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The Columbia Guide To Digital Publishing
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Book Synopsis The Columbia Guide to Digital Publishing by : William E. Kasdorf
Download or read book The Columbia Guide to Digital Publishing written by William E. Kasdorf and published by Columbia University Press. This book was released on 2003 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to all aspects of digital publishing, from rights to eBooks, to accessibility, to content management.
Book Synopsis The Columbia Guide to Digital Publishing by : William E. Kasdorf
Download or read book The Columbia Guide to Digital Publishing written by William E. Kasdorf and published by Columbia University Press. This book was released on 2003 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is metadata? When do you need to archive digital content? How does electronic publication affect copyrights? How can XML and PDF improve your workflow and your publications? There is a digital dimension to virtually all publishing today. Beyond the obvious electronic media--the music and movies we take for granted, the increasingly indispensable Web, the eBooks that most of us will take for granted in a few years--almost everything we read, even on paper, was produced digitally. This new digital world offers a steadily increasing number of choices. It is this rich and rapidly changing publishing environment for which The Columbia Guide to Digital Publishing was created. Although there is a vast amount of information on a host of topics relevant to digital production and publishing available--some in print, more on the Web--there has been, until now, no single resource to which those involved in any dimension of publishing could turn for guidance. The Columbia Guide to Digital Publishing fills that need. The Guide is definitive: written by experts in the broad array of subjects it covers, it provides reliable, authoritative, user-friendly information about a vast number of topics. Designed to be the first place to go to learn about any of the numerous interrelated issues that define the digital publishing landscape, it offers readers a multilevel approach, from a brief glossary definition of a technical term or acronym (sometimes all a user needs), to a concise discussion of a topic (comprehensible to the lay person, yet useful for the technical expert). It puts a subject in the context of other topics and broader issues, with real-world examples, liberal cross-references, and pointers to sources of further information in print or electronic form.
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis The Digital Seeker by : Raj K. De Datta
Download or read book The Digital Seeker written by Raj K. De Datta and published by Columbia University Press. This book was released on 2021-06-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
Book Synopsis Information Security Essentials by : Susan E. McGregor
Download or read book Information Security Essentials written by Susan E. McGregor and published by Columbia University Press. This book was released on 2021-06-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technological and legal changes have hollowed out the protections that reporters and news organizations have depended upon for decades, information security concerns facing journalists as they report, produce, and disseminate the news have only intensified. From source prosecutions to physical attacks and online harassment, the last two decades have seen a dramatic increase in the risks faced by journalists at all levels even as the media industry confronts drastic cutbacks in budgets and staff. As a result, few professional or aspiring journalists have a comprehensive understanding of what is required to keep their sources, stories, colleagues, and reputations safe. This book is an essential guide to protecting news writers, sources, and organizations in the digital era. Susan E. McGregor provides a systematic understanding of the key technical, legal, and conceptual issues that anyone teaching, studying, or practicing journalism should know. Bringing together expert insights from both leading academics and security professionals who work at and with news organizations from BuzzFeed to the Associated Press, she lays out key principles and approaches for building information security into journalistic practice. McGregor draws on firsthand experience as a Wall Street Journal staffer, followed by a decade of researching, testing, and developing information security tools and practices. Filled with practical but evergreen advice that can enhance the security and efficacy of everything from daily beat reporting to long-term investigative projects, Information Security Essentials is a vital tool for journalists at all levels. * Please note that older print versions of this book refer to Reuters' Gina Chua by her previous name. This is being corrected in forthcoming print and digital editions.
Book Synopsis Digital Tools in Media Studies by : Michael Ross
Download or read book Digital Tools in Media Studies written by Michael Ross and published by Transcript Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital tools are increasingly used in media studies, opening up new perspectives for research and analysis, while creating new problems at the same time. In this volume, international media scholars and computer scientists present their projects, varying from powerful film-historical databases to automatic video analysis software, discussing their application of digital tools and reporting on their results. This book is the first publication of its kind and a helpful guide to both media scholars and computer scientists who intend to use digital tools in their research, providing information on applications, standards, and problems.
Book Synopsis The Art of Making Magazines by : Victor S. Navasky
Download or read book The Art of Making Magazines written by Victor S. Navasky and published by Columbia University Press. This book was released on 2012-09-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining anthology, editors, writers, art directors, and publishers from such magazines as Vanity Fair, The New Yorker, The New Republic, Elle, and Harper's draw on their varied, colorful experiences to explore a range of issues concerning their profession. Combining anecdotes with expert analysis, these leading industry insiders speak on writing and editing articles, developing great talent, effectively incorporating art and design, and the critical relationship between advertising dollars and content. They emphasize the importance of fact checking and copyediting; share insight into managing the interests (and potential conflicts) of various departments; explain how to parlay an entry-level position into a masthead title; and weigh the increasing influence of business interests on editorial decisions. In addition to providing a rare, behind-the-scenes look at the making of successful and influential magazines, these contributors address the future of magazines in a digital environment and the ongoing importance of magazine journalism. Full of intimate reflections and surprising revelations, The Art of Making Magazines is both a how-to and a how-to-be guide for editors, journalists, students, and anyone hoping for a rare peek between the lines of their favorite magazines. The chapters are based on talks delivered as part of the George Delacorte Lecture Series at the Columbia School of Journalism. Essays include: "Talking About Writing for Magazines (Which One Shouldn't Do)" by John Gregory Dunne; "Magazine Editing Then and Now" by Ruth Reichl; "How to Become the Editor in Chief of Your Favorite Women's Magazine" by Roberta Myers; "Editing a Thought-Leader Magazine" by Michael Kelly; "Fact-Checking at The New Yorker" by Peter Canby; "A Magazine Needs Copyeditors Because...." by Barbara Walraff; "How to Talk to the Art Director" by Chris Dixon; "Three Weddings and a Funeral" by Tina Brown; "The Simpler the Idea, the Better" by Peter W. Kaplan; "The Publisher's Role: Crusading Defender of the First Amendment or Advertising Salesman?" by John R. MacArthur; "Editing Books Versus Editing Magazines" by Robert Gottlieb; and "The Reader Is King" by Felix Dennis
Book Synopsis Journalism and New Media by : John V. Pavlik
Download or read book Journalism and New Media written by John V. Pavlik and published by Columbia University Press. This book was released on 2001-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike. John Pavlik, executive director of the Center for New Media at Columbia University's Graduate School of Journalism, argues that the new media can revitalize news gathering and reengage an increasingly distrustful and alienated citizenry. The book is a valuable reference on everything from organizing a new age newsroom to job hunting in the new media.
Download or read book Book Wars written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Book Synopsis Engaged Journalism by : Jake Batsell
Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Book Synopsis The Handbook of Journal Publishing by : Sally Morris
Download or read book The Handbook of Journal Publishing written by Sally Morris and published by Cambridge University Press. This book was released on 2013-02-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Journal Publishing is a comprehensive reference work written by experienced professionals, covering all aspects of journal publishing, both online and in print. Journals are crucial to scholarly communication, but changes in recent years in the way journals are produced, financed, and used make this an especially turbulent and challenging time for journal publishers - and for authors, readers, and librarians. The Handbook offers a thorough guide to the journal publishing process, from editing and production through marketing, sales, and fulfilment, with chapters on management, finances, metrics, copyright, and ethical issues. It provides a wealth of practical tools, including checklists, sample documents, worked examples, alternative scenarios, and extensive lists of resources, which readers can use in their day-to-day work. Between them, the authors have been involved in every aspect of journal publishing over several decades and bring to the text their experience working for a wide range of publishers in both the not-for-profit and commercial sectors.
Book Synopsis A Librarian's Guide on How to Publish by : Srecko Jelusic
Download or read book A Librarian's Guide on How to Publish written by Srecko Jelusic and published by Elsevier. This book was released on 2011-03-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Librarian's Guide on How to Publish discusses the publishing strategies needed for the development of skills that are essential for successful job requirements and the production of quality print and electronic publications. The book serves as a useful guide indicating the main principles of professional library publishing activities in both print and virtual environments. A number of library activities are, in fact, publishing, and requires librarians to have the knowledge and skills in order to manage it. With the wide use of web sites, these competencies are becoming indispensable. Whether it is publishing catalogues of their collections, selected bibliographies, exhibition catalogues, or journals. The Internet has transformed libraries' web pages into real publishing projects. - Enables librarians to undertake successful publishing projects - Helps librarians to avoid professional mistakes which can be a challenge for library image and cause financial loses - Equips managers with the skills for supervising the main publishing process outcomes
Book Synopsis Libraries Partnering with Self-Publishing by : Robert J. Grover Professor Emeritus
Download or read book Libraries Partnering with Self-Publishing written by Robert J. Grover Professor Emeritus and published by Bloomsbury Publishing USA. This book was released on 2016-10-17 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your library leverage opportunities in the popular do-it-yourself publishing movement by following this guide's process for creating and producing books. In this useful guidebook, you'll learn how to transform your library into a self-publishing center with pointers, advice, and strategies for creating, producing, and printing books—both digitally and on paper. The book outlines your partnering role with patrons in the creation of published materials, offering step-by-step guidance for assisting library users who wish to put their written words in print. By using the detailed plan in this reference, you'll be able to help patrons identify an audience for their material, select the best publishing software for their needs, and utilize social media to promote and distribute their work. Chapters follow the publishing process from planning to creative development, production, and marketing. The final chapter features books, websites, and Internet sources for designing brochures; creating a website; and designing, printing, and distributing a book. Helpful guidelines accompany excerpts from interviews with librarians experienced with this publishing model, examples of self-published books, and graphic models.
Book Synopsis Better Data Visualizations by : Jonathan Schwabish
Download or read book Better Data Visualizations written by Jonathan Schwabish and published by Columbia University Press. This book was released on 2021-02-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, content must be visual if it is to travel far. Readers everywhere are overwhelmed with a flow of data, news, and text. Visuals can cut through the noise and make it easier for readers to recognize and recall information. Yet many researchers were never taught how to present their work visually. This book details essential strategies to create more effective data visualizations. Jonathan Schwabish walks readers through the steps of creating better graphs and how to move beyond simple line, bar, and pie charts. Through more than five hundred examples, he demonstrates the do’s and don’ts of data visualization, the principles of visual perception, and how to make subjective style decisions around a chart’s design. Schwabish surveys more than eighty visualization types, from histograms to horizon charts, ridgeline plots to choropleth maps, and explains how each has its place in the visual toolkit. It might seem intimidating, but everyone can learn how to create compelling, effective data visualizations. This book will guide you as you define your audience and goals, choose the graph that best fits for your data, and clearly communicate your message.
Book Synopsis Getting It Published by : William P. Germano
Download or read book Getting It Published written by William P. Germano and published by ReadHowYouWant.com. This book was released on 2010-10-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...
Book Synopsis The Impact of Print-On-Demand on Academic Books by : Suzanne Wilson-Higgins
Download or read book The Impact of Print-On-Demand on Academic Books written by Suzanne Wilson-Higgins and published by Chandos Publishing. This book was released on 2017-11-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of online book selling, digital printing, digital document workflow management and the computerization of small parcel logistics created a unique opportunity to create a viable commercial model for printing and supplying books on demand. This innovation was swiftly embraced by the academic publishing community heralding the rescue of the languishing academic monograph. The possibilities captured the imagination of creative academic and niche publishers enabling custom publishing, student editions of monographs, self-compiled wiki books and even the establishment of new university presses and open access publishers. The Impact of Print on-Demand on Academic Books takes an in-depth look at this phenomenon by looking back on two decades of innovation, reviewing the present state of academic publishing with respect to works being printed on demand and compiling the current forecasts and speculation about the future of academic and niche publishing given the impact of print on-demand. - Presents knowledge on the print-on-demand industry and chronicles developments and their impact on publishing - Provides a useful guide for practitioners and students of publishing, and is ideal for academic publishing historians and business academics interested in innovation and digital developments - Includes an international perspective, with information from Europe, North America, Australia, and Singapore/China - Chronicles business case studies collected from interviews with key individuals from companies who have shaped, or are shaping, the academic POD landscape
Book Synopsis Books in the Digital Age by : John B. Thompson
Download or read book Books in the Digital Age written by John B. Thompson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
