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Author : Rick Levine
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.:/5 (851 download)
Download or read book The Cluetrain Manifesto written by Rick Levine and published by . This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Weinberger
Publisher : Basic Books
ISBN 13 : 0786730455
Total Pages : 247 pages
Book Rating : 4.7/5 (867 download)
Download or read book Small Pieces Loosely Joined written by David Weinberger and published by Basic Books. This book was released on 2008-11-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has not been hyped enough. That's the startling thesis of this one-of-a-kind book that's sure to become a classic work of social commentary. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the new medium of the Web is not only altering social institutions such as business and government but, more important, is transforming bedrock concepts of our culture such as space, time, the public, and even reality itself. Weinberger introduces us to denizens of this new world, among them Zannah, whose online diary turns self-revelation into play; Tim Bray, whose map of the Web reveals what's at the heart of the new Web space; and Danny Yee and Claudiu Popa, part of the new breed of Web experts we trust despite their lack of qualifications. Through stories of life on the Web, an insightful take on some familiar (and some unfamiliar) Web sites, and a wicked sense of humor, Weinberger puts the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web -- and at life -- in a new light. From Small Pieces Loosely Joined: The Web has sent a jolt through our culture, zapping our economy, our ideas about the sharing of creative works, and possibly even institutions such as religion and government. Why? How do we explain the lightning charge of the Web? If it has fallen short of our initial hopes and fears about its transformational powers, why did it excite those hopes and fears in the first place? Why did this technology hit our culture like a bolt from Zeus? Suppose -- just suppose -- that the Web is a new world we're just beginning to inhabit . . . If the Web is changing bedrock concepts such as space, matter, time, perfection, public, knowledge, and morality -- each a chapter of this book -- no wonder we're so damn confused. That's as it should be. The Web is enabling us to rediscover what we've always known about being human: we are connected creatures in a connected world about which we care passionately . . . If this is true, then for all of the over-heated, exaggerated, manic-depressive coverage of the Web, we'd have to conclude that the Web in fact has not been hyped enough.
Author : Doc Searls
Publisher : Harvard Business Press
ISBN 13 : 1422158527
Total Pages : 318 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Intention Economy written by Doc Searls and published by Harvard Business Press. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.
Author : David Weinberger
Publisher : Basic Books
ISBN 13 : 0465038727
Total Pages : 258 pages
Book Rating : 4.4/5 (65 download)
Download or read book Too Big to Know written by David Weinberger and published by Basic Books. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, Forbes With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions. In Too Big to Know, David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. With examples from history, politics, business, philosophy, and science, Too Big to Know describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (318 download)
Download or read book Business and the Internet written by and published by . This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Weinberger
Publisher : Macmillan
ISBN 13 : 9780805088113
Total Pages : 292 pages
Book Rating : 4.0/5 (881 download)
Download or read book Everything Is Miscellaneous written by David Weinberger and published by Macmillan. This book was released on 2008-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts to explain how new ways of classifying digital data will impact society.
Author : Christopher Locke
Publisher : Basic Books
ISBN 13 : 0786748729
Total Pages : 260 pages
Book Rating : 4.7/5 (867 download)
Download or read book Gonzo Marketing written by Christopher Locke and published by Basic Books. This book was released on 2009-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
Author : David Weinberger
Publisher : Harvard Business Press
ISBN 13 : 1633693961
Total Pages : 141 pages
Book Rating : 4.6/5 (336 download)
Download or read book Everyday Chaos written by David Weinberger and published by Harvard Business Press. This book was released on 2019-04-23 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.
Author : Bob Garfield
Publisher : Penguin
ISBN 13 : 1101595337
Total Pages : 227 pages
Book Rating : 4.1/5 (15 download)
Download or read book Can't Buy Me Like written by Bob Garfield and published by Penguin. This book was released on 2013-03-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Author : Michelle Dennedy
Publisher : Apress
ISBN 13 : 1430263563
Total Pages : 386 pages
Book Rating : 4.4/5 (32 download)
Download or read book The Privacy Engineer's Manifesto written by Michelle Dennedy and published by Apress. This book was released on 2014-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's our thesis that privacy will be an integral part of the next wave in the technology revolution and that innovators who are emphasizing privacy as an integral part of the product life cycle are on the right track." --The authors of The Privacy Engineer's Manifesto The Privacy Engineer's Manifesto: Getting from Policy to Code to QA to Value is the first book of its kind, offering industry-proven solutions that go beyond mere theory and adding lucid perspectives on the challenges and opportunities raised with the emerging "personal" information economy. The authors, a uniquely skilled team of longtime industry experts, detail how you can build privacy into products, processes, applications, and systems. The book offers insight on translating the guiding light of OECD Privacy Guidelines, the Fair Information Practice Principles (FIPPs), Generally Accepted Privacy Principles (GAPP) and Privacy by Design (PbD) into concrete concepts that organizations, software/hardware engineers, and system administrators/owners can understand and apply throughout the product or process life cycle—regardless of development methodology—from inception to retirement, including data deletion and destruction. In addition to providing practical methods to applying privacy engineering methodologies, the authors detail how to prepare and organize an enterprise or organization to support and manage products, process, systems, and applications that require personal information. The authors also address how to think about and assign value to the personal information assets being protected. Finally, the team of experts offers thoughts about the information revolution that has only just begun, and how we can live in a world of sensors and trillions of data points without losing our ethics or value(s)...and even have a little fun. The Privacy Engineer's Manifesto is designed to serve multiple stakeholders: Anyone who is involved in designing, developing, deploying and reviewing products, processes, applications, and systems that process personal information, including software/hardware engineers, technical program and product managers, support and sales engineers, system integrators, IT professionals, lawyers, and information privacy and security professionals. This book is a must-read for all practitioners in the personal information economy. Privacy will be an integral part of the next wave in the technology revolution; innovators who emphasize privacy as an integral part of the product life cycle are on the right track. Foreword by Dr. Eric Bonabeau, PhD, Chairman, Icosystem, Inc. & Dean of Computational Sciences, Minerva Schools at KGI.
Author : Gerry Campbell
Publisher : Advantage Media Group
ISBN 13 : 1599324121
Total Pages : 136 pages
Book Rating : 4.5/5 (993 download)
Download or read book Demand Horizon written by Gerry Campbell and published by Advantage Media Group. This book was released on 2013-11-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept. Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.
Author : Scott Gould
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976095153
Total Pages : 0 pages
Book Rating : 4.0/5 (951 download)
Download or read book The Shape of Engagement written by Scott Gould and published by Createspace Independent Publishing Platform. This book was released on 2017-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press) "Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users - and it worked. This book shows you how to do the same." - Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." - Richard Newton, author of The Management Consultant (Financial Times) "...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" - Bruce Bolger, President of The Enterprise Engagement Alliance *** Do you know how to successfully engage with your customers, employees and communities? The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works. But no more. In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other. Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you: What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't work Why a click is NOT engagement, and what the difference is between participation, connection, and interaction What the three types of engagement are, and how to tell if they are at work in your organisation What the six psychological steps of engagement are, and what strategies to use at each stage What truly motivates people to engage How to operationalise engagement within an enterprise Using the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage. This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement. Get to ready to learn, once and for all, the shape of engagement.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282176
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)
Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author : Sacvan Bercovitch
Publisher : University of Wisconsin Pres
ISBN 13 : 0299288633
Total Pages : 292 pages
Book Rating : 4.2/5 (992 download)
Download or read book The American Jeremiad written by Sacvan Bercovitch and published by University of Wisconsin Pres. This book was released on 2012-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Sacvan Bercovitch’s The American Jeremiad first appeared in 1978, it was hailed as a landmark study of dissent and cultural formation in America, from the Puritans’ writings through the major literary works of the antebellum era. For this long-awaited anniversary edition, Bercovitch has written a deeply thoughtful and challenging new preface that reflects on his classic study of the role of the political sermon, or jeremiad, in America from a contemporary perspective, while assessing developments in the field of American studies and the culture at large.
Author : Dan Bricklin
Publisher : John Wiley & Sons
ISBN 13 : 0470500581
Total Pages : 515 pages
Book Rating : 4.4/5 (75 download)
Download or read book Bricklin on Technology written by Dan Bricklin and published by John Wiley & Sons. This book was released on 2009-04-15 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that divides us, technology creates connection. Cell phones, e-mail, digital cameras, personal Web sites—they all join us, however tenuously, to what we value. Is connectivity what we’re willing to pay for? Should technology be our servant or a tool that helps us do other things? What can we really learn from Napster? What would intelligent standards for touch-screen user interface look like? How does technology evolve, and what drives that evolution? For Dan Bricklin, technology cannot exist independently of the lives and needs of those who use it. For more than a decade he has shared his thoughts on this essential interdependence in blogs, podcasts, and essays. This volume compiles those observations, putting together case histories and new reflections for a fascinating study of how people and technology affect one another. Whether you’re a software developer or a student of human nature, you’ll find yourself drawn into this most intriguing discourse—because you are its subject.
Author : Michael Port
Publisher : John Wiley & Sons
ISBN 13 : 0470473940
Total Pages : 117 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Think Big Manifesto written by Michael Port and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Bigger. About Who You Are. And What You Offer the World. Stand for something before someone stands on you. Revolt against the play-it-safe, don't disturb the peace, cynical and silenced society that, more often than not, buries big thoughts. Michael Port, bestselling author and creator of ThinkBigRevolution.com, knows it's not always easy to think big. But big thinking must happen now; today, tomorrow, and forevermore. At this very moment, you are the change you want to see in the world should you choose to accept personal responsibility. Devour every word of The Think Big Manifesto. It is the handbook to your personal revolution. You are more than you know. And you can do more with less than you think... Unhook from the guru track Learn how to be comfortable with discomfort Join people doing powerful things Be one of the big thinkers that others rave about This book, and life, is not a conceptual, theoretical experiment in how to do big things. No, this is just what you need if you're on, or want to be on, the path to doing big things and are willing to invest in your future. Join or incite a worldwide revolution that inspires others to follow. All it takes is one big thought and the revolution is unleashed. One thought, one person at a time, quickly followed by another soon big thinking becomes the norm. Your big thoughts enable you to achieve greatness, be remarkable, and create a better world. Are you a member of the Think Big Revolution? If so, this is your Manifesto.
Author : Steven Van Belleghem
Publisher : Kogan Page Publishers
ISBN 13 : 0749464747
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Conversation Company written by Steven Van Belleghem and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
