The Business of Belonging

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119766125
Total Pages : 214 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Business of Belonging by : David Spinks

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Corporate Community Involvement

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Author :
Publisher : Routledge
ISBN 13 : 1351279025
Total Pages : 312 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Community Involvement by : Nick Lakin

Download or read book Corporate Community Involvement written by Nick Lakin and published by Routledge. This book was released on 2017-09-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "how to" roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical, for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it. The advice is backed up by inspiring interviews with best-in-class practitioners from businesses such as Microsoft, GlaxoSmithKline, Ericsson, and Deutsche Bank and leading international Corporate Responsibility and Community Involvement experts. The book highlights proven best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide to developing and implementing a comprehensive and successful approach to Corporate Community Involvement. It shows how to: conduct a current state analysis and devise a strategy, organize staffing and budgets, integrate Corporate Community Involvement throughout the business and create high-profile programs, partner across sectors, measure and evaluate results, communicate successful activities, and overcome challenges. Corporate Community Involvement has an international perspective: the models and principles advocated are adaptable anywhere in the world. Also, it is designed to have as much relevance to a small or medium-sized enterprise as to a multinational. The book outlines the history and future of Corporate Community Involvement, explaining the business context and why companies need to manage their programs strategically. It also distinguishes between the growing lexicon of terminologies and provides clear definitions of terms such as "philanthropy", "sponsorship", "Corporate Citizenship", "Corporate Responsibility" and "Sustainability", advising when they are appropriate and how each can add value to corporate activities. This will be an indispensible resource for those working at the interface between business and the community. New or developing practitioners will learn from both the successes and failures of those before them. Representatives from other sectors, notably government, international agencies, NGOs, and academia, will come to understand companies' internal requirements for cross-sector collaboration programs in the community better. And students interested in this field will be better equipped to start careers.

Community Engagement and Investment

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Author :
Publisher : Business Expert Press
ISBN 13 : 1953349919
Total Pages : 283 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis Community Engagement and Investment by : Alan S. Gutterman

Download or read book Community Engagement and Investment written by Alan S. Gutterman and published by Business Expert Press. This book was released on 2021-01-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities. Sustainability is about the long-term wellbeing of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting wellbeing for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses it may be difficult for them to see how they can play a meaningful role in address them. While it is common for “society” to be identified as an organizational stakeholder, the reality is that one company cannot, acting on its own, achieve all the goals associated with societal wellbeing. However, every company, regardless of its size, can make a difference in some small, yet meaningful way, in the communities in which they operate, and more and more attention is being focused on the impact that companies have within their communities. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal wellbeing projects and initiatives must ensure that the organization does not compromise, and instead improves, the wellbeing of local communities through its value chain and in society-at-large. This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.

People Powered

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400214890
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis People Powered by : Jono Bacon

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

The Art of Community

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379311
Total Pages : 396 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of Community by : Jono Bacon

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

Strong Towns

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Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Strong Towns by : Charles L. Marohn, Jr.

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

The Complete Social Media Community Manager's Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111860542X
Total Pages : 338 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub

Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Growing Local Value

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576759601
Total Pages : 194 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Growing Local Value by : Laury Hammel

Download or read book Growing Local Value written by Laury Hammel and published by Berrett-Koehler Publishers. This book was released on 2007 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.

Community Business a Complete Guide

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655187769
Total Pages : 124 pages
Book Rating : 4.1/5 (877 download)

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Book Synopsis Community Business a Complete Guide by : Gerardus Blokdyk

Download or read book Community Business a Complete Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Secure Community business? How do mission and objectives affect the Community business processes of our organization? What are internal and external Community business relations? What will drive Community business change? Are accountability and ownership for Community business clearly defined? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Community business investments work better. This Community business All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Community business Self-Assessment. Featuring 693 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Community business improvements can be made. In using the questions you will be better able to: - diagnose Community business projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Community business and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Community business Scorecard, you will develop a clear picture of which Community business areas need attention. Your purchase includes access details to the Community business self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Smarter Together

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626347077
Total Pages : 248 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Smarter Together by : Rob Bernshteyn

Download or read book Smarter Together written by Rob Bernshteyn and published by Greenleaf Book Group. This book was released on 2020-09-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves. For example, we’ll easily uncover: · Real-time best practices for virtually every element of our business. · The best way to offer our products and services. · Who delivers exactly what they say they will, on time, with the best price, quality and reliability. As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. All of us will grow smarter together. Commerce will never be the same again.

Engaging Business in the Community- Not a Quick Fix

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Author :
Publisher :
ISBN 13 : 9781905370306
Total Pages : 74 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Engaging Business in the Community- Not a Quick Fix by : David Grayson

Download or read book Engaging Business in the Community- Not a Quick Fix written by David Grayson and published by . This book was released on 2008-02-01 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Community Business A Complete Guide - 2020 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9781867405290
Total Pages : 302 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Community Business A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Community Business A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-05-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are your most important goals for the strategic Community business objectives? Is maximizing Community business protection the same as minimizing Community business loss? What is the big Community business idea? How do you keep improving Community business? Does the Community business task fit the client's priorities? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Community Business investments work better. This Community Business All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Community Business Self-Assessment. Featuring 939 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Community Business improvements can be made. In using the questions you will be better able to: - diagnose Community Business projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Community Business and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Community Business Scorecard, you will develop a clear picture of which Community Business areas need attention. Your purchase includes access details to the Community Business self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Community Business Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Partnerships with Business and the Community

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Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Partnerships with Business and the Community by :

Download or read book Partnerships with Business and the Community written by and published by . This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Get Together

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Author :
Publisher : Stripe Press
ISBN 13 : 1953953328
Total Pages : 170 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis Get Together by : Bailey Richardson

Download or read book Get Together written by Bailey Richardson and published by Stripe Press. This book was released on 2019-08-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Growing Local Value

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442962267
Total Pages : 270 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Growing Local Value by : Laury Hammel

Download or read book Growing Local Value written by Laury Hammel and published by ReadHowYouWant.com. This book was released on 2009-01-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let me guess. You probably picked up this book because you're looking for innovative ways that your business can become more engaged in the community (or communities) where you do business. And that's exactly what you'll find in these pages. Gun Denhart and Laury Hammel are two of the most creative and committed entrepreneurs in Social Venture N...

The Community is Good Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.:/5 (637 download)

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Book Synopsis The Community is Good Business by : Philip H. Michaels

Download or read book The Community is Good Business written by Philip H. Michaels and published by . This book was released on 1951 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Community Economic Development Movement

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Author :
Publisher : Duke University Press
ISBN 13 : 9780822328155
Total Pages : 244 pages
Book Rating : 4.3/5 (281 download)

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Book Synopsis The Community Economic Development Movement by : William H. Simon

Download or read book The Community Economic Development Movement written by William H. Simon and published by Duke University Press. This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA study of the evolution of the Community Economic Development movement, paying particular attention to the institutional and legal mechanisms it utilizes./div