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The Business And Management Of Convention And Visitor Bureaus
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Book Synopsis The Business and Management of Convention and Visitor Bureaus by : Krzysztof Celuch
Download or read book The Business and Management of Convention and Visitor Bureaus written by Krzysztof Celuch and published by Goodfellow Publishers Ltd. This book was released on 2019-12-31 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Book Synopsis Conferences and Conventions by : Tony Rogers
Download or read book Conferences and Conventions written by Tony Rogers and published by Routledge. This book was released on 2004-02-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson
Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Book Synopsis Destination Marketing for Convention and Visitor Bureaus by : Richard B. Gartrell
Download or read book Destination Marketing for Convention and Visitor Bureaus written by Richard B. Gartrell and published by . This book was released on 1988 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Destination Marketing Organizations by : Robert Clayton Ford
Download or read book Managing Destination Marketing Organizations written by Robert Clayton Ford and published by . This book was released on 2008 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conferences and Conventions 3rd edition by : Tony Rogers
Download or read book Conferences and Conventions 3rd edition written by Tony Rogers and published by Routledge. This book was released on 2013-01-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Book Synopsis Global Intermediation and Logistics Service Providers by : Saglietto, Laurence
Download or read book Global Intermediation and Logistics Service Providers written by Saglietto, Laurence and published by IGI Global. This book was released on 2017-01-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Book Synopsis The Business and Management of Conventions by : Vivienne McCabe
Download or read book The Business and Management of Conventions written by Vivienne McCabe and published by Wiley. This book was released on 2002-05-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The MICE sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets. Australia is continuing to gain world recognition for the excellence of its convention and exhibition facilities. The surge of international interest and confidence in the country as a convention destination has been assisted by the added exposure of the Sydney 2000 Olympic Games, and will ensure the continued growth of the industry well into the new century. The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.
Book Synopsis Meetings, Conventions, and Expositions by : Rhonda J. Montgomery
Download or read book Meetings, Conventions, and Expositions written by Rhonda J. Montgomery and published by John Wiley & Sons. This book was released on 1994-07-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Book Synopsis The Routledge Handbook of Business Events by : Charles Arcodia
Download or read book The Routledge Handbook of Business Events written by Charles Arcodia and published by Routledge. This book was released on 2022-09-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2013-12-03 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Book Synopsis Hotel Convention Sales, Services and Operations by : Pat Golden-Romero
Download or read book Hotel Convention Sales, Services and Operations written by Pat Golden-Romero and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
Book Synopsis Conferences and Conventions by : Tony Rogers
Download or read book Conferences and Conventions written by Tony Rogers and published by Routledge. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.
Book Synopsis Encyclopedia of Sport Management by : Pedersen, Paul M.
Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Book Synopsis Santa Rosa and San Jacinto Mountains National Monument (N.M.) Management Plan by :
Download or read book Santa Rosa and San Jacinto Mountains National Monument (N.M.) Management Plan written by and published by . This book was released on 2003 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Santa Rosa and San Jacinto Mountains National Monument Proposed Management Plan and Final Environmental Impact Statement, Riverside County, California by :
Download or read book Santa Rosa and San Jacinto Mountains National Monument Proposed Management Plan and Final Environmental Impact Statement, Riverside County, California written by and published by . This book was released on 2003 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy
Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-11-05 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development. Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities. This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.
