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The Bootstrappers Guide To Digital Marketing In 2017
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Book Synopsis The Bootstrapper's Guide to Digital Marketing In 2017 by : Catherine Mongina
Download or read book The Bootstrapper's Guide to Digital Marketing In 2017 written by Catherine Mongina and published by . This book was released on 2017-01-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing methods such as billboards, print ads or radio are often too expensive for new business owners. This doesn't mean that they couldn't use the publicity to boost their sales, but they simply can't afford it. So how do you get customers when you don't have a huge marketing budget?Using digital tactics such as SEO, content marketing, video marketing, mobile marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit. And, with the help of the latest online and productivity tools, you'll optimize your time at work. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors. In this quick reference guide, I will share with you tactics, tools, digital trends and insights that will set your business up for success. In an ever-changing digital landscape, success in business can sometimes depend on what you do -- or don't do -- online.
Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Entrepreneur's Roadmap by : New York Stock Exchange
Download or read book The Entrepreneur's Roadmap written by New York Stock Exchange and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur's guide for starting and growing a business to a public listing
Book Synopsis Entrepreneurship by : Marc J. Dollinger
Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
Book Synopsis The Bootstrapper's Bible by : Seth Godin
Download or read book The Bootstrapper's Bible written by Seth Godin and published by Kaplan Publishing. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bootstrapper himself, Godin offers "nine magic rules" and "ten commandments" along with other information to entrepreneurs interested in starting their own business. Includes many stories of successful enterprises, along with coverage of planning, financing, acting professional, and surviving on a personal basis. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Advanced Ceramic Materials by : Mohsen Mhadhbi
Download or read book Advanced Ceramic Materials written by Mohsen Mhadhbi and published by BoD – Books on Demand. This book was released on 2021-05-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines exciting advancements in the field of ceramics, including nanotechnology, clean energy, and tribology as well as fundamental concepts like defects and structure. It is a comprehensive discussion on how today’s ceramics are processed and used in many of today’s critical technologies. It discusses current techniques for synthesizing durable and cost-effective ceramic components with biocompatibility, complexity, and high precision. This book is a comprehensive reference for researchers, engineers, dental clinicians, biologists, academics, and students interested in ceramics.
Book Synopsis Start Small, Stay Small by : Rob Walling
Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Download or read book A Curious Mind written by Brian Grazer and published by Simon and Schuster. This book was released on 2015-04-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Grazer knows the one thing that can instantly connect you with anyone: Curiosity. A Curious mind offers a brilliantly entertaining and inspiring account of how his courage and enthusiasm for talking with complete strangers have been the secret of his success as a leading Hollywood producer.
Download or read book The 7 Day Startup written by Dan Norris and published by . This book was released on 2016-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly
Download or read book Content Machine written by Dan Norris and published by . This book was released on 2016-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
Book Synopsis Agile Data Warehouse Design by : Lawrence Corr
Download or read book Agile Data Warehouse Design written by Lawrence Corr and published by DecisionOne Consulting. This book was released on 2011-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Data Warehouse Design is a step-by-step guide for capturing data warehousing/business intelligence (DW/BI) requirements and turning them into high performance dimensional models in the most direct way: by modelstorming (data modeling + brainstorming) with BI stakeholders. This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.
Book Synopsis The Big Black Book of Income Secrets by : Tom Dyson
Download or read book The Big Black Book of Income Secrets written by Tom Dyson and published by . This book was released on 2015-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this book, you'll find more than 20 little-known (but proven) strategies for generating safe, steady income from almost anywhere in the world--without touching complex investments or working some thankless job.
Book Synopsis Small Business For Dummies® by : Eric Tyson
Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
Book Synopsis The Embedded Entrepreneur by : Arvid Kahl
Download or read book The Embedded Entrepreneur written by Arvid Kahl and published by . This book was released on 2021-05-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first."
Book Synopsis Strategic Bootstrapping by : Matthew W. Rutherford
Download or read book Strategic Bootstrapping written by Matthew W. Rutherford and published by Business Expert Press. This book was released on 2015-01-20 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Bootstrapping is about helping entrepreneurs sift through the “noise” regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive—not just survive.
Download or read book Open Leadership written by Charlene Li and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Book Synopsis Creativeship: An Employee Engagement and Leadership Fable by : Bob Kelleher
Download or read book Creativeship: An Employee Engagement and Leadership Fable written by Bob Kelleher and published by . This book was released on 2012-09-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, speaker, and thought leader Bob Kelleher tackles corporate malaise in this thought-provoking narrative, which follows newly retired management consultant Joe Daniels in an exploration of what's missing in business today. In reflecting on his career and interacting with his now-grown children, Joe comes to recognize that strong leadership and employee satisfaction alone will no longer be key to a a healthy, sustainable business. In this era of instant global communication, dramatic shifts in global workforce demographics, and the speed of change, organizations must focus and invest in on six interrelated ingredients (Purpose, Employee Engagement, High Performance, Innovation, Tri-Branding, and Global Growth). Those that don't, cannot expect to thrive. Complete with extensive resources to help organizations of any size or specialty begin their own journey, Creativeship is a must- read for all current and evolving leaders.
