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The Communications White Paper
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Book Synopsis White Papers For Dummies by : Gordon Graham
Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author :Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee Publisher : ISBN 13 : Total Pages : pages Book Rating :4.:/5 (55 download)
Book Synopsis The Communications White Paper by : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee
Download or read book The Communications White Paper written by Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Great Britain. Parliament House of Commons. Culture, Media and Sport Committee Publisher : ISBN 13 :9780102156010 Total Pages :249 pages Book Rating :4.1/5 (56 download)
Book Synopsis Communications White Paper by : Great Britain. Parliament House of Commons. Culture, Media and Sport Committee
Download or read book Communications White Paper written by Great Britain. Parliament House of Commons. Culture, Media and Sport Committee and published by . This book was released on 2001 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6G: The Next Horizon written by Wen Tong and published by Cambridge University Press. This book was released on 2021-05-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on 6G wireless presents an overall vision for 6G - an era of intelligence-of-everything - with drivers, key capabilities, use cases, KPIs, and the technology innovations that will shape it. These innovations include immersive human-centric communication, sensing, localization, and imaging, connected machine learning and networked AI, Industry 4.0 and beyond with connected intelligence, smart cities and life, and the satellite mega-constellation for 3D full-Earth wireless coverage. Also covered are new air-interface and networking technologies, integrated sensing and communications, and integrated terrestrial and non-terrestrial networks. In addition, novel network architectures to enable network AI, user centric networks, native trustworthiness are discussed. Essential reading for researchers in academia and industry working on B5G wireless communications.
Book Synopsis Presidential Communication and Character by : Stephen J. Farnsworth
Download or read book Presidential Communication and Character written by Stephen J. Farnsworth and published by Routledge. This book was released on 2018-03-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.
Book Synopsis A Practical Guide for Policy Analysis by : Eugene Bardach
Download or read book A Practical Guide for Policy Analysis written by Eugene Bardach and published by CQ Press. This book was released on 2015-08-19 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Fifth Edition of A Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving, Eugene Bardach and new co-author Eric Patashnik draw on more than 40 years of experience teaching students to be effective, accurate, and persuasive policy analysts. This bestselling handbook presents dozens of concrete tips, interesting case studies, and step-by-step strategies that are easily applicable for the budding analyst as well as the seasoned professional. In this new edition, Bardach and Patashnik update many examples to reflect the shifting landscape of policy issues. A new section with advice on how to undertake policy design in addition to making policy choices makes the book even more engaging. Readers will also appreciate a sample document of real world policy analysis, suggestions for developing creative, "out-of-the-box" solutions, and tips for working with clients.
Download or read book Defense White Paper written by and published by . This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Wireless Communication by : David Tse
Download or read book Fundamentals of Wireless Communication written by David Tse and published by Cambridge University Press. This book was released on 2005-05-26 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.
Book Synopsis Journalism and Jim Crow by : Kathy Roberts Forde
Download or read book Journalism and Jim Crow written by Kathy Roberts Forde and published by University of Illinois Press. This book was released on 2021-12-14 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the American Historical Association’s 2022 Eugenia M. Palmegiano Prize. White publishers and editors used their newspapers to build, nurture, and protect white supremacy across the South in the decades after the Civil War. At the same time, a vibrant Black press fought to disrupt these efforts and force the United States to live up to its democratic ideals. Journalism and Jim Crow centers the press as a crucial political actor shaping the rise of the Jim Crow South. The contributors explore the leading role of the white press in constructing an anti-democratic society by promoting and supporting not only lynching and convict labor but also coordinated campaigns of violence and fraud that disenfranchised Black voters. They also examine the Black press’s parallel fight for a multiracial democracy of equality, justice, and opportunity for all—a losing battle with tragic consequences for the American experiment. Original and revelatory, Journalism and Jim Crow opens up new ways of thinking about the complicated relationship between journalism and power in American democracy. Contributors: Sid Bedingfield, Bryan Bowman, W. Fitzhugh Brundage, Kathy Roberts Forde, Robert Greene II, Kristin L. Gustafson, D'Weston Haywood, Blair LM Kelley, and Razvan Sibii
Book Synopsis Movements in Organizational Communication Research by : Jamie McDonald
Download or read book Movements in Organizational Communication Research written by Jamie McDonald and published by Routledge. This book was released on 2019-03-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management. Chapters 3 and 8 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Book Synopsis Strategic Communications Management by : Jon White
Download or read book Strategic Communications Management written by Jon White and published by Addison-Wesley Longman. This book was released on 1995 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples of the best practices.
Book Synopsis The Unpredictable Certainty by : National Research Council
Download or read book The Unpredictable Certainty written by National Research Council and published by National Academies Press. This book was released on 1998-02-05 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a key component of the NII 2000 project of the Computer Science and Telecommunications Board, a set of white papers that contributed to and complements the project's final report, The Unpredictable Certainty: Information Infrastructure Through 2000, which was published in the spring of 1996. That report was disseminated widely and was well received by its sponsors and a variety of audiences in government, industry, and academia. Constraints on staff time and availability delayed the publication of these white papers, which offer details on a number of issues and positions relating to the deployment of information infrastructure.
Book Synopsis The Yahoo! Style Guide by : Chris Barr
Download or read book The Yahoo! Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Book Synopsis The Mathematical Theory of Communication by : Claude E Shannon
Download or read book The Mathematical Theory of Communication written by Claude E Shannon and published by University of Illinois Press. This book was released on 1998-09-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific knowledge grows at a phenomenal pace--but few books have had as lasting an impact or played as important a role in our modern world as The Mathematical Theory of Communication, published originally as a paper on communication theory more than fifty years ago. Republished in book form shortly thereafter, it has since gone through four hardcover and sixteen paperback printings. It is a revolutionary work, astounding in its foresight and contemporaneity. The University of Illinois Press is pleased and honored to issue this commemorative reprinting of a classic.
Book Synopsis A New Future for Communications- the Communications White Paper Published in December 2000 by : Association of Communication Services Providers
Download or read book A New Future for Communications- the Communications White Paper Published in December 2000 written by Association of Communication Services Providers and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Primer for Policy Analysis by : Edith Stokey
Download or read book A Primer for Policy Analysis written by Edith Stokey and published by W W Norton & Company Incorporated. This book was released on 1978 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer for Policy Analysis is an overview of economic theory as it is applied to environmental problems. It does not, however, consider other approaches to such problems.
Book Synopsis Regulating Audiovisual Services by : Thomas Gibbons
Download or read book Regulating Audiovisual Services written by Thomas Gibbons and published by Taylor & Francis. This book was released on 2023-07-14 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the changing nature of audiovisual services has had a significant impact on regulatory policy and practice. The adoption of digital technology means that broadcasting, cable, satellite, the Internet and mobile telephony are converging, enabling each of them to deliver the same kinds of content and allowing users to exercise much greater choice over the kind of material that they receive and when they receive it. The essays examine the implications for regulatory design, asking whether there is still a role for traditional-style state controls, or whether other techniques, such as competition in the market and self-regulation, are more appropriate. They also explore how, in the digital era, structural issues of media ownership and control become problems of access and interconnection between services and how content regulation focuses more on problems raised by the interactions between providers and users, the relationship between freedom of information and technologies to control it and the international reach of the new media.
