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The Brand Serp Guy
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Book Synopsis The Fundamentals of Brand SERPs for Business by : Jason Barnard
Download or read book The Fundamentals of Brand SERPs for Business written by Jason Barnard and published by Kalicube SAS. This book was released on 2022-01-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
Book Synopsis The Brand SERP Guy by : Jeremy Arthur Morris
Download or read book The Brand SERP Guy written by Jeremy Arthur Morris and published by . This book was released on 2021-02-22 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: New dimensions of success combined in this book
Book Synopsis Skip the Degree, Save the Tuition by : Ai Addyson-Zhang
Download or read book Skip the Degree, Save the Tuition written by Ai Addyson-Zhang and published by . This book was released on 2021-01-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed in today's digital age, you need real, tangible skills. The skills you learn to build yourself will outperform a degree on your resume. Outdated and perishable theories taught in college are becoming of disservice in teaching real life skills that fuel our students' passions. Is the degree worth the debt? Americans would rather have an internship at Google (60%) over a degree from Harvard (40%), in a study led by QuestResearch Group in 2020. And only 13% of U.S. adults, 11% of C-level executives, and 6% of university trustees say college graduates have work-ready skills. Before you go to college -- or spend another year in that career you may not love! -- stop and read this groundbreaking guidebook. See all the book bonuses, VIP membership, and more at savethetuition.com. Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set is a powerful new skills-based guidebook created by two successful dropouts, featuring the stories of more than 40 entrepreneurs to inspire your skills-based income journey. Lead author and serial entrepreneur Julia McCoy shares a tangible, actionable pathway where you can learn exactly how to live, work, and earn from your passion without the degree. Educational disruptor Dr. Ai Addyson-Zhang brings the data, studies, and parental guidance on the pitfalls of perishable theories taught in traditional education. Joining Dr. Ai and Julia in contributing to this powerful book Skip the Degree, Save the Tuition is a host of amazing entrepreneurs: Seth Godin, Neil Patel, Amanda Bond, Valerie Young, Jacob McMillen, Shay Rowbottom, Jeff Deutsch, Tom Wedding, Jeanie Sanchez, William Robins, Zee Ali, Marisa Hamamoto, Ravi Abuvala, April Hill, Jeff Hunter, Josiah Town, Lori Stead, Brittany Harris, Alexander Strate, Angela Fehr, Chris Bryant, Clay Mosley, Brennan Agranoff, Ryan Stewart, Dr. Natalia Wiechowski, Sebastian Rusk, William Hall, Jordan Paris, Gene Petrov, Benji Hyam, Kris Olivo, Ryan Robinson, Tyler Samani-Sprunk, Henneke Duistermaat, Tami McVay, Rich Carr, Justin Staples, Marcin Drozdz, Jeremy Knauff, Alexandra Marshall, and Robert Nickell. Inside Skip the Degree, Save the Tuition, Julia outlines a tangible four-step pathway that teaches you how to build YOUR OWN income-earning skill set. First, uncover your passion (what you love doing); then, map that to a real skill and build knowledge (learn, on your own); thirdly, roll up your sleeves and get your hands dirty (labor); and lastly, grow and charge more for your skills as you refine them (level-up). Julia has repeated these steps to build her seven-figure brands, and teach hundreds of students how to grow theirs. Co-author Dr. Ai Addyson-Zhang wrote the first chapter, and brings in a powerful perspective for both parents and students. After receiving her MA from Syracuse University and then her Ph.D. from the University of Maryland, she began her teaching career as an Assistant Professor. A few years into her teaching career, Dr. Ai discovered that students were becoming more disengaged and less interested in learning. This led Dr. Ai to embark on a journey to transform today's education crisis. Today, Dr. Ai is no longer teaching inside four walls, but on a much larger stage. She is the founder of Classroom Without Walls, serves as an Education consultant, and is a proud Adobe Education Leader and HubSpot Academy Instructor. Dr. Ai has been featured in Forbes, Entrepreneur, The Today Show's Parenting Column, Pearson Education, and more. Don't miss this incredible book, launching in all formats on Amazon, including Audible, February 10, 2020.See all the book bonuses, VIP membership, and more at savethetuition.com.
Download or read book In the Plex written by Steven Levy and published by Simon & Schuster. This book was released on 2021-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Book Synopsis The Percy Jackson and the Olympians, Book Three: Titan's Curse by : Rick Riordan
Download or read book The Percy Jackson and the Olympians, Book Three: Titan's Curse written by Rick Riordan and published by Disney-Hyperion. This book was released on 2007-05 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this third book of the acclaimed series, Percy and his friends are escorting two new half-bloods safely to camp when they are intercepted by a manticore and learn that the goddess Artemis has been kidnapped.
Book Synopsis Fiber Fueled by : Will Bulsiewicz, MD
Download or read book Fiber Fueled written by Will Bulsiewicz, MD and published by Penguin. This book was released on 2020-05-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times, USA Today, and Publisher's Weekly bestseller A bold new plant-based plan that challenges popular keto and paleo diets, from an award-winning gastroenterologist. The benefits of restrictive diets like paleo and keto have been touted for more than a decade, but as renowned gastroenterologist Dr. Will Bulsiewicz, or "Dr. B," illuminates in this groundbreaking book, the explosion of studies on the microbiome makes it abundantly clear that elimination diets are in fact hazardous to our health. What studies clearly now show--and what Dr. B preaches with his patients--is that gut health is the key to boosting our metabolism, balancing our hormones, and taming the inflammation that causes a host of diseases. And the scientifically proven way to fuel our guts is with dietary fiber from an abundant variety of colorful plants. Forget about the fiber your grandmother used to take--the cutting-edge science on fiber is incredibly exciting. As Dr. B explains, fiber energizes our gut microbes to create powerhouse postbiotics called short-chain fatty acids (SCFAs) that are essential to our health. SCFAs are scientifically proven to promote weight loss, repair leaky gut, strengthen the microbiome, optimize the immune system, reduce food sensitivities, lower cholesterol, reverse type 2 diabetes, improve brain function, and even prevent cancer. Restrictive fad diets starve the gut of the critical fiber we need, weaken the microbes, and make our system vulnerable. As a former junk-food junkie, Dr. B knows firsthand the power of fiber to dramatically transform our health. The good news is that our guts can be trained. Fiber-rich, real foods--with fruits, vegetables, whole grains, seeds, nuts, and legumes--start working quickly and maintain your long-term health, promote weight loss, and allow you to thrive and feel great from the inside out. With a 28-day jumpstart program with menus and more than 65 recipes, along with essential advice on food sensitivities, Fiber Fueled offers the blueprint to start turbocharging your gut for lifelong health today.
Download or read book How to Cake It written by Yolanda Gampp and published by HarperCollins. This book was released on 2017-10-24 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Yolanda Gampp, host of the massively popular, award-winning YouTube sensation “How to Cake It,” comes an inspiring “cakebook” with irresistible new recipes and visual instructions for creating spectacular novelty cakes for all skill levels. On her entertaining YouTube Channel, “How to Cake It,” Yolanda Gampp creates mind-blowing cakes in every shape imaginable. From a watermelon to a human heart to food-shaped cakes such as burgers and pizzas—Yolanda’s creations are fun and realistic. Now, Yolanda brings her friendly, offbeat charm and caking expertise to this colorful cakebook filled with imaginative cakes to make at home. How to Cake It: A Cakebook includes directions for making twenty-one jaw-dropping cakes that are gorgeous and delicious, including a few fan favorites with a fresh twist, and mind-blowing new creations. Yolanda shares her coveted recipes and pro tips, taking you step-by-step from easy, kid-friendly cakes (no carving necessary and simple fondant work) to more difficult designs (minimal carving and fondant detail) to aspirational cakes (carving, painting and gum-paste work). Whatever the celebration, Yolanda has the perfect creation, including her never before seen Candy Apple Cake, Party Hat, Rainbow Grilled Cheese Cake, Toy Bulldozer Cake and even a Golden Pyramid Cake, which features a secret treasure chamber! Written in her inspiring, encouraging voice and filled with clear, easy-to-follow instructions and vibrant photos, How to Cake It: A Cakebook will turn beginners into confident cake creators, and confident bakers into caking superstars!
Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Book Synopsis Lost Muscle Cars by : Wes Eisenschenk
Download or read book Lost Muscle Cars written by Wes Eisenschenk and published by CarTech Inc. This book was released on 2016-03-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of archeology nothing compares to the discovery. Whether it’s related to King Tut’s tomb, the Titanic, or Amelia Earhart, the uncovering of an artifact outdoes all the research; work; and blood, sweat, and tears into a singular rush of adrenaline. In the world of the muscle car, some of the greatest creations are still waiting to be discovered. This book is a collection of stories written by enthusiasts about their quest to find these extremely rare and valuable muscle cars. You find four categories (Celebrity, Rare, Race Cars, and Concept/Prototype/Show Cars) within three genres (Missing, Lost History, Recently Discovered) that take you through the search for some of the most sought after muscle cars with names such as Shelby, Yenko, Hurst, and Hemi. Along the way, success stories including finding the first Z/28 Camaro, the 1971 Boss 302, and the 1971 Hemi 'Cuda convertible will make you wonder if you could uncover the next great muscle car find. Lost Muscle Cars includes 45 intriguing stories involving some of the most significant American iron ever created during the celebrated muscle car era. Readers will be armed with the tools to begin the quest to make the next great discovery in automotive archaeology!
Download or read book The Social Media Bible written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
Book Synopsis Social Content Marketing for Entrepreneurs by : James M. Barry
Download or read book Social Content Marketing for Entrepreneurs written by James M. Barry and published by Business Expert Press. This book was released on 2014-12-30 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
Book Synopsis Entity-Oriented Search by : Krisztian Balog
Download or read book Entity-Oriented Search written by Krisztian Balog and published by Springer. This book was released on 2018-10-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book covers all facets of entity-oriented search—where “search” can be interpreted in the broadest sense of information access—from a unified point of view, and provides a coherent and comprehensive overview of the state of the art. It represents the first synthesis of research in this broad and rapidly developing area. Selected topics are discussed in-depth, the goal being to establish fundamental techniques and methods as a basis for future research and development. Additional topics are treated at a survey level only, containing numerous pointers to the relevant literature. A roadmap for future research, based on open issues and challenges identified along the way, rounds out the book. The book is divided into three main parts, sandwiched between introductory and concluding chapters. The first two chapters introduce readers to the basic concepts, provide an overview of entity-oriented search tasks, and present the various types and sources of data that will be used throughout the book. Part I deals with the core task of entity ranking: given a textual query, possibly enriched with additional elements or structural hints, return a ranked list of entities. This core task is examined in a number of different variants, using both structured and unstructured data collections, and numerous query formulations. In turn, Part II is devoted to the role of entities in bridging unstructured and structured data. Part III explores how entities can enable search engines to understand the concepts, meaning, and intent behind the query that the user enters into the search box, and how they can provide rich and focused responses (as opposed to merely a list of documents)—a process known as semantic search. The final chapter concludes the book by discussing the limitations of current approaches, and suggesting directions for future research. Researchers and graduate students are the primary target audience of this book. A general background in information retrieval is sufficient to follow the material, including an understanding of basic probability and statistics concepts as well as a basic knowledge of machine learning concepts and supervised learning algorithms.
Book Synopsis The Cosmic Serpent by : Jeremy Narby
Download or read book The Cosmic Serpent written by Jeremy Narby and published by Penguin. This book was released on 1999-04-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Copernican revolution for the life sciences."—Medical Tribune Unlock the mysteries of biology, anthropology, and ancient civilizations in this thought-provoking read where science and spirituality intersect. Through Jeremy Narby′s travels and research in the Amazon, he discovered that shamans were able to use hallucinogens to tap into knowledge and insights that rival our discoveries using modern scientific methods, particularly with regards to DNA and molecular biology. Drawing on visionary experiences, indigenous knowledge, and pharmacology, Narby challenges conventional understanding, unraveling the connections between consciousness, serpent symbolism, and the origins of life itself. This enlightening book blends science, anthropology, and mysticism into a captivating narrative that will expand your mind.
Download or read book Product-Led SEO written by Eli Schwartz and published by Houndstooth Press. This book was released on 2021-03-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Download or read book The Daily Stoic written by Ryan Holiday and published by Penguin. This book was released on 2016-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.
