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Author : Barnett Greenberg
Publisher : Georgia State University Business Press
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Classification of Consumer Goods written by Barnett Greenberg and published by Georgia State University Business Press. This book was released on 1974 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barnett Alvin Greenberg
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (746 download)
Download or read book The Classification of Consumer Goods written by Barnett Alvin Greenberg and published by . This book was released on 1974 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leon F. Dube
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (35 download)
Download or read book A Theoretical Approach to the Classification of Consumer Goods written by Leon F. Dube and published by . This book was released on 1973 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Robert W. Kolb
Publisher : SAGE Publications
ISBN 13 : 1483381536
Total Pages : 8802 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 8802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition
Author : Katrina Avila Munichiello
Publisher : Tuttle Publishing
ISBN 13 : 9780804848992
Total Pages : 256 pages
Book Rating : 4.8/5 (489 download)
Download or read book A Tea Reader written by Katrina Avila Munichiello and published by Tuttle Publishing. This book was released on 2017-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intimate stories. Read of deep family moments, conquered heartbreak, and peace found in the face of loss. A Tea Reader includes stories from all types of tea people: people brought up in the tea tradition, those newly discovering it, classic writings from long-ago tea lovers and those making tea a career. Together these tales create a new image of a tea drinker. They show that tea is not simply something you drink, but it also provides quiet moments for making important decisions, a catalyst for conversation, and the energy we sometimes need to operate in our lives. The stories found in A Tea Reader cover the spectrum of life, such as the development of new friendships, beginning new careers, taking dream journeys, and essentially sharing the deep moments of life with friends and families. Whether you are a tea lover or not, here you will discover stories that speak to you and inspire you. Sit down, grab a cup, and read on.
Author :
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (771 download)
Download or read book An Investigations of Consumer Goods Classification Systems with Particular Reference to Prescription Pharmaceuticals written by and published by . This book was released on 1973 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Andrew Wills
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (771 download)
Download or read book An Investigation of Consumer Goods Classification Systems with Particular Reference to Prescription Pharmaceuticals written by Richard Andrew Wills and published by . This book was released on 1972 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Andrew Wills jr.
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (255 download)
Download or read book An investigation of consumer goods classification systems with particular reference to prescription pharmaceuticals written by Richard Andrew Wills jr. and published by . This book was released on 1972 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 9783319364933
Total Pages : 0 pages
Book Rating : 4.3/5 (649 download)
Download or read book Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2016-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Author : Melvin Thomas Copeland
Publisher : Legare Street Press
ISBN 13 : 9781021422774
Total Pages : 0 pages
Book Rating : 4.4/5 (227 download)
Download or read book Marketing Problems written by Melvin Thomas Copeland and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)
Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Author : George Katona
Publisher : Greenwood
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.X/5 ( download)
Download or read book Psychological Analysis of Economic Behavior written by George Katona and published by Greenwood. This book was released on 1977 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780870055690
Total Pages : 42 pages
Book Rating : 4.0/5 (556 download)
Download or read book Sales of Major Classifications of Consumer Goods by Retail Outlet Type written by and published by . This book was released on 1986 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : G. L. Levett
Publisher : CUP Archive
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4./5 ( download)
Download or read book The Distribution of Consumer Goods written by G. L. Levett and published by CUP Archive. This book was released on 1950 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 1366 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1971 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
