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The Big Data-Driven Business

Author : Russell Glass
Publisher : John Wiley & Sons
ISBN 13 : 1118889800
Total Pages : 228 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Big Data-Driven Business by : Russell Glass

Download or read book The Big Data-Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Big Data in Small Business

Author : Lund Pedersen, Carsten
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100168
Total Pages : 272 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Big Data in Small Business by : Lund Pedersen, Carsten

Download or read book Big Data in Small Business written by Lund Pedersen, Carsten and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Big Data Marketing

Author : Lisa Arthur
Publisher : John Wiley & Sons
ISBN 13 : 1118733894
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Data Driven

Author : Thomas C. Redman
Publisher : Harvard Business Press
ISBN 13 : 1422163644
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Data Driven by : Thomas C. Redman

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Data Driven Business Transformation

Author : Peter Jackson
Publisher : John Wiley & Sons
ISBN 13 : 1119543150
Total Pages : 294 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Data Driven Business Transformation by : Peter Jackson

Download or read book Data Driven Business Transformation written by Peter Jackson and published by John Wiley & Sons. This book was released on 2019-05-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

Data-Driven Business Models for the Digital Economy

Author : Rado Kotorov
Publisher : Business Expert Press
ISBN 13 : 195152781X
Total Pages : 161 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis Data-Driven Business Models for the Digital Economy by : Rado Kotorov

Download or read book Data-Driven Business Models for the Digital Economy written by Rado Kotorov and published by Business Expert Press. This book was released on 2020-04-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

The Elements of Big Data Value

Author : Edward Curry
Publisher : Springer Nature
ISBN 13 : 3030681769
Total Pages : 399 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Elements of Big Data Value by : Edward Curry

Download or read book The Elements of Big Data Value written by Edward Curry and published by Springer Nature. This book was released on 2021-08-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Creating a Data-Driven Organization

Author : Carl Anderson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491916885
Total Pages : 300 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Creating a Data-Driven Organization by : Carl Anderson

Download or read book Creating a Data-Driven Organization written by Carl Anderson and published by "O'Reilly Media, Inc.". This book was released on 2015-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Profit Driven Business Analytics

Author : Wouter Verbeke
Publisher : John Wiley & Sons
ISBN 13 : 1119286557
Total Pages : 420 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Profit Driven Business Analytics by : Wouter Verbeke

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

New Horizons for a Data-Driven Economy

Author : José María Cavanillas
Publisher : Springer
ISBN 13 : 3319215698
Total Pages : 312 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis New Horizons for a Data-Driven Economy by : José María Cavanillas

Download or read book New Horizons for a Data-Driven Economy written by José María Cavanillas and published by Springer. This book was released on 2016-04-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Data Driven Business Decisions

Author : Chris J. Lloyd
Publisher : John Wiley & Sons
ISBN 13 : 0470619600
Total Pages : 512 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Data Driven Business Decisions by : Chris J. Lloyd

Download or read book Data Driven Business Decisions written by Chris J. Lloyd and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel®; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel® functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel® add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

Data-Driven Business Strategies

Author : Steven Vollmer
Publisher : Steven Vollmer
ISBN 13 : 1088254403
Total Pages : 41 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Data-Driven Business Strategies by : Steven Vollmer

Download or read book Data-Driven Business Strategies written by Steven Vollmer and published by Steven Vollmer. This book was released on 2023-06-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data-Driven Business Strategies: Understanding and Harnessing the Power of Big Data" is a comprehensive guide that delves into the intersection of business strategies and the potential of big data. This book equips readers with the knowledge and tools to leverage the vast amounts of data available in today's digital age. It covers essential concepts, methodologies, and real-world examples to help businesses make informed decisions, optimize processes, and create effective strategies based on data insights. Whether you're a business professional, manager, or entrepreneur, this book provides valuable insights into harnessing the power of big data to drive success in the modern business landscape.

The Big Data-Driven Digital Economy: Artificial and Computational Intelligence

Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
Publisher : Springer Nature
ISBN 13 : 3030730573
Total Pages : 472 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Big Data-Driven Digital Economy: Artificial and Computational Intelligence by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book The Big Data-Driven Digital Economy: Artificial and Computational Intelligence written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on 2021-05-28 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows digital economy has become one of the most sought out solutions to sustainable development and economic growth of nations. This book discusses the implications of both artificial intelligence and computational intelligence in the digital economy providing a holistic view on AI education, economics, finance, sustainability, ethics, governance, cybersecurity, blockchain, and knowledge management. Unlike other books, this book brings together two important areas, intelligence systems and big data in the digital economy, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations. The chapters hereby focus on how societies can take advantage and manage data, as well as the limitations they face due to the complexity of resources in the form of digital data and the intelligence which will support economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, students, economic development strategies, and the efforts made by the UN towards achieving their sustainability goals.

Big Data

Author : Bill Schmarzo
Publisher : John Wiley & Sons
ISBN 13 : 1118740009
Total Pages : 245 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data by : Bill Schmarzo

Download or read book Big Data written by Bill Schmarzo and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Big Data Driven Supply Chain Management

Author : Nada R. Sanders
Publisher : Pearson Education
ISBN 13 : 0133762823
Total Pages : 273 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Big Data Driven Supply Chain Management by : Nada R. Sanders

Download or read book Big Data Driven Supply Chain Management written by Nada R. Sanders and published by Pearson Education. This book was released on 2014-05-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain. Using Big Data, pioneers such as Amazon, UPS, and Wal-Mart are gaining unprecedented mastery over their supply chains. They are achieving greater visibility into inventory levels, order fulfillment rates, material and product delivery… using predictive data analytics to match supply with demand; leveraging new planning strengths to optimize their sales channel strategies; optimizing supply chain strategy and competitive priorities; even launching powerful new ventures. Despite these opportunities, many supply chain operations are gaining limited or no value from Big Data. In Big Data Driven Supply Chain Management, Nada Sanders presents a systematic five-step framework for using Big Data in supply chains. You'll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, dissolving organizational boundaries to sense demand and make better decisions, and choose the right metrics to support all of this. Using these techniques, you can overcome the widespread obstacles to making the most of Big Data in your supply chain — and earn big profits from the data you're already generating. For all executives, managers, and analysts interested in using Big Data technologies to improve supply chain performance.

Data Driven

Author : Jenny Dearborn
Publisher : John Wiley & Sons
ISBN 13 : 1119043352
Total Pages : 252 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Data Driven by : Jenny Dearborn

Download or read book Data Driven written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business. Exploit one of the last remaining sources of competitive advantage Re-engineer the sales function to optimize success rates Implement a more effective analytics model to drive efficient change Boost operational effectiveness and decision making with big data There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

The Business Of Big Data: How to Create Lasting Value in the Age of AI

Author : Uri Bram
Publisher :
ISBN 13 : 9780995529588
Total Pages : 150 pages
Book Rating : 4.5/5 (295 download)

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Book Synopsis The Business Of Big Data: How to Create Lasting Value in the Age of AI by : Uri Bram

Download or read book The Business Of Big Data: How to Create Lasting Value in the Age of AI written by Uri Bram and published by . This book was released on 2019-12-09 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a sentient human these days, you've heard people talking of the phenomenal riches promised by the power of big data. Over the past decade or so, the world around us has undergone a staggering transformation, and great things have been promised to anyone able to ride the AI wave.But how exactly do you catch that wave? What does all this mean for you, whether you're an investor choosing among thousands of possible investments, a manager deciding where to allocate your capital, or a student wondering how to ensure there's good work out there for you by the time you graduate?*The Business of Big Data* will show you how to think strategically about the economic impacts of AI, how to complement AI instead of competing against it, how to reap the rewards of the AI revolution, and how to find your place in our brave new data-driven world. Along the way you'll find out how AI is like (and unlike) an ox, why your bank cares how fast you fill in a form, why your car insurer judges you by your email address, and why everything you do is data - from what time you first check your phone in the morning to where you sleep at night.