The Citizen Marketer

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The Citizen Marketer

Author : Joel Penney
Publisher : Oxford University Press
ISBN 13 : 0190658088
Total Pages : 265 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Citizen Marketer by : Joel Penney

Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017-05-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Citizen Marketers

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195417
Total Pages : 236 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Citizen Marketers by : Jackie Huba

Download or read book Citizen Marketers written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

The Citizen Marketer

Author : Joel Penney
Publisher : Oxford University Press
ISBN 13 : 0190658061
Total Pages : 265 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Citizen Marketer by : Joel Penney

Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- .

I, Citizen

Author : Tony Woodlief
Publisher : Encounter Books
ISBN 13 : 1641772115
Total Pages : 200 pages
Book Rating : 4.6/5 (417 download)

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Book Synopsis I, Citizen by : Tony Woodlief

Download or read book I, Citizen written by Tony Woodlief and published by Encounter Books. This book was released on 2021-12-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story of hope, but also of peril. It began when our nation’s polarized political class started conscripting everyday citizens into its culture war. From their commanding heights in political parties, media, academia, and government, these partisans have attacked one another for years, but increasingly they’ve convinced everyday Americans to join the fray. Why should we feel such animosity toward our fellow citizens, our neighbors, even our own kin? Because we’ve fallen for the false narrative, eagerly promoted by pundits on the Left and the Right, that citizens who happen to vote Democrat or Republican are enthusiastic supporters of Team Blue or Team Red. Aside from a minority of party activists and partisans, however, most voters are simply trying to choose the lesser of two evils. The real threat to our union isn’t Red vs. Blue America, it’s the quiet collusion within our nation’s political class to take away that most American of freedoms: our right to self-governance. Even as partisans work overtime to divide Americans against one another, they’ve erected a system under which we ordinary citizens don’t have a voice in the decisions that affect our lives. From foreign wars to how local libraries are run, authority no longer resides with We the People, but amongst unaccountable officials. The political class has stolen our birthright and set us at one another’s throats. This is the story of how that happened and what we can do about it. America stands at a precipice, but there’s still time to reclaim authority over our lives and communities.

Citizen Brand

Author : Marc Gobe
Publisher : Simon and Schuster
ISBN 13 : 1621531937
Total Pages : 358 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Citizen Brand by : Marc Gobe

Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

Marketing in the Public Sector

Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 466 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing in the Public Sector by : Nancy R. Lee

Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

The Mass Marketing of Politics

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

The Company Citizen

Author : Tom Levitt
Publisher : Routledge
ISBN 13 : 1351672924
Total Pages : 241 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Company Citizen by : Tom Levitt

Download or read book The Company Citizen written by Tom Levitt and published by Routledge. This book was released on 2017-11-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after itself, where issues like climate change, resource depletion and even poverty and hunger were not thought to be the responsibility of business. The Company Citizen concludes that not only are these key issues for business today but that the world will not be able to manage these issues without the active participation - even leadership - of business. Aware of the shortcomings of both government and civil society the author argues that environmental sustainability, economic and social inclusion and the better management of resources are all key issues for business and that it makes good business sense to manage them better. This book examines the case for the company citizen on a global, national and community level working alongside other. Never has the conscientious company citizen, as envisaged by 19th century Quaker philanthropists, been more needed; and never has that business case, one that justifies a long-term commitment to practical corporate behaviour for good, been more clear. Drawing attention both to the businesses that are taking the lead and those who are holding us back, the author concludes that only by involving business can we tackle the great issues of the day - and survive, as communities, nation and planet.

Policymaking for Citizen Behavior Change

Author : Nancy R. Lee
Publisher : Routledge
ISBN 13 : 1315525631
Total Pages : 205 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Policymaking for Citizen Behavior Change by : Nancy R. Lee

Download or read book Policymaking for Citizen Behavior Change written by Nancy R. Lee and published by Routledge. This book was released on 2017-08-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

What Can a Citizen Do?

Author : Dave Eggers
Publisher : Chronicle Books
ISBN 13 : 1452176337
Total Pages : 53 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis What Can a Citizen Do? by : Dave Eggers

Download or read book What Can a Citizen Do? written by Dave Eggers and published by Chronicle Books. This book was released on 2018-09-11 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Obligatory reading for future informed citizens." —The New York Times "[This] charming book provides examples and sends the message that citizens aren't born but are made by actions taken to help others and the world they live in." –The Washington Post Empowering and timeless, What Can a Citizen Do? is the latest collaboration from the acclaimed duo behind the bestselling Her Right Foot: Dave Eggers and Shawn Harris. This is a book for today's youngest readers about what it means to be a citizen. This is a book about what citizenship—good citizenship—means to you, and to us all.

Sentimental Citizen

Author : George E. Marcus
Publisher : Penn State Press
ISBN 13 : 9780271045986
Total Pages : 188 pages
Book Rating : 4.0/5 (459 download)

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Book Synopsis Sentimental Citizen by : George E. Marcus

Download or read book Sentimental Citizen written by George E. Marcus and published by Penn State Press. This book was released on 2010-11-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Analysis Of How emotion functions cooperatively with reason & contributes to a healthy democratic politics.

Greater Good

Author : John A. Quelch
Publisher : Harvard Business Press
ISBN 13 : 1422163679
Total Pages : 339 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Greater Good by : John A. Quelch

Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Citizen Brown

Author : Colin Gordon
Publisher : University of Chicago Press
ISBN 13 : 022664748X
Total Pages : 211 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Citizen Brown by : Colin Gordon

Download or read book Citizen Brown written by Colin Gordon and published by University of Chicago Press. This book was released on 2019-09-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 killing of Michael Brown in Ferguson, Missouri, ignited nationwide protests and brought widespread attention police brutality and institutional racism. But Ferguson was no aberration. As Colin Gordon shows in this urgent and timely book, the events in Ferguson exposed not only the deep racism of the local police department but also the ways in which decades of public policy effectively segregated people and curtailed citizenship not just in Ferguson but across the St. Louis suburbs. Citizen Brown uncovers half a century of private practices and public policies that resulted in bitter inequality and sustained segregation in Ferguson and beyond. Gordon shows how municipal and school district boundaries were pointedly drawn to contain or exclude African Americans and how local policies and services—especially policing, education, and urban renewal—were weaponized to maintain civic separation. He also makes it clear that the outcry that arose in Ferguson was no impulsive outburst but rather an explosion of pent-up rage against long-standing systems of segregation and inequality—of which a police force that viewed citizens not as subjects to serve and protect but as sources of revenue was only the most immediate example. Worse, Citizen Brown illustrates the fact that though the greater St. Louis area provides some extraordinarily clear examples of fraught racial dynamics, in this it is hardly alone among American cities and regions. Interactive maps and other companion resources to Citizen Brown are available at the book website.

Marketing for Scientists

Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing for Scientists by : Marc J. Kuchner

Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Citizen

Author : Louise W. Knight
Publisher : University of Chicago Press
ISBN 13 : 0226447014
Total Pages : 599 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Citizen by : Louise W. Knight

Download or read book Citizen written by Louise W. Knight and published by University of Chicago Press. This book was released on 2008-09-15 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jane Addams was the first American woman to receive the Nobel Peace Prize. Now Citizen, Louise W. Knight's masterful biography, reveals Addams's early development as a political activist and social philosopher. In this book we observe a powerful mind grappling with the radical ideas of her age, most notably the ever-changing meanings of democracy. Citizen covers the first half of Addams's life, from 1860 to 1899. Knight recounts how Addams, a child of a wealthy family in rural northern Illinois, longed for a life of larger purpose. She broadened her horizons through education, reading, and travel, and, after receiving an inheritance upon her father's death, moved to Chicago in 1889 to co-found Hull House, the city's first settlement house. Citizen shows vividly what the settlement house actually was—a neighborhood center for education and social gatherings—and describes how Addams learned of the abject working conditions in American factories, the unchecked power wielded by employers, the impact of corrupt local politics on city services, and the intolerable limits placed on women by their lack of voting rights. These experiences, Knight makes clear, transformed Addams. Always a believer in democracy as an abstraction, Addams came to understand that this national ideal was also a life philosophy and a mandate for civic activism by all. As her story unfolds, Knight astutely captures the enigmatic Addams's compassionate personality as well as her flawed human side. Written in a strong narrative voice, Citizen is an insightful portrait of the formative years of a great American leader. “Knight’s decision to focus on Addams’s early years is a stroke of genius. We know a great deal about Jane Addams the public figure. We know relatively little about how she made the transition from the 19th century to the 20th. In Knight’s book, Jane Addams comes to life. . . . Citizen is written neither to make money nor to gain academic tenure; it is a gift, meant to enlighten and improve. Jane Addams would have understood.”—Alan Wolfe, New York Times Book Review “My only complaint about the book is that there wasn’t more of it. . . . Knight honors Addams as an American original.”—Kathleen Dalton, Chicago Tribune

New Media Campaigns and the Managed Citizen

Author : Philip N. Howard
Publisher : Cambridge University Press
ISBN 13 : 9780521847490
Total Pages : 296 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis New Media Campaigns and the Managed Citizen by : Philip N. Howard

Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Civic War and the Corruption of the Citizen

Author : Peter Alexander Meyers
Publisher : University of Chicago Press
ISBN 13 : 0226522105
Total Pages : 378 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Civic War and the Corruption of the Citizen by : Peter Alexander Meyers

Download or read book Civic War and the Corruption of the Citizen written by Peter Alexander Meyers and published by University of Chicago Press. This book was released on 2009-05-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, Peter Alexander Meyers leads us through the social processes by which shock incites terror, terror invites war, war invokes emergency, and emergency supports unchecked power. He then reveals how the domestic political culture created by the Cold War has driven these developments forward since 9/11, contending that our failure to acknowledge that this Cold War continues today is precisely what makes it so dangerous. With eloquence and urgency Meyers argues that the mantra of our time—“everything changed on 9/11!”—is false and pernicious. By contrast, Civic War and the Corruption of the Citizen provides a novel account of long-term transformations in the citizen’s experience of war, the constitution of political powers, and public uses of communication, and from that firm historical basis explains how a convergence of these social facts became the pretext for unprecedented opportunism and irresponsibility after 9/11. Where others have observed that our rights are under attack, Meyers digs deeper and finds that today “government by the people” itself is at risk. Sparkling with historical and philosophical insight, this is a dramatic diagnosis of the American political scene that at once makes clear the new position of the citizen and the necessity for active citizenship if democracy is to endure.