The Complete Guide to Strategic Marketing for the Cardiovascular Service Line

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Author :
Publisher : Healthleaders Media, a Division of Blr
ISBN 13 : 9781601468963
Total Pages : 0 pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis The Complete Guide to Strategic Marketing for the Cardiovascular Service Line by : John W. Meyer

Download or read book The Complete Guide to Strategic Marketing for the Cardiovascular Service Line written by John W. Meyer and published by Healthleaders Media, a Division of Blr. This book was released on 2011-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line Charles W. Franc Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV) services, and their fundamental role in the day-to-day management of the CV service line is critical to developing a high-performance enterprise and to earning buy-in from key constituencies and a return on your marketing investment. This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator's ever-expanding skill set, help overall service line performance, and create real value. Learn from cardiovascular service line leaders how to: Adapt six major success trends for your unique market environme Leverage marketing's role in strategic management for CV service line success Develop and employ marketing tools for service line success, including the marketing plan, marketing research, marketing audit, market position, brand management, and result monitoring Effectively use social media to position your CV service line for growth. Take a look at the table of contents Chapter 1: Fundamentals of Strategic Marketing The Definition of Marketing The Exchange Relationship The Marketing Mix The Marketing Audit Creating a Marketing Plan Chapter 2: Marketing's Role in Strategic Management Cardiovascular Marketing and the Service Line Structure Marketing Reflects Strategic Direction Working with Physicians Chapter 3: Healthcare Trends and Their Marketing Implications Six Keys for Success for Cardiovascular Services in the Coming Decade Marketing Implications of Keys for Success Chapter 4: The Strategic Marketing Audit Focus Areas for Cardiovascular Services Marketing Context Identifying Market Needs for Cardiovascular Services Chapter 5: Planning and Developing New Programs and Services How Are Cardiovascular Opportunities Identified? Feasibility Assessment Business Planning Market Research Steps Researching Payer and Employer Ne Chapter 6: Marketing Information and Research What Is Market Research? The Market Research Process Researching Market Size and Share Researching Patient Satisfaction Researching Payer and Employer Needs Researching Community Image/Brand Awareness Marketing Information Systems Chapter 7: Understanding and Using the Marketing Mix Product (or Service) Branding Strategy Chapter 8: Market Positioning, Differentiation, and Branding Differentiating Cardiovascular Services Branding Affiliation Strategy Chapter 9: Web Presence and the Role of Social Media Social Media Platforms Social Network Analysis Chapter 10: Developing a Practical Marketing Plan Case Study: Cardiac Surgery Marketing Plan Marketing Budget and Performance Chapter 11: Marketing Self-Assessment Ways to be Successful With Service Line Marketing Ways to Fail With Service Line Marketing

The Complete Guide to Service Line Marketing

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Author :
Publisher : Hcpro Incorporated
ISBN 13 : 9781615690237
Total Pages : 141 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis The Complete Guide to Service Line Marketing by : Karen Corrigan

Download or read book The Complete Guide to Service Line Marketing written by Karen Corrigan and published by Hcpro Incorporated. This book was released on 2014-05-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides healthcare executives through proven marketing strategies to grow their service lines. The Complete Guide to Service Line Marketing explores best practices for market research and competitive analysis, and for presenting an effective campaign to the public, including the promotion of vital service lines, oncology, cardiovascular, orthopedics, neurosciences, and women's health. The marketing methods presented throughout the book are designed to help readers: Gain a strategic edge by applying best practices to service line marketing; align service line initiatives with organizational strategic goals; maximize market research and competitive analysis to promote service line growth; adopt successful approaches from real-world campaigns, trends, and innovations; discover ways to promote vital service lines that are difficult to market.

Strategic Marketing For Health Care Organizations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Strategies for Superior Cardiovascular Service Line Performance

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Publisher :
ISBN 13 : 9781601467508
Total Pages : 0 pages
Book Rating : 4.4/5 (675 download)

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Book Synopsis Strategies for Superior Cardiovascular Service Line Performance by :

Download or read book Strategies for Superior Cardiovascular Service Line Performance written by and published by . This book was released on 2010-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Superior Cardiovascular Service Line Performance Redefine value, drive excellence, and keep market share in your cardiovascular service line New approaches to payment, more educated consumers, mandatory outcomes reporting, competition from outpatient settings, and payers' focus on greater value are rapidly changing the market dynamics for cardiovascular services. To succeed in this targeted and competitive environment it is imperative that senior leaders redefine their organizations' value through quality, efficiency, and patient satisfaction. Strategies for Superior Cardiovascular Service Line Performance delivers sound strategy and business guidance for driving excellence in cardiovascular service line development and management. Through industry experience and discussion of best practices, readers will hear from top cardiovascular service line experts with a roadmap to: Promote strong physician-hospital relationships through favorable alignment models Learn keys to creating sustainable physician employment arrangements Create a strategic plan that defines the key elements for success going forward and drives volume growth Maximize your organization's value through physician-driven service line management and governance structures Prevent--and reverse--margin erosion through effective managed care contracting and being responsive to emerging reimbursement trends Understand the growing trends and value of leveraging information technology to improve cardiac care Take a look at the table of contents Creating a Successful Cardiovascular Service Line Introduction to Service Line Principles Key Elements for Service Line Success Implementation Issues The Future for CV Service Lines Service Line Strategic Planning Key Elements of Strategic Planning Situational Assessment Vision Development Goals Strategy Development Tactical and Implementation Planning Conclusions Creating Aligned Physician Relationships Physician Strategy Planning Process Key Considerations Models for Physician Alignment Lessons Learned Building Optimal Management and Governance Constructs Management Structures Service Line Leadership Structures Governance Structures System-Wide Service Lines Service Line Development in Academic Medical Centers Evolution of the Medical Staff Model Pushing the Boundaries of CV Clinical Integration Revisiting the Departmental Structure New Physician Leadership and Team Requirements Lessons Learned Developing Employed Cardiovascular Physician Practices Market Trends Driving CV Physician Employment Common Obstacles to Success Elements of Successful Employment Models Financial Implications of CV Physician Employment Lessons Learned Attaining Programmatic Recognition Navigating the Challenges of Cardiac Reimbursement Designation Selection Overview of Rankings and Accreditation Methodologies Lessons Learned from Award-Winning Heart Programs Results of Achieving Program Recognition Understanding the Current Reimbursement Landscape Keys to Effective Commercial Contract Negotiations Innovative Measures of Performance/Payment Methodologies Lessons Learned Information Technology Cardiology Hospital Departments Cardiology Physician Practices Cardiology Resources and Initiatives Lessons Learned Who will benefit from this book? CEO President CFO COO CNO CMO Medical staff director Director of physician relations Physician leader Quality director Service line director Physician practice administrator Hospital administrator Marketing director Planning and Business development

The Complete Guide to Hospital Marketing, Second Edition

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Author :
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Complete Guide to Hospital Marketing, Second Edition by : Patrick T. Buckley

Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

The Complete Guide to Hospital Marketing

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Author :
Publisher : HC Pro, Inc.
ISBN 13 : 1601460473
Total Pages : 161 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Complete Guide to Hospital Marketing by : Patrick T. Buckley

Download or read book The Complete Guide to Hospital Marketing written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2007 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon many of the key elements and unique challenges you'll face. [..] It is an essential primer for hospital marketing professionals [Ed.]

How To Write a Marketing Plan for Health Care Organizations

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Author :
Publisher : Routledge
ISBN 13 : 1136550879
Total Pages : 186 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How To Write a Marketing Plan for Health Care Organizations by : William Winston

Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Health Care Market Strategy

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Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763789283
Total Pages : 377 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Health Care Market Strategy by : Steven G. Hillestad

Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

The Complete Guide to Women's Health Service Line Marketing

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Author :
Publisher : Healthleaders Media, a Division of Blr
ISBN 13 : 9781601469342
Total Pages : 0 pages
Book Rating : 4.4/5 (693 download)

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Book Synopsis The Complete Guide to Women's Health Service Line Marketing by : Mary Anne Graf

Download or read book The Complete Guide to Women's Health Service Line Marketing written by Mary Anne Graf and published by Healthleaders Media, a Division of Blr. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Women''s Health Service Line Marketing Mary Anne L. Graf, BSN, MS Marketing your women''s service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper--attract them to your women''s service line and you will attract their family and friends to your other service lines as well. It doesn''t take a million-dollar budget to promote your service line; all it takes is a focused effort. This book will teach you how to use data to learn who your audience is and create gender-specific marketing techniques. Readers will benefit from: Multiple strategies and tactics to maximize marketing of the women''s service line and support organizational success in an uncertain future Innovative processes to reach more women, more often, with information that resonates deeply The latest data about gender-specific marketing techniques in order to reach audiences faster and with less expense, and pave the way for successful gender marketing with other service lines Guides to rational marketing spending, for budgets from near-zero to near-million Ways of focusing on goals to demonstrate a return on the investment of marketing time, energy, and dollars Filling a gap in application of overall marketing strategy and tactics at the women''s health service line level Testimonials: "Mag knows more about effective marketing strategies and tactics than any other service line executive I have worked with in the last two decades. Her knowledge about marketing is both wide and deep, including great gender-specific communication strategies. Mag consistently comes up with fresh ideas about gender-specific program development and marketing that make sense for any service line, from cardiac to psych and beyond." --James Sherwood, chief administrative officer, Bon Secours Hampton Roads Health System "I keep Mary Anne''s first book on my desk--pages dog-eared and post-it notes throughout; it''s a valued resource. It is because of Mary Anne''s inherent love and passion for teaching that she shares her latest wisdom, provides good advice, and offers her perspective and good humor. Keep this new book handy!" --Stephanie Fendrick, vice president, strategic partnerships and program development, Virtua Health System "Mag is the best at connecting the dots that I have ever seen. She''s also very good at demonstrating the value of marketing, and she does it objectively. Nothing speaks to CFOs like using their own data to prove a point." --Pete Gallagher, president, Manakin Associates, LLC Table of Contents: Chapter 1: The Myth of "A Woman''s Merit" Power Up Your Thinking With Psychographics Focus the Lens: How Life Experiences and Culture Influence Reception of Your Marketing Critical Key: Know Your Market Chapter 2: Women''s Marketing: Is It Really Different From Any Other Service? Disease/Event-Based Marketing? Or Population/Relationship-Based Marketing? The Internet: The Portico to Your Women''s Service Line What Is the Life Stage Approach? Chapter 3: Achieving the Magical Connection Can Anyone Market Women''s Services? Getting Inside the Mind of Your Consumers It Really Is Nature ... Honest How Gender Differences Play Out in Marketing Chapter 4: Your Women''s Services Marketing Team Your Marketing Team: The Good, the Bad, and the Missing Wait! What If I Really Don''t Have a Marketing Team? Finding Out What''s New in Women''s Service Line Marketing Women''s Services Marketing Franchises Your Marketing Team: Before the "Do," a Quick Summary of the "Be" Chapter 5: Laying the Foundation: Key Market Databases Market Research ... or MarketING Research? Foundational Market Databases Case Study: Choosing a Location for an OB/GYN Practice National Organizations: Database/Experiential Information Private Provider Patient Information Chapter 6: Laying the Foundation: Marketing Research Case Study: Two Female Populations, an Hour and a World Apart Remember the Key Question Overview: Marketing Research Methodologies Quantitative or Qualitative Marketing Research? How Involved Should You Be in Marketing Research? Always Involve Non-Users Spreading the Impact Maximizing Your Qualitative Research Conjoint Analysis Case Study: Use of Conjoint Analysis With Qualitative Marketing Research Case Study: Mascot Marketing Research With Kids Chapter 7: Within Your Grasp: Women''s Service Line Marketing Utopia Experiential Marketing Case Study: Texas Children''s Hospital Pavilion for Women/Gelb Experience Mapping Chapter 8: Women and Media: New, Old, and Bridging the Gap Start Thinking Now About Your Target Markets and Submarkets Media Selection Factors Case Study: The Prevea/Hospital Sisters Wonder Campaign Case Study: The CDC and Social Media Chapter 9: The Power of Public Relations Using PR Effectively Case Study: PR: Safe and Sound PR and ROI Chapter 10: Getting Focused: Your Women''s Service Line Marketing Plan Strategic Marketing Plan Outline Overwhelmed Yet? Selling Your Strategic Marketing Plan Chapter 11: Small Budget, High Impact, Planting a Flag Starting Small: Planting the Flag Guerilla Marketing Case Study: Speed Dating for Physicians Chapter 12: What About ... Marketing Children''s Services: Is There a Crossover With Women''s Marketing? Marketing Nice Services in Obstetrics and Overall Women''s Health Case Study: Market Segmentation for Population Mirroring Preparing for ACOs: Population Health Your Role in Clinical Business Development

Cardiovascular Transformation

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834206113
Total Pages : 196 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Cardiovascular Transformation by : John O. Goodman

Download or read book Cardiovascular Transformation written by John O. Goodman and published by Jones & Bartlett Learning. This book was released on 1994-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been worried about how health care reform will affect your specialty and your future prospects - worry no more. In this timely report from cardiovascular specialists John O. Goodman and Conrad Vernon, you will learn what's coming in the future of cardiovascular care delivery. You will learn a step-by-step plan that will enable your program to greet the change with confidence and optimism. Use these authors' years of experience in cardiovascular health care to create a successful future! With the demand for cardiovascular services increasing every day and with an aging population, NOW is the time to begin! Cardiovascular Transformation gives you all the tools you need to immediately develop your cardiovascular delivery system, define your mission, meet your long-term goals and objectives, and guide your program or practice toward progressive, constructive growth. High-Level Strategic Guidance and Practical Tools You Need To: *Prepare yourself for changes in cardiovascular delivery *Develop a creative, flexible, long-term strategic business plan *Initiate a formal planning process *Conduct a market assessment to design a cardiology program free of access barriers *Evaluate your delivery system *Conduct a feasibility study to decide on a plan that can be successfully implemented *Emerge on the winning end of the reimbursement process *Design an action plan for marketing cardiovascular services *Use long-term capital planning to avoid running short on facilities, equipment, and human resources *Meet the real needs of the marketplace? Succeed long after health care reform *Much, much more!

Health Care Marketing Management

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Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834203020
Total Pages : 230 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis Health Care Marketing Management by : Montague Brown

Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Health Care Marketing Strategy A Complete Guide - 2020 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655923848
Total Pages : 306 pages
Book Rating : 4.9/5 (238 download)

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Book Synopsis Health Care Marketing Strategy A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Health Care Marketing Strategy A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How engaged are people in health care? Who are you targeting as your top customers in healthcare? What happy clients do you have today that you can reference in your communications? How much research goes into creating marketing messages? What strategies can be used to improve interpersonal communication? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Health Care Marketing Strategy investments work better. This Health Care Marketing Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Health Care Marketing Strategy Self-Assessment. Featuring 927 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Health Care Marketing Strategy improvements can be made. In using the questions you will be better able to: - diagnose Health Care Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Health Care Marketing Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Health Care Marketing Strategy Scorecard, you will develop a clear picture of which Health Care Marketing Strategy areas need attention. Your purchase includes access details to the Health Care Marketing Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Health Care Marketing Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Management Research in a Changing Climate

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324156X
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Management Research in a Changing Climate by : Dr. Mu. Subrahmanian, R. Banureka& S. Chandrasekaran

Download or read book Management Research in a Changing Climate written by Dr. Mu. Subrahmanian, R. Banureka& S. Chandrasekaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Health Care Marketing Strategy A Complete Guide - 2020 Edition

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Author :
Publisher :
ISBN 13 : 9780655973843
Total Pages : 0 pages
Book Rating : 4.9/5 (738 download)

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Book Synopsis Health Care Marketing Strategy A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Health Care Marketing Strategy A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get Referrals

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis How to Get Referrals by : Linda L. Lawless

Download or read book How to Get Referrals written by Linda L. Lawless and published by John Wiley & Sons. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

The Hospital Executive's Guide to Physician Staffing

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Author :
Publisher : HC Pro, Inc.
ISBN 13 : 1601462883
Total Pages : 191 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Hospital Executive's Guide to Physician Staffing by : Hugo J. Finarelli (Jr.)

Download or read book The Hospital Executive's Guide to Physician Staffing written by Hugo J. Finarelli (Jr.) and published by HC Pro, Inc.. This book was released on 2009-03-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hospital Executive's Guide to Physician Staffing Hugo J. Finarelli, Jr., PhD How many physicians make a health system? The Hospital Executive's Guide to Physician Staffing helps hospital CEOs answer a question that healthcare analysts and policymakers have debated for nearly 30 years: How many physicians do you need? The Hospital Executive's Guide to Physician Staffing challenges accepted beliefs and practices about the science of physician staffing. Insightful and data-rich, this unique resource guides hospital executives in creating a staffing model for physician services by outlining proven strategies for determining community physician need and fulfilling those needs appropriately. This timely and informative book presents practical approaches for engaging different types of physicians--the hospital dependent, hospital independent, and full-time office-based--in various markets, including those facing a shortage and rural communities. Complete with benchmarking tables and other resources, The Hospital Executive's Guide to Physician Staffing includes sections on: Physician supply and demand--a macro view Assessing physician need Measuring physician contribution How many physicians make a health system Recruitment and retention strategies The executive's role in recruitment Planning for an uncertain future Build a quality organization, and the doctors will come Central to the underlying philosophy of the book is the notion that hospitals must "attract the best by being the best" and includes strategies executives can use in achieving that goal. Who will benefit from this book? Hospital CEO President CFO COO Medical staff director Director of physician relations Praise for this book "The Hospital Executive's Guide to Physician Staffing is a valuable resource for any hospital facing the difficult task of determining the right number and mix of physicians." --Jerry Senne, President, Holmes Regional Medical Center "...effective tool kit for any planning executive trying to meet their organization's goals or community's needs with successful physician strategies...It is a must read for those interested in exceptional accuracy in their forecasting, and those treading into physician supply and demand metrics where the ultimate recommendations will be a future P & L you need to defend." --Elizabeth Jaekle, Vice President, Business Development, Crozer-Keystone Health System "I recommend this book for all healthcare executives who are planning for the future." --Walter H. Ettinger, MD, MBA, President, UMass Memorial Medical Center and Associate Vice Provost Clinical and Population Research, University of Massachusetts Medical School

Complete Guide to Women's Health Service Line Marketing

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Author :
Publisher :
ISBN 13 : 9781461955078
Total Pages : pages
Book Rating : 4.9/5 (55 download)

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Book Synopsis Complete Guide to Women's Health Service Line Marketing by :

Download or read book Complete Guide to Women's Health Service Line Marketing written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: