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The Branding Of Polaroid
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Book Synopsis The Branding of Polaroid by : Paul Giambarba
Download or read book The Branding of Polaroid written by Paul Giambarba and published by Capearts Publishing. This book was released on 2014 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Download or read book Instant written by Christopher Bonanos and published by Chronicle Books. This book was released on 2012-09-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.
Download or read book Polaroid Now written by Steve Crist and published by Chronicle Chroma. This book was released on 2020-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polaroid Then and Now celebrates the history and evolution of the first and foremost instant imaging camera system. Featuring both vintage and current Polaroid photography, this book covers iconic midcentury photographers and artists, as well as contemporary creatives. • A foreword by Matthew Antezzo, Polaroid Art and Culture Director, provides both an historical account and a visionary view forward of the creative possibilities with the revered brand. • An artist index features thumbnail images of every photograph included in the book along with the name of the artist, the location, date, and the specific Polaroid camera and film stock used. • The cover of the book features the original 1960s packaging design by renowned graphic designer Paul Giambarba. This officially licensed partnership with the world-renowned Polaroid brand is the most comprehensive book published on Polaroid to date, showcasing the work of hundreds of photographers from all over the world. It's an eye-catching gift, too; the exterior packaging design of the book celebrates Polaroid's vintage, brightly colored and now iconic design of the Colorpack Film boxes. • The perfect gift for anyone who loves their Polaroid camera, as well as all things vintage like LPs, record players, and film • A beautifully designed book that is a covetable object in itself • Add it to the collection of books like The Polaroid Book by Barbara Hitchcock, Andy Warhol: Polaroids by Richard B. Woodward, and Polaroid: The Complete Guide to Experimental Instant Photography by Rhiannon Adam
Book Synopsis The Polaroid Book by : Barbara Hitchcock
Download or read book The Polaroid Book written by Barbara Hitchcock and published by Taschen America Llc. This book was released on 2005 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In existence for over 50 years, the Polaroid Corporation's photography collection is the greatest collection of Polaroid images in the world. Begun by Polaroid founder Edwin Land and photographer Ansel Adams, the collection now includes images by hundreds of photographers throughout the world and contains important pieces by artists such as David Hockney, Helmut Newton, Jeanloup Sieff, and Robert Rauschenberg. The Polaroid Book, a survey of this remarkable collection, pays tribute to a medium that defies the digital age and remains a favorite among artists for its quirky look and instantly gratifying, one-of-kind images. ? over 400 works from the Polaroid Collection ? essay by Polaroid's Barbara Hitchcock illuminating the beginnings and history of the collection ? technical reference section featuring the various types of Polaroid cameras
Book Synopsis Land's Polaroid by : Peter C. Wensberg
Download or read book Land's Polaroid written by Peter C. Wensberg and published by . This book was released on 1987 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.
Book Synopsis The Camera Does the Rest by : Peter Buse
Download or read book The Camera Does the Rest written by Peter Buse and published by University of Chicago Press. This book was released on 2016-05-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where nearly everyone has a cellphone camera capable of zapping countless instant photos, it can be a challenge to remember just how special and transformative Polaroid photography was in its day. And yet, there’s still something magical for those of us who recall waiting for a Polaroid picture to develop. Writing in the context of two Polaroid Corporation bankruptcies, not to mention the obsolescence of its film, Peter Buse argues that Polaroid was, and is, distinguished by its process—by the fact that, as the New York Times put it in 1947, “the camera does the rest.” Polaroid was often dismissed as a toy, but Buse takes it seriously, showing how it encouraged photographic play as well as new forms of artistic practice. Drawing on unprecedented access to the archives of the Polaroid Corporation, Buse reveals Polaroid as photography at its most intimate, where the photographer, photograph, and subject sit in close proximity in both time and space—making Polaroid not only the perfect party camera but also the tool for frankly salacious pictures taking. Along the way, Buse tells the story of the Polaroid Corporation and its ultimately doomed hard-copy wager against the rising tide of digital imaging technology. He explores the continuities and the differences between Polaroid and digital, reflecting on what Polaroid can tell us about how we snap photos today. Richly illustrated, The Camera Does the Rest will delight historians, art critics, analog fanatics, photographers, and all those who miss the thrill of waiting to see what develops.
Download or read book Instant Love written by Jenifer Altman and published by Chronicle Books. This book was released on 2012-05-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: With instant film once again available, Polaroids and other instant cameras are enjoying a resurgence in popularity. This friendly and informative guide is the essential how-to book for shooting gorgeous instant pictures with personal panache and a touch of romance. Packed with tips on how to shoot with various cameras, details about the different types of film available, advice on composition and lighting techniques, plus creative projects to transform snapshots into keepsake mementos and portfolios of beautiful images for inspiration, this is the ultimate companion for capturing instant memories.
Book Synopsis The Polaroid Project by : William A. Ewing
Download or read book The Polaroid Project written by William A. Ewing and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1943 the American inventor and scientist Edwin H. Land was asked by his daughter why she couldn't see immediately the photograph he had just taken. Within an hour, Land had conceived of the technology required to make this seemingly impossible demand a reality. So begins the story of Polaroid instant photography, an invention that revolutionized the taking and making of pictures. But Land's creation was more than a groundbreaking scientific accomplishment; it also heralded an exciting new chapter of artistic expression. Through the efforts of thousands of photographers the world over, as well as the corporation's own artist support programme, which provided many with materials, Polaroid would help shape the artistic landscape of the late twentieth century - and, indeed, up to the present day. Published to accompany a major travelling exhibition, The Polaroid Project is a creative exploration of the relationship between Polaroid's many technological innovations and the art that was produced with their help. A wealth of illustrations showcases not only the myriad and often idiosyncratic approaches taken by such photographers as Ansel Adams, Robert Mapplethorpe, Ellen Carey and Chuck Close, but also a fascinating selection of the technical objects and artefacts that speak of the sheer ingenuity that lay behind the art.?With essays by the exhibition's curators and leading photographic writers and historians, The Polaroid Project provides a unique perspective on the Polaroid phenomenon - a technology, an art form, a convergence of both - and its enduring cultural legacy.
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Book Synopsis Diego Uchitel by : Diane Von Furstenberg
Download or read book Diego Uchitel written by Diane Von Furstenberg and published by Damiani Limited. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photographs.
Book Synopsis Polaroid Land Photography by : Ansel Adams
Download or read book Polaroid Land Photography written by Ansel Adams and published by New York Graphic Society Books. This book was released on 1963 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Henry Dreyfuss, Industrial Designer by : Russell Flinchum
Download or read book Henry Dreyfuss, Industrial Designer written by Russell Flinchum and published by Rizzoli International Publications. This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry Dreyfuss (1904-1972) was one of the pioneers of American industrial design, the man behind the modern look and function of so many household objects used by millions of Americans during the golden age of industrial design from the 1930s to the 1960s. During his 44-year career the versatile Dreyfuss designed or retooled hundreds of products that have become icons of modern design, among them the Princess and Trimline telephones, John Deere tractors, and Hoover vacuum cleaners, which Dreyfuss outfitted with headlights and bumpers in the 1930s to prevent dented and scratched furniture. Additional objects and spaces he designed range from the familiar Honeywell wall-mounted round thermostat to the Big Ben alarm clock, trains such as the classic 20th Century Limited for the New York Central Railroad, and the Situation Room for the Joint Chiefs of Staff during World War II. This first published monograph on Dreyfuss surveys his life and work through 200 archival and new photographs of his designs and a biographical text that paints the picture of an eminently practical yet eccentric innovator. Dreyfuss streamlined even his wardrobe by wearing only brown suits, stayed exclusively at the Plaza Hotel when in New York so clients could always find him, and reportedly missed only five days of work in twenty-two years. This book is published in conjunction with a major exhibition of Dreyfuss's work at the Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York.
Book Synopsis Global Brand Strategy by : Sicco Van Gelder
Download or read book Global Brand Strategy written by Sicco Van Gelder and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.
Book Synopsis Insisting On The Impossible by : Victor K. McElheny
Download or read book Insisting On The Impossible written by Victor K. McElheny and published by . This book was released on 1998 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tells the story of the extraordinary life and work of the inventor of instant photography and founder of Polaroid who embodied the insatiable 20th century quest for technological innovation. B&W photos.
Author :Constance McCabe Publisher :American Institute for Conservation of Historic & Artistic W ISBN 13 : Total Pages :392 pages Book Rating :4.3/5 (91 download)
Book Synopsis Coatings on Photographs by : Constance McCabe
Download or read book Coatings on Photographs written by Constance McCabe and published by American Institute for Conservation of Historic & Artistic W. This book was released on 2005 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Polaroid Years by : Mary-Kay Lombino
Download or read book The Polaroid Years written by Mary-Kay Lombino and published by Prestel Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its inception in 1947, the Polaroid system inspired artists to experiment - to dazzling effect - with the cameras' unique technologies. Edwin Land, the inventor of the first Polaroid instant camera, remarked on his discovery, "Photography will never be the same." And he was right. This fascinating journey through the Polaroid era documents the evolution of instant photography. Hundreds of color images celebrate the myriad ways Polaroid photographs were used and ingeniously manipulated by Chuck Close, Walker Evans, David Hockney, Robert Mapplethorpe, Lucas Samaras, William Wegman, and others. In addition, the book features essays addressing the unique technology of instant photography and the marketing genius of the Polaroid Corporation. Interviews with artists reveal how Polaroids affected and, in many instances, forever changed the way artists captured the world around them. AUTHOR: Mary-Kay Lombino is the Emily Hargroves Fisher '57 and Richard B. Fisher Curator at the Frances Lehman Loeb Art Center at Vassar College in Poughkeepsie, New York. She has curated several exhibitions including Off the Shelf: New Forms in Contemporary Artists' Books and Utopian Mirage: Social Metaphors in Contemporary Photography. ILLUSTRATIONS: 230 photos
Book Synopsis Robert Mapplethorpe by : Sylvia Wolf
Download or read book Robert Mapplethorpe written by Sylvia Wolf and published by National Geographic Books. This book was released on 2013-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Mapplethorpe’s black-and-white Polaroid photographs of the 1970s—a medium in which he established the style that would bring him international acclaim—are brought together in this new paperback edition. Critically praised for his finely modeled and classically composed photographs, Robert Mapplethorpe remains intensely controversial and enormously popular. This book brings together almost 300 images from the Robert Mapplethorpe Foundation’s archive and private collections to provide a critical view of Mapplethorpe’s formative years as an artist, revealing the themes that would inspire Mapplethorpe throughout his career. Included is a selection of color Polaroids and objects incorporating his early "instant" photography. Some images convey a disarming tenderness and vulnerability, others a toughness and immediacy that would give way in later years to more classical form. The author traces the development of Mapplethorpe’s use of instant photography over a period of five years, from 1970 to 1975, when the artist worked mainly in this medium. The images include self-portraits; figure studies; still lifes; portraits of lovers and friends such as Patti Smith, Sam Wagstaff, and Marianne Faithful; and observations of everyday objects. Marked by a spontaneity and creative curiosity, these fragile images offer an illuminating contrast to the glossy perfection of the work for which Mapplethorpe is best known, allowing us a more personal glimpse of his artistry.
