The Brand New Leader

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The Brand New Leader

Author : Melva Robertson
Publisher :
ISBN 13 : 9780578804064
Total Pages : 216 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis The Brand New Leader by : Melva Robertson

Download or read book The Brand New Leader written by Melva Robertson and published by . This book was released on 2020-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extensive leadership literature of our day focuses on the what and how of leadership. Numerous definitions, concepts, behaviors, and traits of leadership aim to pinpoint the "magic formula" -from a blanket approach--that makes leadership effective. One vital, yet often overlooked, area lacking in these conversations is the emphasis on the personal connection to leadership. This book takes a deep dive into the notion of leadership as a personal brand. It provides theories, strategies, examples, and tactics along with evidence suggesting that leadership derives from -- and is influenced by -- a more personal context. Chapters draw from the belief that there is no separation between the leader and the person holding the leadership title. The leader's identity has a direct correlation to who the leader is as a person rather than a function. Leadership values stem primarily from personal values, experiences, beliefs, and other influences, and thus, the perceptions of a leader are automatically associated with that person-- the individual. Accordingly, if leadership output is personal and the outcomes are personal to those influenced by the leader, then one who is considered an impactful leader is the result of both their personal attributes and their application of concepts and theories. The way a leader leads originates from a customized selection of leadership styles, strengths, and approaches that are unique to each person and based on their exposures and influences. This book also explores a personal branding approach to leadership development. It explains leadership branding as an acknowledgement of leader's reputation. How one is viewed as a leader becomes personal once those perceptions are used to identify the leader. They comprise the leader's brand-reputation. In recognizing leadership as a personal brand, the book incorporates branding concepts and how these contribute to leadership development, responsibility, and outcomes. The subject of this book is strategic leadership development. Readers will use the customized Leadership BRAND Assessment and explore concepts and theories common to leadership, to understand and develop the knowledge, skills, and abilities needed to effectively lead organizations and teams effectively through change, crisis, uncertainty, and other barriers to achieving a common goal. Topics covered in this book include, leadership responsibility and accountability, ethics, values, effective communication, resilience, vision, foresight and followership.

A New Brand World

Author : Scott Bedbury
Publisher : Penguin
ISBN 13 : 9780142001905
Total Pages : 244 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis A New Brand World by : Scott Bedbury

Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

The New Leader's 100-Day Action Plan

Author : George B. Bradt
Publisher : John Wiley & Sons
ISBN 13 : 0470440279
Total Pages : 280 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The New Leader's 100-Day Action Plan by : George B. Bradt

Download or read book The New Leader's 100-Day Action Plan written by George B. Bradt and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Leader's 100-Day Action Plan, and the included downloadable forms, has proven itself to be a valuable resource for new leaders in any organization. This revision includes 40% new material and updates -- including new and updated downloadable forms -- with new chapters on: * A new chapter on POSITIONING yourself for a leadership role * A new chapter on what to do AFTER THE FIRST 100 DAYS * A new chapter on getting PROMOTED FROM WITHIN and what to do then

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

Author : Suzanne Bates
Publisher : McGraw Hill Professional
ISBN 13 : 0071762906
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader by : Suzanne Bates

Download or read book Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader written by Suzanne Bates and published by McGraw Hill Professional. This book was released on 2011-09-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.” —DONNY DEUTSCH, television host and Chairman, Deutsch Inc. “Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.” —ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible “I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.” —JONATHAN RECKFORD, CEO, Habitat for Humanity International “Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.” —MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization “Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.” —ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it. You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

The New Leadership Literacies

Author : Bob Johansen
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626569622
Total Pages : 194 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The New Leadership Literacies by : Bob Johansen

Download or read book The New Leadership Literacies written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2017-09-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations—aren't ready for this future. Are you? It's too late to catch up, but it's a great time to leapfrog. Noted futurist Bob Johansen goes beyond skills and competencies to propose five new leadership literacies—combinations of disciplines, practices, and worldviews—that will be needed to thrive in a VUCA world of increasing volatility, uncertainty, complexity, and ambiguity. This book shows how to (1) forecast likely futures so you can “look back” and make sure you're prepared now for the changes to come, (2) use low-risk gaming spaces to work through your concerns about the future and hone your leadership skills, (3) lead shape-shifting organizations where you can't just tell people what to do, (4) be a dynamic presence even when you're not there in person, and (5) keep your personal energy high and transmit that energy throughout your organization. This visionary book provides a vivid description of the ideal talent profile for future leaders. It is written for current, rising star, and aspiring leaders; talent scouts searching for leaders; and executive coaches seeking a fresh view of how leaders will need to prepare. To get ready for this future, we will all need new leadership literacies.

The Little Book of Leadership Development

Author : Scott J. ALLEN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 081441754X
Total Pages : 145 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Little Book of Leadership Development by : Scott J. ALLEN

Download or read book The Little Book of Leadership Development written by Scott J. ALLEN and published by AMACOM Div American Mgmt Assn. This book was released on 2011-05-30 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great things come in little packages: 50 commonsense (but rarely common) ideas for building the leadership potential of others.How many managers have time to plow through big books of leadership development? None! And they'll never need to with this slender book of 50 simple yet powerful ideas. The Little Book of Leadership Development goes straight to the heart of great leadership. Free of complicated theories, it focuses on what really works to get people motivated, working effectively, and acting as leaders themselves. The book delivers streamlined instructions on modeling behaviors, sharing information, building accountability, stretching teams, providing feedback, and 45 other practical strategies. Readers will be able to design a system of development tailored to their team and organization. Managers with the ability to self-reflect and a willingness to implement these positive, powerful ideas will see quick improvementsùin communication, efficiency, morale, and every other measure that points to a committed team of emerging leaders.

The New Entrepreneurial Leader

Author : Danna Greenberg
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940342
Total Pages : 290 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis The New Entrepreneurial Leader by : Danna Greenberg

Download or read book The New Entrepreneurial Leader written by Danna Greenberg and published by Berrett-Koehler Publishers. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In years past, the keywords for leaders were confidence, single-minded purpose, and strategic planning. But today’s vastly complex, globalized, and fast-evolving world requires a different kind of leadership. This game-changing book details a new approach—entrepreneurial leadership—developed at Babson College, the number-one school for entrepreneurship in the world. Entrepreneurial leadership is inspired by, but is separate from, entrepreneurship. It can be applied in any organizational situation, not just start-ups. Based on two years of extensive research, it embraces three principles that add up to a fundamentally new worldview of business and a new logic of decision making. First, rapid change and increasing uncertainty require leaders to be “cognitively ambidextrous,” able to shift between traditional “prediction logic” (choosing actions based on analysis) and “creation logic” (taking action despite considerable unknowns). Guiding this different way of thinking and acting is a new view of business, where simultaneous creation of social, environmental, and economic value is the order of the day. Finally, entrepreneurial leaders leverage their understanding of themselves and their social context to guide effective action. Each chapter offers concrete examples of how educators across all disciplines are integrating these ideas into their courses—and even their entire curricula. The New Entrepreneurial Leader lays out a comprehensive new paradigm for reinventing management education in order to mold leaders who will shape social and economic opportunity.

Leadership and the New Science

Author : Margaret J. Wheatley
Publisher : ReadHowYouWant.com
ISBN 13 : 145877760X
Total Pages : 346 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Leadership and the New Science by : Margaret J. Wheatley

Download or read book Leadership and the New Science written by Margaret J. Wheatley and published by ReadHowYouWant.com. This book was released on 2010-06-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestseller--more than 300,000 copies sold, translated into seventeen languages, and featured in the Los Angeles Times, Washington Post, Miami Herald, Harvard Business Review, Fast Company, and Fortune; Shows how discoveries in quantum physics, biology, and chaos theory enable us to deal successfully with change and uncertainty in our organizations and our lives; Includes a new chapter on how the new sciences can help us understand and cope with some of the major social challenges of our timesWe live in a time of chaos, rich in potential for new possibilities. A new world is being born. We need new ideas, new ways of seeing, and new relationships to help us now. New science--the new discoveries in biology, chaos theory, and quantum physics that are changing our understanding of how the world works--offers this guidance. It describes a world where chaos is natural, where order exists ''for free.'' It displays the intricate webs of cooperation that connect us. It assures us that life seeks order, but uses messes to get there.Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science to organizations and management. In it, Wheatley describes how the new science radically alters our understanding of the world, and how it can teach us to live and work well together in these chaotic times. It will teach you how to move with greater certainty and easier grace into the new forms of organizations and communities that are taking shape.

The Leader of the Future 2

Author : Frances Hesselbein
Publisher : John Wiley & Sons
ISBN 13 : 1118047257
Total Pages : 336 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Leader of the Future 2 by : Frances Hesselbein

Download or read book The Leader of the Future 2 written by Frances Hesselbein and published by John Wiley & Sons. This book was released on 2011-02-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. In twenty-seven inspiring and insightful essays, this book celebrates the wisdom of some of the most recognized thought leaders of our day who share their unique vision of leadership for the future. Returning Contributors: Ken Blanchard with Dennis Carey, Stephen Covey, Marshall Goldsmith, Charles Handy, Sally Helgesen, Rosabeth Moss Kanter, Jim Kouzes & Barry Posner, Richard Leider, Ed Schein, Peter Senge, and Dave Ulrich with Norm Smallwood. New Contributors: John Alexander, Darlyne Bailey, Howard Gardner with Lynn Barendsen, Usman Ghani, Ronald Heifetz, Joe Maciariello, Jan Masaoka, John Mroz, Brian O'Connell, Jeff Pfeffer, Ponchitta Pierce, Srikumar Rao, General Eric Shinseki, R. Roosevelt Thomas, Noel Tichy with Chris DeRose, and Tom Tierney. "Hesselbein and Marshall Goldsmith, one of the USA's top executive coaches, edited the collection The Leader of the Future 2. Its 27 eloquent essays provide a kind of hopeful, idealistic best-case scenario for future leaders of non-profits and businesses. This is not a cookie-cutter, how-to approach. The job of the essayists is to provide food for thought and goals. The high quality of writing here should inspire anyone who has aspirations for leadership." —Bruce Rosenstein, USA Today

The Respectful Leader

Author : Gregg Ward
Publisher : John Wiley & Sons
ISBN 13 : 111928158X
Total Pages : 137 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Respectful Leader by : Gregg Ward

Download or read book The Respectful Leader written by Gregg Ward and published by John Wiley & Sons. This book was released on 2016-06-30 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching and training experience to reveal the secret to great results: respect. In this true-to-life business fable, he shares the story of Des Hogan, a CEO who discovers that disrespectful behavior on the part of his leadership team is eating away at his company's morale, productivity, and profits. At a loss for a solution, he meets Grace—a straight-shooting, self-described "little old lady" in the maintenance department. With her no-nonsense advice, he sets out to revamp the culture and turn his company around; but first, he has to turn inward and realize that his own behavior sets the tone for the company at every level. This enlightening, engaging and honest story will help you recognize and analyze your own behaviors and interactions, and show you how to create a winning culture based on leading with respect. Intimidation, micro-management and insecurity do not drive top-level performance. True success is built on free-flowing, trusted, and open collaboration between departments, levels, and specialties. This book shows you how to build respect among the ranks—from the top down. Learn the key respectful leadership behaviors that significantly impact morale Learn how to adjust your own, and others', attitudes to boost productivity, teamwork, and profits Benefit personally and professionally by leading from a place of mutual respect and consideration People perform best when they feel valued and valuable. And, when they are respected for their experience, talents and skills, they'll become personally invested in outcomes—both short- and long-term—and consistently go the extra mile. Respectful leadership ignites passion, innovation, creativity, and efficiency, while control-based leadership and intimidation breeds complacency and mediocrity. Which environment would better serve your company? The Respectful Leader shows you how to achieve sustainable success with a simple behavioral paradigm shift.

The Vision Driven Leader

Author : Michael Hyatt
Publisher : Baker Books
ISBN 13 : 1493409557
Total Pages : 256 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Vision Driven Leader by : Michael Hyatt

Download or read book The Vision Driven Leader written by Michael Hyatt and published by Baker Books. This book was released on 2020-03-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Multi-Unit Leadership

Author : Jim Sullivan
Publisher :
ISBN 13 : 9780971584914
Total Pages : pages
Book Rating : 4.5/5 (849 download)

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Book Synopsis Multi-Unit Leadership by : Jim Sullivan

Download or read book Multi-Unit Leadership written by Jim Sullivan and published by . This book was released on 2011-06-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-Unit Leadership is the best-selling book used in over 170,000 businesses worldwide. Managing multiple units requires significantly different skills than managing just one. This book details those skills in seven distinct stages and shares the best practices from successful multiunit leaders worldwide. Perfect for regional managers and franchisees who need to know the difference between hands-on management and indirect influence. Written in a detailed and fun format perfect for today's Digital Age leaders, Multiunit Leadership examines the unique role and requirements of managers who are responsible for two to forty units. Our research with over 500 successful Multi-Unit Leaders (MULs) reveals the best practices and unique expertise that differentiates high-performing mulitunit leaders from average ones. Chockablock-full of specific examples, expert opinion and case-study scenarios, the seven leadership stages outlined in the book include: Brand Ambassador, Servant Leadership, Marketing Guru, Head Coach, Talent Scout, Synergist and Goal-Getter. You'll learn how to better manage time and projects, how to develop stronger teams, how to get maximum impact from your store visits, and how to consistently build sales by working smarter, not harder. Readers can assess their own strengths and challenges compared to the industry's best MULs at the end of each chapter and compile their own best practices relative to people, performance, and productivity. Companies using the book include McDonald's, American Express, Coca-Cola, Starbucks, Target, Jiffy Lube, Supercuts, Applebee's, and Sam's Club.

Becoming a Strategic Leader

Author : Richard L. Hughes
Publisher : John Wiley & Sons
ISBN 13 : 1118046579
Total Pages : 288 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Becoming a Strategic Leader by : Richard L. Hughes

Download or read book Becoming a Strategic Leader written by Richard L. Hughes and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s organizations face difficult challenges in order to remain competitive—the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of leadership. In Becoming a Strategic Leader Rich Hughes and Kate Beatty from the Center for Creative Leadership (CCL) offer executives and managers a handbook for implementing a strategic leadership process that reaches leaders at all levels of organizations. Based on CCL’s successful Developing the Strategic Leader Program, this book outlines the framework of strategic leadership and contains practical suggestions on how to develop the individual, team, and organizational skills needed for institutions to become more adaptable, flexible, and resilient. The authors also show how individual managers can exercise effective strategic leadership through their distinctive and systemic approach—thinking, acting, and influencing.

Discovering the Leader in You

Author : Sara N. King
Publisher : John Wiley & Sons
ISBN 13 : 0470902302
Total Pages : 208 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Discovering the Leader in You by : Sara N. King

Download or read book Discovering the Leader in You written by Sara N. King and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Center for Creative Leadership's most popular and best known leadership program Leadership Development Program comes a book for anyone who wants to have a competitive edge in today's complex marketplace. Discovering the Leader in You shows what it looks like to fit in a leadership role and provides a system of self-discovery that allows for exploration into the roles within an organization. The book includes illustrative cases examples and puts the spotlight on the transition from "the decision to lead" to "how to implement the decision to lead."

The Self-Evolved Leader

Author : Dave McKeown
Publisher : Greenleaf Book Group
ISBN 13 : 162634681X
Total Pages : 241 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Self-Evolved Leader by : Dave McKeown

Download or read book The Self-Evolved Leader written by Dave McKeown and published by Greenleaf Book Group. This book was released on 2020-01-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to help executives and managers at all levels adopt a new way of leading in our fast-moving world. In this easy-to-read yet impactful book, leadership expert Dave McKeown dispels many of the leadership mindsets and approaches that are no longer effective in our organizations. In their place, he provides a compelling case for a new kind of leadership focused on achieving the team's common goals and, in doing so, helping them become the best versions of themselves. McKeown outlines the three key steps to help make the transition from Heroic Leadership to Self-Evolved Leadership, and concludes with a comprehensive 15-week program designed to help you evolve your leadership style with the kind of flexible, adaptable best practices that work to deliver results, company-wide. This book is ideal for any leader looking to: Stop working in the weeds and think more strategically Build empowerment deep in their team Free up their headspace to be more creative Deliver lasting results for their team and organization

The Experimental Leader

Author : Melanie Parish
Publisher : Page Two
ISBN 13 : 1989603149
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The Experimental Leader by : Melanie Parish

Download or read book The Experimental Leader written by Melanie Parish and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world informed by innovation. And yet, too many leaders in the knowledge sector are relying on instinctive, outdated--sometimes even toxic--methods to guide their teams. It's time for management to start innovating, too. In this bold new approach to leadership, sought-after executive coach, speaker, and author Melanie Parish shows you how to approach projects and situations with a scientist's mindset--testing hypotheses and analyzing results in a systematic way that will enable you to experiment and refine how you deal with challenges and opportunities.

Leaders Eat Last

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1101623039
Total Pages : 370 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2014-01-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.