The Campaign Within

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Publisher : Querelle Press
ISBN 13 : 9781936833269
Total Pages : 0 pages
Book Rating : 4.8/5 (332 download)

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Book Synopsis The Campaign Within by : Neil Giuliano

Download or read book The Campaign Within written by Neil Giuliano and published by Querelle Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Marketing in the Round

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Author :
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Marketing in the Round by : Gini Dietrich

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Looking for Votes in All the Wrong Places

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Author :
Publisher : Radius Book Group+ORM
ISBN 13 : 1682307980
Total Pages : 327 pages
Book Rating : 4.6/5 (823 download)

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Book Synopsis Looking for Votes in All the Wrong Places by : Rick Ridder

Download or read book Looking for Votes in All the Wrong Places written by Rick Ridder and published by Radius Book Group+ORM. This book was released on 2016-11-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The veteran presidential campaign manager recounts his many adventures, travesties, triumphs, and lessons from more than forty years on the trail. Over his long and legendary career, campaign strategist Rick Ridder has been at the center of everything from presidential death matches to the legalization of marijuana. In this lively memoir, he recounts his life on the trail from the McGovern campaign to more recent candidates and causes. Along the way, he reveals his “twenty-two rules of campaign management”―each one illustrated by entertaining, instructive, and mostly true stories from his own experiences. Rick offers an unsparing, often hilarious self-portrait of the political guru as a young man, criss-crossing the country from one drafty campaign headquarters to the next, making mistakes and pulling rabbits out of hats, wrangling temperamental celebrities, winning some elections and losing others. Through his stories, you’ll meet the state legislature candidate who said he’d win thanks to his reputation as a judge in cat competitions; the US Senate candidate who told the Southern press, “I hate southern accents”; a young Senator Al Gore who campaigned for President in 1988 by eating his way through New York City alongside Mayor Koch; Leonard Nimoy, good-naturedly trekking through rural Wisconsin in Rick’s own Jeep because Rick was too young to rent a more appropriate vehicle; and many other colorful characters.

The Campaign

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Author :
Publisher : Macmillan
ISBN 13 : 0374118280
Total Pages : 256 pages
Book Rating : 4.3/5 (741 download)

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Book Synopsis The Campaign by : Carlos Fuentes

Download or read book The Campaign written by Carlos Fuentes and published by Macmillan. This book was released on 1991-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inflamed revolutionary democrat and the son of a wealthy Argentine ranch owner, Baltasar Bustos, kidnaps the child of the Marquise de Cabra in 19th century South America.

Inside the Campaign

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Publisher : UBC Press
ISBN 13 : 0774864699
Total Pages : 263 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Inside the Campaign by : Alex Marland

Download or read book Inside the Campaign written by Alex Marland and published by UBC Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Anatomy of a Campaign

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1107194598
Total Pages : 393 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Anatomy of a Campaign by : John Kiszely

Download or read book Anatomy of a Campaign written by John Kiszely and published by Cambridge University Press. This book was released on 2017-04-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior military commander assesses the reasons behind the ignominious failure of the British campaign in Norway in 1940.

Unbelievable

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Publisher : HarperCollins
ISBN 13 : 0062684949
Total Pages : 227 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Unbelievable by : Katy Tur

Download or read book Unbelievable written by Katy Tur and published by HarperCollins. This book was released on 2017-09-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER “Compelling… this book couldn’t be more timely.” – Jill Abramson, New York Times Book Review From the Recipient of the 2017 Walter Cronkite Award for Excellence in Journalism Called "disgraceful," "third-rate," and "not nice" by Donald Trump, NBC News correspondent Katy Tur reported on—and took flak from—the most captivating and volatile presidential candidate in American history. Katy Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than 3,800 live television reports, and tried to endure a gazillion loops of Elton John’s "Tiny Dancer"—a Trump rally playlist staple. From day 1 to day 500, Tur documented Trump’s inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled Tur out. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against Tur, Secret Service agents had to walk her to her car. None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane. But the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur. Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It’s also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Tur was a foreign correspondent who came home to her most foreign story of all. Unbelievable is a must-read for anyone who still wakes up and wonders, Is this real life?

The Campaign

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Author :
Publisher : Abrams
ISBN 13 : 1683357167
Total Pages : 254 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis The Campaign by : Leila Sales

Download or read book The Campaign written by Leila Sales and published by Abrams. This book was released on 2020-09-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.

The Shiloh Campaign

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Publisher : SIU Press
ISBN 13 : 9780809328925
Total Pages : 184 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis The Shiloh Campaign by : Steven E. Woodworth

Download or read book The Shiloh Campaign written by Steven E. Woodworth and published by SIU Press. This book was released on 2009-04-21 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 100,000 soldiers fought in the April 1862 battle of Shiloh, and nearly 20,000 men were killed or wounded; more Americans died on that Tennessee battlefield than had died in all the nation’s previous wars combined. In the first book in his new series, Steven E. Woodworth has brought together a group of superb historians to reassess this significant battleandprovide in-depth analyses of key aspects of the campaign and its aftermath. The eight talented contributors dissect the campaign’s fundamental events, many of which have not received adequate attention before now. John R. Lundberg examines the role of Albert Sidney Johnston, the prized Confederate commander who recovered impressively after a less-than-stellar performance at forts Henry and Donelson only to die at Shiloh; Alexander Mendoza analyzes the crucial, and perhaps decisive, struggle to defend the Union’s left; Timothy B. Smith investigates the persistent legend that the Hornet’s Nest was the spot of the hottest fighting at Shiloh; Steven E. Woodworth follows Lew Wallace’s controversial march to the battlefield and shows why Ulysses S. Grant never forgave him; Gary D. Joiner provides the deepest analysis available of action by the Union gunboats; Grady McWhineydescribes P. G. T. Beauregard’s decision to stop the first day’s attack and takes issue with his claim of victory; and Charles D. Grear shows the battle’s impact on Confederate soldiers, many of whom did not consider the battle a defeat for their side. In the final chapter, Brooks D. Simpson analyzes how command relationships—specifically the interactions among Grant, Henry Halleck, William T. Sherman, and Abraham Lincoln—affected the campaign and debunks commonly held beliefs about Grant’s reactions to Shiloh’s aftermath. The Shiloh Campaign will enhance readers’ understanding of a pivotal battle that helped unlock the western theater to Union conquest. It is sure to inspire further study of and debate about one of the American Civil War’s momentous campaigns.

Shattered

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Publisher : Crown
ISBN 13 : 0553447114
Total Pages : 498 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis Shattered by : Jonathan Allen

Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

Decision in the West

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Author :
Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Decision in the West by : Albert Castel

Download or read book Decision in the West written by Albert Castel and published by . This book was released on 1992 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a skirmish on June 28, 1864, a truce is called so the North can remove their dead and wounded. For two hours, Yankees and Rebels mingle, with some of the latter even assisting the former in their grisly work. Newspapers are exchanged. Northern coffee is swapped for Southern tobacco. Yanks crowd around two Rebel generals, soliciting and obtaining autographs.

Capturing Campaign Effects

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Publisher : University of Michigan Press
ISBN 13 : 0472023039
Total Pages : 406 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Capturing Campaign Effects by : Henry E. Brady

Download or read book Capturing Campaign Effects written by Henry E. Brady and published by University of Michigan Press. This book was released on 2009-09-23 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.

The Campaign Manager

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Author :
Publisher : Routledge
ISBN 13 : 042995882X
Total Pages : 338 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Campaign Manager by : Catherine Shaw

Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

The Campaign

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Author :
Publisher : Zondervan Publishing Company
ISBN 13 : 9780310216537
Total Pages : 484 pages
Book Rating : 4.2/5 (165 download)

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Book Synopsis The Campaign by : Marilyn Tucker Quayle

Download or read book The Campaign written by Marilyn Tucker Quayle and published by Zondervan Publishing Company. This book was released on 1997-06 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign fever is in the air ... and Georgia conservative Robert Hawkins Grant is a shoo-in for reelection, well on his way to becoming the first black president. But nine clays before the election, a reporter is murdered -- and evidence points to Grant. Bent on proving his innocence, Grant discovers a conspiracy that reaches to unimagined heights. He must clear his name, solve a murder, maintain his integrity, and win an election ... and time is running out.

The Permanent Campaign

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Author :
Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Permanent Campaign by : Sidney Blumenthal

Download or read book The Permanent Campaign written by Sidney Blumenthal and published by Simon & Schuster. This book was released on 1982 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Victory Lab

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Publisher : Crown
ISBN 13 : 0307954803
Total Pages : 402 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Victory Lab by : Sasha Issenberg

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Campaign Furniture

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Author :
Publisher :
ISBN 13 : 9780985077792
Total Pages : 332 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Campaign Furniture by : Christopher Schwarz

Download or read book Campaign Furniture written by Christopher Schwarz and published by . This book was released on 2014-03-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: