their fundamental role in the day-to-day management of the CV service line is critical to developing a high-performance enterprise and to earning buy-in from key constituencies and a return on your marketing investment. This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator's ever-expanding skill set, help overall service line performance, and create real value. Learn from cardiovascular service line leaders how to: Adapt six major success trends for your unique market environme Leverage marketing's role in strategic management for CV service line success Develop and employ marketing tools for service line success, including the marketing plan, marketing research, marketing audit, market position, brand management, and result monitoring Effectively use social media to position your CV service line for growth. Take a look at the table of contents Chapter 1: Fundamentals of Strategic Marketing The Definition of Marketing The Exchange Relationship The Marketing Mix The Marketing Audit Creating a Marketing Plan Chapter 2: Marketing's Role in Strategic Management Cardiovascular Marketing and the Service Line Structure Marketing Reflects Strategic Direction Working with Physicians Chapter 3: Healthcare Trends and Their Marketing Implications Six Keys for Success for Cardiovascular Services in the Coming Decade Marketing Implications of Keys for Success Chapter 4: The Strategic Marketing Audit Focus Areas for Cardiovascular Services Marketing Context Identifying Market Needs for Cardiovascular Services Chapter 5: Planning and Developing New Programs and Services How Are Cardiovascular Opportunities Identified? Feasibility Assessment Business Planning Market Research Steps Researching Payer and Employer Ne Chapter 6: Marketing Information and Research What Is Market Research? The Market Research Process Researching Market Size and Share Researching Patient Satisfaction Researching Payer and Employer Needs Researching Community Image/Brand Awareness Marketing Information Systems Chapter 7: Understanding and Using the Marketing Mix Product (or Service) Branding Strategy Chapter 8: Market Positioning, Differentiation, and Branding Differentiating Cardiovascular Services Branding Affiliation Strategy Chapter 9: Web Presence and the Role of Social Media Social Media Platforms Social Network Analysis Chapter 10: Developing a Practical Marketing Plan Case Study: Cardiac Surgery Marketing Plan Marketing Budget and Performance Chapter 11: Marketing Self-Assessment Ways to be Successful With Service Line Marketing Ways to Fail With Service Line Marketing